INTRODUCTION

CONTENTS Company Background

3 Summary Business Plan

4 - 5 Introduction

6 Booth Physical Arrangement 7 Organization Chart

8 - 9 Objectives

10 Business Background

11 General

12 Industrial Information

13 Marketing Department

14 Marketing Strategy

15 Manufacturing Capacities 16 Machines and Tools

17 Marketing Information

18 Products Price

19 - 22 Promotion

23 Products Distribution

24 Competition

25 - 26 Management Department

27 Overview

28 - 29

Manufacturing / Operation Department

30 Chart of Production Process

31 - 33 Details of Games

34 Financial Department

35 Budget

36 Income Sheet 37 Acknowledgement

38 Attachments

39 COMPANY BACKGROUNDNAME: ONE STOP

ADDDRESS: KOMPLEKS PERDANA SISWA, UNIVERSITY MALAYA

TELEPHONE NO: 012-5355747

NATURE OF BUSINESS: PARTNERSHIPPRODUCTS AND SERVICES: 1. FOOD *HERBAL EGGS2. BEVERAGE *PEARL TEA 3. ACCESSORIES *SCREEN PROTECTORS, KEY CHAIN, TEDDY BEARS, FENG SHUI NECKLACES & ALPHABET NECKLACES

4. GAMES *MEMORY GAME, LUCKY DROP & PINGPONG

THROWOPERATION DATE: 9/10/2008

DATE OF REGISTRATION: 3/9/2008

CAPITAL: RM1200.00

Summary Business PlanOne Stop is an all in one place where you can get 3 completely different kinds of products. We provide food and beverages, accessories and games. The details are as followed:-

Date: 9th September 2008

Time: 8am till 7pm

Venue: Kompleks Perdana Siswa car park slots

For food and beverages we are providing herbal egg and pearl tea which are healthy as they have natural flavorings and no preservatives. Besides, they are halal too. This makes them far superior, both in quality and taste. As for accessories we are providing unique and meaningful necklaces suitable for all ages, cute and attractive key chains as well as high quality handphone screen protector which is in great demand in the market now. For games, we have prepared both mind and physical challenging games namely memory game, lucky drop and ping pong throw.

Our purpose is clear- to provide a stress releasing environment for just everyone!! So far there are no other stalls offering 3 totally different businesses. We are the sole one doing this but we have taken all the necessary steps to ensure success. For that, we emphasize on unique services, unmatched in both quality and presentation. We use the most beneficial word-of-mouth advertising method as besides specially designed handbills, posters and banners to arouse public attentions. We also stress on low operating overhead so everyone can own. We did a market survey on price and opinions on products we are providing. We take in deep consideration on every feedback and are forming mobile selling team. We hold on firm to this- customers are always right.

Our management consists of director and assistant director with the help of 5 subdivisions, namely administration, financial, sales, promotion and miscellaneous. Everyone is playing their role which includes sharing experiences, seeking information, investing, stock purchasing and publicity. We give out our very best as we want only the best for our valued customers.

Our target market would be each and every one in University of Malaya. This even includes street cleaners and passer-by! We want them to release all stress with our specially designed games while enjoying the tastiest food ever. Our accessories especially necklaces will attract lots of customers from both gender as it is low in price, unique and new in market!

Based on the size of our market and our defined market area, together the partners have invested RM1200.00 to meet capital requirements. This will be used mainly in stock purchasing transportation and publicity. Our suppliers are all very trustworthy business personals- they supply us nothing but the best with low costs. They even allow items returnable to suit our customers need.

