APM Conference Manchester: 'Our friends in the North': driving innovation - Christine Bellamy
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Transcript of APM Conference Manchester: 'Our friends in the North': driving innovation - Christine Bellamy
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EURO 2016
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England vs WalesEuro 2016
2.3million
Bradley Wiggins time trial
London 2012
800k
Live video streaming record
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WIMBLEDON
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BBC LIVE EXPERIENCE
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DIGITAL JOURNALISM IN RIO
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BUILDING CONNECTED TV REACH
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BROADENING OUR AUDIENCE
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SPORT HOMEPAGE
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OLYMPIC HOMEPAGE
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OLYMPIC SCHEDULE
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OFFERING AUDIENCES LIVE EVENT REMINDERS
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UPDATED APP WITH FOCUS ON PERSONALISATION
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PARTNERSHIP
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IN APP ALERTS
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PARTICIPATORY EXPERIENCES
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GOOGLE ONEBOX
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SOCIAL MEDIA: DRIVING REFERRALS AND ENGAGING YOUNGER AUDIENCES
FactualRelaxed
‘The sports newshound’
InformalUniversal
FriendlyIrreverent
‘The passionate football fan’
Knowledgeable Cheeky
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SPORT 360
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