App Indexing & Mobile SEO - Friends of Search 2016

Emily Grossman (@Goutaste), MobileMoxie App SEO Expert 1#FriendsofSearch2016

Emily GrossmanMobileMoxie

App Indexing & Mobile SEO:Winning At The New Frontier

Emily Grossman (@Goutaste), MobileMoxie App SEO Expert 3#FriendsofSearch2016Image Source: “http://www.developereconomics.com/websites-vs-web-apps/”


App Single Apps Universal App Pack

Google Ranking Whole Apps

Emily Grossman (@Goutaste), MobileMoxie App SEO Expert 6

Google Ranking App Screens (Deep Links)

#FriendsofSearch2016

Emily Grossman (@Goutaste), MobileMoxie App SEO Expert 8#FriendsofSearch2016Image source: http://www.windtraveler.net/2010/06/jerry-whipple-should-have-stuck-with.html

Emily Grossman (@Goutaste), MobileMoxie App SEO Expert 9#FriendsofSearch2016Image source: http://7-themes.com/data_images/out/26/6857797-japanese-art.jpg


App Saturation In Logged-In Search


5 App Deep Link Results2 Web Page “Blue Link” Results(Both are “mobile-friendly”)

Logged-In Branded Local Search ResultPage 1:


App Saturation After App Streaming is Public?



How to Rank Apps in Google Search



App Pack Optimization

App Title



Rankings Differ Between

Android and iOS

Test on Multiple Devices Or Use A

Local-Mobile Search Simulator

App Pack on Android But Not iOS!



bit.ly/mobile-search-simulator


Google App Indexing

Support HTTP URLsSupport HTTP URLs

bit.ly/g-app-indexing


1. Prepare App2. Associate App with Website3. Control Indexing

1. Prepare App2. Associate App with Website3. Control Indexing


1 Prepare App


Support HTTP URLs


2 Associate App with Website

Add your app as a new property to Search Console using the syntax android-app://{package-name}/


Support HTTP URLs


Create noindex.XML file:

Reference it in the AndroidManifest.xml file:

3 Control Indexing


Support HTTP URLs


1 Prepare App

• Modify your application delegate

• Adopt an entitlement in Xcode that lists each domain associated with your app

READ:http://bit.ly/ios9universallinks http://bit.ly/UIApplicationDelegate-ReferenceWATCH: http://bit.ly/appleuniversallinks


Support HTTP URLs

http://bit.ly/ios9universallinks

http://bit.ly/ios9universallinks

http://bit.ly/UIApplicationDelegate-Reference



http://bit.ly/appleuniversallinks

http://bit.ly/appleuniversallinks


{ "applinks": { "apps": [], "details": { »ABC0123.com.domain.App": { "paths":[ "*" ] } } }}

Associate App with Website

• Create an apple-app-site-association file for each associated domain with the content your app supports and host it at the root level.

NOTE: The association file must be hosted on a domain that supports HTTPS/TLS, even if the HTTP deep links are not themselves served via HTTPS.

2


Support HTTP URLs


{ "applinks": { "apps": [], "details": { »ABC0123.com.domain.App": { "paths":[

”/folder/subfolder/”,

”/folder2/subfolder2/*”, ] } } }}

Control Indexing

• Modify apple-app-site-association file to specify only the content that is parallel between the app and the website.

3


Support HTTP URLs


Google App Indexing

Support HTTP URLs

Enable Your App To Send a Feed of Deep

Links

Support HTTP URLs


Links

Via Android App Indexing API Via GoogleAppIndexing SDK




...public class MainActivity extends Activity { private GoogleApiClient mClient; private Uri mUrl; private String mTitle; private String mDescription;

@Override protected void onCreate(Bundle savedInstanceState) { mClient = new GoogleApiClient.Builder(this).addApi(AppIndex.API).build(); mUrl = "http://examplepetstore.com/dogs/standard-poodle"; mTitle = "Standard Poodle"; mDescription = "The Standard Poodle stands at least 18 inches at the withers"; }...

Full code sample here: bit.ly/appindexingAPIcode


Enable App To Send Feed of Deep Links


...@Override public void onStart() { super.onStart(); mClient.connect(); AppIndex.AppIndexApi.start(mClient, getAction()); }

@Override public void onStop() { AppIndex.AppIndexApi.end(mClient, getAction()); mClient.disconnect(); super.onStop(); }...





...@Override public void onStart() { super.onStart(); mClient.connect(); AppIndex.AppIndexApi.start(mClient, getAction()); }

@Override public void onStop() { AppIndex.AppIndexApi.end(mClient, getAction()); mClient.disconnect(); super.onStop(); }...