We ensure that this is not only a business plan written merely on papers but an even successful one in reality. There will not be any other business as well planned, satisfying, loved and profitable as us. Customers will definitely come back for more because we are simply the best!INTRODUCTIONThe idea of One Stop is based on All in one concept where our company provides variety of products and services to cater the needs of every customers. These includes:-

i. Food and beverages Herbal Egg

Pearl Tea

ii. Accessories Key Chain

Feng Shui Necklace

Alphabet Necklace

Handphone Screen Protector

iii. Games Memory Game

Lucky Drop Ping Pong Throw

The main reason why we separate our capital into three fields instead of focusing on one is to minimize risk as our target market is large and their demands are of large varieties. If we only specified in a particular field, we can only attract a portion of customer in famous and large University of Malaya (UM). We want to reach everyones heart. Thus only by heterogeneity we could attract large crowds of different preference customers, being in entertainment, food or accessories.

Booth Physical Arrangement (Plane of Tent)

This is the physical arrangement of our booth on that particular business day. This booth will be provided and the arrangement is depend on our own creativity. The food and beverage stall and accessories stall will be on both side of our entrance to attract our customer while the games area will be set up in the inner side.

Our company is operating as partnership. The particulars and posts of all partners are as followed:-

No. Name Matrix no.Phone no.

1.SAW YEE FUNGSER 080018012-5566038

2.TEOW PEI CHUNSER 080022016-4418483

3.YEE LEE LINGSER 080028017-6831268

4.NG XIN YINGSER 080015012-5355747

5.CHONG MUN YISER 080032016-6448583

6.WONG WAN SHING SER 080025012-4375229

7.WEE SUAN YEANSER 080024012-9683221

8.LEONG WAI KITSER 080008016-2226688

9.NG AI MAYSER 080014017-2585618

10.GAN XUE MEISER 080003017-9008852

11.SEE JUN BINSER 080019017-3296185

12.TAN CHUN WEISER 080020

13.LIM JUN LEESEC 080023

14.TAN TZE MINGSEC 080103

15.CHOO WAN YINGSEB 080007016-6952363

16.THANG CHON YIPSER 080023

17.LIM SEM HENGSER 080009

18.YAP WAI THEENSER 080027

19.YEO TAU LIANGSEH 080024

20.LEE HUI MINSEN 080010

21. LAI WEE CHINSEN 080009

22.HENG WEI KEATSET 080004

23.NAWSHEN SAUMTALLYSER 080705017-3172434

24.WEI LUYU MACYSER 080707016-2364860

ORGANIZATION CHART

ObjectivesThe main purpose of this proposal is to provide an overview of the business plan, organization chart and economy status of the company to all partners. Besides, it gives full details of the products and services our company provides as well as to assure every partner about the potential growth of the business.

As our company is small scale industry, the capital requirement is about RM1050.00. We did not apply for any financial aid and the capital is obtained completely from our partners, investing RM50.00 each. This sum of money will be used mainly in stock purchasing and transportation. Apart from that, a portion will be used as promotion fees such as printing posters, flyers and banner. This would help highlighting our newly formed company as well as the products and services we are offering. Since all partners holding same share in this business, the profits obtained will be divided equally among us.

In order to ensure the competitiveness of our companys products in the market, a market survey team has been formed to survey the market price for our products. The result is used as a guideline to set the price, lower but profitable. Thus, low cost yet attractive and competitive products would serve as main attraction to customers. Apart from that, we also form a mobile selling team to make sure everyone know about what we are offering. Some of them are busy working or studying but that matters not! We are ready on the go and we even offer delivery services provided they are confined to UM. Whats more, they are totally free of charge!!Business Background

GENERALOur company is running retail and service base business. This is a new project and we have choose to run it in partnership concept as to gather more capital.

Our products are unique from the viewpoint of design. For instance, the Feng shui necklace with the spinning flower signifies the good fortune. Various colours to be chosen adds to the attrativeness of the necklace. Besides, the games we offered are challenging which involve both luck and brainworks.

The strength of our company is that we could obtained the stocks in a lower cost and thus offering cheaper retail price for customers.

On the other hand, we have limited capital that caused us could not purchase the stock in bulk. Therefore, we have implement booking system as to minimize the risk. Besides, we do not have car in transporting our products and in order to eliminate the problem, public transport has been used though it is troublesome and time consuming.

