“The Present & Future

of Philippine Tourism”

MABUHAY!

-Sec. Wanda Corazon T. Teo and the whole DOT family

- Samples only

- Limited Time

- No endorsements

- Some photos from Internet

“The Present & Future of Philippine Tourism”

PH Tourism Statistics

PH Tourism Impacts

The New DOT Org

ASEAN MRA-TP

ASEAN MRA-TP TOOLBOX

PH Tourism HRD Plan

Teacher’s OJT Program

Student OJT Program

PTGqualEX

…

PH

Tourism

Statistics

Source: DOT Tourism Statistics, Economic Analysis and Information Management Division

TOURIST ARRIVALS

Sou

th K

ore

a U

SA

Jap

an

Ch

ina

Au

stra

lia

Sin

gap

ore

C

anad

a Ta

iwan

M

alay

sia

Can

ada

10.91% (2014) 4.83 M

DOT 2013 figures

$ 101.12 Average Daily Expenditure

DOT 2014 Target P163 B

$ B TOURISM RECEIPTS

Sou

th K

ore

a U

SA

Au

stra

lia

Jap

an

Can

ada

2014 figures

M DOMESTIC TOURISTS

Met

ro M

anila

B

ora

cay

Isla

nd

C

eb

u C

ity

Lap

u-l

apu

Cit

y P

ue

rto

Pri

nce

sa

Bag

uio

Cit

y A

lbay

B

atan

gas

NSCB Data, 2014

P B hP DOMESTIC

TOURIST RECEIPTS

24% (2013)

2014, PSA

# PH Major Industry

Man

ufa

ctu

rin

g Tr

ade

R

eal

Est

ate

A

gric

ult

ure

PH

Tourism

Impacts

Impacts: • Economic

• Environmental

• Social and Cultural

• Infrastructure and Services

Successful Community Ecotourism Programs

1. Donsol Whale-shark Watching Ecotourism Program

Alternative and supplementary livelihood

Economic!

BEFORE AFTER Donsol is once a sleepy coastal village.

One of the leading ecotourism sites in the Philippines.

There were fishermen who hunted and plundered the whale shark- meat for extra income.

Fishermen developed an alternative livelihood – tour guiding

Fishing is the primary source of income

Donsol has created job opportunities for thousand of others,(resort and restaurant employees, home owners, service workers such as spa therapists, souvenir producers, vendors, fruit retailers, and transport drivers. It has also given fishers an expanded market for their catch, as tourists prefer fresh seafood.

Successful Community Ecotourism Programs 2. Sapang Bato – Mt. Pinatubo Nature Trek

BEFORE AFTER Mt. Pinatubo and environs is just a sleepy wild rugged land.

A major trekking destination generating substantial investments and social services .

Seasonal mountain farming was practiced before by the Aetas including extractive livelihood like hunting, slash and burn farming

Provide livelihood to the community to complement agricultural activity. Most of Aetas work now as trained guides that earns them at least P900 per week.

Economic!

Alternative and supplementary livelihood

Preservation of cultural and historical heritage

Socio-cultural!

Case 1: Miag-ao Church

(Miag-ao, Iloilo) • Miag-ao Church is one of the four Baroque Churches

inscribed in the UNESCO World Heritage Site.

• Miag-ao church along with many other churches are

symbols of pride and heritage of the Filipino nation.

Protection and preservation should not only be paramount,

but education should also play a role. For it is by learning

and sharing that knowledge tourists can appreciate these

grand masterpieces.

Case 2: Banaue Rice Terraces • UNESCO World Heritage Site in recognition of the living

organically-evolved cultural landscape shaped by sacred

traditions and the ingenuity of the Ifugao people - an

outstanding model of sustainable use of limited land resources,

using traditional knowledge-based technology that has evolved

over the last two millennia.

• Its greatness lay in the fact it has provided human needs

continuously since the first level of foundation was stonewalled.

• It is a living agriculture for all time. The hydraulic system has

never failed, even until today. The highlanders harvested its rice

crops continuously for over 2000 years.

Preservation of cultural and historical heritage

Socio-cultural!

Environmental!

Case 1: Puerto Princesa City Underground River

• The world’s longest navigable underground river is

found in Palawan, Philippines .It has gained

worldwide recognition for being a world heritage site.

• Because of the outstanding natural and cultural

assets found in Palawan, efforts are now being taken

to support and preserve the underground Palawan

River and other natural beauties the island offer for

the benefit of the future generations of the country

and to gain global recognition of the beauty of

Palawan Island.

