Ap2 Action 5 Community Engagement Strategy …...Following the development of the AP2 climate change...

Ap2 Action 5 – Community Engagement Strategy Survey Report September 2013

ACT Government Environment & Sustainable Development Directorate

2

© Piazza Research 2013

TABLE OF CONTENTS

Background and Purpose ........................................................................................................... 3

Methodology .............................................................................................................................. 3

Summary of Main Findings ........................................................................................................ 5

Detailed Results ......................................................................................................................... 7

Attitudes......................................................................................................................... 7

Support Level for ACT Government Action ................................................................. 13

Perceived Value of ACT Government Climate Change Actions ................................... 13

Personal Reward / Advantage / Incentives .................................................................. 14

Influencers / Subjective Norms .................................................................................... 16

Awareness of Current ACT Government Activity ........................................................ 17

Alignment / Agreement with Act Government Plans (AP2) ........................................ 19

Communication / Engagement Channels .................................................................... 26

Demographics .............................................................................................................. 30

Appendix 1: Correlation Analysis ............................................................................................. 34

Appendix 2: Importance Score of Different Communications Channels ................................. 39

Appendix 3: Questionnaire ...................................................................................................... 44

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BACKGROUND AND PURPOSE

Following the development of the AP2 climate change strategy and action plan for the ACT, the

Environment and Sustainable Development Directorate will develop a community engagement

strategy to raise awareness and bring about positive change in relation to climate change mitigation

and adaptation.

contentgroup together with Piazza Research were commissioned to research community views and

issues important for the development of an effective engagement campaign.

This report provides the results and findings of the quantitative telephone survey of ACT residents

2013.

METHODOLOGY

Research design – In order to obtain statistically reliable and representative information regarding

the attitudes and opinions of ACT residents, a quantitative survey was required. A telephone survey

methodology was selected as it provided a reliable method to target a wide section of the ACT

community and an efficient data collection process.

Questionnaire design – This survey was developed after desktop research examining engagement

strategies of other states and territories, as well as a review of 11 academic empirical papers

regarding issues relating to community engagement methods. Focus Groups of a cross-section of

the ACT Community (from under 18s to over 60 years olds) were used to explore engagement issues

in-depth. Results from these components of the research were used to develop the survey

questionnaire used for this project. contentgroup consultants, Piazza Research consultants and

Environment and Sustainable Development Directorate (ESDD) management also contributed to the

questionnaire design. The survey was pilot tested before being finalised to ensure there were no

technical weaknesses which may have impacted on data collection. A copy of the survey has been

included in Appendix 2.

Field work – Data collection was conducted between 20th August and 11th Sept 2013 using a CATI

system. All telephone interviewers were formally briefed on the project before commencement.

All field interviewers were supervised during data collection to ensure high quality data collection.

Sampling – A stratified random sample was used to provide a reliable distribution of the ACT

population across age groups. A total sample size of 1,197 was achieved. For the 95% confidence

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interval, it is estimated that overall results for this survey are accurate to within a +/-2.9% margin of

error.

Data processing and analysis – Collected survey data was checked and edited for any potential data

entry errors or missing data. Any substantially incomplete survey responses were removed. After

data cleaning, the data was analysed using Q statistical software as well as Excel. Analysis was

descriptive.

Quality Assurance System – This project complies with ISO 20252 Market, Opinion and Social

Research Standard.

5


SUMMARY OF MAIN FINDINGS

Attitudes toward climate change - The majority of residents (88%) believe that climate change is a

genuine problem for the future. Respondents accept their own lifestyles contribute to climate

change (68%). In their view, it is not too late to take action and they believe that taking no action

would result in unfavourable consequences for their future. Most ACT residents (62%) believe

householders would have to make difficult or inconvenient changes to their lives in trying to help

tackle climate change, although they (68%) believed they should personally take more action. ACT

householders (84%) believe that actions by householders can help make a difference in tackling

climate change.

Perceived urgency of action by the ACT Government to take action – Just over three quarters (76%)

of ACT residents believe it is moderately or very urgent for the ACT Government to take action to

tackle climate change.

Support for ACT Government Action – Eighty one per cent (81%) of ACT residents want the ACT

Government to take a strong leadership role to help ACT residents tackle climate change.

Resident opinions of affordable additional cost per day per household to contribute to new

infrastructure and technologies to reduce carbon emissions – On average, ACT residents consider

$1.62 per day (per household) an affordable amount to pay to contribute to the cost of new

infrastructure and technologies required to reduce carbon emissions.

Personal reward by taking climate change action – Most ACT residents (81%) believe they would

feel good knowing the ACT government was taking serious action to tackle climate change, and 79%

believe it is a moral duty for the ACT community to take action.

Influencers – The majority (62%) of residents report their friends, family or work colleagues would

encourage them to take action to reduce greenhouse gas emission. Over half (56%) would be more

willing to take action if they knew that others were also taking action.

Awareness of current ACT government activity to reduce carbon emissions – Less than half (40%)

of ACT residents believe they are aware of ACT Government plans to reduce carbon emissions. This

suggests an opportunity to enhance awareness of initiatives and their impact on reducing carbon

emissions.

Support for ACT Government AP2 Plan - Support for the ACT Government plans to reduce carbon

emissions and tackle climate change was very high with between 73% and 95% of residents

supporting each of the 10 plans suggested. Eight out of the ten plans tested enjoyed the support of

more than 80% of the ACT community.

6


Communications/engagement channels – The top seven channels considered to be most effective

for communication and engagement included:

Information provided with energy bills

Information provided through schools to students and parents

Radio

TV advertising or TV education campaign

Newspapers or magazines

The ACT Government website

Brochures delivered to homes

Social media was the fifth-most popular communications channel for the residents aged under 25

years old (see Appendix 2).

Willingness and ability to act on climate change – Canberra residents’ median score regarding their

willingness to act on climate change was high at 8 out of a possible 10. Their perceived ability to act

on climate change was also high (7 out of 10) although a little lower than their willingness score.

Useful engagement / communication messages:

Climate change is a genuine problem for the future – it will affect you.

Your lifestyle habits contribute to climate change.

The changes to make a difference don’t need to be difficult.

Actions by you to reduce greenhouse gas emissions make a difference.

It’s not too late to take action.

Other people are taking actions on climate change, you can too.

The ACT Government is taking significant measures to change energy sources to reduce

carbon emissions.

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2% 5% 5%

56%

32%

0%

20%

40%

60%

80%

100%

Strongly Disagree

Disagree

Neither

Agree

Strongly Agree

DETAILED RESULTS

ATTITUDES

QUESTION 1

HOW MUCH DO YOU AGREE OR DISAGREE WITH THE FOLLOWING STATEMENTS:

CLIMATE CHANGE IS A GENUINE PROBLEM FOR THE FUTURE.

