CleverTap & App Promo: App Retention & Engagement Strategy Seminar
App for Student Development, Retention and Launch: The College Experience
Transcript of App for Student Development, Retention and Launch: The College Experience
Apply social, mobile app solution to college student development
P. Quake Pletcher5 March 2013
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Student Development Opportunities
Student
Student self-awareness
Student self-actualization
Building social proof of competencies
Soft-skill, interpersonal
evidence
Collaboration effectiveness
Career development
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Retain, Develop, Launch
’Self-awareness is critical to retention’– Retention rates are affected by many things beyond control of
students, but self-awareness and engagement are controllable.
‘Social proof drives development, self-actualization’– Students are motivated by benchmarking and social
transparency
‘Alumni engaged with students’– Alumni that are engaged with students enriches all.
‘A good fit, first job is critical to avoiding quarter-life crisis’
– Many students drift or job hop, creating headwinds in their search for long-run career satisfaction.
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peeqMe Accelerates Development
Social Developme
nt
Anyone, Anywhere, Anytime
How not What
Why college students?
Open-minded, development is job #1
They expect open, frequent feedback
Social networks are a natural way of life
Complementary to knowledge, technical skill development
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The ability to adapt engagement for Millennials Click to see Top Ten Ways to Engage Millennial Workforce
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Business Priority Trends 2013Business Leaders
Human Resources
Leadership Development
Employee Development
Employee Engagement
People and Talent Management
Improve Team Performance
56%
51%
51%
44%
47%
46%
55%
36%
Source: McLean and Company
How
mig
ht
this
rela
te
to t
he c
ollege
experi
ence
?
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peeqMe for Now and the Future
HR Respondents (Business Relative Rank) In Planning Growth Areas peeqMe Solution
High Potential Employee Program (2) 38% 97% Coach Upward
Stay interview (7) 24% 138% Engage/Retention Support
Social recognition/ Collaboration tools (5)
24% 90% Improve Team Chemistry/Performance
Planning for Boomer Retirement (6) 22% 94% Knowledge Transfer
Engaging Gen Y (3) 23% 80% Open, Connected, Mobile Feedback
Talent Mobility (1) 25% 59% Effective Assignment, Parachuting
Managing Diversity (4) 21% 40% Promote Innovation, Avoid Storms
Source: McLean and Company
How
mig
ht
this
rela
te
to t
he c
ollege
experi
ence
?
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peeqMe Mobile App
Innate Intention
Users have access through the peeqMe mobile app
peeqMe focuses on the natural preferences/strengths for individuals
Users can give and get input at the point of experience for review later with mentors, advisors, faculty, management.
peeqMe permits users to upload institutional behaviors/competencies, and values.
Enterprise systems do an excellent job of capturing “What” people did, but struggle to capture “How” people accomplish their work objectives.
peeqMe allows users to identify behaviors and values they intend to display.
peeqMe provides a simple profile based on the most popular assessments
Over $2B per year is spent on leadership, behavior, and personality assessments
Know
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Show Grow
Self-Awareness Self-Actualization Self-Improvement
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PeeqMe Uses in the College Setting
• No access to natural strengths or style except to self
• Keeps “book in hand,” not locked up/lost, for personal reflection and user-driven growth
Personal Access
• Connect undergrads to upperclass students as peer mentors
• Supports external coaching and mentoring from alumni as ‘academic boosters’
Booster/Alumni Access
• Understand style and leverage talents in, working groups/ project teams.
• Supports objective assessment in interpersonal skills from faculty, counselors, etc.
Team Access
• Access is granted by user to organization to see de-identified data for meta analysis and reporting purposes
• Access for specific analytics and reporting, including:• Career
Development• Early interventions• User-specific
support/training
Higher Ed Access
Organizational uses are member driven, bottoms up
Situational Uses
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Freshman Orientation•Leverage assessments•At-Risk Onboarding•High potential•Undeclared/ Unaffiliated•Cohorts (dorm floors, activities-based, etc)
•Peer-to-peer mentoring
At-Risk •Identify the “disengaged”•Encourage through positive psychology
•Focus on opportunities for success and happiness
•Peer-to-peer mentoring•Formalized mentor/coach relationships
Career Development•Establish social proof of interpersonal skills
•Support career fit discussions with objective, rich data set
•Connect to recruiters, alumni interview prep
How would you use it at your place of higher learning?
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How to Implement
Open•No silos, extend open invitation
•Customers, Partners, Personal & Professional mentors, Vendors, etc
•Incentivize participation
Organic•Allow teams and individuals chances to share
•This is “how” we work, let it flow
•Seed with paid assessment support
Observe•Actively observe how the tool plays out
•Analyze what works for your organization
Opportunistic•Support and encourage experimentation
•Cherry-pick best practices and highlight super users
peeqMe works a little differently for the enterprise
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Action Steps
• Sign-up for beta release in Spring 2013 at www.peeqme.me… It’s FREE!!!
• Extend invitation to students prior to arrival on campus, share with summer school programs
• Provide common assessments for all students to take (ie – Myers Briggs ™, DiSC™, and StrengthsQuest ™)
• Participate in webinars to provide feedback, request features, and help prioritize future development