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    PRESENTED BY:

    MOHIT AGARWAL109229

    Batch:09-11

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    SUMMER TRAINING PROJECT REPORTON

    MARKET SURVEY ANDFRANCHISE & BUSINESS DEVELOPMENT

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    IN PARTIAL FULFILMENT OF PGDM

    SUBMITTED TO: SUBMITTED BY:

    PROF:Y.L.GROVER PRASHANT KUMAR MISHRA

    (Director General) ROLL NO:107109

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    PREFACEThe PGDM programme is well structured and integrated

    course of business studies. The main objective of practicaltraining at PGDM level is to develop skill in student by

    supplement to the theoretical study of business management in

    general. Industrial training helps to gain real life knowledge about

    the industrial environment and business practices. The PGDM

    programme provides student with a fundamental knowledge ofbusiness and organizational functions.

    Exposure to strategic thinking of management. In every

    professional course, training is an important factor. Professors

    give us theoretical knowledge of various subjects in the college

    but we are practically exposed of such subjects when we get thetraining in the organization. It is only the training through which I

    come to know that what an industry is and how it works. I can

    learn about various departmental operations being performed in

    the industry, which would, in return, help me in the future when I

    will enter the practical field.

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    TABLE OF CONTENTSS NO. TOPIC PAGE NO.

    1. Executive Summary 2

    2. Acknowledgement 3

    3. Introduction 5-10

    4. Literature Review 11-40

    5. Research Objective 41

    6. Research Methodology 42

    7. Data Analysis 43-64

    8. Findings 65

    9. Recommendations & Limitations 66

    10. Learning & Conclusion 67

    11. Bibliography 68

    4

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    ACKNOWLEDGEMENTy

    The experience at the summer training in BIG BAZAAR Washomogeneous mixture of learning interest attaining knowledgeand having an outlook of the market. A large number ofindividuals have directly as well as indirectly contributed to thefulfillment of the project.

    y First and foremost I would like to thank Mr .Vikas Srivastava forgiving the opportunity to do the training in there organization.

    y Finally. i would say, "to err is humane and that the peoplestumble not a mountain but on small stone .Above all ,I oweeverything to the almighty for giving me strenght to attain thisposition.

    y Prashant kr. Mishra

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    INTRODUCTION

    y Every business conducted for the purpose of selling

    or offering for sale any goods, wares, or

    merchandise, other than as a part of a "wholesale

    business" to the final consumer can be defined as

    retail business

    y Retail is the second-largest industry in the United

    States both in number of establishments and

    number of employees. The U.S. retail industry

    generates $3.8 trillion in retail sales annually ($4.2

    trillion if food service sales are included),

    approximately $11,993 per capita. The retail sector is

    also one of the largest worldwide.

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    RETAIL INDUSTRYIN INDIAy Retail is Indias largest industry, accounting for over 10 per cent of

    the countrys GDP and around eight per cent of the employment.Retail industry in India is at the crossroads. It has emerged as one ofthe most dynamic and fast paced industries with several player.

    y Retailing in India is gradually inching its way toward becoming the

    next boom industry.The whole concept of shopping has altered interms of format and consumer buying behavior, ushering in arevolution in shopping in India is entering the market.

    y The key players currently operating in the Indian retail industryincluding pantaloons, Future Group, Trent Ltd, RPG

    Enterprise, Vishal Retail Ltd, Shoppers Stop Ltd, Bata IndiaLtd, Provogue India Ltd and Videocon Appliances Ltd. This sectionanalyses these players on the basis of current strategy they arepursuing and their possible future strategic direction.

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    BIG BAZAARy Big Bazaar is a chain of shopping malls in India currently with 75

    outlets, owned by the Pantaloon Group. It works on same theeconomy model as Wal-Mart and has had considerable success inmany Indian cities and small towns. The idea was pioneered byentrepreneur Kishore Biyani, the head of Pantaloon Retail India

    Ltd.