Enable App To Send Feed of Deep Links+ Extra

Rankings Boost


1. Use most up-to-date version of CocoaPods

2. Add ‘GoogleAppIndexing’ pod to Podfile

3. Save and Install Pod

4. Import GoogleAppIndexing

5. Register app

pod 'GoogleAppIndexing'

pod install

#import <GoogleAppIndexing/GoogleAppIndexing.h>

[[GSDAppIndexing sharedInstance] registerApp:your iTunes ID];




Google App Indexing

Support HTTP URLs


Links

Test Implementation

Support HTTP URLs


Links

Test Implementation

http://bit.ly/test-android-indexing http://bit.ly/test-iOS-indexing




Google App Indexing

Support HTTP URLs


Links

Test Implementation

Optimize

Support HTTP URLs


Links

Test Implementation

Optimize




How to Check If Your Website is Mobile-Friendly



Check Your WebsiteFor Mobile-Friendly Tags



bit.ly/mobilefriendlytest



Unblock CSS & Javascript





Remove App Interstitials (App Banners are OK)






Check Mobile UX (Meta Viewport, Tap Targets, Font Size)






Check Mobile UX (Meta Viewport, Tap Targets, Font Size)

Improve PageSpeed




How to Go Beyond Mobile-Friendly & Beyond Google!



Knowledge Graph is EXTRA Important for Mobile


Optimize GMB for Google Now & Now on Tap

Optimized!



Appear in Spotlight and Safari ResultsLeverage Apple Search & Apple Maps

https://mapsconnect.apple.com


Leverage Apple Search Contacts

Spotlight Search ranks on-device contacts by searching name, phone number and even notes!


Mobile PPCMobile AdWords Extensions: Apps Calls Locations Reviews Sitelinks Callouts Consumer Ratings Previous Visits Seller Ratings



Mobile Sponsored Results


Summary & Action Items Apps are NEW and TOUGHER

competition for SEOs

App results change based on OS and install status

App Streaming threatens to increase app presence in SERPs

Optimize your apps to take advantage of rankings boosts

Optimize your website to fit Google’s mobile standards

Explore opportunities to increase visibility outside of traditional mobile search


You don’t have mobile customers and desktop customers.

You just have customers.

Source: “Connecting the Dots: Measuring Your Micro-Moments Strategy” September 2015 - ThinkwithGoogle.com#FriendsofSearch2016


Emily [email protected]@goutaste

www.mobilemoxie.com2 Months Free Code:FRIENDS

facebook.com/mobilemoxie@mobilemoxie


mailto:[email protected]

http://www.mobilemoxie.com/


References & Links• App Streaming: http://marketingland.com/google-app-streaming-web-of-apps-152449 • Mobile Moxie Search Simulator Tool: http://bit.ly/mobile-search-simulator • App Indexing Instructions: http://bit.ly/g-app-indexing • Tool to check for site-association file: http://bit.ly/universal-links-tool • Mobile Friendly Test: http://bit.ly/mobilefriendlytest• Apple Maps Connect: https://mapsconnect.apple.com

Images and QuotesGoogle Quote: https://twitter.com/ThinkwithGoogle/status/662045561248464896Japanese Woodblock Art: http://eightface.com/files/images/2010.09.japanese.woodblock.print.jpgJapanese Woodblock Art:http://www.lazerhorse.org/wp-content/uploads/2015/01/Katsushika-Hokusai-Japanese-Art-Landscape.jpgPhone in hand image: http://zogdigital.com and http://Ev2.me


http://marketingland.com/google-app-streaming-web-of-apps-152449

http://marketingland.com/google-app-streaming-web-of-apps-152449

http://bit.ly/mobile-search-simulator




http://bit.ly/g-app-indexing

http://bit.ly/universal-links-tool




http://bit.ly/mobilefriendlytest

https://mapsconnect.apple.com/

https://mapsconnect.apple.com/

https://twitter.com/ThinkwithGoogle/status/662045561248464896

http://eightface.com/files/images/2010.09.japanese.woodblock.print.jpg



http://www.lazerhorse.org/wp-content/uploads/2015/01/Katsushika-Hokusai-Japanese-Art-Landscape.jpg

http://www.lazerhorse.org/wp-content/uploads/2015/01/Katsushika-Hokusai-Japanese-Art-Landscape.jpg

http://zogdigital.com/

http://Ev2.me/

http://Ev2.me/

http://Ev2.me/

App Indexing & Mobile SEO - Friends of Search 2016

Mobile

Transcript of App Indexing & Mobile SEO - Friends of Search 2016