Apacer Company Profile

7/27/2019 Apacer Company Profile

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APACER COMPANY PROFILE

Access the best

Apacer is the recognized name in innovative memory module supply that is widely used

in digital media applications as well as reading and sharing of digital data. Apacer trulyunderstands the importance of digital data storage and duplication, hence continues to

develop optimized versions of digital storage solutions. To effectively achieve such

goals, Apacer adopts the integrated approach on product design, customer service,

brand value survey and actual product experience. Market studies show that Apacer

offers reliable, innovative, trendy and youthful products, fully living up to its promise.

Using its witty slogan Access the Best to represent its effort to enhance brand value,

Apacer dedicates itself in providing the best products and services. Access literally

suggests total convenience and freedom in data reading, sharing and communication,

while Best represents unparalleled quality. Apacer in fact promises users improved

digital experiences with its line of memory modules and peripherals.

Apacer was founded in 1997 and, from its earliest stage, positioned itself to be an agile supplier

of DRAM whose primary operations focused on memory modules. Reliant upon the

semiconductors complete vertical integration of the memory modules' technical capabilities with

its professional marketing services, Apacer successfully created its own global brand and had

become the worlds fourth largest memory module manufacturer by 1999. Optimistic about the

Flash product market, in tandem with consumer electronics transforming into the IT markets

hottest trend, Apacer maintained its operational focus on memory storage and, in 1999,

introduced Flash and USB mobile storage products, continued accumulation of its digital

storage research profundity, steered in a new direction for development of the digital storagebusiness, and positioned itself as a digital storage supplier. In 2002, Apacer formally

established a multimedia software (firmware) research and development team and repositioned

itself as a digital storage applications integrator. The firm pioneered numerous innovative

digital storage products which received first-rate evaluations from media professionals and

consumers alike, and awards were received from around the globe. In 2005, by committing to

Strive for perfection, share memories (Access the best), Apacer endeavored to make itself the

optimum digital memory brand in consumers minds. Two years later, in 2007, Apacer began

investing heavily in R&D manpower, which created game changing advancements in embedded

memory architecture, thus propelling Apacer to the lead position in the digital application field.

Responding to changes brought about in the memory industry during 1999, Apacer first found

solid footing in the DRAM and embedded memory (industrial use SSD) industries, and thenmade its initial launch of its digital consumer product line. These three successful product lines

acted as the three pillars which stoutly support Apacer as the leader in digital application

innovation.

OVERVIEW


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DRAM Module

While memory modules come in standard, Proprietary specialized and overclocking

series, Apacers are made of the best granular materials and able to offer better-than-

standard memory modules capable of optimized compatibility and performance on

various platforms. Apacers memory products help users achieve the best digital

performance, assuring the quality, efficiency, stability and compatibility of operating

systems.

Industrial SSD

Industrial SSDs have many advantages as a replacement for traditional hard disks, and

to meet interface control standards of IDE/ATA, SATA and USB, as well as high

demands from the plug-in memory market, playing a critical role in industrial IT

products. In fact, Apacers SSDs are recognized as the best plug -in memory products in

terms of quality, performance and reliability.

Digital Consumer Products


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Apacers digital consumer products include four main categories: digital storage, digital

sharing, digital idea, and multimedia products, all designed to enhance consumers

digital experience via faster, more reliable and cutting-edge digital storage solutions.

Apacer is also known for its detail-mindedness to assure that users can fully express

themselves digitally at work and play. The main products include USBs, memory cards,

card readers, solid State drives, portable HD, multimedia projectors, wireless mouse,

presentation makers, hub and etc.

Drive industry with technology; build brands and globaldistributionSupported by global distribution and innovative brand value, Apacer has branch offices

in all major markets, building a considerable presence worldwide with a sound

distribution and thorough service network.

Innovative Brand ValueApacers R&D and marketing sit at the core of its competitive advantage. With digital

storage technology at the forefront, Apacer Technology continuously innovates

applications and acquires new intellectual property rights. By providing a full range of

products, Apacer has earned recognition from global media and customers alike. The

companys ability to maintain control of global channels has allowed customers to

continue to trust and recognize its products, thus improving brand value. The center of


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the smile from the Smile Curve Theory represents Manufacturing; the left side R&D,

which includes global competition; and the right side Marketing, which involves local

competition; the vertical portion represents value added.