    Isse sasta aur accha kahin nahi

    8

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    LITERATURE REVIEWWHAT IS RETAILING?

    y Retailing is all the activities involved in selling goods and services directly to finalconsumers for their personal,non-business use.

    y The word retailis derived from the French word retailer, meaning to cut apiece off or to break bulk. A retailer buys goods or products in large quantities

    from manufacturers or importers, either directly or through a wholesaler, andthen sells individual items or small quantities to the general public or end usercustomers, usually in a shop, also called store. Retailers are at the end of thesupply chain. Marketers see retailing as part of their overall distributionstrategy.

    TYPES OF RETAILINGRetailing can be classified under two heads:

    y Store Retailing

    y Non-store Retailing

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    STORE RETAILING

    Retail stores come in a variety of shapes and sizes,and new retail types keep emerging. They can beclassified by one or more of several characteristics:

    y Amount of servicey Product line

    y Relative prices

    yControl of outlets

    y Type of store cluster

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    1)Amount of serviceDifferent products require different amount of

    service, and customer service.y Self service retailers.

    y Limited service retailers .

    y Full service retailers

    2) Product lineRetailers can also be classified by the depth and breadth

    of their product assortments. The depth of a product

    assortment refers to the number of different versions ofeach product that are offered for sale. The breadth of theassortment refers to the number of different products thatthe store carries.

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    TYPES OF STOREy

    Specialty stores carry a narrowproduct line with a deepassortment within that line. Examples include stores sellingsporting goods, books, furniture, electronics, flowers, ortoys. Today, specialty stores are flourishing, due to theincreasing use of market segmentation, market targeting, and

    product specialization.y A Department store carries a wide variety of product

    lines. Each line is operated as a separate department managedby specialist buyers and merchandisers.

    y Supermarkets are large, low-cost, low-margin, high-volume,self-service stores that carry a wide variety of food, laundry,and household products.

    y Convenience stores are small stores that carry a limited line

    of high-turnover convenience goods.

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    3) Relative PricesRetailers can also be classified by the prices they charge. Mostretailers charge regular prices and offer normal quality goods and

    customer service. Some offer higher quality goods and service athigher prices

    4) Control of Outlets

    About 80% of all retail stores are independents, accounting for 2/3 ofretail sales. Other forms of ownership include the corporate chain, thevoluntary chain and retailer cooperative, the franchise organization, and themerchandising conglomerate.

    5) Types Of Store Cluster

    Most stores today cluster together to increase their customer pulling powerand to give consumers the convenience of one-stop shopping:

    y Central business districtsA central business district comprises of banks,department stores, specialty stores, and movie theatres.

    y A shopping centeris a group of retail businesses planned, developed,owned, and managed as a unit.

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    None store retailing

    y Although most goods and services are soldthrough stores, non-store retailing has beengrowing much faster than store retailing.

    y Traditional store retailers are facing increasingsales competition from catalogs, direct mail,telephone, home TV shopping shows, on-line

    computer shopping services, home and officeparties, and other direct retailing approaches.

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    Retail Formats1) Department Store

    Definition:Several product lines typically clothing, homefurnishings and household goods with each line operated as aseparate department managed by specialist buyers ormerchandisers. They carry a broad variety and deep assortment,

    offer customer services and are organized into separatedepartments for displaying merchandise.

    Characteristics:

    Customers : Upper Class

    Stock

    Management : 2 3 months

    Strategy of Price Setting : Higher prices

    Size : 30,000 1,00, 000 sq ft

    Land Holding : Rental

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    2) Supermarkets

    Definition:Relatively large, low-cost, low-margin, high-volume,

    self service operation designed to serve total needs for foods andhousehold products. A conventional supermarket is a self servicefood store offering groceries, meat, and produce with limited nonfood, mainly daily use items. A Superstore is a large Supermarketwith expanded service like bakery, sea food section

    Characteristics:Characteristics:

    Customers :Customers : For allFor all

    Stock Management :Stock Management : 1010 15 days15 days

    Strategy of Price Setting :Strategy of Price Setting :Mixed PriceMixed Price

    Size :Size : 10,00010,000 30,000 sq ft30,000 sq ft

    Land HoldinLand Holdin RentalRental

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    3) Discount stores

    Definition:A discount store is a retail store offering a wide

    range of merchandise, limited service, most of them private

    labels, at discounted prices.