Protection and preservation of environment and natural resources

Case 2: Tubbataha Reefs Natural Park

(Cagayancillo, Palawan)

• Tubbataha Reefs Natural Park is home to some of

the most beautiful coral reefs in the world. It is the

Philippines' only marine natural park and is also a

UNESCO World Heritage Site, a place of global

importance being preserved for future generations of

humankind.

• The protection of the Tubbataha reefs directly affects

people from the nearby Cagayancillo municipality

who depend on the reef for their livelihoods.

Environmental!

Protection and preservation of environment and natural resources

Other Positive Impacts:

1. Improvement of the area’s

appearance

2. Advocacy for a “Clean and

Green” Industry

Environmental!

Infrastructure and Services

Induce improvements in public utilities

Infrastructure and Services

Development and Improvement of Airports 1. Puerto Princesa Airport Development Project –

Cost: P3,347.00 Billion 2. Busuanga Airport Development Project –

Cost: P212.00 Million 3. New Iloilo Airport Development Project –

Cost: P8,758.72 Billion

Induce improvements in public utilities

Development and Improvement of Roads leading to destinations

1. Dakak- Dapitan Road (Zamboanga del Norte) Project Cost:

P0.303 Billion

2. Cebu North Coastal Road

Project Cost: P2.570 Billion

Development and Improvement of Seaports

1. Sibunag Port Development Project (Guimaras) –

Cost: P101.21 Million

2. Siquijor Port Development Project

Cost: P48.54 Million

3. Balbagon Port Development Project (Camiguin)

Cost: P75.44 Million

Other Positive Impacts:

1. Increases availability of

recreation facilities and

opportunities

2. Better standards of

services of shops,

restaurants and other

establishments

3. Improves quality of fire

and police protection

The DOT

Tourism Development Planning

Usec. Benito Bengzon Jr. Asec. Rolando Cañizal

Secretary Wanda Corazon Tulfo Teo

Administration Usec. Falconi Millar

Asec. Gwen Javier

17 Regional Offices 20 Overseas / Marketing Offices 767 DOT Employees

Tourism Regulation, Coordination,

and Resource Generation (TRCRG)

Usec. Alma Rita Jimenez Asec. Eden David

Media Affairs Usec. Katherine de Castro

Asec. Shalimar Tamano

ASEAN

INTEGRATION

Free flow of Goods

Food & agricultural security

Free flow of investment

Free flow of capital

Free flow of skilled labour

Integration of 12 Priority sectors

SINGLE MARKET AND PRODUCTION BASE

Free flow of services

ASEAN Community Pillars

Pillars Aims

ASEAN Political –Security

Community

ASEAN

Socio-Cultural Community

ASEAN

Economic Community

aim to ensure that countries in the region live at peace with one another and with the world in a just, democratic and harmonious environment aims to contribute to realizing an ASEAN Community that is people-oriented and socially responsible with a view to achieving enduring solidarity and unity among the peoples and Member States of ASEAN

• a single market and production base, • a highly competitive economic region, • a region of equitable economic development, • a region fully integrated into the global

economy.

ASEAN 2015 Regional Economic Integration

Areas of Cooperation

• Human resources development and capacity building;

• Recognition of professional qualifications;

• Closer consultation on macroeconomic and financial policies;

• Trade financing measures;

ASEAN 2015 Regional Economic Integration

STRATEGIES

• Marketing the ASEAN region as a single tourist destination with a multi-faceted attractions and world class facilities and amenities

• Encouraging Tourism Investments under a More Competitive Regime

• Developing a critical pool of Tourism manpower

ASEAN MRA-TP

and ASEAN

TOOLBOX

ASEAN MRA on Tourism Professionals

The ASEAN Mutual Recognition Arrangement (MRA) on Tourism Professionals was signed by the ASEAN Member States on January 6, 2009 in Hanoi, Vietnam.

Thailand signed on November 09, 2012.

MRA Objectives

To facilitate mobility of Tourism Professionals/ Workers;

To exchange information on best practices in competency-based education and training for Tourism Professionals; and

To provide opportunities for cooperation and capacity building across ASEAN member countries.

