The Ap4 Construction Platform and the Ap4 Applications

“Rethinking AEC Collaboration”(Architecture, Engineering, Construction)

Cloud Views 201021-05-2010

Business Model:

•The Ap4 applications follow a Software as a Service model, client pay-as-you. •The Ap4 applications are sold on a per project subscription •Different applications sharing the same project. Create na ecosystem of ever-growing number of Ap4 apps

•Promote collaboration with a pricing model -The more applications you share on a common project the more the you save – Ap4 Prescribers

•Our total revenue per project rises while the price per Ap4 application decreases

Marketing Strategy:

Internal Market1 – Ap4 Project Managers•Trading to large owners, public entities and private companies, large projects.•Trading to consultants / project managent and surveyors enterprises.•Promotion at civil engineering universities and professional and business construction associations.•Framework and involvement of direct trade measures with the publication of:

Monthly newsletter. Whitepaper 2010 Advertising / Search engines Marketing videos Webinars

2- Ap4 Contractors - (in development)•Launch - *February 2011

3- Ap4 Architects - (in development)•Launch - *Abril 2011

External Market (Internationalization)•Create partnerships with existing clients through their existing businesses abroad. •Prospecting for companies to create a network of partners in those markets to sell and implement the solutions Ap4 and provide technical support to customers.

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Visit uswww.ap4projectmanagers.com