    Characteristics:

    Customers : Medium or Low ClassStock Management : 30 daysStrategy of Price Setting :Incredibly low

    Size:Deep Discounters:3000 5000 sq ftSoft Discounters: 60,000-80,000 sq ftLand Holding : Rental

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    4) Hypermarts or Supercenter

    Definition:A very large retail store that stocks highly diversified

    merchandise, such as groceries, toys, and camera equipment, or awide variety of merchandise in a specific product line, such ascomputers or sporting goods.

    Characteristics:

    Customers :Medium or Low Class

    Stock Management : 30 daysStrategy of Price Setting : Incredibly low

    Size:Deep Discounters:

    3000 5000 sq ftSoft Discounters:

    60,000-80,000 sq ftLand Holding : Rental

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    5)Convenience stores

    Definition:Relatively small store located near residential

    area, open long hours 7 days a week, and carrying a limitedline of high turnover convenience products at slightly higherprices. It provides a limited variety and assortment ofmerchandise.

    Characteristics:Customers :Customers requiringconvenienceStock Management : 15 20 days

    Strategy of Price Setting :High (Price higher than supermarket)

    Size : 2000 3000 sq ftLand Holding : Rental

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    6) Specialty Stores

    Definition:Narrow product line with a deep assortment. A

    clothing store would be a single-line store, a mens clothing storewould be a limited-line store, and a mens custom-shirt storewould be a super speciality store.

    Characteristics:Customers : For allStock Management : 1 month for locallystocked goods and up to months for imported

    goodsStrategy of Price Setting : Quite high pricesSize : 50,000 1,20,000 sq ftLand Holding : Rental

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    RETAIL INDUSTRY: AN

    OVERVIEWThe GlobalRetail Industry

    y The global retail industry has traveled a long way from asmall beginning to an industry where the world wide retail

    sales alone are today valued at $ 7 trillion .y The top 200 retailers alone account for 30% of worldwide

    demand. Retail sales being generally driven by peoplesability (disposable income) and willingness (consumer

    confidence) to buy, compliments the fact that the moneyspent on household consumption worldwide increased 68%between 1980 and 2005.

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    GLOBAL 200HIGHLIGHTS

    The leader has in-disputably been the USA where some two-thirds or $6.6 trillions out of the $ 10 trillions American economy is consumer

    spending. About 40% of that ($ 3 trillions) is spending on discretionaryproducts and services. Retail turnover in the EU is approximatelyEuros 2000 billion and the sector average growth looks to be followingan upward pattern.

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    INDIANRETAIL INDUSTRY

    yRetailing in India is one of the significant contributors to theIndian economy and accounts for 35% of the GDP. However,this sector is in a fragmented state with over 12 millionoutlets operating in the country and only 4% of them being

    larger than 500 sq ft in size. This is in comparison to 0.9million outlets in USA, catering to more than 13 times of thetotal retail market size. Thus, India has the highest number ofoutlets per capita in the world with a widely spread retail

    network but with the lowest per capita retail space(@ 2 sq ft per person as compared to 16 sq ft per person forUSA).

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    GRAPHCAL PRESENTATION

    Organized Retailing - Market Size

    0

    50

    100

    150

    200

    250

    300

    2004 2005 2006 2007 2008 2009 2010

    Figures in USD Mn

    0

    5

    10

    15

    20

    25

    30

    Total Retailing Market

    Organized Retailing

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    GOVERNMENTPOLICYFORRETAIL

    SECTOR ININDIA

    y There has been vigorous opposition to FDI in retailingfrom small traders who fear that foreign retailingcompanies would take away their business, leading to the

    closure of many small trading businesses and result inconsiderable unemploymet.

    y As a big move to liberalize FDI regime, on January 24 thecabinet approved new FDI norms for retailing. It has

    allowed up to 51% FDI in single brand retailing, as there isa strong view that FDI in this segment would not displacejobs or impact the local industry but help createemployment.

