APIDays Keynote: The Flow of Innovation
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Transcript of APIDays Keynote: The Flow of Innovation
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The Flow of
Innovation Futurist
Strategy advisor
Author
@rossdawson
Flickr credit: Visual Artist Frank Bonilla
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Networks everywhere
Brain Internet
Applications
Organisations Industries
Proteins Actors
Society
Politics Contagion
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Flow
Innovation
Organisations
Openness
Platforms
Leadership
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Flow
Flickr credit: Joe deSouza
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Transaction costs slide
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Flickr credit: Grietje Haitsma
Modular everything
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Latent demand and latent availability
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Sensors everywhere
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Flickr credit: Irargerich
Openness
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Open technology
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The cycle of society and technology
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More open social attitudes
Flickr credit: Jeffrey Beale
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Open access science
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Standards are the foundation of openness
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Innovation
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Who does this man know?
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The most connected actors
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Innovation by recombination
“I put together elements that were
already there, but that’s what
inventors always do. You can’t make
up new elements, usually. The new
element, if any, was the combination,
the way they were used.”
Kary Mullis, Nobel Prize Winner, Chemistry, 1993
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Domains for innovation
Product or Service
Marketing
Process
Organisation
Business model
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Ideas from crowds
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Connected products
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Connected lighting
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New distributor channels
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APIs for marketing
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Platforms
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Platform business
Source:
Interbrand,
Marshall van
Alstyne
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Distributed value creation
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Fitness as a platform
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Linking drivers and passengers
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AI as a platform
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Retail platforms
Flickr credit: Jack Torcello
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Developing ecosystems
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Organisations
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The inside is the outside
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Exposing data
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Extending organisations’ capabilities
Bounded Unbounded
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Corporate communication as platform
Source: Geoffrey Parker and Marshall van Alstyne, MIT
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Building unique companies
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Leadership
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Networked
Flexible
Responsive
Integrated
Extended
Successful organisations of the future
Scalable
Talented
Open
Innovative
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Layers of data
Open
Trusted
Proprietary
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Governance for transformation
Benefits Risks/ Concerns Risks of NOT
taking action
Productivity and
efficiency
Productivity loss Reduced
competitiveness
Staff satisfaction and
engagement
Loss of control Harder to attract
talented staff
Access to information
and processes
Information reliability Fragmentation of
information
Flexibility in work Systems security Unauthorized use of
technology
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If you help to bring the networks to life…
Flickr credit: Lumeta/ jurvetson
…you will create success for yourself
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Flow
Innovation
Organisations
Openness
Platforms
Leadership
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