• Mutual Recognition Arrangements • arrangements between two or more parties to

mutually recognize or accept some or all aspects of one another’s conformity with assessment results

• Professionals • refers to a natural person who holds the nationality

of an ASEAN Member State certified by the Professional Board;

MRAs

Mutual Recognition Arrangements (MRAs)

MRAs Date

1. Engineering Services Dec 2005

2. Electronic and Electrical Equipment Preamble

Dec 2005

3. Nursing Services Dec 2006

4. Architecture and Surveying Services Nov 2007

5. Dental Practitioners Aug 2008

6. Medical Practitioners Aug 2008

7. Accountancy Feb 2009

8. Tourism Nov 2012

PRC

???

DOT AS NATIONAL TOURISM ORGANIZATION (NTO)

TESDA AS TOURISM PROFESSIONAL CERTIFICATION BOARD (TPCB)

TIBFI AS NATIONAL TOURISM PROFESSIONAL BOARD (NTPB)

ASEAN MRA on Tourism Professionals

http://atprs.staging.netreturnconsulting.com.au/?state=account

ASEAN MRA ASEAN TOURISM PROFESSIONAL

REGISTRY SYSTEM

PHILIPPINE TOURISM INDUSTRY UPDATES I AHRM Induction of Officers 2016- 2017 | March 3, 2016

Common ASEAN Tourism Curriculum

http://www.tourismindustryboard.org/resou

rces/compiled-reports/

Primary Division

(First Labor Division)

(Second Labor Division)

Hotel Services Front Office

Housekeeping

Food Production

Food and Beverage Services

Travel Services Travel Agency

Tour Operations

Six Labor Divisions

Food Production 1.Executive Chef

2.Demi Chef

3.Commis Chef

4.Chef de Partie

5.Commis Pastry

6.Baker

7.Butcher

Hotel Services (23 job titles)

F&B Services

1. F&B Director

2. F&B Outlet Manager

3. Headwaiter

4. Bartender

5. Waiter

Front Office

1.Front Office Manager

2.Front Office Supervisor

3.Receptionist

4.Telephone Operator

5.Bell Boy

Housekeeping

1. Executive Housekeeper

2. Laundry Manager

3. Floor Supervisor

4. Room Attendant

5. Public Area Cleaner

Travel Services (9 job titles)

Travel Agencies

1.General Manager 2.Assistant General Manager 3.Senior Travel Consultant

4.Travel Consultant

Tour Operator

1.Product Manager

2.Sales and Marketing Manager

3.Credit Manager

4.Ticketing Manager

5.Tour Manager

Go to: http://www.waseantourism.com/

Press “here”

Presentation Slides

Trainee Manual

Trainer Guide

Assessor’s Manual

Toolbox 242 competencies have been completed

Assessor Manual

– Oral Questions

– Written Questions with Model Answers

– Third Party Statement

– Observation Checklist

– Competency Recording Sheet.

Powerpoint Presentation

• PowerPoint Presentation

• Instructions for Trainers for Using PowerPoint

Trainer Guide – Training PowerPoint

slides

– Trainer notes

– Recommended training equipment.

Trainee Manual

• Glossary of terms & acronyms

• Trainee notes/training content

• Work Projects

• Summaries

• Evaluation Sheet

• Recommended reading materials.

PH Tourism

HRD Plan

Quality Service for Excellent Visitor Experience

(Tourism Human Resources Development Strategy)

Tourism Employment

Thousand

Share to Total Employment

in 2015: 12.7%

20%

4.98 Million Direct Jobs

CAGR = 10.2%

Tourism Education and Training Enrollees in Tourism/

HRM Programs

Graduates of Tourism/

HRM Programs

2012-2013 2013-2014 2012-2013 2013-2014

HRM 250,439 244,557 49,105 47,594

Tourism 18,877 18,903 3,013 2,490

Total 269,316 263,460 52,118 50,084

978 out of 2,299 Higher Education Institutions (HEIs) offer HRM programs; while 346 offer tourism course

