“This presentation is for informational purposes only and ...€¦ · Data Warehousing ETL OLAP...
Transcript of “This presentation is for informational purposes only and ...€¦ · Data Warehousing ETL OLAP...
![Page 1: “This presentation is for informational purposes only and ...€¦ · Data Warehousing ETL OLAP Data Mining Oracle 10g DB Statistics Query & Reporting Oracle BI Solution BI Beans](https://reader033.fdocuments.in/reader033/viewer/2022042207/5eaab6b77151bc315872ac1e/html5/thumbnails/1.jpg)
“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”
![Page 2: “This presentation is for informational purposes only and ...€¦ · Data Warehousing ETL OLAP Data Mining Oracle 10g DB Statistics Query & Reporting Oracle BI Solution BI Beans](https://reader033.fdocuments.in/reader033/viewer/2022042207/5eaab6b77151bc315872ac1e/html5/thumbnails/2.jpg)
The following is intended to outline our general product direction. It is intended for information purposes only, and may not be
incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in
making purchasing decision. The development, release, and timing of any features or functionality described for Oracle’s products
remains at the sole discretion of Oracle.
![Page 3: “This presentation is for informational purposes only and ...€¦ · Data Warehousing ETL OLAP Data Mining Oracle 10g DB Statistics Query & Reporting Oracle BI Solution BI Beans](https://reader033.fdocuments.in/reader033/viewer/2022042207/5eaab6b77151bc315872ac1e/html5/thumbnails/3.jpg)
Copyright © 2005 Oracle Corporation
![Page 4: “This presentation is for informational purposes only and ...€¦ · Data Warehousing ETL OLAP Data Mining Oracle 10g DB Statistics Query & Reporting Oracle BI Solution BI Beans](https://reader033.fdocuments.in/reader033/viewer/2022042207/5eaab6b77151bc315872ac1e/html5/thumbnails/4.jpg)
Copyright © 2005 Oracle Corporation
Oracle Predictive Analytics
http://conference.oracle.com Meeting Place:US Toll Free: 1-888-967-2253 US Only: 1-650-607-2253 Asia/Pacific: +61 2 8817 6100 Europe/M. East/Africa: +44 118 924 9000Meeting ID #: 407709Meeting Password: 407709
Charlie Berger ([email protected])Sr. Director of Product Management, Life Sciences and Data Mining
![Page 5: “This presentation is for informational purposes only and ...€¦ · Data Warehousing ETL OLAP Data Mining Oracle 10g DB Statistics Query & Reporting Oracle BI Solution BI Beans](https://reader033.fdocuments.in/reader033/viewer/2022042207/5eaab6b77151bc315872ac1e/html5/thumbnails/5.jpg)
Copyright © 2005 Oracle Corporation
Oracle Predictive Analytics
• Agenda• What is “Predictive Analytics”• Demos
• Command line • Spreadsheet Add-In• Oracle Data Miner
• Predictive Analytics Use Cases• Q & A
![Page 6: “This presentation is for informational purposes only and ...€¦ · Data Warehousing ETL OLAP Data Mining Oracle 10g DB Statistics Query & Reporting Oracle BI Solution BI Beans](https://reader033.fdocuments.in/reader033/viewer/2022042207/5eaab6b77151bc315872ac1e/html5/thumbnails/6.jpg)
Copyright © 2005 Oracle Corporation
Oracle Business IntelligenceKnow More, Do More, Spend Less!
Data Warehousing
ETL
OLAP
Data Mining
Oracle 10Oracle 10gg DBDB
Statistics
Query & ReportingOracle BI SolutionBI BeansOracle Reports
Access & Assemble DataOracle Warehouse Builder
REGION
TIME
PRODUCT
Drill for DetailOLAP OptionSpreadsheet Add-In
Mine for New InsightsOracle Data Mining OptionPredictive AnalyticsStatisticsText Mining
![Page 7: “This presentation is for informational purposes only and ...€¦ · Data Warehousing ETL OLAP Data Mining Oracle 10g DB Statistics Query & Reporting Oracle BI Solution BI Beans](https://reader033.fdocuments.in/reader033/viewer/2022042207/5eaab6b77151bc315872ac1e/html5/thumbnails/7.jpg)
Copyright © 2005 Oracle Corporation
“The future of data mining lies in predictive analytics.”