This business plan is expected to bring profit instead of loss as our products are affordable by all UMers. Besides our high products quality serves as another added advantage to our company compared to others.

INDUSTRIAL

INFORMATION

Our business is of high potential growth. This is due to variety of services we are offering. There will be entertaiment, food and accessories. So far there are no other people providing the business as we do. They either specialised in food or entertaiment or accessories. Very few apply all in one concept.

The reason why we use this concept is because in line with the uplift of standard of living, the purchasing power also increases greatly. This indirectly means that people are more willing to spend a bit more on entertainment and accessories which was once been regard as a waste of money.

Based on what we have to offer them, they will not feel reluctant to spend any on our services. We offer them tasty and healthy food and beverages with no colouring, no preservaties and consists of natural flavourings. We offer them fun and challenging games. We offer them most fashionable accessories. We are providing only top services.Eventhough we provide excellent services, our business is small scale industries. Therefore, we do not offer any credit services. We accept only cash, in RM (Ringgit Malaysia). This, we ensure it wont cause any disadvantages as our services are of low and afforable prices. Marketing department

MARKETING STRATEGYCompetitiveness is inevitable in running a business. This is especially so as we are specifying in 3 different services. The number of competitors we will be facing definitely more than those who are focusing on a single field. However, from the viewpoint of prizing and quality, we are sure that our company is the best choice for the customers.All products and services sold are in cash term (RM). The details of the products and services are as followed:

(i) Necklace -2 different type and various colours to be chosen

-design of the fengshui necklace is unique and it brings the

meaning of Good Fortune

(ii) Key Chain -plenty choice of famous animation and cartoons(iii) Screen Protector -stocks for different phone models

-high quality (double layered) -experienced staff to help in replacing the screen

protector(iv) Pearl tea and Herbal eggs - are healthy food as the eggs are cooked with herbs while tea

are definitely better than carbonated drinks.

-they are mouth-watering and tasty.

-they can hardly be bought in UM

Manufacturing Capacities

(a) Feng shui Necklace

limited to 50 units only

due to high budget and consideration of the market response

(b) Alphabets Necklace

limited to those who has ordered before 5th October 2008

not every alphabets are marketable, therefore we offer the pre-ordered system to minimize our risk

(c ) Key chains

limited to 130 units

due to high budget and in consideration of the market response(d)Screen Protector

unlimited

returnable and refundable

(e)Teddy Bear

unlimited

returnable and refundable

(f)Herbal Eggs

limited to 150 units

due to the limited of time, size of pot, ingredient and consideration of market response(g)Pearl Tea

limited to 300 cups due to the limited time, ingredient and consideration of market response

MACHINES AND TOOLS

NoMachines or toolsModelUnitPrice [RM]FunctionSource

01PotPanasonic1-Boil herbal eggsBorrow from one of the group member

02GasShell15.00Boil herbal eggs

03Pail1

04Ping Pong 3015.00Games

05Colourful marbles1 Bag3.50Games

Marketing information Our target market would be everyone in University of Malaya (UM) be it staffs, lecturers, dean, students or even street cleaner. We target on those having stressful time in working or studying as well as those who are very fashionable and into food. We provide comfortable environment for that purpose and are offering games as to relax their mind by thinking other things.

Our premises would be at Kompleks Perdana Siswa car park slots. It is a strategic place as many people pass through that place. Its location next to main road makes it easier to attract everyone included passer-by.

To ensure success in running business, we have considered different methods. We will purchase stock with low cost, yet attractive, meaningful and unique. We offer healthy food with natural flavorings, non preservatives and definitely halal. We will do survey on markets price and what our competitors offer. We will also run publicity as well as forming mobile selling team and delivery services around campus.

