“European luxury gourmet

sweet delicacies”

What do we do?

We offer authentic luxury gourmet marzipan

that was once the indulgence of

European royalty in the middle- ages.

Couverture Belgian chocolate line.

CHOCOLAT DELICATESSEN (Launch planned in late October 2015, preview with

rave response at Vogue wedding show,

7th – 9th Aug 2015, Taj Palace , New Delhi).

Packaging design by Ambika Hinduja.

While seasons and fads

change- premium products

and luxury are here to stay.

Nordic Kandie – Product positioning

History- Lineage- Luxury.

Marzipan recipe- 6 generations old,

Iranian mamra almonds, Belgian chocolate,

edible gold from suppliers to European royalty,

1600, Florence, Italy.

• Founded two start-ups with one

successful exit;

• Founder and global CEO of

payments company, Paytronic

Network.

• Lineage, sixth generation marzepan

maker from Estonia (EU);

• Masters in counselling and special Ed.

• Excellent understanding of the food

business, began working in mom’spizzeria, age of seven.

Core team

Thomas Abraham Thea Tammeleht

wife and husband team

Customer acquisition and brand building

Brick & Mortar

We had planned four exclusive stores before end of 2015.

Peddar road

Khan Market - Partner.

Delhi / premium mall – Planned

Mumbai / 2nd premium location. – In discussion with a premium property.

Web promotions and social media campaigns:

The Indian chocolate market doubled from

$418million (2008) to $ 857million (2011).

Market Opportunity

Marketing and growth strategy

Effective PR have given us the right

exposure- Femina awards, Good home

awards, Grazia awards, ‘Look who is talking

Niranjan’ on Zee TV, Filmfare awards etc.

Our customers use word of mouth, online

portals, wedding portals, high- end wedding

planners and the high streets to fulfill their

luxury needs.

Our personal interaction with our customers are at select events viz. Vogue

wedding show, at our flagship and partner stores and points of presence

across India.

Focus areas and Target Audience

OUR FOCUS

Luxury Gourmet sweet delicacies:

• Gourmet Marzepan

• Couverture Belgian chocolate ( Launch planned in October, preview with rave response at Vogue

wedding show, 7th – 9th Aug 2015)

Weddings and events- multiple partners/ wedding planners etc.

Corporate - Citibank ULTIMA (on boarded) / other banks and corporates.

Luxury Gifting- gifting portals.

Retail Sales- marzepan minis / Couverture Chocolate.

TARGET AUDIENCE

Traction

launched in Feb 2014 online in India.

Delhi- Khan Market- Sept 2014.

Flagship store- Mumbai- Peddar road- October 2014.

Revenue Model

Customer Segment- YUPPIE, HENRY, DINKS the old and the new rich.

Box of 1/ 4/ 6/ 9/ 12/ 18 Gourmet Marzepan priced @ - ₹ 180 to ₹3690.

Couverture Belgian chocolate is planned @ ₹ 1500 per box.

Flagship store at Peddar road store opened in October 2014.

Existing customers profile- who’s who of corporate/ social jet-set in India.

Visual impact

Product storage,

transportation

engineering.

European standards

FSSAI approved factoryMumbai Store

Bollywood- Vogue wedding book- Jimmy Choo

Valentine 2015

With Jimmy Choo.

Part of the gift hamper to Bollywood A-listers

and 150 stars @ Filmfare awards 2015.

Kareena Kapoor picks the Nordic

Kandie Box on “Look who is

talking” on ZEE TV.

The VOGUE

Wedding book

2014 & 2015.

PRESS

Thank you for your time

For any further information/ clarification

Contact:

Thea Tammeleht (Co-founder & Director)

Thea.tammeleht@NordicKandieMagic.com

+91-9769206323

Thomas Abraham (Co-founder & Director)

Thomas.abraham@NordicKandieMagic.com

+91-9820971763

Nordic Kandie Magic Private Ltd.

111 Powai plaza, Hiranandani Gardens,

Powai , Mumbai - 400076