APD los caminos de la reactivacion madrid eduardo fernandez
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Transcript of APD los caminos de la reactivacion madrid eduardo fernandez
RIM Confidential
RIM Confidential
RIM Confidential
DesafioTecnología Oportunidad
RIM Confidential
RIM Confidential
SaaS
Web 2.0
On Demand
Outsourcing
Hosted Services SOA
Web Services SOAP
Services
LOB
References
ROI TCO
Vertical
IT
Business Process
Region
Specialisation
Consolidation
ERP
M&AIntegration
Applications
SCM
SME
FinanceMaintenance
Differentiation
Service
Value
Shipping
Long Tail
Demand
In Store Operations
Inventory
Customers
WSDL
XML
OPEN SOURCEAPI
xHTML
COMPOSITE
PORTALS
INTRANET
3RD PARTY
TALENT
RESOURCESDR
CLOUD COMPUTING
DATA CENTER
OPERATIONS
SALESMARGINS
PROFITCOMPETITION
COMPLIANCE
CXO
SUB SEGMENT NICHE
PROVEN
RIM Confidential
RIM Confidential
Telco
Four waves of increasingly disruptive
competition
RIM Confidential
Hardware
Applications
Services
Source: CCS Insights 2008 – Adapted for BlackBerry template
RIM Confidential
RIM Confidential
Demand versus Capacity
Data traffic, Gigabytes
2010 2011 2012 2013 2014 2015 20160
5
10
15
20
25
Demand exceeds Capacity
Demand
Capacity
RIM Confidential
RIM Confidential
15
RIM Confidential
RIM Confidential
RIM Confidential
Accelerating Revenue Growth
$1,08
$1,37
$1,67
$1,88
$2,24
$2,58$2,78
$3,46 $3,42$3,53
$3,92
$4,08$4,24
$4,62
Revenue (US$M)
Strong BlackBerry Subscriber
Growth
Subscribers (Millions)
9 10,5 1214
1619
2125
28,532
36
41
4650
RIM Confidential
Approximately 1 in every 6 phones
worldwide shipped last quarter was a
smartphone
Source: IDC 2009 Q4
IDC Converged Device Shipments North America
Others
6%
42%
12%
5%
5%
6%
24%
RIM Confidential
RIM Confidential
RIM Confidential
RIM Confidential
RIM Confidential
RIM Confidential
RIM Confidential
Consumer & Enterprise Growth Strategy…
Platform…Not Phone
Develop Specific Customer
Propositions
Accelerate With Key Partners
RIM Confidential
Partnering – the new telco
business model• In a similar vein to the development of partnerships with network vendors as part of managed outsourcing
deals on the network side, telcos have recognised that they cannot provide the required level of service innovation that their customers are demanding in-house.
• In response to this problem, a number of telcos are looking to drive service innovation through initiating partnerships with other service providers/third parties. This evolving business model sees the telco acting as a smart enabler, providing third-party businesses with access to its distinctive assets (billing, CRM etc), which in turn facilitates the creation of additional services for the telco’s platform, which can then be rolled out to its subscribers and monetised.
Telco
platform
Third parties:
Developers
Content providers
Advertisers
Other businesses
End users:
Consumers
Businesses
Content,
advertising,
applications
Payment for
delivery and
profiling services
Revenue
sharingPayment for a
bundle of
services
Adding connectivity
and utilising other
telco assets
RIM Confidential
dirigiendo la innovación a través de
comunidades de desarrolladores
• Valueshifting towards mobile services and applications
• Smartphone era
Value Shift in mobility
• Mobile OS and SW platformsare reshaping thewireless landscape
• Innovationdriven through developercommunity and partnerships
Wirelesslandscapechanging
• Consumersembracingmassivelymobileservices and applications.
• Enterprise mobility has becomestrategic
Demand & market growth
Carriers as main catalyzers
ARPU & Revenue opportunity
RIM Confidential
Comunidad de Alianzas – Aplicaciones de Consumo
Música, Video y
Multimedia
Servicios de
Información & Noticias
Cartografía &
Navegación
E-Comercio
Viajes & Guias de
Referencia
Búsqueda, Mensajería
y Redes Sociales
Juegos y
Entretenimiento
RIM Confidential
Comunidad de Alianzas – Aplicaciones de Empresa
Automatismo de
Fuerza de Ventas
Automatismo de
Servicios Móviles
Gestión de Flotas &
Envíos
ERP – SCM, HR,
Gestión Financiera,
CRM
Comunicaciones
Unificadas
Inteligencia de
Negocios
Gestión de Sistemas TI
Gestión de
Documentos &
Impresión
Seguridad &
Cumplimiento
RIM Confidential
RIM Confidential
Movilidad en su contexto actual
Los Operadores son los principales catalizadores
• Propuestas de Valor
• Ingresos de Valor para todo el ciclo de vida
Oportunidades de Ingresos y ARPU
• El Valor se está desplazando hacia servicios móviles y aplicaciones
• Era
Smartphone
Cambio del Valor en
movilidad
• Los SSOO móvilesy las plataformas SWestán redefiniendo el escenario inalámbrico
• Innovacióndirigida a través de la comunidad de desarrolladores y alianzas
Cambio del escenario
inalámbrico
• Los
Consumidores adoptan masivamente los servicios móviles y aplicaciones.
• La Movilidad de
la Empresa se ha vuelto estratégica
Crecimiento de la demanda y del mercado
RIM Confidential
RIM Confidential
RIM Confidential
RIM Confidential
Thank you.