PRODUCTS PRICE Our market survey them have done a great job of doing comparison of markets price. The survey is done in hypermarket, namely Jusco, Tesco and Giant as well as night market and morning market. Based on the survey we did for 3 consecutive days, we set our products price. Customers often ask for a cheap, appropriate and economic price. Hence, we set our market line towards a more affordable price which will suit the economic status of every UM students and staffs.We have taken into consideration certain aspect in order to arrive at the best decision to price of our products. We seriously considered: Cost of the products

Markets demand How to minimize our risksActually there are few existing shops in our area which are selling similar products as we are. However they are all focusing on one services rather than all in one concept. Hence, we have more advantages. We can promote more items once they set their foot into our premise. We had set the most reasonable price for our products and are definitely cheaper than market price. After a mark up, our products prices are as follow:(A)Accessories

NoProductSourceCost per item [RM]QuantityTotal costSelling price per itemPromotion priceExpected profit [RM]

01Feng shui NecklacesZen Chu Sdn Bhd3.50501758.80-100

02Alphabets NecklacesZen Chu Sdn Bhd3.00501509.90-147

03Key ChainsStable Collection Sdn Bhd1.501301953.002 for RM5.0095

04Teddy BearsLovely Gm Gifs and Memory(returnable)20-Depends on size-80

05Various Mobile Phone Screen Protector -(returnable)501509--

(B) Food and Beverage

NoHerbal EggsPriceQuantityTotal [RM]

01HerbRM 3.70 per unit518.50

02EggRM 0.27 per unit17045.90

03GasRM 5.00-5.00

04Plastic bagRM 8.001 bag8.00

Total cost for raw material = RM 73.50

Cost per unit item = RM 0.49

Selling price per unit = RM 0.80

Promotion Price = 3 for RM 2.00

Expected profit = RM 16.50

NoProductSourceCost per item [RM]QuantityTotal Cost [RM]Selling Price (per item) [RM]Promotion price [RM]Expected profit [RM]

01 Pearl TeaMydin,

Carrefour,

Jusco1.503004502.50RM 2.00 for 3100

(C) Games

NoGamesSourceCost per item [RM]QuantityTotal Cost [RM]Selling price per item [RM]Promotion price [RM]Expected profit [RM]

01MemoryCarrefour,Jusco10.0050.0010.001.00-20.00

02Lucky DropCarrefour,Jusco10.0050.0010.001.00-20.00

03Ping Pong ThrowCarrefour,Jusco10.0050.0010.001.00-20.00

ProductsSelling Price [RM]Current Market Price [RM]

Fengshui Necklace8.8012.90

Alphabets Necklace9.9012.90

Key Chain3.003.90

Mobile Phone Screen Protector9.0010.00

Herbal Eggs0.801.00

Pearl Tea2.502.50

PROMOTION

Promotion plays a crucial role in boosting our business. Through promotion activities, we could introduce our products and services to the public.

Various approaches have been used in promoting. Firstly, we make a 2.00m x 0.60m banner. The banner with our company name ONE STOP is brightly coloured and outstanding. Also, the size of font is big enough to be seen from afar. This banner will be hanged in front of our booth. It will certainly attract a big crowd of customers that day.

Secondly, we had prepared lots of handbills for promotion purpose. The handbills consist of important details such as venue, date, time, services offered and contact number in case of any enquiry. We will distribute them to all UMers before the day we start running our business. Thirdly, we have also make A4 sized posters which will be paste onto the notice boards in colleges, corridors and faculties. Similarly, those posters contain important details which are venue, date, time, services offered and contact number. Moreover, the designs of the posters are a piece of art as to grab full attention of every passer-by.

The budget for promotion activities is merely RM20. The list of cost is as followed:

Banner: RM 15.00

Handbills: RM 5.00 (Photostating cost)

A4 Posters: RM5.00 (Photostating cost)PRODUCTS DISTRIBUTIONApart from selling at the stall, we have also formed a mobile selling team to sell accessories around the campus. Apart from that, we provide delivery services for customers who required them but only within campus. This will surely attract customers as it is very convenience and provides them a great opportunity to strenghten bonds among peers or simply to show appreciation to lecturers. For this purpose, we will rent 2 bicycles from cyclic club. Rental fee is cheap, RM2.00 for 3 hours.We hold firm onto policy Customers Are Always Right. Customers

welfare are our main concern. Any damaged product are refundable within 2

days.(terms and conditions applied)

In order to maintain a good relationship with customers, we provide

excellent services in a good manner, especially when dealing with fussy

customers. To us, patience plays an upmost important role in business.

