SUBMITTED TOWARDS THE PARTIAL FULFILLMENT OF

BACHELOR OF JOURNALISM IN MASS COMMUNICATION

ON

AXIS PRESS NETWORK NEWS

E.N.C NETWORK

NOIDA SEC-62

SUBMITTED BY:SAJID HUSHAINBJMC V SEMESTER

SUBMITTED TO:MR. TARUN AGARWAL

ASSOCIATE PROFESSORIIJMC

DECLARATION

I hereby declare that the SUMMER TRAINING REPORT submitted by me to INVERTIS INSTITUTE OF JOURNALISM AND MASS COMMUNICATION, BAREILLY in partial fulfillment of the requirement for the award of the degree of BJMC is a record of bonfide training work carried out by me under the guidance of R.K Chauhan – IT HEAD. I further declare that the work reported in this project has not been submitted and will not be submitted, either in part or in full, for the award of any other degree or diploma in this institute or any other institute or university.

(Candidate’s signature)

ACKNOWLEDGEMENT

On the very outset of this report, I would like to extend my sincere & heartfelt obligation towards all the personages who have helped me in this endeavor. Without their active guidance, help, cooperation & encouragement, I would not have made headway in the project. I am ineffably indebted to Dr. Meenakshi Varma for conscientious guidance and encouragement to accomplish this assignment. I am extremely thankful and pay my gratitude to my faculty Mrs. Meenakshi Varma for her valuable guidance and support on completion of this project in it’s presently.

I extend my gratitude to Invertis University for giving me this opportunities.

I also acknowledge with a deep sense of reverence, my gratitude towards my parents and members of my family, who has always support me morally as well as economically.

At last but not least gratitude goes to all of my friends who directly or indirectly helped me to complete this project report.

STUDENT PROFILEName: Sajid Hushain

Course: Bachelors of Journalism and Mass Communication.

Year: 5th Semester

Objective:

I am looking for a career in the world of Media and Journalism where I am able to use my current knowledge base to its full potential and take all opportunities to enhance my skill set and give my skill set and give my best effort to the organization.

Areas of Interest:

Designing & editing. Photography. Movie Making Tech.

Co-curricular activities:

Worked as a photo journalist as well as video journalist in many of the In-House events

Achievements:

Worked as an Intern at Dainik Jagran.

Worked with UDAAN (SAHARANPUR) and PRAVAAH (DELHI) based NGOs as a volunteer.

LIST OF CONTENTS

Preface Introduction of APN news, Noida Company profile APN NEWS workflow The Media Monitoring Works Assigned Outdoor Reporting Outcomes

PREFACE

Internship training programme provides a chance to students to make themselves familiar with the actual media environment. It also provides an opportunity to study the theories of book in practice. This is the reason why the students of BJMC are required to complete internship programme at any recommended organization.

In this internship report I will describe my experience during my internship period. The internship report contains an overview of the internship company and the activities, tasks and projects that I have worked on during my internship. Writing this report, I also will describe and reflect my learning objects and personal goals that I have set during my internship period.

INTRODUCTION OF THE NETWORK

E.N.C NETWORKENC Network is part of ENC Private Ltd. Its state-of-the-art studios and editorial offices are located in a 5-acre complex in Sector 68 of the capital’s media hub, NOIDA.

The new media conglomerate has initiated several projects in the TV news channels, print and web domains. The forays into broadcasting include: a national TV news channel and four regional news channels under the brand,

APN News

.Print products include: re-launch and revamp of

India Legal

India’s first politico-legal fortnightly magazine as a one-of-its-kind journalistic endeavor with an investigative spin;

Views on News, 

Another unique magazine that monitors and takes a critical look at the challenging, competitive world of Indian and global media every

fortnight;

And

Akbari,

A weekly newspaper in Hindi and Urdu.

The organization has several 24 X 7 news web portals

ENC also operates a nationwide TV news service and a dedicated media monitor unit that scrutinizes more than 130 TV channels in different

Indian languages.

ENC is equipped with high-tech, up-to-date studios, and other technological and infrastructural facilities for both TV and print media.

The campus boasts of a large cafeteria, where food and refreshments are available round-the-clock. ENC provides pick-and-drop cab facility to its fast-growing staff strength.

Pioneer in delivering complete end-to-end solutions to TV, Internet, Broadband, Newspapers and Mobiles. ENC is committed to bring novel and innovative ideas through catering the finest quality of video and content production to provide tailored solutions for clients.

Backed by years of experienced media professionals, ENC team comprises the most brilliant mind of core industry. A specialized editorial team of Reporters, Copy Editor and Researchers with in-depth knowledge in their respective beats offer real-time feeds, news packages/stories/bulletins. Our team ensures that each story catered to clients is accurate and lucidly written.

The company is focused on revolutionizing the digital news content landscape in India by delivering solutions that enable clients to view news from many sources and locations. The company generates content for television, cable and satellite, mobile and online distribution markets and actively work with technology and distribution partners to create the right connections between consumer and content.

