AP-003-078 Name Change of the Collins School of Hospitality Management.
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Transcript of AP-003-078 Name Change of the Collins School of Hospitality Management.
AP-003-078
Name Change of the Collins School of Hospitality Management
Background-1
• Collins School is unique within the CSU System.• Collins School is a nationally ranked institution.• Collins School offers a Bachelor of Science degree with
different emphases.• The majority of Collins faculty hold doctorate degrees
and offer well over 60 courses of theoretical and practical nature
• Collins School will experience further growth to reach 1200-1500 students during the next two years (by 2011). The Chancellor has identified the School as a major growth program.
• The Collins School is already treated as a college.
Background-2
• A task force was appointed by Interim Dean David Clock in Fall 2006 to study the name change to the Collins College of Hospitality Management.
• The task force consisted of Jon Self, B. J. Bruin, Sandy Kapoor, Ben Dewald, Joe Casey and Ed Merritt (Chair)
The Task force contacted
• Faculty
• Staff
• Students
• Alumni
• Administrators
• Members of the Board of Advisors
Survey Results
• Respondents to the survey overwhelmingly support the name change to the Collins College for Hospitality management.
• Strongly agree 62.2%• Agree 25.6%• Neutral 05.1%• Disagree 05.1%• Strongly disagree 00.6%
• Thus 87.8% of the respondents strongly agreed (62.2%) or agreed (25.6%) with the name change. But the process of was withheld pending the hiring of a permanent dean. Now that Dean Andy Feinstein is on board, the process should move forward, especially since he and the Collins faculty are in full support of the measure.
Concerns
• The school is too small offering only one degree.
• There seems to be no clear purpose for he name change.
• School is under funded and becoming a college might require additional cost.
Reasons Supporting Name Change
• Prestige that college status would provide over school status and would provide enhanced positive communication, marketing, and partnering opportunities both on campus and in the community.
• CSHM is a nationally ranked and therefore major program, especially with expected increase in enrollment.
• Increased ability for faculty and student recruitment.
• Would be a natural progression for the school.
Reasons (cont’d)
• College and the increased size of the program would allow administrative flexibility needed for scheduling classes.
• Provide additional prestige to attract higher caliber students and allow the college to be more selective.
• Necessary in order to expand to serve more students.• Collegiality. If the faculty want the name change, there
are no compelling reasons for us to deny the request. • There is minimal cost for the name change. Cost is only
related to signage and stationary and will be born internally.
Recommendation
• The name change is a purely internal matter pending the approval of the Academic Senate and other consultative bodies on campus, such as the Deans’ Council.
• The AP discussed the concerns and the benefits and found that the benefits far outweigh the concerns and therefore recommends approval of the name change.