AOC presentation by Steve Evans at Net Natives
17
www.netnatives.com NetNatives.com attraction marketing for FE Colleges
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13-Sep-2014 -
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The presentation that Steve Evans, MD of Net Natives, gave at the AOC Conference 2011.
Transcript of AOC presentation by Steve Evans at Net Natives
www.netnatives.com
What the new Facebook Pages designs mean to FE Colleges
Use the images at the top to promote course ideas and open days
Comment on schools and businesses to reinforce brand awareness
Tabs need to be effective
calls to action
Promote your brand and build
relationships
www.netnatives.com
FB Page moderation
Moderate your page and use it for engagement
www.netnatives.com
• Engage with interactive content
• Embed videos• Feed your college courses
Facebook Pages as an extension of your website
www.netnatives.com
Have on-page registration
Facebook Pages – it’s not just who likes you
Always think about landing page best practice
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Be creative - encourage users to like your Page
Facebook Pages – but you can get people to like you
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Why?
•Your audience can be segmented by age, location, gender, interests, place of education, job title, place of work•Over 9 million 14-17 year olds used Facebook last month
Facebook Advertising
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• It’s not Google - your prospective students aren’t searching for you, you’re reaching them earlier in the buying cycle
• It’s INCEPTION!• It’s interruption advertising, catch their eye, be
bold• Resonate and provide relevance • Everyone’s an individual - each needs their
own ad• Monitor your success - focus your budget,
work out what, when, how, etc• Test your campaign – split test and trail all the
combinations• Landing page on Facebook – stay social!
Facebook Advertising – best practice tips
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Create 100s of adverts
for a single campaign
Track, Test, monitor and
report on success
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Facebook Advertising to NEETs-Engaging the Disengaged
• Be social - keep your landing pages within Facebook or have ‘like’ buttons on your NEET page• Be clever - no long forms! Keep things short and extra sweet• Be creative - promote your course in partnership with local businesses• Be lateral - appeal to their sense of fun• Be diverse - don’t think one advert will get you students, you need a huge variety of ads• Be direct - calls to action must be clear• Be respectful - auto respond to every message you receive
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Using LinkedIn
LinkedIn is the de-facto social media site for business
Use LinkedIn Advertising
• Make sure relevant stakeholders use it
• Expand on your college profile
• Join and engage relevant Geographical, Business and Education Groups
• Create your own LinkedIn Group for alumni and for relevant business sectors
• Set up alerts for the people you wish to contact, e.g. alumni, or businesses
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• Ensure your profile is keyword rich for SEO• Add ALL relevant contact details to your profile • Add videos and photographs to your profile • Encourage positive reviews and references
from students• Use Google Trends and Google Alerts to track
what people are talking about or searching on that’s relevant to your college/areas
• Use advertising to promote your College and courses
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Promote your social presence
Don’t forget to let people know about you!
•Email signatures•Website(s)•Hard copy brochures•Through your blogs•On business cards•Integrate the mediums
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Thanks for listening, hope it was useful. There’s loads more information found on our website...
@netnatives [email protected] 01273 734640
Get in touch!
www.netnatives.com