ABOUT THE CHANNEL:

APN NEWS

APN NEWS owned by AUTHENTIC PRESS NETWORK PVT. LTD is a 24 X 7 news portal spearheaded by veteran journalist Suresh Kumar. With his outstanding knowledge and more than two decades of experience in the field of both print and electronic media, Suresh Kumar performs his duties as the Chief Editor of APN with great ease and talent. His liking to accept challenges head-on has helped him to take himself as well as APNNEWS to great heights. To assist him with his job are a batch of enthusiastic journalists who are handpicked from different locations. With proven professional efficiency these journalists work round the clock to deliver the latest breaking news and updates of events happening around the world.

As elaborated by Mr. Suresh Kumar, “We never believe in manufacturing news to create any sensation. We present the facts without adding any color”. Everyone at APNNEWS clearly knows that

readers would never be willing to spend their valuable time reading cooked-up stories that have the slightest element of truth and hence giving all the importance that are due to our readers, APNNEWS strives to deliver just the facts as and when they happen.

In the words of Mr. Suresh Kumar “The duty of the journalist is to enlighten the public and those seeking the truth a fair and comprehensive account of events and issues. Conscientious journalists from all media and specialties strive to serve the public with thoroughness and honesty. Professional integrity is the cornerstone of a journalist’s credibility.”

Driven by some of the best people in the field, the APNNEWS vehicle has for its wheels the four most valuable assets of a news organization- professionalism, reliability, objectivity and public accountability.

Famous shows

Mudda, Aap Ki Rai, Desh ki baat and Loktantra

Contact:

For editorial matters:  editorial@apnnews.com

For advertising in apnnews.com:    adv@apnnews.com / marketing@apnnews.com

THE MEDIA MONITORING

Media monitoring is the activity of monitoring the output of the print, online and broadcast media. It can be conducted for a variety of reasons, including political, commercial, scientific, and so on.

In the commercial sphere, this activity is usually carried out in house or by a media monitoring service, a private company that provides such services to other companies, organizations and

Individuals on a subscription basis.

The services that media monitoring companies provide typically include the systematic recording of radio and television broadcasts, the collection of press clippings from print media publications, the collection of data from online information sources. The material collected usually consists of any media output that makes reference to the client, its activities and/or its designated topics of interests. The monitoring of online consumer sources such as blogs, forums and social networks is more specifically known as buzz monitoring which informs the company of how its service or product is perceived by users.

While monitoring social media it can be beneficial for a company to respond to as many posts as possible. Not all comments will be positive ones, but it is good for the customers to know they are being heard. It is also important to keep in mind to avoid deleting any unfavorable content from a social media page you control. You should assume that something on the Internet was seen by at least one person, no matter how quickly you delete it. Deleting the comment can make the company look even worse and give the idea of a cover up which implies guilt on the company’s part.

Most media monitoring is done within private public relations agencies or businesses in house public relations sectors. Publicists will track the number of times the company was mentioned within different platforms. Some of the main platforms include magazines, newspaper, blogs, and social media. These entries are referred to as “clippings” and are compiled into monthly reports by the Public Relations firm. These clippings are then presented to the client along with the circulation and

impressions from these platforms. Circulation is how many subscribers or viewers the platform has, and impressions are calculated by multiplying the circulation by three. Impressions are only calculated for print media because it is assumed print media will be circulated past the original subscribers. These figures are calculated to show the client approximately how many people their message has reached. Media monitoring is a beneficial tool to evaluate the efforts and progress of a PR firm.

Technologies involved

Media monitoring is practically achieved by a combination of technologies—including audio and video recording, high speed text scanners and text recognition software—and human readers and analysts. The automation of the process is highly desirable and can be partially achieved by deploying data mining and machine learning techniques.

WORKS ASSIGNED:

Observed the work done by the senior editor. Learnt two type of work done by Video journalist which were

Studio work and field work. Also observed that the shot selection was done by the PCR

through Communication. VISITED AREAS FOR NEWS GATHERING WITH SENIOR REPORTERS. To lock bytes of various raw news feeds. To get the packages done as per the stories being provided by the

producer. To give video feeds for editing to the editor. Locking bytes from the raw feed. To get the headlines done for the final broadcasting. To cut shots and bytes. To edit one-to-one interviews. To render bytes for final output. To manage the recording set-up on TMM(the media monitor)

OUTDOOR REPORTING:

While working with the video journalists I had visited various places for the outdoor reporting, such as FICCI, BJP head office, Congress head office, etc. During this I have learnt many new aspects of outdoor reporting which can’t be learnt sitting in class or reading from books.

OUTCOMES: It was a good experience working in almost all

the departments of the news channel. The first and the foremost task that was assigned was to record and

analyze the various news channels. We also worked with the production team. We learnt how to pick up the right visuals for a news package. We learnt how to prepare Headlines. We learnt better scripting techniques. Editing and cutting bytes made us technically sound.

Watching the anchors perform live was a nice experience that helped us groom ourselves accordingly.

Working at APN was indeed a memorable and educative experience that have certainly given my perspectives, a new direction.

CONCLUSION:The training has equipped me up with a better vision of learning and understanding of electronic media organization working up with the production team and in news room. Being associated with the people in a profession and organization was wonderful experience. Going beyond the classroom studies and library learning to the field of mass media helped me develop as media professional. I look forward to such opportunities in future.