ap prajakta

8/3/2019 ap prajakta

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ASIAN PAINTS

EVERY COLOR TELLS A STORY

ASIAN PAINTS


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THE PAINTERS

Sweta Singh (17)

Lloyd Dsouza (29)

Siddharth Trivedi (65)

Ramam Rathi (74)Jesmi Jacob (91)

Sonam Kesharwani(189)

Prajakta Sathe (191)


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INDUSTRY OVERVIEW

Indian paint Industry, estimated to be a Rs. 21000 Cr.

Growing at a rate of above 15%.

Organized players cater to 65%

Unorganized players account the rest 35%

Industry consist of two segments: Decorative and Industrial

segments

Listed Companies are Asian Paints, Jenson Nicholson and

Hardcastle, Nerolac, Berger, Akzo Nobel, Shalimar.


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KEY PLAYERS

46.90%

3.90%11.10%

17.30%

20.30%

Market Share

ASIAN PAINTS

SHALIMAR

ICI PAINTS

BERGER

NEROLAC


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INDUSTRY FINANCIALS

Source : www.stockshastra.moneyworks4me.com


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ASIAN PAINTS

Asian Paints ( AP) is the market leader in the Indian paint

Industry.

Founded in 1942, headquartered in Mumbai.

MD & CEO P M Murthy ISO 9001 & ISO 14001 certified

Turnover of $1.58 billion

Profit around $ 254.74 million

Largest Paint Corporation that operates in 17 countries and 23paint manufacturing facilities in the world servicing

consumers in over 65 countries

Highly diversified Portfolio


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Contd.

9 Manufacturing plants in IndiaBhandup | Ankleshwar | Patancheru | Kasna| Sriperumbudur

Rohtak |Sarigam | Baddi | Taloja

Subsidiaries includes Berger International Limited, AP, ApcoCoatings, SCIB paints and Taubmans

AP has extensively computerized its manufacturing

operations, distribution and inventory control.

Integration of the plants through IT Systems andimplementation of MIS


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Products

Decorative paints:

Interior and exterior wall paints & Wood surface and

Metal surface paints

Industrial Coatings

Protective coatings , Floor coatings, Road markings

Automotives :

Body coatings Plastic coatingsAncillaries

Paint Selector


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Brands

Ace

Apex

Apcolite Apex

Apex Ultima

Asian paints Colour Next

Premium Gloss

Enamel Royale

Royale Play

Touchwood Tractor Emulsion

Utsav


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Customer focus

"going where the customer is"

Colour World concept

From few to innumerable - technology of tinting at the last retail store.

Help line Hyderabad, Bangalore, Kolkata, Delhi, Chennai, Ahmedabad, Mumbai,Pune, Coimbatore & Cochin.

ColourNEXT trend prediction

Customer engagement

do it yourself range e.g. Royal Play


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Technology Timeline1971 Purchased a Mainframe computer ICL 1901 for Rs. 5 million

1981 Introduced CP/M machines, highly proprietary systems, manufactured by

Zenith Computers, PSI Data Bull and IDM Computers

1982 Developed its first Manufacturing Resource Planning (MRP) application

1983 First Indian company to use UNIX on the shop floor

1984 Developed a robust material planning system

1994 Installed VSATs in 3 plants and 16 branches

Late 1990s IT restructuring by consulting Booz, Allen and Hamiltons

2000 Implemented SCMS from i2 technologies and later SAPs ERP solution

2002 Launched a Supplier and Employee Portal


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Technologies currently used by Asian

Paints SAP R3

i2 supply chain planning suite

Product Lifestyle Platform

The offices are connected through MPLS, VSAT and radio

MS Navision Informatica

To ensure connectivity we have provided laptops and PDAs in theretail sales force areas. Laptops with data cards are a key driver forenterprises. We have implemented VSAT

- Manish Choksi

Chief, Corporate Strategy and CIO


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i2 Technologies

i2 Technologies is a supply chain management software and services

company, founded in 1988 by Sanjiv Sidhu and Ken Sharma in Dallas,

Texas (USA).

The company was initially known as Intellection prior to being

renamed i2 Technologies, Inc..

JDA Software Group acquired i2 Technologies in January 2010.

AP was the first Indian company in the paints segment to implement

SCM from i2 Technologies and and Enterprise Resource Planning

(ERP) solution from SAP.


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Why SCM Solutions from i2

Technologies?

AP aspired to become one among the top 5 decorative coating

companies worldwide.

It also intended to built long-term in the industrial coating business

through alliances with established global partners.

It focused on enhancing the productivity of existing assets andimproving plant efficiencies to realize higher production levels.