The Future of Data Mining – Predictive AnalyticsArticle published in DM Review Magazine
August 2004 Issue By Lou Agosta
http://www.dmreview.com/article_sub.cfm?articleId=1007209
![Page 8: “This presentation is for informational purposes only and ...€¦ · Data Warehousing ETL OLAP Data Mining Oracle 10g DB Statistics Query & Reporting Oracle BI Solution BI Beans](https://reader033.fdocuments.in/reader033/viewer/2022042207/5eaab6b77151bc315872ac1e/html5/thumbnails/8.jpg)
Copyright © 2005 Oracle Corporation
What is “Predictive Analytics”?• “One click data mining”• How does it work?
• Automatically prepare the input data• Automatically selects “appropriate” algorithm• Automates all advanced algorithm settings• Automates Model Build and Apply steps
• Power data analysts can still use • Oracle Data Miner (wizard driven gui) • PL/SQL API• Java API • Predictive Analytics!
• Concept of performing predictive analytics is better than doing nothing
![Page 9: “This presentation is for informational purposes only and ...€¦ · Data Warehousing ETL OLAP Data Mining Oracle 10g DB Statistics Query & Reporting Oracle BI Solution BI Beans](https://reader033.fdocuments.in/reader033/viewer/2022042207/5eaab6b77151bc315872ac1e/html5/thumbnails/9.jpg)
Copyright © 2005 Oracle Corporation
D E M O N S T R A T I O N
Oracle Predictive Analytics PL/SQL
Package
![Page 10: “This presentation is for informational purposes only and ...€¦ · Data Warehousing ETL OLAP Data Mining Oracle 10g DB Statistics Query & Reporting Oracle BI Solution BI Beans](https://reader033.fdocuments.in/reader033/viewer/2022042207/5eaab6b77151bc315872ac1e/html5/thumbnails/10.jpg)
Copyright © 2005 Oracle Corporation
Predictive Analytics: ExplainPL/SQL Package
BEGIN
DBMS_PREDICTIVE_ANALYTICS.EXPLAIN(
data_table_name => 'CD_BUYERS',
explain_column_name => 'CD_BUYER',
result_table_name => 'explain_result39');
END;
/
Select * from explain_result39;
![Page 11: “This presentation is for informational purposes only and ...€¦ · Data Warehousing ETL OLAP Data Mining Oracle 10g DB Statistics Query & Reporting Oracle BI Solution BI Beans](https://reader033.fdocuments.in/reader033/viewer/2022042207/5eaab6b77151bc315872ac1e/html5/thumbnails/11.jpg)
Copyright © 2005 Oracle Corporation
Predictive Analytics: ExplainPL/SQL Package
![Page 12: “This presentation is for informational purposes only and ...€¦ · Data Warehousing ETL OLAP Data Mining Oracle 10g DB Statistics Query & Reporting Oracle BI Solution BI Beans](https://reader033.fdocuments.in/reader033/viewer/2022042207/5eaab6b77151bc315872ac1e/html5/thumbnails/12.jpg)
Copyright © 2005 Oracle Corporation
Predictive Analytics: ExplainPL/SQL Package
![Page 13: “This presentation is for informational purposes only and ...€¦ · Data Warehousing ETL OLAP Data Mining Oracle 10g DB Statistics Query & Reporting Oracle BI Solution BI Beans](https://reader033.fdocuments.in/reader033/viewer/2022042207/5eaab6b77151bc315872ac1e/html5/thumbnails/13.jpg)
Copyright © 2005 Oracle Corporation
Predictive Analytics: PredictPL/SQL PackageSET serveroutput ON
DECLAREv_accuracy NUMBER(10,9);
BEGINDBMS_PREDICTIVE_ANALYTICS.PREDICT (ACCURACY => v_accuracy,DATA_TABLE_NAME => 'CD_BUYERS',CASE_ID_COLUMN_NAME => 'CUST_ID',TARGET_COLUMN_NAME => 'CD_BUYER',RESULT_TABLE_NAME => 'predict_result8’);