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    y Traditionally retail has always been a no-frill-direct-selling layout. The retailers were merely shop owners(usually), who would ideally sit at a selling place full ofproducts and follow customers instructions as and when

    they come, and bill them. Nothing less, nothing more.y Though, they are not completely non-existent today,neither are they totally out-of-sync with todaysconsumer needs, but a lot of them are being driven outof business (especially in the Developed World) owing to

    the better alternatives of modern, more efficient formatswhich are more convenient, cost efficient and have anassociated feel-good factor owing to the battery ofservices offered.

    TRADITIONAL RETAIL FORMAT

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    Street market is an outdoor market such as traditionally held in amarket square in a market town, and are often held only onparticular days of the week. Very similar markets or bazaars can alsobe found in large enclosed spaces, instead of on a street.The only way this format differs from the above is in its way ofpricing which is done on the basis of perceived benefit and is subjectto differ with different customers. Also, in this format, unlike all

    others, there is a lot of room for bargaining.

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    RPG RETAIL Super Market(FoodWorld)

    HyperMarket(Spence)Specialty Store

    (Music World)

    Pantaloon Branded Outlets

    (Pantaloon Shoppe)

    Hypermarket(Big

    Bazaar)

    Piramals Departmental Store Discount Store( Trumart)

    K Raheja Group Departmental Store

    (Shoppers Stop)

    SpecialtyStore(Crossword)

    Supermarket(TBA)

    Hypermarket

    Tata/Trent Departmental Store

    (Westside)

    Hypermarket

    ( Star India Bazaar)

    LIFE CYCLE OF RETAIL FORMATFORMATS ADOTED BY KEY PLAYERS

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    yTier-II Phenomenon

    ySmall towns like {Surat, Lucknow, Dehra Dun}

    witnessing a defined increase in disposable income.yLeading to enhanced spending on consumer goods

    yThese Tier-II areas are fresh targets and are

    expected to contribute 20-25% of organized retailingsales.

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    EMERGINGTRENDS ININDIAN

    RET

    AIL INDU

    STRY

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    yThe fight today is not between Big organized retail stores(3%) and Unorganized Kirana Shops (97%).

    yIts between global giants like Wal-Mart, Tesco andShoppers Stop, Pantaloons.

    yIndian consumers will no longer be just dependent ontheir local Kirana shop for their everyday needs.

    yJust shop once a week or once a month at comparativelycheaper rates and remain hassle free.

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    ENTRYOF INTERNATIONAL

    PLAYERS

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    SpecialtyMallsIn order to offer a distinctive value proposition, malldevelopers are planning to develop specialty malls.The Delhi-based Aerens Group has developed Gold Souk, anexclusive jewellery mall that is already operational inGurgaon.Wedding Mall by Omaxe Group, Automobile Mall etc.

    Home Malls offering the entire range of building andinterior dcor.

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    EMERGENGE OFNEW

    RET

    AIL FORM

    AT

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    Organized retail increasing its presence, the traditional nationaldistributor-regional wholesaler-end retailer relationships are graduallygetting streamlined. However this new model has been affecting the

    relationships that the manufacturer enjoys with the traditional systemwhich is still the most dominant in the entire retail sector.

    The issue ofdifferential pricing is being taken up at several forums andthe growing dissatisfaction among the traditional retailers is beingaddressed by the manufacturers. However we see that in the long term,

    the role of a national distributor would slowly fade away or get restrictedto the rural/ upcountry regions. The supplier-retailer relationship wouldcome under severe pressure as each would try to squeeze maximummargins out of other.