SCM modules used by AP were Demand Planner, Supply Chain

Planner and Factory Planner.


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i2 Factory Planner

I2 Factory Planner provides intelligent decision support forproduction planning & scheduling

It also offers list of potential problem AP could face & multiple tools

to fix it.

It improves due date performances, reduced lead times, improvedthroughput, and reducing inventory & operating expenses.

It enables to quickly react to the changing customer demands, bysynchronizing factory production plan & schedules.

It generates optimized production plans for a plant, department,work cell, or production line by scheduling backward from

requirement date & forward from current date.


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i2 Demand Planner

It delivers a powerful planning & forecasting tool, enabling AP tounderstand, anticipate & manage customer demand across its valuechain.

It enables to forecast all product options & components , supportconstraint based demand planning, improve forecast accuracy,increase velocity with industry- specific templates & personalize dataview.

It also provides visibility to supply constraints across the value chainthrough its link with downstream production planning system.

It offered a broad range of powerful statistical modeling techniquesto forecast accurately even the toughest items


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i2 Supply chain planner

It aims at prioritizing demand against safety stock and replenishmentrequirements.

It provides extra flexibility and interactive planning.

It simultaneously considers priority for demand satisfaction,inventory replenishment, asset utilization, inventory reduction,distribution & transportation across multiple enterprises.

It also provides visibility to exceptions that inevitably occurred likeaccidents, machine breakdowns and helps to solve it in such amanner that impact on its bottom line was minimal.


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Progress post application of

Technology Solutions Online availability of Balance Sheet, sales and P&L accounts

Aided decision-making

Reduced inventory levels

Full Return on Investment within one year

Material costs down by 57%

Working capital requirements down by 50%

Increased accuracy in demand forecasting

SCMS provided facility of pre-planning & optimizing variousparameters like capacity, inventory, honoring the customer servicecommitment.

It enhanced the flexibility of operations, lowered throughput time

It also reduced delivery costs while improving customer servicinglevels and dead & slow moving stock


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MICROSOFT NAVISION

Decided to standardize operations on one platform across 22

countries

Microsoft Business Solutions- Navision Version 3.7

Reduces IT administration

Faster, quicker and improved data flow to parent company

and regional teams

No double reporting

Multilingual software


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INFORMATICA Informatica Corporation is the worlds number one

independent provider of data integration software

AP implemented the Informatica Platform; consisting of

Informatica Power Center and Informatica Power Connect

Informatica integrates raw material, BOM and other dataregardless of its source or structure


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BENEFITS OF INFORMATICA

Enabled the company to respond more quickly to market

price changes, thereby increasing competitiveness

Reduced time required to run quarterly product costing

model from 24 hours to 20 minutes, which is a fraction oftime required previously

Decreased costs by integrating and delivering data at the right

time, in the right format

Enabled product costs to be calculated simultaneously across

all manufacturing plants, thereby boosting productivity and

efficiency


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COLOR WORLD STORE

Asian Paints Colour World is a revolutionary concept in paints selling

an in-shop Shade Display Unit with a total of over thousand unique shades along

with ready-to-use combinations.

It can show you how your rooms will appear in the colours you have chosen before

you have actually painted your homes. Interactive Computer System allows

customer to see on the screen an interior of a room and change the shade of thewalls, the door and the windows instantly

It has most sophisticated Corob Tatocolour Automatic Simultaneous Dispenser, to

get the tinting bases for colours the customer has selected using our interactive

system

Deliver the exact shade you need

in the desired quantities.


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ASIAN PAINTS WEBSITE

Very user-friendly

Customer Relations Management (CRM) tools like Asian Paints

Helpline and Home Solutions initiatives

Other tools such as Paint Selector and Paint Calculator


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AWARDS

Cheminor award in 2002: Contribution and

promotion of excellence in supply chainmanagement


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A FEW SETBACKS

Plans to exit from Thailand and China

Sold stakes in two loss making units in Hong Kong and

Malaysia

Apcolite sample with much higher lead content than

permitted


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FUTURE OUTLOOK

To further improving the operations.

Plans to launch new products in line as:

- Introducing Water based Paints

- Repositioning of existing Brands in Rural Market

- Broadening of Distribution Network

- Adding more choices for shades and effects

- Enhancing Better Quality

- Demand will be generated through the new

constructions coming in housing and industries

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REFERENCES

EXCELLENCE IN MANUFACTURING; Sabyasachi Chatterjee

www.asianpaints.com

www.i2.com

http://stockshastra.moneyworks4me.com


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THANK YOU

ap prajakta

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