BASE=1197

A very high proportion (88%) of the ACT population agreed that climate change is a problem for the

future. Seven per cent (7%) disagreed.

QUESTION 2

I HAVE BEEN ABLE TO NOTICE SOME EFFECTS OF CLIMATE CHANGE IN MY OWN

LIFETIME.

BASE=1193

While 72% of ACT residents believed they had noticed some effects of climate change, a notable

proportion (18%) did not agree; 10% were not able to provide an opinion.

2%

16% 10%

59%

13%

0%

20%

40%

60%

80%

100%

Strongly Disagree

Disagree

Neither

Agree

Strongly Agree

8


QUESTION 3

MY OWN LIFESTYLE HABITS CONTRIBUTE TO CLIMATE CHANGE.

BASE=1196

Sixty eight per cent (68%) of respondents agreed overall that their own lifestyle habits contribute to

climate change. Just over a fifth (22%) disagreed.

QUESTION 4

TO TACKLE CLIMATE CHANGE, HOUSEHOLDERS WOULD HAVE TO MAKE DIFFICULT

OR INCONVENIENT CHANGES TO THEIR LIVES.

BASE=1194

Sixty two per cent (62%) of respondents agreed overall that householders would have to make

difficult or inconvenient changes to their lives if they are to help in reducing climate change.

However, almost a third (28%) of respondents disagreed.

2%

20%

9%

62%

6%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Strongly Disagree

Disagree

Neither

Agree

Strongly Agree

2%

26%

9%

54%

8%

0%

20%

40%

60%

80%

100%

Strongly Disagree

Disagree

Neither

Agree

Strongly Agree

9


QUESTION 5

I THINK I SHOULD PERSONALLY TAKE MORE ACTION TO HELP REDUCE

GREENHOUSE GAS EMISSIONS TO TACKLE CLIMATE CHANGE.

BASE=1190

Most residents (68%) agreed they should take more action to help reduce greenhouse gas emissions

to tackle climate change. Just over a fifth disagreed.

QUESTION 6

ACTIONS BY HOUSEHOLDERS IN THE ACT TO REDUCE GREENHOUSE GAS

EMISSIONS CAN HELP MAKE A DIFFERENCE TO TACKLING CLIMATE CHANGE.

BASE=1194

A high proportion of respondents (84%), believed that actions by householders in the ACT to reduce

greenhouse gas emissions can help make a difference to tackling climate change. A small proportion

of respondents (11%) disagreed.

2%

21%

8%

61%

7%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Strongly Disagree

Disagree

Neither

Agree

Strongly Agree

2% 9%

4%

72%

12%

0%

20%

40%

60%

80%

100%

Strongly Disagree

Disagree

Neither

Agree

Strongly Agree

10


QUESTION 7

IT IS TOO LATE TO BOTHER ABOUT TAKING ACTION TO TACKLE CLIMATE CHANGE?

BASE=1196

Almost all respondents (90%) disagreed that it was too late to bother about taking action to tackle

climate change. A very small proportion (5%) of the population agreed and 5% could not provide an

opinion.

QUESTION 8

DO YOU HAVE ENOUGH INFORMATION ABOUT WHAT YOU CAN DO TO HELP

REDUCE GREENHOUSE GAS EMISSIONS AND TACKLE CLIMATE CHANGE?

BASE=1197

Seventy four per cent (74%) of respondents believed they had enough information about what they

can do to help reduce greenhouse gas emissions and tackle climate change. However, just over a

fifth (21%) disagreed.

31%

59%

5% 4% 1% 0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Strongly Disagree

Disagree

Neither

Agree

Strongly Agree

74%

21%

5%

0%

20%

40%

60%

80%

100%

Yes

No

Neither

11


QUESTION 9

DO YOU HAVE A GOOD UNDERSTANDING OF HOW CLIMATE CHANGE COULD

DIRECTLY AFFECT YOU?

BASE=1193

A considerable proportion (83%) of respondents believed they had a good understanding of how

climate change could directly affect them, 11% disagreed.

QUESTION 10

IF NO ACTION WAS TAKEN TO TACKLE CLIMATE CHANGE, HOW LIKELY DO YOU

THINK IT IS THAT YOU WILL BE SERIOUSLY AFFECTED BY CLIMATE CHANGE SOME

TIME IN THE FUTURE?

BASE=1195

A sizeable proportion (63%) of respondents agreed that if no action was taken to tackle climate

change, they are likely to be seriously affected some time in the future. Just over a fifth though

(23%), thought it unlikely that they would be seriously affected.

83%

12% 4%

0%

20%

40%

60%

80%

100%

Yes

No

Neither

63%

23% 14%

0%

20%

40%

60%

80%

100%

Likely

Unlikely

Don't know

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QUESTION 11

HOW URGENT WOULD YOU SAY IT IS FOR THE ACT GOVERNMENT TO TAKE

ACTION TO TACKLE CLIMATE CHANGE?

BASE=1194

Over three quarters of residents (76%) believed that the ACT government should act urgently to

address climate change. Twenty three per cent (23%) did not view tackling climate change as an

urgent matter.

11% 12%

33%

43%

0%

20%

40%

60%

80%

100%

Not urgent

A little urgent

Moderately urgent

Very urgent

13


SUPPORT FOR ACT GOVERNMENT ACTION

QUESTION 12

SHOULD THE ACT GOVERNMENT TAKE A STRONG LEADERSHIP ROLE TO HELP ACT

RESIDENTS TACKLE CLIMATE CHANGE?

BASE=1197

Eighty one per cent (81%) of ACT residents believed the ACT government should take a strong

leadership role to help ACT residents tackle climate change. A small proportion (12%) disagreed.

PERCEIVED VALUE OF ACT GOVERNMENT CLIMATE CHANGE ACTIONS

QUESTION 13

IF THE ACT GOVERNMENT WANTED TO FURTHER REDUCE THE CARBON

EMISSIONS FOR THE ACT IT WOULD NEED TO INVEST IN NEW INFRASTRUCTURE

AND TECHNOLOGIES. ABOUT HOW MUCH WOULD YOU SAY IS REALISTICALLY

AFFORDABLE FOR YOUR HOUSEHOLD TO PAY PER DAY TO COVER THESE SORTS OF

COSTS?

The 5% trimmed average was used to calculate the average amount that householders considered

affordable to pay to contribute toward infrastructure and technology investment associated with

reducing carbon emissions. Householders considered $1.62 an affordable figure to pay per

household per day.