DBMS_OUTPUT.PUT_LINE('Accuracy = ' || v_accuracy);END;/
SELECT * FROM predict_result8 WHERE rownum <= 10;
![Page 14: “This presentation is for informational purposes only and ...€¦ · Data Warehousing ETL OLAP Data Mining Oracle 10g DB Statistics Query & Reporting Oracle BI Solution BI Beans](https://reader033.fdocuments.in/reader033/viewer/2022042207/5eaab6b77151bc315872ac1e/html5/thumbnails/14.jpg)
Copyright © 2005 Oracle Corporation
Predictive Analytics: ExplainPL/SQL Package
![Page 15: “This presentation is for informational purposes only and ...€¦ · Data Warehousing ETL OLAP Data Mining Oracle 10g DB Statistics Query & Reporting Oracle BI Solution BI Beans](https://reader033.fdocuments.in/reader033/viewer/2022042207/5eaab6b77151bc315872ac1e/html5/thumbnails/15.jpg)
Copyright © 2005 Oracle Corporation
Predictive Analytics: PredictPL/SQL Package
![Page 16: “This presentation is for informational purposes only and ...€¦ · Data Warehousing ETL OLAP Data Mining Oracle 10g DB Statistics Query & Reporting Oracle BI Solution BI Beans](https://reader033.fdocuments.in/reader033/viewer/2022042207/5eaab6b77151bc315872ac1e/html5/thumbnails/16.jpg)
Copyright © 2005 Oracle Corporation
D E M O N S T R A T I O N
Oracle Spreadsheet Add-In for Predictive
Analytics
![Page 17: “This presentation is for informational purposes only and ...€¦ · Data Warehousing ETL OLAP Data Mining Oracle 10g DB Statistics Query & Reporting Oracle BI Solution BI Beans](https://reader033.fdocuments.in/reader033/viewer/2022042207/5eaab6b77151bc315872ac1e/html5/thumbnails/17.jpg)
Copyright © 2005 Oracle Corporation
Oracle Spreadsheet Add-In for Predictive Analytics• Enables
Excel users to “mine”Oracle or Excel data using “one click” Predict and Explain predictive analytics features
![Page 18: “This presentation is for informational purposes only and ...€¦ · Data Warehousing ETL OLAP Data Mining Oracle 10g DB Statistics Query & Reporting Oracle BI Solution BI Beans](https://reader033.fdocuments.in/reader033/viewer/2022042207/5eaab6b77151bc315872ac1e/html5/thumbnails/18.jpg)
Copyright © 2005 Oracle Corporation
Oracle Spreadsheet Add-In for Predictive Analytics• Users select
a table or view, or point to data in Excel, and select a target attribute
![Page 19: “This presentation is for informational purposes only and ...€¦ · Data Warehousing ETL OLAP Data Mining Oracle 10g DB Statistics Query & Reporting Oracle BI Solution BI Beans](https://reader033.fdocuments.in/reader033/viewer/2022042207/5eaab6b77151bc315872ac1e/html5/thumbnails/19.jpg)
Copyright © 2005 Oracle Corporation
Oracle Spreadsheet Add-In for Predictive Analytics• Explain PA
finds attributes that have the greatest influence
![Page 20: “This presentation is for informational purposes only and ...€¦ · Data Warehousing ETL OLAP Data Mining Oracle 10g DB Statistics Query & Reporting Oracle BI Solution BI Beans](https://reader033.fdocuments.in/reader033/viewer/2022042207/5eaab6b77151bc315872ac1e/html5/thumbnails/20.jpg)
Copyright © 2005 Oracle Corporation
Oracle Spreadsheet Add-In for Predictive Analytics• Example
applications: identify influential attributes:• Patients who develop a disease
