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“Have an Olive Day” campaign comes to Philadelphia with ... · “Have an Olive Day” campaign...
Transcript of “Have an Olive Day” campaign comes to Philadelphia with ... · “Have an Olive Day” campaign...
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“HaveanOliveDay”campaigncomestoPhiladelphiawithprestigiouschefJoséAndrés
OlivesfromSpainandtheEuropeanUnionhighlightinitiativeintheCityofBrotherlyLove
PhiladelphiahostedadelectableeventonMay15th,"HaveanOliveDay," featuringtheprestigiousSpanishchefJoséAndrés,asthecampaign’sbrandambassador.ChefAndréshasbeentwicenamedbyTIMEMagazineasoneofits100MostInfluentialpeople.Initsfinalyear,this initiativeispromotedbyOlives fromSpain,withthefinancialsupportoftheEuropeanUnion.This campaignhascenteredoncelebrating thebenefitsandversatilityof this tastyandhealthy food - a natural source of antioxidant vitamin E and central element of theMediterraneandiet.Asbrandambassador,JoséAndréscommunicatedtothemediabynotonly tellingbutallowing themto taste thegreatqualitydishes that canbecreatedthrough the variety of European olives available. Chef Andrés is a great advocate ofolives, due to his European origin, and he uses them in a variety of dishes as a staringredient.Travel+LeisureMagazinenamedPhiladelphia theBestFoodCityon theEastCoast in2018,thebirthplaceoftheUnitedStatescontinuestoimpressandexcitethefoodscene.Itmakesaperfectstoptohighlightoneofthemainproductsingastronomytodayandaplace where consumers are looking for inspiration and culture in their cuisine. Otherlocations for “Have an Olive Day” have included Los Angeles, Miami, New York andChicago.Theeventwasheldinapremierlocation,TheVersaillesResidencesroofdeckandprivateresidentspace,at16thandLocustStreetinCenterCity.There,thechefexplainedtothejournalists thedetailsof thecampaignwithseveralaudiovisualswhilehedescribed thequalitiesoftheolives.VarietieslikeQueen,ManzanillaorStuffedwithPimientothatareadmired in Europewerehighlighted througha carefulmenuadapted to thedelightofguests.
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‘FerranAdrià’ liquidQueenolives,PhillycheesesteakwithQueenolives,andaMediterranean rice with olives stuffed with Pimiento are just some of theoriginalcreationsthatweretasted.Olives are more than a versatile food, they are an economic driver. The US is theworld'sfirstconsumeroftableolivesoutsidetheEU;amarketof400millioneurosperyear.
AboutINTERACEITUNAandOlivesfromSpainINTERACEITUNAistheInterprofessionalOrganizationofTableOlivesrecognizedbytheMinistry of Agriculture, Fisheries and Food that represents thewhole sector forproducing, processing and marketing table olives. Created to implement differentprograms and activities of general interest, INTERACEITUNApromotes knowledge ofSpanishtableolivesandcarriesoutresearchanddevelopmentrelatedtoproductionandproduction techniques. INTERACEITUNAhaspartneredwith theEuropeanUniontopromotethisproduct.
@HaveanOliveDay
haveanolivedaywww.haveanoliveday.eu
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