In addition, we would always maintain cleanliness of the shop as to provide a comfortable environment for the customers. That will help building their confidence towards our products especially the food we are selling. With the tastiness of the food and beverages, good quality of accessories as well as fun in our games all conducting in a clean and comfortable surrounding, they will definitely come back for more!!

COMPETITIONS

As what weve mention earlier, there is no other premises applying all in one concept. However, we consider all premises that sell any item we are selling as a strong competitor. We inspected their items and prices thoroughly, coming up with best conclusion and action for both customers and ourselves. For this purpose, we went in their premises as customers. Following is what we get:-

I. Company A

Selling cute souvenirs such as teddy bears and key chains. The price is over expensive even though their quality is good. Their target market is mainly on working people.*Advantages: - We have products in lower price with comparable quality

- Our target market is larger which consists of working people as

well as students.

ii. Company B

Selling cell phone accessories and provide repair services. The only phone accessories shop in this area and occupying 60% of our target market.

Bad comments from the customers regarding low quality of products and services.

*Advantages: - Our screen protectors are of high quality (double layered)

- Business opportunity is excellent as we are the second shop selling

screen protector and demand from market is high. iii. Company C Selling all kinds of accessories such as necklace, rings and earrings. Strong competitor with low price products as main attraction Pattern is monotonous and outdated

*Advantage:- our product design is unique,fashionable and meaningful.

With that, we are extremely confident that our products will make profit as our products come in different designs to fulfill different needs of our customers. Besides that, the cost of our products is low. We provide unique services, unmatched in both quality and presentation. We believe good services is one crucial step to attract more customers as words spread. It is beneficial for us if customers spreading good words about us. This works better than publicity. MANAGEMENT DEPARTMENTOverview

Although our company is a newly established company, we are very confident in ourselves. Each and every one of us has experiences on handling business thus it would not be a big problem for us. 21 out of 25 partners have diploma either in management, business or economics. All have at least 5 years working experiences and quite familiar with this field. When all heads are put together plus hard work and determination, business will prosper for sure. However, director and assistant director would be the main decision maker.Basically, the managing department is subdivided into 5 branches, namely administration, financial, sales, publicity and miscellaneous. The job scope for each branch is as followed:- Branches Job Scope

Administration*Prepare business plan

Financial*Prepare budget*Manage cash flow of the business

*Prepare account to show financial status

Sales*Stock purchasing

*Form mobile selling team

Publicity*Design handbills, banners and posters*Distribute handbills

Miscellaneous*Quartermasters for game stations*Support the need of other bureau *Set up booth

On business days, members of administration and financial branches will form a mobile selling team. This is to sell our items around campus in case some are too busy or did not receive any information regarding our business.MANUFACTURING/ OPERATION DEPARTMENT CHART OF PRODUCTION PROCESS(A) Accessories:

Include Necklaces, Key Chains and Screen Protectors:

Find suppliers and sales

Deal with the suppliers about the price and quantities that we required in order to get the lowest price possible and highest profit possible.

Decision making on types and quantities.

Decision making on price and the marginal profit.(B) Food and Beverage

(i) Herbal Egg Boil the eggs.

Break up the egg shell.

Boiled up ingredient (herbs).

Add the eggs into the herbs.

Boiled it for about 3-4hours.

Ready to be served. (ii) Pearl TeaPrepared syrup from sugar.

Prepared pearl tea depends on customers order and favorite flavor.

Ready to be served.

(C) Services

Includes 3 different mini games:

Brainstorm the basic idea of mini games.