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    SUPPLIER &RETAILER

    RELAT

    ION

    SHIP

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    yRetailing is at a nascent stage in India.yMost grocery retailers like Food World have started trackingconsumer purchases through CRM.

    yThe lifestyle retailers through their `affinity clubs' and`reward clubs' are establishing their processes.yThe traditional retailers will always continue to exist.

    yOrganized retailers are working towards revamping theirbusiness to obtain strategic advantages at various levels -market, cost, knowledge and customer.

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    MORE USE OFTECNOLOGY

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    Some of India s biggest players have realized the potential that retail holds andare making huge investments in this sector.

    Reliance Retaily

    Reliance is set to revolutionize the retailing industry in IndiayA world class shopping environmentyState of art technology,yA seamless supply chain infrastructure .yPlanned investment in this sector is expected at Rs. 40,000 crores.y

    A seamless supply chain infrastructure .yEnsuring better returns to Indian farmers and manufacturers.yGreater value for the Indian consumer, both in quality and quantity, will bean integral feature of this project.yThe group plans to employ 5,00,000 employees in its retail venture.35

    MAJOR PLAYERS ENTERTHE

    RETAIL SECTOR

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    yBharti Enterprises owned by Sunil Mittal is finalizing a massiveretail foray.

    yThe group will be entering into multi format retailing as they

    believe that a diverse country like India cannot have a singleretailing format.

    yThe company has joined hands with Wal- Mart, worlds largestretailer to enter into a joint venture.

    y

    There would be a profit-sharing agreement between WAL-Martand Bharti and clauses to enable Wal-Mart to pick up a stake in theretail venture as and when FDI rules are changed

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    BHARTIs ENTRYIN

    RETAIL SECTOR

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    REASEARCH OBJECTIVEMAINOBJECTIVE-

    To find out the influence of Advertising and Sales promotion on the salesof the Big Bazaar.

    SECONDARYOBJECTIVES-To find the most effective tool of Sales promotion technique to enticecustomers used by Retail businesses.To study various advertising and sales promotion techniques used by BigBazaar.To find out the influence of Advertising and Sales promotion on the salesof Big Bazaar.

    To find the effectiveness of the Brand recall and Recognition of Big Bazaar.To find out the ranking of Big Bazaar with its relative competitors as perthe customers.To find certain new techniques that Big Bazaar can adopt to improve itsservices

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    y MEANING OFRESEARCH- Research is an active, diligent, andsystematic process of inquiry aimed at discovering, interpreting,and revising facts. This intellectual investigation produces a greaterknowledge of events, behaviors, theories, and laws and makespractical applications possible.

    y HYPOTHESIS- Sales promotion of the Big Bazaar influences thesales of the Big Bazaaras compared to other attributes.

    y DESCRIPTIVE RESEARCH- Descriptive research includessurveys and facts findings enquiries of different kinds .The majorpupose of Descriptive research is the description of the state of

    affairs ,as it exists at present.Descriptive research is used when theobjective is to provide a systematic description that is as factual asaccurate possible .

    RESEARCHMETHODOLOGY

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    SAMPLE SIZE- The sample size that I have taken is 100 units ,out of

    which the number of male and female were as follows-Male- 43 in numberFemale- 57 in number

    SAMPLE AREA- Since the research is on Big Bazaar at SAHARA MALLsituated Gurgaon ,so the sample area that is covered is as folows-

    PRIMARY AREA Areas near the mall or situated in gurgaonSECONDARY AREA- Areas of Dwarka .

    SAMPLE DESIGN- Simple random methodSOURCES OFDATA COLLECTION- Data collected in this project isboth collected both from both primary and secondry sources of data

    collection which are as follows-PRIMARY DATA - Franchisee forms, Interview, QuestinnaireSECONDARY DATA - Internet, Magzines, Books, News Paper etc

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    Contd.