Customer ServiceDeeply believing that branding is built on impressing customers with good services,

Apacer emphasizes on delivering a pleasant user experience from the moment of

purchase. Apacer also continually sharpens its competitiveness in marketing and

distribution network by regularly updating the product and market information to its

direct customers as well as agents and distributors around the world.

The company website also offers product information and test reports to further enrich

user experiences, complemented along with total after-sales services, strict quality

control, as well as the exclusive customer-service responses.

QualityHSF PolicyTo deliver defect-free, hazardous substance free(HSF) of competitive products and

service to our customer on time and satisfy customer.

EHS Policy Obey the Laws

Pollution Prevention

Risk Control

Consultation & Communication

Continuous Improvement

1. Features of USB flash driveUSB flash drives are about the single most

portable data backup devicepossible. They dont require an external power

source of any kind, nor doyou need any cables or tools to set them up and

last but not least theydont require any additional software to be installed

for them to work onany modern computer (Windows XP, 2000 and Vista

and most Macs) soyou can quite literally pick them up and use them

anywhere you want.If you already one USB flash drive then youll know just

how incrediblyuseful they are. If you dont already own at least one USB

memory stickthen hopefully this article will help convince you of their

absoluteusefulness in both your working and personal life.Prior to the

creation of USB flash drives all external storage devices forcomputers were

either bulky or awkward or sometimes an annoyingcombination of being


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both bulky and awkward. USB flash drives are alsocalled Thumb Drives

because theyre about the size of your thumb andyou can easily fit several

gigabytes of data in your jeans or shirt pocketthus eliminating the bulky and

awkward factor straight away.The portability of the USB flash drive

combined with reliability and themore than generous storage provided by

such a tiny device make them

2. the smart choice for anyone who needs to move files between PCs

orsimply just keep a second copy of their most precious data on a

secureand reliable storage device.USB Flash drive is the easiest, fastest

way to back up your importantfiles. There is nothing worse than losing your

pictures, music, financialspreadsheets and all the other important personal

information you storeon your PC hard drive when your computer crashes.

The best way toavoid losing everything is to backup your files regularly. A

USB Flashdrive is the cheapest, best storage method for your files. Follow

thesesteps to find a Flash drive cheap.Make sure you buy from a reputable

seller. A reputable seller will havehundreds of positive feedback ratings. If

you live in the US buy from aseller in the US. To buy from an online auction

site you will need anaccount. Follow the steps on the auction site to create

an account. Theywill walk you through the process. You will save money

and get a greatUSB Flash drive cheap if you follow these steps.There have

been a number of wonderful inventions during the 20th and21st century.

Some of these creations have been both massive and minute.Very few of

mankinds modern creations have revolutionized working life

3. so much as the USB flash drive though. Ok. now that might seem a

bitmuch for some people but the reality remains the same USB

flashdrives have made the working lives of millions of office

workers,teachers, students, IT and other professionals massively more

simple.Flash drives were built to provide consistent and reliable

performance.Most of these drives come with built-in write protection to

prevent youfrom overwriting your own important data if you were silly

enough todo so. Once the data is stored on a USB flash drive you can rest

assuredthat its going to stay there and be there when you next need


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it.With the high prices of USB Flash Drives and their limited

storagecapacity, this is truly a much better way to go. After pricing USB

FlashDrives and seeing how much they cost, and realizing that once

purchased,you are limited to whatever capacity is in the drive. With this

setup, youhave the USB Drive, with changeable, flexible capacity, and can

store anytype of file on it you need.

USB Flash DrivesMany students, faculty and staff are now using USB flash drives on campus. Since the

manufacturers of these devices vary, some of these devices will easily work with universitycomputer system and some wont. Below is information about purchasing drives and using

them with university computer systems.

