APA2014: Designing for Participation
35
@abhinemani Build it so they do come. @AbhiNemani
-
Upload
abhi-nemani -
Category
Technology
-
view
392 -
download
3
description
Strategies for increasing engagement for public participation tools online. The notion that "If you build it, they will come," doesn't really apply, particularly in the civic tech space, so we have to get creative on getting users engaged and keeping them engaged. Tips include using physical space, borrowing "upsell" tactics from the consumer sector, etc.
Transcript of APA2014: Designing for Participation
@abhinemani
Build it so they do come.
@AbhiNemani
@abhinemani@abhinemani
get to where users are.
@abhinemani
91% of Americans own a cellphone67% use Facebook, 33% have a tablet...
@abhinemani
@abhinemani
Governments can move beyond social towards local.
@abhinemani
@abhinemani
Textizen.com
@abhinemani
Diversity is a virtue.
@abhinemani
@abhinemani
@abhinemani
@abhinemani
launch, learn, iterate, scale
@abhinemani@abhinemani
create ladders of engagement.
@abhinemani
The upsell. (You likely give in to it nearly every day.)
@abhinemani
@abhinemani
@abhinemani
@abhinemani
Could we create “civic upsells”?
@abhinemani
@abhinemani
@abhinemani
@abhinemani
@abhinemani
@abhinemani
200,000+ Visitors a month
@abhinemani
Very valuable real estate ->
@abhinemani
@abhinemani
@abhinemani
@abhinemani@abhinemani
Make it fun.
@abhinemani
@abhinemani
@abhinemani
@abhinemani
1. Go to where people are.2. Encourage them to do even more.3. And make it fun.
@abhinemani
Think of digital interfaces much like the physical ones.They need to be planned, connected, and delightful.