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    BIG BAZAAR

    RETAIL MARKET SURVEY

    Zone--------------

    Date --------------- Form No.-------------------Name:------------------------------------------------------------------------------------------------------

    Address:---------------------------------------------------------------------------------------------------

    City--------------------------Contact--------------------------------Shop Size------------------

    Education---------------------------------------------------------------------------------------------------

    Yrs in Trade---------------------Dependents-------------------Average sale P.M--------------------Current sale margin on sale----------------------------- -----Average Purchase P.M-------------

    Business Type:

    1. Mens Fashion

    2. Kidss wear

    3. Toys and games

    4. Home and general

    5. Lifestyle

    6. Mobile Shop

    7. Book Shop

    8. Office supplies

    9. Ladies wear

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    Contd..

    Interested in

    Fanchisee

    RentBusiness Affected From Big Brands

    Yes

    No

    Computer knowledge

    Proficient Beginner

    How much you can invest to start your business in modern retail format?

    20 lacs onward(only for business)

    Your Banking details

    ---------------------------------- Branch -------------------------------

    ----------------------------------A/c No--------------------------------- Current

    Saving

    Customer Sign-------------------- Date--------------------------------

    Auth Signatory-------------------- Date--------------------------------

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    BIG BAZAR

    FRANCHISE APPLICATIONFORM

    GENERAL INFORMATION

    Name ------------------------------------------------------------------------------------------------

    Address for Communication--------------------------------------------------------------------

    ---------------------------------------------------------------------------------------------------

    State:------------------------------------ City:----------------------Pin Code----------------

    Telephone ----------------------------- Fax------------------------Email-Id-----------------

    Education Detail:----------------------------------------------------------------------

    -------------Details of current occupation/Business-------------------------------------------------------

    Name of the Firm/ Company M/s-------------------------------------------------------------

    Sole Partnership

    Public ltd

    Private ltd

    o If employed , company and designation----------------------------------------------o If owing a business , nature of business----------------------------------------------

    o Monthly sales-------------------------------------------------------------------------------

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    DATA ANALYSISy Frequency to visit market

    for shopping

    Frequency Persent Valid Persent CumulativePercent

    DailyDaily

    Twice aTwice aweekweek

    FortnightlyFortnightly

    MonthlyMonthly

    TotalTotal

    1010

    4040

    2323

    2727

    100100

    10.010.0

    40.040.0

    23.023.0

    27.027.0

    100.0100.0

    10.010.0

    40.040.0

    23.023.0

    27.027.0

    100.0100.0

    10.010.0

    50.050.0

    73.073.0

    100.0100.0

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    Bar Graph Presentation

    Fr qu ncy t visit rk t f r sh in

    05

    10

    15

    20

    25

    30

    35

    40

    45

    ily Twic w k Fortni htly onthly

    Fr

    qu

    ncy

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    L i e oppi g d ri g ale promotio offer

    6

    Hig l agree Agree Not re Di agree

    Fre

    e

    FIND

    IN

    G-Sales promotion is very effective tool to entice people forshopping as great number of people that is more than 50% agreethat they like to shop during various sales promotions.

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    Most attractive sales promotion offers

    Frequency Percent Valid Percent CumulativePecent

    Discount salesDiscount sales

    Buy 1 get 1 freeBuy 1 get 1 free

    Free giftsFree giftsExchange offersExchange offers

    Loyalty programLoyalty programGames andGames andContentsContents TotalTotal

    5353

    1919

    171766

    22

    33

    100100

    53.053.0

    19.019.0

    17.017.06.06.0

    2.02.0

    3.03.0

    100.0100.0

    53.053.0

    19.019.0

    17.017.06.06.0

    2.02.0

    3.03.0

    100.0100.0

    53.053.0

    72.072.0

    89.089.095.095.0

    97.097.0

    100.0100.0

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    FINDING-

    Among the various sales promotions offered by the Big Bazaardiscount sales is the most preferred sales promotion by thecustomers. Around more than 50%of the people like to shopduring discount sales.