• High value customers
• People who don’t comply with regulations
![Page 21: “This presentation is for informational purposes only and ...€¦ · Data Warehousing ETL OLAP Data Mining Oracle 10g DB Statistics Query & Reporting Oracle BI Solution BI Beans](https://reader033.fdocuments.in/reader033/viewer/2022042207/5eaab6b77151bc315872ac1e/html5/thumbnails/21.jpg)
Copyright © 2005 Oracle Corporation
Oracle Spreadsheet Add-In for Predictive Analytics• Enables users
to make “better”predictions because the prediction is based on observed data and hidden patterns found by Oracle Data Mining
![Page 22: “This presentation is for informational purposes only and ...€¦ · Data Warehousing ETL OLAP Data Mining Oracle 10g DB Statistics Query & Reporting Oracle BI Solution BI Beans](https://reader033.fdocuments.in/reader033/viewer/2022042207/5eaab6b77151bc315872ac1e/html5/thumbnails/22.jpg)
Copyright © 2005 Oracle Corporation
Oracle Spreadsheet Add-In for Predictive Analytics• Example
applications: Predict•Patients likely to develop a disease
•Size of a tumor•People likely to commit fraud
•Customers with highest lifetime value
![Page 23: “This presentation is for informational purposes only and ...€¦ · Data Warehousing ETL OLAP Data Mining Oracle 10g DB Statistics Query & Reporting Oracle BI Solution BI Beans](https://reader033.fdocuments.in/reader033/viewer/2022042207/5eaab6b77151bc315872ac1e/html5/thumbnails/23.jpg)
Copyright © 2005 Oracle Corporation
Oracle Spreadsheet Add-In for Predictive Analytics• Example
applications: Predict•Patients likely to develop a disease
•Size of a tumor•People likely to commit fraud
•Customers with highest lifetime value
![Page 24: “This presentation is for informational purposes only and ...€¦ · Data Warehousing ETL OLAP Data Mining Oracle 10g DB Statistics Query & Reporting Oracle BI Solution BI Beans](https://reader033.fdocuments.in/reader033/viewer/2022042207/5eaab6b77151bc315872ac1e/html5/thumbnails/24.jpg)
Copyright © 2005 Oracle Corporation
D E M O N S T R A T I O N
Oracle Data Miner Predictive Analytics
![Page 25: “This presentation is for informational purposes only and ...€¦ · Data Warehousing ETL OLAP Data Mining Oracle 10g DB Statistics Query & Reporting Oracle BI Solution BI Beans](https://reader033.fdocuments.in/reader033/viewer/2022042207/5eaab6b77151bc315872ac1e/html5/thumbnails/25.jpg)
Copyright © 2005 Oracle Corporation
Oracle Data Miner 10g Release 2Simpler, More Powerful
• New GUI for building, evaluating, and applying ODM models
• Wizards approach• Mining Activity Guides• Receiver Operating
Characteristics (ROC) Curve• Predict & Explain PA
• Generate SQL & Java code to “operationalize”applications
• Integrate data mining “insights” into other BI tools and applications
![Page 26: “This presentation is for informational purposes only and ...€¦ · Data Warehousing ETL OLAP Data Mining Oracle 10g DB Statistics Query & Reporting Oracle BI Solution BI Beans](https://reader033.fdocuments.in/reader033/viewer/2022042207/5eaab6b77151bc315872ac1e/html5/thumbnails/26.jpg)
Copyright © 2005 Oracle Corporation
Predictive Analytics Use Cases