More female enrollees and graduates in HRM and tourism programs

CHED accreditation of HRM and tourism programs is key to ensure quality

3,619 TESDA registered training providers offering hospitality and tourism

25% of the total TESDA certified workers belong to tourism sector

0 500 1,000 1,500

Events Management Travel Services

Tour Guiding Pastry/ Baking

Breadmaking/ Baking Front Office Services

Bartender Commercial Cooking

Housekeeping Food & Beverage …

TESDA Institutes Course Offering, 2014

Hard to Fill Occupations, 2020

HRD Challenges in Tourism Service Quality and Skills

Poor, variable or inconsistent product

and service quality

Insufficient skilled workers to meet

expected tourism needs

Lack essential skills by workers

Poor hosting skills and tourism

knowledge of front-liners

Job skills mis-match

Number Language Visitors Ratio

105 Japanese 433,705 1:4,131

37 Mandarin 565,451 1:22,518

30 Korean 1,165,789 1:38,860

11 Contonese 133,652 1:12,150

11 Spanish 17,126 1:1,557

6 French 39,042 1:6,507

5 German 70,959 1:14,192

2 Russian 41,254 1:20,627

Ratio of Tour Guide and Visitors, 2013

HRM Program Tourism Program

Ice Carver Airport Representative

Cake Decorator (Multi and Bi-lingual)

Cuisine Chef Interpreter

Executive Chef (Mandarin/ Korea)

F&B Attendant Multi-lingual Tour Guide

Food Safety Expert

Gourmet Chef

Licensed Wine Expert

Tourism Education and Training

Mis-match between college graduates skills and industry requirements

Outdated curriculum Lack of teachers with industry experience Lack of accessible and affordable teachers

certification system Absence of facilities in HEIs Poorly managed OJT/ Practicum

National Tourism Development Plan

Strategic Direction 3 – Improve tourism

governance and human resource capacities

Strategic Program - Develop a highly

competent, motivated and product tourism

workforce

Design a certification process for all job

levels to ensure quality of service

Formulate a comprehensive tourism

education and training plan focus on

specific career goals

Review legislation that impact on

workers morale and productivity

Tourism HRD Strategy

Desk Research

Consultationwith key agencies and individuals

Stakeholders workshops

Developing the situational analysis

Formulating the strategy and action plan

Sectors consulted: Industry associations Non-government organizations Education and training providers NGAs (DOLE, DepEd, CHED, TESDA, BLE, PSA) Data gathered: Tourism Enterprise and Skills Survey UNWTO, WEF, PATA DOT Training Needs Analysis

Increased Tourism

Receipts, Employment and

Arrivals

Tourism HRD Strategy

Vision

Invest in people for competitive

and sustainable tourism

development

Raise the quality of tourism graduates

Upgrade tourism curriculum and teaching quality

Reduce skills gaps and create employment

Revise labor laws and improve labor relations

Enhance public sector delivery of tourism services

Build capacity of the DOT

Focus Areas

Strategic Directions and Action Plan

• Strengthen Academe-Industry Linkage

• Upgrade tourism curriculum and enhance teaching quality in HEIs and TVIs

• Implement the K12 Program with tourism as a focus program

• Improve OJT and Practicum learning outcomes of students

Ensure the sustainable supply of highly competent

and productive tourism workforce

• Implement a national Industry Skills Grant Program

• Establish a MICE Academy and develop new skills set

• Provide continuing education for teachers and tourism workers

• Improve legislations for greater worker retention & productivity

• Set-up tourism institute for skills, business & competitiveness

Provide employment opportunities and a

career path for tourism

professionals

• Develop capacity building programs for LGUs

• Establish competency-based qualifications for tourism officers at destination level

• Implement an HR program for DOT

Guarantee higher level of tourism public service in

destinations

Three (3) Strategic

Directions

Fifteen (15) Areas of Concern

Fifty-Nine (59) Key Actions

151 Outcomes

Tourism HRD Strategy

Government (National and Local

Governments)

Private Sector (Academe and

Industry)

Invest in

Tourism

Human

Capital

Philippine Human Resources Development Plan

Convergence Partners

Teacher’s

OJT Program

Student

OJT Program

WHAT

IS

YOUR

NC? WHAT IS

YOUR

DIPLOMA?

ASEAN MRA on Tourism Professionals NEXT STEPS

• Preparation of Executive Order for the

creation of the ASEAN Mutual Recognition

Arrangement for Tourism Professionals

Inter-Agency Committee

• Alignment with TESDA and CHED curriculum

• Training of PH ASEAN Masters on Tour

Operations and Travel Services

“ If we all continue to work together then

we can have more OPPORTUNITIES in the Philippine

Tourism Industry ”

We in the

believe…

The best assets of the Philippines are not only its rich nature and culture

but the Filipinos who prove to the world that:

“The Present & Future

of Philippine Tourism?”

“Thank you for

being our steadfast partner in the tourism

industry”

Ang magtanong, panget!