    Most attractive sales promotion offers

    Discount sale

    Buy 1 get 1

    free

    Free gifts

    oyalty

    programe

    Exchange

    offers Games and

    contests

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    ySales promotion is very effective tool to entice people for shopping as great

    number of people that is more than 50% agree that they like to shop duringvarious sales promotions

    yAmong the various sales promotions offered by the Big Bazaar discountsales is the most preferred sales promotion by the customers. Around morethan 50%of the people like to shop during discount sales.

    yAround 80% of people visit to Big Bazaar out of the 100 people surveyed.yMaximum people visit sometimes to big bazaar, that less than monthlythough the difference between the people who visit monthly and who visitsometimes is very insignificant.

    yMaximum people that is 40% like to visit market twice a week, 27% of the people prefer to visit monthly, 23% of people visit fortnightly andvery little percentage that is 10% like to visit daily to the market.

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    FINDINGS

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    yEven out of people who visit Big Bazaar they were also not

    able to recall its latest advertising campaign so it implies thatpeople visiting Big Bazaar are due to other reasons but notadvertising

    yAbout three-fourth people know the colour of its logo, so its

    brand recognition is highy44% of people do not feel any discomfort while shoppingduring maha saving offers, while 26 %feel discomfort and30%are not sure about it.

    y

    The picture is as clear as crystal ,maximum people are able torecognize the tag line of Big Bazaar ,so its brand recognition ishigh.

    yBig Bazaar is the most preferred destination as compared to its

    competitor50

    Contd

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    RecommendationsyBig Bazaar should increase its aisle area for more convenient shopping to itscustomers

    yIt should improve its ambience as its closest competitors are having edgeover it on this parameter.

    yBig Bazaar should have more of cash counters so that people does not haveto stand in long queue in order to get billing.

    yBig Bazaar should work on its advertising ,though it is known for itscreative advertising but the message should reach to each of the target

    customer so should use more rigorous use of all types of media.yIt should change its Tagline which gives the same message but is still easilydistinguishable ,as most of its competitors are having almost similar tag linesthat creates jargon for customer.

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    RECOMMENDATIONS &

    LIMITATIONS

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    yTime was the major constraint ,which prevented me to put in moreeffort.

    ySome people left few questions unanswered.

    y

    Some of the respondents were not ready to fill the questionnaire.yNot all the respondents were cooperative thus it was difficult toconvince them for filling up the questionnaire.

    ySome of the respondents might have got biased while filling up the

    questionnaire.yI made my best efforts in conducting the research but might havelacked somewhere because of lack of expertise in conducting suchsurvey based researches.

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    LIMITATION

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    LEARNINGS

    1) PROFESSIONAL LEARNINGS-

    Learnt to operate statistical tool SPSS.

    Learnt the process of research with the help of questionnaire practically.Learnt how to interact at the corporate level

    2) PERSONAL LEARNINGS-

    Improved at my communication skills after interacting with different sets of

    people.Helped me to develop and maintain cordial relationships.

    Infused me with more confidence.

    Learnt how to remain patient during work.

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    LEARNINGS ANDCONCLUSIONS

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    Big Bazaar is the most preferred place for shopping by all thecustomers, its recall and recognition level is high .Salespromotion is the only factor that is influencing its sales ,it has toreally work hard at its advertising campaigns ,there should beconsistency in advertising and should not be only during itssales promotion campaigns. It stands far ahead from itscompetitors but to remain in competition it has to reallyimprove in its services .As we know that now the internationalretail giants like Wal-mart and Carrefour are coming to India

    and will be a great threat to it, so it has to really work hard.

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    CONCLUSIONS

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    WEB LINKS-

    http://www.media4exchange.com/

    http://www.wark.com/

    http://www.ibef.org/

    http://www.economicstimes.com/

    http://www.bigbazaar.com/

    http://www.magportal.com/

    http://www.retailindustry.about.com/

    http://www.adpunch.com/

    BOOK

    S REFERED

    -Belch. E. George and Belch. A. Michael, Advertising and Promotion Sixth Edition, TataMcgraw Hill.

    Kotler Philip, Marketing management Eleventh Edition, Pearson Education.

    Beri G.C., Marketing Research Third Edition, Tata Mcgraw Hill.55

    BIBLIOGRAPHY

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    QUESTIONS AND SUGESSTIONS...