APEC Seminar on Strengthening Public-Private Partnership to Reduce Food Losses in the Supply Chain...

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APEC Seminar on Strengthening Public-Private Partnership toReduce Food Losses in the

Supply Chain

Chinese Taipei 5-8 August 2013

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Agenda

- Overview of ABAC proposal to APEC CTI (SOM3)

- Overview of The Consumer Goods Forum - Future Value Chain Trends 2020

- Supply Chain Complexity- Traceability- Product Recall

- Case Studies

- Summary

APEC Business Advisory (ABAC)

Consumer Goods Forum -Future Value Chain Trends 2020

Images Source: Future Value Chain 2020, TCGF, Capgemini, HP, Microsoft

Increased Urbanization

Aging Population

Increasing Spread of Wealth

Increased Impact of Consumer Technology

Adoption

Increase in Consumer Service Demands Increased Importance of

Health and Wellbeing

Growing Consumer Concern about Sustainability

Shifting of Economic Power

Scarcity of Natural Resources

Increase in Regulatory Pressure

Rapid Adoption of Supply Chain Technology

CapabilitiesImpact of Next-

Generation Information

Technologies

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34

5 6

78 9

1011

12

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Source: Future Value Chain 2020, TCGF, Capgemini, HP, Microsoft

http://www.slideshare.net/koen.klokgieters/2020-future-value-chain-presentation

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Guess what ?....older consumers cannot always read the small print on labels………but they can expand the text on their smart phone after scanningthe barcode and accessing trusted sources of data….

12 Future Value Chain Trends 2020

Trend # 11

Using Global Data Standards to address Supply Chain Connectivity & Complexity Challenges

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Trend # 12

Example: Industry designed and (GS1) deployed Recall Portal in USA, CA, AU and NZ based on cloud computing platform and global data standards.

8Source: Future Value Chain 2020, TCGF, Capgemini, HP, Microsoft

© 2011 GS112

Supply Chains are global and complex

And sometimes ugly too !

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Why did the Chicken cross the border?

That’s the reality of today’s business…….

And the chicken may return in other forms…….

© 2011 GS1

The food chain is very complex

Source: Gemini 03/06

We know that a lack of proper Traceability and ineffective Recall can cause huge food wastage

Global Standards for Traceability & Recall plus automated tools are available andin place in the USA, Canada, Australia and New Zealand

Mistaken Identity – EU Cucumbers destroyedStill many fires burning globally

© 2011 GS1

Let’s look at case studies….

© 2011 GS1

What do you see?

© 2011 GS118

Bananas are offered for sale in various stages of ripening

© 2011 GS1

Study on Product Freshness –Checking Best Before Dates (Expiry Dates)

© 2011 GS120

Fresh Food Products:Would Purchase if Discounted

© 2011 GS1

New(er) Barcode - DataBar

© 2011 GS1

Considerations:EU Law – Consumer Needs to know the price

© 2011 GS1

Solution:Scanner on shelves shows the exact price for variable measure trade items

© 2011 GS1

China: Food Traceability

•Mobile application to access food traceability information

• Consumers scan barcode and enter “Batch/Lot” number printed on packaging

• GS1 is trusted source and enabler working with Chinese Government

© 2011 GS1

Hong Kong: Organic Food Information

•Mobile application to promote “Healthy Eating, Better Living” by eating organic food.

• Pilot with Association of Green, Organic at Living (GO@L)

• Features include 1D barcode scanning, product information (nutrient, calories) and data input if product not found, personal profile (weight, exercise, calories consumed and burnt)

© 2011 GS1

Australia: Nutritional Information

•Nutritional information delivered via a mobile phone application

• Application helped consumers find healthier products

• 60% of participants found mobile phone easier to use

• 31% of participants said they would scan 4 or more products during a shopping trip

© 2011 GS1

Food Security strategies will require non-traditional thinking !

Imagine a local community in northSumatra where 500 villagers can usetheir cell phones to check daily prices andavailability of (un)harvested produce

Then send an order to their local producers using their cell phones…and receive confirmation

The producer sends a message to day labourers to attend the farm for harvest

And then sends a delivery advice message to villagers and schedules delivery in village locations….

Food Security is a local issue first ! The Art of the Possible

Food Security strategies require a Balanced and Focused approach Local + Regional + Global

Source: Future Value Chain 2020, TCGF, Capgemini, HP, Microsoft

My opinion: We have the “head & tail strategy” only for Food Security……we need a more effective public-private partnership….and define new ways of working together

http://www.gs1.org/

© 2011 GS133

Key Take Away’s

• Brands & Retailers care about food security - they care a lot !

• Global Data Standards are critical to enable supply chain connectivity, improved visibility and to enable interoperability

- but only part of the solution

• We need to improve stakeholder collaboration - and build lasting trust

• Traditional thinking needs to be challenged

• We need to explore new ways of working together – between the public and private sectors

- improved results / outcomes

© 2011 GS134

Thank You

Contact:[email protected]

President & Principal AdvisorShantalla Inc. on behalf of GS1 and ABAC REIWG

With thanks to GS1 and Consumer Goods Forum for images.

APEC Seminar on Strengthening Public-Private Partnership to Reduce Food Losses in the Supply Chain...

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