81%

12% 7%

0%

20%

40%

60%

80%

100%

Yes

No

Neither/Unsure

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Note: The 5% trimmed average is calculated by removing the highest 2.5% and the lowest 2.5% of

outliers in the data and then calculating the average of the middle 95% of answers. The trimmed

average was a more representative measure of the bulk of the answers than the average. Without

trimming, the average score was unrepresentatively higher.

QUESTION 14

ABOUT HOW MUCH DO YOU THINK IS REALISTICALLY AFFORDABLE FOR YOUR

HOUSEHOLD TO PAY PER YEAR TO COVER THESE SORTS OF EXTRA COSTS?

The trimmed average for householders to pay per year to cover costs associated with reducing the

carbon emissions amounted to $398.5.

PERSONAL REWARD / ADVANTAGE / INCENTIVES

QUESTION 15

HOW MUCH DO YOU AGREE OR DISAGREE WITH THE FOLLOWING STATEMENTS: I

WOULD FEEL GOOD KNOWING THAT THE ACT GOVERNMENT WAS TAKING

SERIOUS ACTION TO TACKLE CLIMATE CHANGE.

BASE=1197

A notable percentage (81%) of respondents agreed that they would feel good knowing that the ACT

government was taking serious action to tackle climate change. A small percentage (11%) of

respondents though disagreed.

3% 8% 8%

64%

17%

0%

20%

40%

60%

80%

100%

Strongly Disagree

Disagree

Neither

Agree

Strongly Agree

15


QUESTION 16

THERE IS A MORAL DUTY FOR THE ACT COMMUNITY TO TAKE ACTION ON

CLIMATE CHANGE.

BASE=1196

Almost 79% of respondents believe that it is a moral duty for the ACT community to take action on

climate change. Only 14% of respondents disagreed. The remaining 7% neither agreed nor disagreed

with this statement.

2%

12% 7%

61%

18%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Strongly Disagree

Disagree

Neither

Agree

Strongly Agree

16


INFLUENCERS / SUBJECTIVE NORMS

QUESTION 17

I THINK MY FRIENDS, FAMILY OR WORK COLLEAGUES WOULD ENCOURAGE ME TO

TAKE ACTION TO REDUCE GREENHOUSE GAS EMISSIONS AND TACKLE CLIMATE

CHANGE.

BASE=1197

Over a half (62%) of respondents agreed that their friends, family or work colleagues would

encourage them to take actions to reduce greenhouse gas emissions. Just over a fifth (21%)

disagreed and 16% of respondents neither agreed nor disagreed.

QUESTION 18

I WOULD BE MORE WILLING TO TAKE ACTIONS ON CLIMATE CHANGE IF I KNEW

OTHERS WERE ALSO TAKING ACTION.

BASE=1196

2%

19% 16%

56%

6%

0%

20%

40%

60%

80%

100%

Strongly Disagree

Disagree

Neither

Agree

Strongly Agree

4%

32%

9%

48%

8%

0%

20%

40%

60%

80%

100%

Strongly Disagree

Disagree

Neither

Agree

Strongly Agree

17


Over a half (56%) of respondents agreed that they would be more willing to take actions on climate

change of they knew that others were also taking actions. However, a considerable percentage of

respondents (36%) disagreed with this statement.

AWARENESS OF CURRENT ACT GOVERNMENT ACTIVITY

QUESTION 19

ARE YOU AWARE OF THE ACT GOVERNMENT’S PLAN TO REDUCE CARBON

EMISSIONS?

BASE=1199

Only 40% of ACT residents believe they are aware about the ACT Government’s plans to reduce

carbon emissions. However, the majority (60%) felt they were unaware of these plans.

40%

60%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Yes

No

18


QUESTION 20

IF YES WHAT INITIATIVES CAN YOU NAME?

Q20 % n

Solar farms 50% 139

Solar energy/panels (at household level) 23% 65

Wind farms 26% 72

Option & incentives for green power 13% 36

Solar panel rebate & energy buyback 10% 27

Plastic Bag Ban 4% 11

Carbon Tax 4% 12

Waste reduction (incl. household) 5% 15

Light rail 9% 26

Low-emission & electric vehicles (government vehicles, buses, individual, etc.)

4% 11

Ban on wood fires 1% 4

Energy efficient light bulbs 5% 15

Energy audit of houses 3% 8

Carbon emissions reduction targets 3% 9

Increase recycling (incl. green waste) 5% 13

Public transport & cycle paths 3% 9

Hot water systems 1% 2

Reduce electricity usage 1% 4

New dam 2% 6

New building regulations/Improve construction standards 4% 11

Garden smart 0% 1

Dual flush toilet/Shower head 2% 5

Other 1% 4

Methane capture 1% 4

Insulation (new rules, rebate, etc.) 1% 3

Water management (individual and community level) 2% 5

Power board replacement 2% 5

TOTAL 185% 278

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Note: Percentages in this table total more than 100% as respondents were able to provide more

than one answer.

The top four ACT government initiatives that respondents named included solar farms, solar

energy/panels (at household level), wind farms and option & incentives for green power.

ALIGNMENT / AGREEMENT WITH ACT GOVERNMENT PLANS (AP2)

QUESTION 21

AGREEMENT WITH ACT GOVERNMENT PLANS: REDUCE ELECTRICITY USE, BECAUSE

IT IS THE MAIN SOURCE OF CARBON EMISSIONS AND CAN SAVE HOUSEHOLD

MONEY.

BASE=1196

A notable percentage of respondents (82%) indicated their support of the government’s plan to

reduce electricity use, because it is the main source of carbon emissions and can save household

money. Only 10% of respondents were opposed.

3% 7%

54%

28%

8%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Strongly Oppose

Oppose

Support

Strongly Support

Unsure

20


QUESTION 22

AGREEMENT WITH ACT GOVERNMENT PLANS: PROVIDE INFORMATION AND

ADVICE TO CANBERRANS ON HOW TO REDUCE THEIR ENERGY EMISSIONS.

BASE=1198

A considerable percentage of respondents (83%) indicated their support for the government to

provide information and advice to Canberra’s residents on how to reduce their energy emissions. A

very small proportion (5%) of respondents was opposed.

QUESTION 23

AGREEMENT WITH ACT GOVERNMENT PLANS: HELP PEOPLE MAKE HOMES MORE

ENERGY-EFFICIENT (ESPECIALLY LOW-INCOME HOUSEHOLDS) WITH ADVICE AND

INCENTIVES, TO ASSIST WITH BECOMING MORE EFFICIENT.

