API integration benefits one sheet (BDAM)
1
WHAT IS AN API INTEGRATION ? ABOUT PULSEPOINT CONTACT US TO LEARN MORE blang @pulsepoint.com • pulsepoint.com pulsepointbuzz PulsePoint™ is a global programmatic platform for brand engagement that fuses the efficiencies of programmatic targeting, distribution and optimization with the engageent of content marketing. An API integration allows you to hold a simultaneous auction with any of your demand partners who are plugged directly server-to-server. You’d send a bid request to PulsePoint (and your other API demand partners) each time you have an available impression. When we receive the bid request, we hold a second auction amongst our RTB buyers. The winning bid in our PulsePoint auction is then forwarded to your auction. If our bid wins, PulsePoint fills the impression with one of our buyers’ ads. NO PASSBACKS LESS DISCREPANCIES WHAT ARE THE BENEFITS? ADS RENDER FASTER QUICK INTEGRATION NO FIXED PRICES MORE DEMAND PARTNERS COMPETING FOR IMPRESSIONS TO DRIVE UP CPMS
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Transcript of API integration benefits one sheet (BDAM)
WHAT IS AN API INTEGRATION ?
ABOUT PULSEPOINT
CONTACT US TO LEARN MORE blang @pulsepoint.com • pulsepoint.com pulsepointbuzz
PulsePoint™ is a global programmatic platform for brand engagement that fuses the e�ciencies of programmatic targeting, distribution and optimization with the engageent of content marketing.
An API integration allows you to hold a simultaneous auction with any of your demand partners who are plugged directly server-to-server. You’d send a bid request to PulsePoint (and your other API demand partners) each time you have an available impression. When we receive the bid request, we hold a second auction amongst our RTB buyers. The winning bid in our PulsePoint auction is then forwarded to your auction. If our bid wins, PulsePoint fills the impression with one of our buyers’ ads.
NO PASSBACKS
LESS DISCREPANCIES
WHAT ARE THE BENEFITS?
ADS RENDER FASTER
QUICK INTEGRATION
NO FIXED PRICES
MORE DEMAND PARTNERS COMPETING FOR IMPRESSIONS TO DRIVE UP CPMS