![Page 27: “This presentation is for informational purposes only and ...€¦ · Data Warehousing ETL OLAP Data Mining Oracle 10g DB Statistics Query & Reporting Oracle BI Solution BI Beans](https://reader033.fdocuments.in/reader033/viewer/2022042207/5eaab6b77151bc315872ac1e/html5/thumbnails/27.jpg)
Copyright © 2005 Oracle Corporation
Predictive Analytics Use Cases
• “Better” reports with more information• Regularly scheduled reports
• Launch PA based on “triggers”• Test a hunch, explore…
![Page 28: “This presentation is for informational purposes only and ...€¦ · Data Warehousing ETL OLAP Data Mining Oracle 10g DB Statistics Query & Reporting Oracle BI Solution BI Beans](https://reader033.fdocuments.in/reader033/viewer/2022042207/5eaab6b77151bc315872ac1e/html5/thumbnails/28.jpg)
Copyright © 2005 Oracle Corporation
“Better” Reports with More Information
![Page 29: “This presentation is for informational purposes only and ...€¦ · Data Warehousing ETL OLAP Data Mining Oracle 10g DB Statistics Query & Reporting Oracle BI Solution BI Beans](https://reader033.fdocuments.in/reader033/viewer/2022042207/5eaab6b77151bc315872ac1e/html5/thumbnails/29.jpg)
Copyright © 2005 Oracle Corporation
Launch PA Based on “Triggers”
Launch an investigative
analysis within the Database
Investigate
![Page 30: “This presentation is for informational purposes only and ...€¦ · Data Warehousing ETL OLAP Data Mining Oracle 10g DB Statistics Query & Reporting Oracle BI Solution BI Beans](https://reader033.fdocuments.in/reader033/viewer/2022042207/5eaab6b77151bc315872ac1e/html5/thumbnails/30.jpg)
Copyright © 2005 Oracle Corporation
Launch PA Based on “Triggers”Create “better”
reports that contain more information
![Page 31: “This presentation is for informational purposes only and ...€¦ · Data Warehousing ETL OLAP Data Mining Oracle 10g DB Statistics Query & Reporting Oracle BI Solution BI Beans](https://reader033.fdocuments.in/reader033/viewer/2022042207/5eaab6b77151bc315872ac1e/html5/thumbnails/31.jpg)
Copyright © 2005 Oracle Corporation
Test Hunches, Explore…
Use PREDICT to target other high value customers (1’s)
Purchases > 4,000 = 1
Purchases < 4,000 = 0
![Page 32: “This presentation is for informational purposes only and ...€¦ · Data Warehousing ETL OLAP Data Mining Oracle 10g DB Statistics Query & Reporting Oracle BI Solution BI Beans](https://reader033.fdocuments.in/reader033/viewer/2022042207/5eaab6b77151bc315872ac1e/html5/thumbnails/32.jpg)
Copyright © 2005 Oracle Corporation
Predictive Analytics
• More information• OTN Google (oracle data mining)• http://www.oracle.com/technology/products/bi/odm/index.html
• Give it a try !!
![Page 33: “This presentation is for informational purposes only and ...€¦ · Data Warehousing ETL OLAP Data Mining Oracle 10g DB Statistics Query & Reporting Oracle BI Solution BI Beans](https://reader033.fdocuments.in/reader033/viewer/2022042207/5eaab6b77151bc315872ac1e/html5/thumbnails/33.jpg)
Q U E S T I O N SQ U E S T I O N SA N S W E R SA N S W E R S
![Page 34: “This presentation is for informational purposes only and ...€¦ · Data Warehousing ETL OLAP Data Mining Oracle 10g DB Statistics Query & Reporting Oracle BI Solution BI Beans](https://reader033.fdocuments.in/reader033/viewer/2022042207/5eaab6b77151bc315872ac1e/html5/thumbnails/34.jpg)