BASE=1194

2% 3%

61%

32%

3%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Strongly Oppose

Oppose

Support

Strongly Support

Unsure

1% 2%

54%

41%

2% 0%

20%

40%

60%

80%

100%

Strongly Oppose

Oppose

Support

Strongly Support

Unsure

21


Almost of all the respondents (95%) indicated their support for the government’s plan in helping

people make homes more energy-efficient (especially low-income). A very small percentage (3%) of

respondents was opposed.

QUESTION 24

AGREEMENT WITH ACT GOVERNMENT PLANS: CHANGE LAWS TO STOP

INSTALLATIONS OF HIGH-EMISSIONS WATER HEATERS.

BASE=1196

Seventy three per cent (73%) of respondents were supportive of the government’s plan to change

laws to stop installations of high-emissions water heaters. A small proportion (13%) of respondents

were opposed and the remaining 13% were unsure.

2%

11%

49%

24%

13%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Strongly Oppose

Oppose

Support

Strongly Support

Unsure

22


QUESTION 25

AGREEMENT WITH ACT GOVERNMENT PLANS: REQUIRE LANDLORDS TO PROVIDE

ENERGY EFFICIENCY INFORMATION TO POTENTIAL TENANTS.

BASE=1187

A considerable proportion of respondents (78%) were supportive of the ACT government’s plan to

require landlords to provide energy efficiency information for potential tenants. A small percentage

(14%) of respondents was opposed and 8% were unsure.

QUESTION 26

AGREEMENT WITH ACT GOVERNMENT PLANS: GRADUALLY INTRODUCE NEW

BUILDING REGULATIONS TO MAKE NEW BUILDINGS CARBON NEUTRAL.

BASE=1196

A high percentage of respondents (90%) indicated their support of the ACT government’s plan to

gradually introduce new building regulation to make new buildings carbon neutral. Only 7% of

respondents were opposed and 3% were unsure.

2%

12%

53%

25%

8%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Strongly Oppose

Oppose

Support

Strongly Support

Unsure

2% 5%

50% 40%

3%

0%

20%

40%

60%

80%

100%

Strongly Oppose

Oppose

Support

Strongly Support

Unsure

23


QUESTION 27

AGREEMENT WITH ACT GOVERNMENT PLANS: DEMONSTRATE AND PROMOTE

NEW ENERGY TECHNOLOGIES, SUCH AS RENEWABLE ENERGY TECHNOLOGY.

BASE=1192

Almost all the respondents (93%) indicated their support of the ACT government’s plan to

demonstrate and promote new energy technologies, such as renewable energy technology. Only 6%

of respondents were opposed and 3% were unsure.

QUESTION 28

AGREEMENT WITH ACT GOVERNMENT PLANS: IMPROVE TRANSPORT OPTIONS

SUCH AS PUBLIC TRANSPORT AND CYCLE PATHS, AND ENCOURAGE LOW

EMISSIONS VEHICLES.

BASE=1194

1% 3%

57%

36%

3%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Strongly Oppose

Oppose

Support

Strongly Support

Unsure

1% 4%

49% 42%

4%

0%

20%

40%

60%

80%

100%

Strongly Oppose

Oppose

Support

Strongly Support

Unsure

24


A high percentage of respondents (91%) indicated their support of the ACT government’s potential

initiative to improve transport options such as public transport and cycle paths, and encourage low

emissions vehicles. Once again, only a very small percentage of respondents (5%) were opposed.

QUESTION 29

AGREEMENT WITH ACT GOVERNMENT PLANS: INVEST IN LARGE-SCALE

RENEWABLE ENERGY SOURCES (EX. SOLAR AND WIND ENERGY)

BASE=1190

Eighty five per cent (87%) of respondents were supportive of the government’s plan to invest in

large-scale renewable energy sources such as solar and wind energy. Nine per cent (9%) of

respondents were opposed.

3% 6%

49%

38%

4%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Strongly Oppose

Oppose

Support

Strongly Support

Unsure

25


QUESTION 30

AGREEMENT WITH ACT GOVERNMENT PLANS: ADAPT URBAN SPACES AND THE

ENVIRONMENT TO CLIMATE CHANGE (E.G. BETTER RULES ABOUT HOW BUILDINGS

ARE DESIGNED AND BUILT)

BASE=1195

Ninety one per cent (91%) of respondents indicated their support of the ACT government’s plans to

adapt urban spaces and the environment to climate change (e.g. better rules about how buildings

are designed and built). Only 5% of respondents were opposed.

1% 4%

52%

39%

4%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Strongly Oppose

Oppose

Support

Strongly Support

Unsure

26


COMMUNICATION / ENGAGEMENT CHANNELS

QUESTION 31

FROM THE LIST OF WAYS THE ACT GOVERNMENT COULD COMMUNICATE WITH

YOU ABOUT CLIMATE CHANGE, PLEASE INDICATE FOR EACH ON A SCALE OF 0=

NOT AT ALL USEFUL TO 10= EXTREMELY USEFUL, HOW USEFUL EACH OF THESE

WAYS WOULD BE IN HELPING YOU TAKE ACTION ON REDUCING GREENHOUSE GAS

EMISSIONS WHICH LEAD TO CLIMATE CHANGE?

Channel

Average Usefulness Rating

(0 to 10)

E. Information provided with your energy bills. 6.8

F. Information provided through schools to students and parents. 6.4

B. Radio 6.1

A. TV advertising or education campaign 6.0

C. Newspaper or magazine , 5.6

L. The ACT Government website. 5.4

H. Brochures delivered to your home. 5.2

I. Information through a person who comes to your house and helps you better understand how to reduce your energy consumption, and save money. 5.2

G. Information through ACT Government shop-fronts and information centres. 5.0

K. A telephone advice line. 4.8

D. Social media (Facebook, twitter, online discussion groups) 4.8

J. Public meetings or forums. 4.2

M. Community noticeboards or billboards in public locations. 4.2

BASE HIGH=1184; BASE LOW=1178

The top 8 channels (for all demographic groups together) that respondents viewed as the most

preferred in communicating with them about climate change were:

1) Information provided with energy bills

2) Information provided through schools to students and parents

3) Radio, TV advertising

4) Newspapers or magazines.

27


5) ACT Gov’t Website

6) Brochures delivered to your home.

7) Information through a person coming to your house.

QUESTION 32

WHAT OTHER ACTIONS DO YOU THINK THE ACT GOVERNMENT SHOULD TAKE TO

HELP REDUCE GREENHOUSE GAS EMISSIONS AND TACKLE CLIMATE CHANGE?

Respondents were able to suggest many other actions they thought the ACT Government could do

to help reduce greenhouse gas emissions and tackle climate change.