Decide 3 mini games to be carried out.

Set up rules and regulations.

Games trial.

Each game will be in charged by station master in different slots on 9th October 2008.

Players who interested need to challenge the mini game.

Success: Award.

Failure: You may try again.

Facilities required:

Electricity

Tables and chairs

Water

*Details of games:

(i)Memory

[Polyester, different colours of marbles]

10-12 marbles are arranged in a certain order. The player has 1 minute to memorize the order of the marbles. Afterwards, he has to arrange the marbles in the same order of colours.

(ii)Lucky Drop

Player standing 1-1.5meter from the bucket of water. He has to drop some coins in the bucket and he wins if the coin gets into the glass at the bottom of the bucket.

(iii)Ping Pong Throw

[Ping pong balls, egg tray]

Standing at a distance of 2 meter from the egg tray, the player has 3 ping pong balls which he has to throw in the egg tray. Depending whether the ball is in the egg tray or not he wins or lose. If it in, he may win if the ball is in the right colour hole. Otherwise he loses.Station masters:

They will explain regulations of the games and guide the players. They will observe to ensure that everything is running smoothly. They are also responsible to collecting money and prize giving.

Memory:RM1.00 for 1 trial

Lucky Drop: RM1.00 for 3 trials

Ping Pong Throw: RM1.00 for 3 trialsFinancial Department

Budget

According to the budget as above, the startup expenses is RM 1050.00 and each of us will invest RM50.00. So, the total capital from the partners will be RM 1200.

The capital will be use according to the budget as below:

Capital Equipment RM 100

Opening inventory RM 600

Advertising RM 50

Contingency fund RM 200

Working capital RM 200

Others expenses RM 50

RM 1200

After we have completed our income sheet, our expected profit is about RM 604.50. All the profit will divide equally among partners at the end of the business.One stop

Income sheet for Oktober 2008

RM RM

Sales 1900(-) Discount 95.5 Nett sales 1804.50

(-) Opening inventory Stock 600

Roughy profit 1204.50

(-) expenses Capital Equipment 100

Advertising 50

Contingency fund 200

Working capital 200

Others expenses 50

Total expenses 600Nett profit 604.50 ACKNOWLEDGEMENT

The success of this business plan is not merely because of our hard work, but also due to responsible partners whom has given us their helping hands to ensure the smooth running of the entire project.First of all, I would like express a token of appreciation to our coordinator, who greatly assisted us to complete this business plan. We sincerely thank him for his patience in lecturing us and giving us plenty of ideas in starting the business.Besides, credit goes to every group members who had really put in their heart and soul in completing this project. It is the cooperative and lots of brain storming plus a few sleepless nights that bring One Stop to reality.At last but not least, we would like to thank UM authority for providing a place for us to run our business. Special thanks to our suppliers for supplying us the stocks. There are many people whom we wish to convey gratitude but please forgive us for being unable to name each and every one of you.Attachments

GAMING AREA

HERB EGG

ACCESSORIES

STALL

PEARL TEA

Entrance

Entrance

DIRECTOR

SAW YEE FUNG

ASSISTANT DIRECTOR

TEOW PEI CHUN

ADMINISTRATION

EXECUTAIVE

YEE LEE LING

CHOO WAN YING

WEE SUAN YEAN

LEE HUI MIN

PROMOTION

EXECUTIVE

LIM JUN LEE

AUGUSTUS TAN TZE MING

WONG WAN SHING

GAN XUE MEI

SALES

EXECUTIVE

NG AI MAY

LEONG WAI KIT

LIM SEM HENG

SEE JUN BIN

NANSHEN SAUMTALLY

MEI LU YU MACY

FINANCIAL

EXECUITVE

CHONG MUN YI

NG XIN YING

TAN CHUN WEI

MISCELLANEOUS

EXECUTIVE

YAP WAI THEEN

THANG CHO YIP

HENG WEI KEAT

LAI WEE CHIN

YEO TAU LIANG

1