App Marketing Strategies
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Transcript of App Marketing Strategies
APPMARKITINGSTRATEGIESA Perfect Recipe For App Marketing
Grab Your Personal Online Presence
Since your app marketing will be done online or on mobile, so you need to engage your potential customers and collaborators on those mediums.
On the safer side, you can utilize your personal following on social media, in any future endeavor.
You can join groups like App Entrepre-neurs and Marketers on FB, where you can meet other developers and compa-nies and share learned lessons. Other online channels can be Twitter, Reddit, Quora, ProductHunt, Instagram and YouTube.
social media
Get Your Idea Acknowledged
Once you invest your money, idea and time to build an app, so the first thing that you should know is to KNOW the demand.
Learn what kind of download volumes and revenue you can expect from that app.
It will help you to understand that there is a market for your app. It is up to you to decide if you can make a better app than them, make it slightly different or market your app better.
If there are zero apps like yours (or the existing ones aren’t doing well), then you should reconsider your idea ,because there might not be a market for it.
Know about your competitors by using an ASO platform like Mobile Action, which will give you a list of competitors for your app, or any other app that you want to research.
Analyze what your competition is doing and read their users reviews on the App / Play Store.
Once your app is published, you should also read the reviews of your app care-fully. It will help you to learn the features your app must have.
Pick up the best features of others apps, which people love, so you can include those features in your app.
Review Your Competitors
No one is perfect, if your existing app has some issues, it is the time to uncover them.
Make it a regular and daily habit to read each and every review and see what people are complaining about.
This is the easiest way to stay connected with your users and keep on adding the exciting app features, which nobody has thought of even.
Improve Your App
Charge only One time, up-front fee from your users to fund your future development costs.
In the first attempt, don’t opt for up-front fee + in-app purchases, since this is the hardest sell because you are asking people to pay twice.
Free + in-app purchases is the most of the profitable feature in the world use this model. As the first revenue model.
Free (“lite version”) + paid version feature can be a great model if you have a strong value proposition that can be showcased in a free version of your app.
Free + advertising can be a good revenue model, if you have no other options. Consid-er offering an in-app purchase that removes the ads.
Subscription is becoming increasingly popu-lar because it provides recurring income to cover future development costs.
Cross Promotion helps you to cross pro-mote your paid app within the free app.
Opting A Perfect Revenue Model
If you have a paid app, you can experi-ment with your pricing.
Your target audience decide your App price. Some people will happily pay $9.99 for an app. But others would not even pay $0.99 for any other apps.
Market Research is your best cost advi-sor.
Check how successful publishers in your category are pricing their apps and it will help you to get the clues.
Deciding App Price
App name p
models
Choosing the right name for your app is not an easiest job on the earth.
The longer is the app name, the more chances are there for app rejection during the review process.
Opt for a name that is short and very de-scriptive and contains a major keyword. For example if you have a fashion app, then the name should suggest fashion and models.
Getting A Right App Name
App Name
fashion
UX of your app works as an oxygen to its success.
Your app should be easy to use from the very first seconds.
Create mock-ups, try different things and ask the right people for feedback.
Once you are ready with the first draft, invest in the advice of some UX/UI ex-perts.
Marketing An App From The App Within
App design has to be at any cost a re-markable piece.
Your app designer does not incur the ad-ditional cost but this is one of the best in-vestments you can make.
App Design
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Albeit, this is the hardest part to get the right customers.
If you market your app correctly, you are bound to have some attention.
Ultimately your app will reviewed, will get some downloads and will be talk of the town.
User Retention
To have users is critical to your app’s suc-cess.
Great app ratings and user reviews in-creases the conversion on your app page.
You can improve your ratings, first by making a great app.
Second, finding a way to route good rat-ings to the play/ App Store and bad rat-ings to your support.
Third, you should be proactive . DO NOT wait until negative app reviews troll you down for a bug, a needed feature or app crashes in your app.
Customer Feedback
Don’t rely on app / play store page to do the selling of your app.
You need a place to refer people to (bloggers, journalists, strangers) and you need to build a community around your app.
You can opt for a website or a blog and publish and let them get featured on
Let The World Know About Your App
W E L O V E T O B E F O L L O W E D
L E T T E C H N O L O G Y S U R P A S S Y O U R I M A G I N A T I O N