Some of the most popular ideas (amongst others) were to improve public transport efficiency and

options, communication to and educate the public about actions that residents can take and

increase public awareness about actions already being undertaken.

Note: Total percentages in this table add to more than 100% as respondents could provide more than

one answer.

Other actions mentioned % n

Provide more/better public transport/make public transport more affordable (incentives)/ more energy-efficient transport.

17% 88

Provide more education and information on what can be done to residents

17% 86

Increase awareness of issues and communicate actions already being undertaken

10% 50

Improve building regulations (window glazing, insulation, etc.) 9% 46

Establish 'reward and punishment' system for consumers (incentives, tax breaks, increased costs for polluting behaviours etc.)

8% 40

Assist households with installation of solar energy by providing incentives.

8% 41

Provide more energy from renewable sources. 8% 39

ACT Government to be a role model by its own energy use and budget management - be proactive.

7% 36

Support households financially to take action. 7% 36

Increase use of solar panels in new and existing buildings (for households, government and businesses).

6% 29

28


Increase the role of experts and support research and investment in technology.

6% 31

Establish a coordinated approach with other government jurisdictions (states and territories, Australian Government and international governments).

5% 28

Adapt energy prices to income levels or consumption levels 4% 22

Satisfied with actions currently undertaken by the ACT Government 3% 14

Turn off lights in buildings at night and on weekends. Regulate temperature. 3% 14

Provide incentives for low-emission or electric vehicles. 3% 17

Improve waste management and recycling processes. 3% 13

Improve traffic and parking conditions. 3% 15

Protect and increase green areas and plant more trees 3% 13

Improve budget management. 3% 13

Other 3% 13

I don't believe in climate change - actions are waste of time and of money. 3% 17

Generally aim for more efficient use of energy and reduce overall use. 2% 11

Climate change is not households or individual's responsibilities but the responsibility of businesses and government.

2% 12

Encourage more efficient use of water. 2% 9

Provide green waste bins. 2% 9

Improve urban planning. 2% 12

Government should seek more community consultation. 2% 9

Increase accountability from individuals, households, business, government etc.

2% 9

Provide more and better cycle paths. 1% 7

Encourage more direct actions by the community. 1% 3

Assist households with monitoring of energy use. 1% 3

Provide an efficient bulky waste collection. 1% 3

Encourage compost bins. 1% 6

Ban all wood fires. 1% 5

Encourage people to consume less. 1% 4

Government should not interfere as these are individuals' decisions and responsibilities.

1% 4

Control population growth. 1% 3

Provide home energy assessments. 1% 5

Use social media/online resources to communicate positive climate actions. 0% 2

TOTAL 163% 511

29


QUESTION 33

ON A SCALE OF 0=’NOT AT ALL WILLING TO ACT ON CLIMATE CHANGE’ AND

10=’EXTREMELY WILLING TO ACT ON CLIMATE CHANGE’, HOW WILLING WOULD

YOU SAY YOU ARE TO TAKE MORE ACTION ON CLIMATE CHANGE OUT OF 10?

Out of a maximum score of 10, Canberra residents report their willingness to act on climate change

as 8 as measured by the median score. This shows a high level of willingness to act.

BASE=1187

QUESTION 34

ON A SCALE OF 0=’NO ABILITY TO ACT ON CLIMATE CHANGE’ AND

10=’EXTREMELY HIGH ABILITY TO ACT ON CLIMATE CHANGE’, HOW ABLE WOULD

YOU SAY YOU ARE TO TAKE MORE ACTION ON CLIMATE CHANGE OUT OF 10?

On a scale of 0=’no ability to act on climate change’ and 10=’extremely high ability to act on climate

change’ the median ‘ability’ score for people to take action was 7 out of ten. This shows a general

perceived ability for the ACT community to take climate change action.

BASE=1183

0

2

4

6

8

10

Median

0

2

4

6

8

10

Median

30


DEMOGRAPHICS

QUESTION 35

IN WHAT YEAR WERE YOU BORN?

BASE=1199

QUESTION 36

WHAT IS YOUR EDUCATION LEVEL?

BASE=1192

19%

10%

19% 17% 15% 11% 9%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Under 25 25 to 29 30 to 39 40 to 49 50 to 59 60 to 69 Over 70

0%

1%

24%

13%

10%

52%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Pre-primary Education

Primary Education (Year 1 to year 6)

Secondary Education (Year 7-12)

Certificate level/Technical/trade/TAFE/CIT

Advanced diploma and diploma level

University Level Education (Bachelor or higher)

31


QUESTION 37

WOULD YOU DESCRIBE YOUR HOUSEHOLD AS:

BASE=1169

QUESTION 38

WHICH OF THE FOLLOWING INCOME CATEGORIES DOES YOUR HOUSEHOLD FALL

INTO?

BASE=1085

11%

2%

13%

4%

30%

41%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Other

A group household without children

One-person household without children

One parent household with dependant children

A couple with dependant children

An adult couple only

21%

31% 24%

12% 12%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Below $45,000 $45,001 to$85,000

$85,001 to$125,000

$125,001 to$165,000

Above$165,000

32


QUESTION 39

GENDER

BASE=1197

QUESTION 40

WHAT IS YOUR CURRENT OCCUPATION?

Occupation % n

Retiree/Pensioner 24% 276

Public Servant + Student 23% 257

Unemployed 5% 55

Homemaker 5% 53

Teacher (incl. teacher aid, support, etc.) 5% 55

Tradesman/Builder 3% 33

Engineer 3% 29

Sales (incl. cashier) 3% 39

Administration 2% 24

Business owner/manager (incl. self-employed) 2% 23

IT (incl. programmer, developer, etc.) 2% 26

Nurse (incl. dental, vet, etc.) 2% 25

Allied Health 2% 18

Manager 2% 22

Accountant/Auditor 1% 10

Academic (incl. lecturer, tutor, etc.) 1% 9

Archaeologist/Historian 0% 3

Defence Forces 0% 5

53% 47%

0% 20% 40% 60% 80% 100%

Female Male

33


Aged Care/Child care 1% 7

Carer 1% 11

Consulting 1% 15

Artist (incl. writer, musician, etc.) 1% 8

Volunteer 0% 2

Doctor 0% 3

Architect/Designer/Town planner 1% 8

Driver (incl. bus, truck. taxi. etc.) 1% 7

Finance (incl. advisor, manager, stockbroker, etc.) 1% 7

Lawyer/Solicitor 1% 6

Hospitality 1% 9

Labourer/Gardener/Cleaner 1% 14

Chef/Butcher 1% 16

Journalist/Editor 0% 2

Mechanic 1% 8

Research/Scientist 1% 11

Real Estate 0% 4

Other 0% 5

Communications & Marketing 0% 3

Hairdresser 0% 3

Librarian 0% 4

Travel consultant 0% 3

Pastor/Priest 0% 3

Security 0% 3

Social/Community Work 0% 5

Trainer 0% 4

TOTAL 100% 1133

34


APPENDIX 1: CORRELATION ANALYSIS

A simple correlation analysis was performed to examine relationship between variables. Moderate

to strong correlations (.4 or higher) were found between the following attitudinal variables. Note:

This analysis does not imply a cause-effect relationship. It simply highlights attitudes held which

vary together. E.g. (See below) the more strongly a person feels that they can notice effects of

climate change, the more likely they are to consider climate change a problem for the future. Or the

more a person believes climate change is a genuine problem for the future, the more likely they are

to believe that actions by householders can help make a difference.

