Rhetoric On Rhetoric On The TownThe Town

Casey CarriganSarah PatelFelicia Baron

This poster gives people the idea that to be in love it must be proven with jewelry.

It uses glittering generalities because it ties love to jewelry.

Love is something nearly everyone is searching for and Kay Jewelry is the only way to truly have love, is what this ad is saying.

The target audience is people ages 20 to 50, because in this age group people are commonly falling in love and getting married.

This technique is used for many jewelry campaigns and is working well and doesn’t need improvment.

Matt Miller is a good looking skate boarder that many teen boys wish to be and teen girls wish to be with. He is featured in this campaign for Industrial. This Industrial ad is an example of plain folk because Matt Miller wears clothes and shoes from Industrial. This is saying that if you wear the same clothes and shoes you will have the best chance at becoming a famous skate boarder. The ad attracts people ages 12 to 20. This is effective because it is believable that Matt uses the products and it convinces people to shop at Industrial.

This is an advertisement for Dolce and Gabana “The One” cologne for men. It is an example of a testimonial rhetorical appeal because it uses the king of

Hollywood romantic comedy, Matthew McConaughey, to endorse a product. The message relayed by this advertisement is that if you are a man who wants to

be a “gentleman” you should buy this fragrance. The audience for the product is men aged 18-35. The creative director for this campaign most likely choose for the lighting to be

very warm and inviting, giving the picture an almost glowing effect. Another technique used was dressing the celebrity in a tuxedo, adding to the gentleman persona. Another technique that could increase profitability of the product would to add a girl in the picture; men would more likely buy the product if they also saw that women were attracted to the cologne.

This is a very subtle bandwagon rhetorical appeal because it is showing a wide variety of people using Nike products.

It gives the message that, “we all can use the product, so you can too.” It shows the tough athletes use Nike gear, for more than just the run.

The advertisement targets anyone who wants to get fit/or looks up to athletic people, so it ranges from men and women ages 14-45.

The advertisement is in all grey and the background is slightly foggy, giving off an element of mystery.

The are also very bold, standing out in dark red. A stronger technique in the poster could include words such as “everybody

needs the run”, which would give a stronger bandwagon appeal.

Uses ambiguous language to create an appeal to women.

“Wear our jeans, they will make you look good.”

Women, mainly young adult or adult.

Appeal to the average “curvy” woman.

Assertion: An enthusiastic statement presented as fact without need for explanation.

I think to add more persuasive appeal to this ad, bandwagon.

Share the Magic= Disney characters are a part of the true “magical” part of Christmas.

Come shop Disney because they are supportive in the Christmas spirit, and the joy of the holidays.

Children and their parents are the audience.

Glittering generalities, links familiar Disney characters with the positive image of Christmas. Making them correct and positively influential.

To make the message have more of an impact one might include more glittering generalities because the message “Share the Magic,” tends to be somewhat vague.