Note to Instructors: Please inform students that not all USB flash drives are compatible

with university computer systems. Before student use flash drive with a university computersystem, have them test the device to insure compatibility with the system.

What is a USB flash drive?

USB flash drives, also know as thumb, key, or jump drives, are small and portablealternatives to removable media such as floppy or zip disks. A variety of manufacturers

make these devices with different sizes and features. Currently, these drives aremanufactured with a capacity that ranges from 8 megabytes to 2 gigabytes. In addition toholding a large amount of information (for ~$30, a 128 megabyte USB flash drive can be

bought that has the same capacity of 88 floppy disks and is still slightly larger than a

standard 100 MB zip disk), USB flash drives use solid state media so they have no moving

parts inside and thus are much more reliable than floppy or zip disks.

Purchasing a USB Flash Drive

There are several important factors to consider when purchasing a USB flash drive:

Drive Size

If you will be dealing with large files or a large number of files, make sure that you buy a

USB flash drive that has the capacity to handle these files (at least 128 MB).

Drive Speed

It is best to purchase a drive that is USB 2.0 compatible (or a hi-speed drive). USB 2.0 is

backwards compatible with USB 1.1, and it allows for much faster data transfer rates.

Security Features

Some USB drives provide built-in security features that allow you to put a password on thedevice so sensitive documents cannot be accessed by anyone other than yourself. These

drives can typically be partitioned so that part of the drive can be accessed securely and theother part is password protected. The drawback to this security feature is that the software

needed to read the secure partition must be loaded onto the computer before use. Anothersecurity feature includes switches that can be tripped to prevent overwriting data.


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Other Features

Some USB flash drives come with a variety of features, the most popular of which is a built-

in MP3 player. While both documents and MP3s can be stored on these devices, it oftentriples the cost of the device to get something with an MP3 player and they dont have ahuge capacity. Other features to look for are included accessories. Some companies include

lanyards or holes for key chains so the device doesnt get lost. Another accessory to look for

is an USB extension cable (male A to female A) so that it will be easier to plug the device in.

Using USB Flash Drives

Most USB flash drives are plug-and-play devices. This means that you can simply insertthem in a USB port on your computer and the device will automatically be detected and

mounted. On older operating systems, such as Windows 98, or with older USB flash drives,

you may need to install drivers in order to get them to operate properly. If you have anyproblems using USB flash drives, please call the TAC.

Note: It is suggested that anyone using a USB flash drive puts a small readme text file on

the flash drive with their name and contact information so that if it is lost it can be returned.

The following steps are for connecting a USB flash drive to a Windows XP workstation:

1. Locate a USB port on either the front or back of the workstation. There are typically two

USB ports right below the mouse and keyboard ports on the back of the workstation, andsome workstations also have USB ports on the front of the workstation.

Rear USB Ports

2. Insert the flash drive (or an extension cable) into the USB port.


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Front USB Port With Flash Drive

USB Flash Drive With USB Extension Cable

When plugging the drive into the port or the extension cable, please make sure that it isoriented properly. The drive can only be inserted one way as evidenced by the picture of the

connector below. Make sure that the two plugs match up when trying to plug in the flash

drive.

Typical Male USB Connector


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3. The flash drive should automatically mount itself. To find and view the drive, en WindowsExplorer or My Computer (the drive letter may differ from the one pictured). Simply open

the drive by double-clicking on it. Files can be copied to or from the drive, just like a floppy.

Mounted Flash Drive

Since its possible that information could be lost if a USB flash drive is unplugged while in

use, its best to stop the device by right-clicking on the safely remove hardware icon inthe system tray before you remove the device. The system tray can be found in the bottom-right hand corner of the screen. If this is not a viable option, you can also safely remove the

drive after shutting down the computer.

Safely Remove Hardware Feature Icon

If the drive does not connect properly, try restarting the workstation. Also, if you are using

the drive on a Windows 98 workstation, make sure that the drive doesnt need drivers. If it

does, they can typically be found at the manufacturers web site.

http://www.ferris.edu/HTMLS/mytechsupport/howto/pchardwareandsoftware/usbdrives.htm

Apacer Company Profile

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