Positive Correlations The following items vary together in the same direction (ie, as the strength of one attitude increases,

the strength of the other also increases or as the strength of one decreases, the strength of the

other decreases.)

Q1. “Climate change is a genuine problem for the future” is moderately to strongly related to:

Q2. I have been able to notice some effects of climate change in my own lifetime.

Q5. I think I should personally take more action to help reduce greenhouse gas

emissions to tackle climate change.

Q6. Actions by householders in the ACT to reduce greenhouse gas emissions can

help make a difference to tackling climate change.

Q11. How urgent would you say it is for the ACT Government to take action to

tackle climate change?

Q15. I would feel good knowing that the ACT Government was taking serious

action to tackle climate change.

Q33. On a scale of 0= 'Not at all willing to act on climate change' and 10=

'Extremely willing to act on climate change', how willing would you say you are to

take more action on climate change out of 10?

Q3. My own lifestyle habits contribute to climate change.

35


Q2. “I have been able to notice some effects of climate change in my own lifetime” is moderately to strongly related to:



Q15. I would feel good knowing that the ACT Government was taking serio us






Q5.” I think I should personally take more action to help reduce greenhouse gas emissions to tackle climate change” is moderately to strongly related to:

Q6. Actions by householders in the ACT to reduce greenhouse gas emissions can

help make a difference to tackling climate change.









Q6. “Actions by householders in the ACT to reduce greenhouse gas emissions can help make a difference to tackling climate change” is moderately to strongly related to:





Q11. “How urgent would you say it is for the ACT Government to take action to tackle climate change?” is moderately to strongly related to:



36





Q34. On a scale of 0= 'No ability to act on climate change' and 10= 'Extremely

high ability to act on climate change', how able would you say you are to take

more action on climate change out of 10?


Q15. “I would feel good knowing that the ACT Government was taking serious action to tackle climate change” is moderately to strongly related to:

Q17. I think my friends, family or work colleagues would encourage me to take

action to reduce greenhouse gas emissions and tackle climate change.








Q21. “Reduce electricity use, because it is the main source of carbon emissions and can save households money” is moderately to strongly related to:

Q22. Provide info and advice to Canberrans on how to reduce their energy

emissions.

Q22. “Provide info and advice to Canberrans on how to reduce their energy emissions” is moderately to strongly related to:

Q23. Help people to make homes more energy-efficient (especially low-income

households) with advice and incentives to assist with becoming more efficient.

Q27. Demonstrate and promote new energy technologies, such as renewable

energy technology.

Q26. Gradually introduce new building regulations to make new buildings be carbon neutral is moderately to strongly related to:

Q27. Demonstrate and promote new energy technologies, such as renewable

energy technology.

Q28. Improve transport options such as public transport and cycle paths, and

encourage low emission vehicles.

37


Q29. Invest in large-scale renewable energy sources (ex. solar and wind energy).

Q30. Adapt urban spaces and the environment to climate change (e.g. better

rules about how buildings are designed and built).

Q27. “Demonstrate and promote new energy technologies, such as renewable energy technology” is moderately to strongly related to:

Q28. Improve transport options such as public transport and cycle paths, and

encourage low emission vehicles.

Q29. Invest in large-scale renewable energy sources (ex. solar and wind energy).

Q30. Adapt urban spaces and the environment to climate change (e.g. better

rules about how buildings are designed and built).

Q33. On a scale of 0= 'Not at all willing to act on climate change' and 10= 'Extremely willing to act on climate change', how willing would you say you are to take more action on climate change out of 10?” is moderately to strongly related to:





Negative Correlations The following items vary in opposite directions (ie, as the strength of one attitude increases, the

strength of the other decreases.)

Q6. “Actions by householders in the ACT to reduce greenhouse gas emissions can help make a difference to tackling climate change” is negatively related to:

Q12. Should the ACT Government take a strong leadership role to help ACT

residents tackle climate change?

38


Q12. “Should the ACT Government take a strong leadership role to help ACT residents tackle climate change?” is negatively related to:




39


APPENDIX 2: IMPORTANCE SCORE OF DIFFERENT COMMUNICATIONS CHANNELS

Age

Average Base n Under 25

25 to 29

30 to 39

40 to 49

50 to 59

60 to 69

Over 70

A. TV advertising or education campaign 6.4 5.8 5.6 5.5 6.3 6.0 6.4

B. Radio 6.1 6.0 6.0 6.0 6.4 6.0 5.9

C. Newspaper or magazine , 5.9 5.7 5.7 5.4 5.6 5.4 5.9

D. Social media (Facebook, twitter, online discussion groups) 6.0 5.7 4.8 4.5 4.1 3.9 4.0

E. Information provided with your energy bills. 7.0 6.3 6.9 6.7 6.9 6.8 6.9

F. Information provided through schools to students and parents. 6.8 6.3 6.4 5.9 6.6 6.4 6.8

G. Information through ACT Government shop-fronts and information centres. 5.1 5.1 5.0 4.7 5.2 5.1 5.1

H. Brochures delivered to your home. 5.5 4.8 5.1 5.2 5.5 5.3 5.0

I. Information through a person to your house 4.9 4.7 5.3 5.8 5.8 5.0 4.6

J. Public meetings or forums. 4.4 4.3 4.2 4.1 4.3 4.0 4.1

K. A telephone advice line. 5.0 4.4 4.6 4.8 5.1 4.7 4.8

L. The ACT Government website. 5.7 5.2 5.8 5.3 5.4 4.8 4.9

M. Community noticeboards or billboards in public locations. 4.8 4.3 4.0 3.9 4.0 3.9 4.4

40


Education

Average Base n

University Level Education

(Bachelor or higher)

