COMVORT´S ANNUAL MEETINGHAMBURG-2012

APLICA’SCASE STUDY

COMPANY

NEOS Surgery is an innovative and technology-based company dedicated to the research and development of surgical products through the creation, analysis, design, production and commer-cialization of innovative medical devices in the field of cranial and spinal neurosurgery.

BRAND

Cranial LOOP is NEOS' new cranial fixation device. Its innovation stems from the fact it is universal, artifact-free and does not require any additional instrumentation for fixation.

In the last three years, NEOS has developed 3 different products of the Cranial Loop family to better suit the diverse needs of neurosurgeons throughout the world.

CLIENT’S OBJECTIVES

Make a difference from their competitors and impact their target audience (neurosurgeons), little exposed to design elements.

THE CHALLENGE

To transmit the excellence of the product innovation in all their communication supports such as logo, product exhibition or sampling element.

INTR

OD

UC

TIO

N

COMPANY

NEOS Surgery is an innovative and technology-based company dedicated to the research and development of surgical products through the creation, analysis, design, production and commer-cialization of innovative medical devices in the field of cranial and spinal neurosurgery.

BRAND

Cranial LOOP is NEOS' new cranial fixation device. Its innovation stems from the fact it is universal, artifact-free and does not require any additional instrumentation for fixation.

In the last three years, NEOS has developed 3 different products of the Cranial Loop family to better suit the diverse needs of neurosurgeons throughout the world.

CLIENT’S OBJECTIVES

Make a difference from their competitors and impact their target audience (neurosurgeons), little exposed to design elements.

THE CHALLENGE

To transmit the excellence of the product innovation in all their communication supports such as logo, product exhibition or sampling element.

INTR

OD

UC

TIO

N

Introduce a new cranial fixation device in the market. Make it serious and elegant. Make it “design”.

Foresee the creation of a family of products whose logo would explain the differences between them.

STRATEGY

CHALLENGE

Focus on the product’s shape characteristics, identify the product with naming, logo and colour.

IMPLEMENTATION

The handle being the most striking element due to its shape and colour, is represented by a customization of the font used for the word LOOP in the logo.

Thus, we converge the name (which refers to the form) with the element that the surgeon will remember when he’ll see the product in use.

CH

ALL

ENG

E#1

LOG

O Introduce a new cranial fixation device in the market. Make it serious and elegant. Make it “design”.

Foresee the creation of a family of products whose logo would explain the differences between them.

STRATEGY

CHALLENGE

Focus on the product’s shape characteristics, identify the product with naming, logo and colour.

IMPLEMENTATION

The handle being the most striking element due to its shape and colour, is represented by a customization of the font used for the word LOOP in the logo.

Thus, we converge the name (which refers to the form) with the element that the surgeon will remember when he’ll see the product in use.

CH

ALL

ENG

E#1

LOG

O

TMCRANIAL

RESULTS

TMCRANIAL

RESULTS

Find the way to present and test the medical device.

1.

CH

ALL

ENG

E#2

SAM

PLIN

GSTRATEGY

Find the best shape, distribution and material that allow us to:

Present the product (1 unit)

Test the product “in situ”2.

3. Be used as a “quick start guide” as well as a “general information guide”

IMPLEMENTATION

Combining paper and foam, we got a support that allowed us to store the device and test it on the packaging itself.

CHALLENGE

Find the way to present and test the medical device.

1.

CH

ALL

ENG

E#2

SAM

PLIN

G

STRATEGY

Find the best shape, distribution and material that allow us to:

Present the product (1 unit)

Test the product “in situ”2.

3. Be used as a “quick start guide” as well as a “general information guide”

IMPLEMENTATION

Combining paper and foam, we got a support that allowed us to store the device and test it on the packaging itself.

CHALLENGE

RESULTS RESULTS

Show the product in use, both, before and after surgery. Make it easy for transportation to commercial fairs.

CH

ALL

ENG

E#3

EXH

IBIT

ION

STRATEGY

Being aware of colour as a differentiating factor, we work the exhibition of the product in colorless materials.

IMPLEMENTATION

We have used a methacrylate skull inside a methacrylate urn to show the product in a nice & clean environment.

These colorless materials allow us to show both sides of the final fixation system.

CHALLENGE

Show the product in use, both, before and after surgery. Make it easy for transportation to commercial fairs.

CH

ALL

ENG

E#3

EXH

IBIT

ION

STRATEGY

Being aware of colour as a differentiating factor, we work the exhibition of the product in colorless materials.

IMPLEMENTATION

We have used a methacrylate skull inside a methacrylate urn to show the product in a nice & clean environment.

These colorless materials allow us to show both sides of the final fixation system.

CHALLENGE

RESULTS

OTH

ER E

XA

MPL

ES

EXH

IBIT

ION EXHIBIT

OTH

ER E

XA

MPL

ES

EXH

IBIT

ION

ROLLUP

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