Advanced diploma

and diploma

level

Certificate level/Technica

l /trade/TAFE/C

IT

Secondary

Education (Year 7-

12)

Primary Education (Year 1 to

year 6)

A. TV advertising or education campaign 5.9 5.6 5.8 6.5 7.6

B. Radio 5.9 6.2 6.3 6.2 7.1

C. Newspaper or magazine , 5.7 5.6 5.6 5.6 6.7

D. Social media (Facebook, twitter, online discussion groups) 5.0 4.7 4.3 4.7 3.3

E. Information provided with your energy bills. 6.8 6.6 6.9 6.9 7.6

F. Information provided through schools to students and parents. 6.4 6.4 6.2 6.7 8.3

G. Information through ACT Government shop-fronts and information centres. 5.0 4.9 5.1 5.1 6.1

H. Brochures delivered to your home. 5.1 5.4 5.3 5.4 6.1

I. Information through a person who comes to your house 5.2 5.8 5.6 4.7 7.4

J. Public meetings or forums. 4.2 4.2 4.0 4.4 5.3

K. A telephone advice line. 4.8 4.8 4.7 4.8 5.9

L. The ACT Government website. 5.5 5.6 5.2 5.0 4.7

M. Community noticeboards or billboards in public locations. 4.1 4.2 4.1 4.4 5.7

41


Income

Average

Base n

Below $45,000

$45,001 to $85,000

$85,001 to

$125,000

$125,001 to

$165,000

Above $165,000

A. TV advertising or education campaign 5.8 6.2 5.8 6.0 5.8

B. Radio 6.0 6.2 5.9 5.9 6.0

C. Newspaper or magazine , 5.6 5.8 5.6 5.6 5.2

D. Social media (Facebook, twitter, online discussion groups) 4.1 4.8 5.0 5.0 5.0

E. Information provided with your energy bills. 6.8 7.0 6.7 6.9 6.8

F. Information provided through schools to students and parents. 6.2 6.9 6.3 6.4 5.9

G. Information through ACT Government shop-fronts and information centres. 5.0 5.3 4.7 5.0 4.4

H. Brochures delivered to your home. 5.1 5.7 5.0 4.8 4.8

I. Information through a person who comes to your house 5.0 5.6 5.1 4.8 5.4

J. Public meetings or forums. 4.0 4.2 4.2 4.4 4.0

K. A telephone advice line. 4.8 4.9 4.7 4.6 4.3

L. The ACT Government website. 4.7 5.4 5.5 5.4 5.6

M. Community noticeboards or billboards in public locations. 4.2 4.5 3.9 4.1 3.6

42


Gender

Average Base n Female Male

A. TV advertising or education campaign 6.3 5.7

B. Radio 6.4 5.8

C. Newspaper or magazine , 5.6 5.6

D. Social media (Facebook, twitter, online discussion groups) 4.8 4.7

E. Information provided with your energy bills. 6.9 6.6

F. Information provided through schools to students and parents. 6.7 6.2

G. Information through ACT Government shop-fronts and information centres. 5.1 5.0

H. Brochures delivered to your home. 5.3 5.1

I. Information through a person who comes to your house 5.3 5.1

J. Public meetings or forums. 4.2 4.2

K. A telephone advice line. 5.0 4.6

L. The ACT Government website. 5.4 5.4

M. Community noticeboards or billboards in public locations. 4.2 4.2

43


Households

Average

Base n

An adult couple only

A couple with dependant

children

One parent household

with dependant

children

One-person

household without children

A group household

without children

Other

A. TV advertising or education campaign 5.9 6.0 6.5 6.0 7.0 6.1

B. Radio 5.9 6.1 6.2 6.4 6.8 6.1

C. Newspaper or magazine , 5.7 5.6 5.7 5.6 5.8 5.6

D. Social media (Facebook, twitter, online discussion groups) 4.4 5.3 5.5 4.2 5.7 5.3

E. Information provided with your energy bills. 6.8 6.5 7.0 7.0 8.4 6.9

F. Information provided through schools to students and parents. 6.2 6.6 6.8 6.5 7.2 6.4

G. Information through ACT Government shop-fronts and information centres. 5.0 4.9 4.8 5.3 6.2 5.0

H. Brochures delivered to your home. 5.2 5.1 5.0 5.3 6.0 5.3

I. Information through a person who comes to your house 5.1 5.2 5.0 5.2 5.8 5.4

J. Public meetings or forums. 4.1 4.3 4.6 4.1 4.5 4.0

K. A telephone advice line. 4.7 4.7 5.2 5.0 4.8 5.2

L. The ACT Government website. 5.2 5.6 5.4 5.0 5.0 5.5

M. Community noticeboards or billboards in public locations. 4.0 4.3 4.5 4.2 4.6 4.3

44


APPENDIX 3: QUESTIONNAIRE ATTITUDES

How much do you agree or disagree with the

following statements:

Climate change is a genuine problem for the

future.

Strongly Disagree

1

Disagree

2

Neither

3

Agree

4

Strongly agree

5

I have been able to notice some effects of

climate change in my own life-time.

Strongly

Disagree

1

Disagree

2

Neither

3

Agree

4

Strongly

agree

5

My own life-style habits contribute to climate

change.

Strongly Disagree

1

Disagree

2

Neither

3

Agree

4

Strongly agree

5

To tackle climate change, householders would

have to make difficult or inconvenient changes

to their lives. Strongly

disagree

1

Disagree

2

Neither

3

Agree

4

Strongly

agree

5

I think I should personally take more action to

help reduce greenhouse gas emissions to

tackle climate change. Strongly

disagree

1

Disagree

2

Neither

3

Agree

4

Strongly

agree

5

Actions by householders in the ACT to reduce

greenhouse gas emissions can help make a

difference to tackling climate change. Strongly

disagree

1

Disagree

2

Neither

3

Agree

4

Strongly

agree

5

It’s too late to bother about taking action to

tackle climate change.

Strongly disagree

1

Disagree

2

Neither

3

Agree

4

Strongly agree

5

Do you have enough information about what

you can do to help reduce greenhouse gas

emissions and tackle climate change? Yes

1

No

2

Neither

3

Do you have a good understanding of how

climate change could directly affect you?

Yes

1

No

2

Neither

3

If no action was taken to tackle climate change,

how likely do you think it is that you will be

seriously affected by climate change some time

in the future?

Likely 1

Unlikely 2

Don’t know 3

How urgent would you say it is for the ACT

Government to take action to tackle climate

change: Not

urgent

1

A little

urgent

2

Moderately

urgent

3

Very

urgent

4

SUPPORT FOR ACT GOVERNMENT ACTION

Should the ACT Government take a strong

leadership role to help ACT residents tackle

climate change? Yes

1

No

2

Neither / Unsure

3

PERCEIVED VALUE OF ACT GOVERNMENT CLIMATE

CHANGE ACTIONS

(If can’t answer, leave blank).

If the ACT Government wanted to further

reduce the carbon emissions for the ACT it

would need to invest in new infrastructure and

technologies. About how much would you say

is realistically affordable for your household to

pay per day to cover these sorts of costs?

$

.1

.2

.3

.4

.5

.6

.8

.9

10

.11

.13

.7

.12

45


About how much do you think is realistically

affordable for your household to pay per year

to cover these sorts of extra costs?

$

PERSONAL REWARD / ADVANTAGE / INCENTIVES

How much do you agree or disagree with the

following statements:

I would feel good knowing that the ACT

Government was taking serious action to

tackle climate change. Strongly disagree

1

Disagree

2

Neither

3

Agree

4

Strongly agree

5

There is a moral duty for the ACT community

to take action on climate change.

Strongly

disagree

1

Disagree

2

Neither

3

Agree

4

Strongly

agree

5

INFLUENCERS / SUBJECTIVE NORMS

I think my friends, family or work colleagues

would encourage me to take action to reduce

greenhouse gas emissions and tackle climate

change. Strongly disagree

1

Disagree

2

Neither Unsure

3

Agree

4

Strongly agree

5

I would be more willing to take actions on

climate change if I knew others were also

taking action. Strongly

disagree

1

Disagree

2

Neither

Unsure

3

Agree

4

Strongly

agree

5

AWARENESS OF CURRENT ACT GOVERNMENT

ACTIVITY

Are you aware of the ACT Government’s plan

to reduce carbon emissions?

Yes

1

Go to 20

No

2

Go to 21

If yes, what initiatives can you name?

ALIGNMENT / AGREEMENT WITH ACT

GOVERNMENT PLANS (AP2)

I’m going to read out a list of actions that the ACT

Government could do to help reduce carbon emissions

in the ACT. For each one, can you tell me how much

you support each action:

Reduce electricity use, because it is the main

source of carbon emissions and can save

households money Strongly

Oppose

1

Oppose

2

Support

3

Strongly

support

4

Unsure

5

Provide info and advice to Canberrans on how

to reduce their energy emissions

Strongly

oppose

1

Oppose

2

Support

3

Strongly

support

4

Unsure

5

Help people to make homes more energy-

efficient (especially low-income households)

with advice and incentives to assist with

becoming more efficient. Strongly Oppose

1

Oppose

2

Support

3

Strongly support

4

Unsure

5

Change laws to stop installation of high-

emissions water heaters

Strongly

Oppose

1

Oppose

2

Support

3

Strongly

support

4

Unsure

5

Require landlords to provide energy efficiency

information to potential tenants

Strongly

Oppose

1

Oppose

2

Support

3

Strongly

support

4

Unsure

5

Gradually introduce new building regulations

to make new buildings be carbon neutral

Strongly Oppose

1

Oppose

2

Support

3

Strongly support

4

Unsure

5

Demonstrate and promote new energy

technologies, such as renewable energy

technology. Strongly Oppose

1

Oppose

2

Support

3

Strongly support

4

Unsure

5

.21

.22

.23

.24

.25

.26

.27

.14

.15

.16

.17

.18

.19

.20

46


Improve transport options such as public

transport and cycle paths, and encourage low

emission vehicles. Strongly

Oppose

1

Oppose

2

Support

3

Strongly

support

4

Unsure

5

Invest in large-scale renewable energy sources

(Ex. solar and wind energy)

Strongly

Oppose

1

Oppose

2

Support

3

Strongly

support

4

Unsure

5

Adapt urban spaces and the environment to

climate change (e.g. better rules about how

buildings are designed and built). Strongly

Oppose

1

Oppose

2

Support

3

Strongly

support

4

Unsure

5

COMMUNICATIONS / ENGAGEMENT CHANNELS

The ACT Government would like to communicate

with the ACT community about climate change and

how you could reduce your energy consumption. I’m

going to read out a list of different ways the ACT

Government could communicate with you about

climate change. On a scale of 0 = not at all useful to

10 = extremely useful, can you tell me how useful

each of these ways would be in helping you take

action on reducing greenhouse gas emissions which

lead to climate change? (random order)

A) A TV advertising or education

campaign

B) Radio

C) Newspaper or Magazine

D) Social media (Facebook, twitter, online

discussion groups)

E) Information provided with your energy

bills

F) Information provided through schools

to students and parents

G) Information through ACT Government

shop-fronts and information centres

H) Brochures delivered to your home

I) Information through a person who

comes to your house and helps you

better understand how to reduce your

energy consumption, and save money.

J) Public meetings, or forums

K) A telephone advice line

L) The ACT Government website

M) Community noticeboards or billboards

in public locations

What other actions do you think the ACT

Government should do to help reduce

greenhouse gas emissions and tackle climate

change?

DEFRA MATRIX

On a scale of zero = ‘Not at all willing to act

on climate change’ and 10 = ‘Extremely

willing to act on climate change’; how willing

would you say you are to take more action on

climate change out of 10?

On a scale of zero = ‘No ability to act on

climate change’ and 10 = ‘Extremely high

ability to act on climate change’; how able

would you say you are to take more action on

climate change out of 10?

DEMOGRAPHICS

In what year were you born?

Education level

A) University Level Education

(Bachelor and higher)

1

B) Advanced diploma and diploma

level

2

C) Certificate level / technical / trade /

TAFE / CIT

3

D) Secondary Education (Year 7 - 12) 4

E) Primary Education (Year 1 to year

6)

5

F) Pre- Primary Education 6

35

28

.29

.30

31

.33

.34

36

.32

47


Would you describe this household as:

a) An adult couple only 1

b) A couple with dependant

children

2

c) One parent household with

dependant children

3

d) One-person household

without children

4

e) A group household without

children

5

f) Other 6

Which of the following income categories does

your household fall into?

a) below 45,000 1

b) $45,001 to $85,000 2

c) $85,001 to $125,000 3

d) $125,001 to $165,000 4

e) Above $165,000 5

Gender

Female

1

Male

2

Occupation

Postcode

END

.41

.40

.39

37

38

48


This report was produced by Piazza Research Pty Ltd Ph (02) 6282 4963 Lead Consultants: Grant Piazza, Mathilde Lamerton and Dr Tatiana Anisimova

Project reference number: #ACT_ESDD_0313

Ap2 Action 5 Community Engagement Strategy …...Following the development of the AP2 climate change...

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