AO5 COMPARE DISTRIBUTION CHANNELS & OWNERSHIP PATTERNS

1. Mainstream and large publishing company! Future plc.6th largest publishing company in the UK150+ publications4 divisions: tech, games, movies & musicBusiness model- content- both digital & physicalSold for subscription and cover price

+AdvertisingPrint & DIgital AdvertisingTotal Circulation:Print- 65,381Digital (iPad)- 1,631Digital publications certificate audit- 8,479Combined- 75,479 sales per month

Other branded eventsAwardsCross promotion screenings with Sky

Distribution Model!! ! ! ! ! Each model has the same/ similar! ! ! ! ! ! ! ! content - news, reviews, features.Print-

Web-

Digi Mag-

App-

2. Independent publisher + design agency

! Church of LondonFounded by Danny Miller and Matt BochenskiBoth began working at Adrenaline magazine which closed in 2005. They were working on Little White Lies as side project and then launch it under their new company: Church of London.

They now publish 2 magazines:Little White Lies &Huck- Skateboard, surf and extreme sports lifestyle magazine

Business modelLittle White Lies and Huck both exist to create profits but also to act as an advert for the contract publishing and design part of the business.

Church of London as a Creative AgencyChurch of London work on the following products:Contract publishing!-Magazines (SCEE)! ! ! -Brochures! ! ! -Prospectuses

Design! - Film posters- Independent film marketing

Events! - Festivals! ! -Screenings

Distribution Model!! ! ! ! ! Significant that LWL does not ! ! ! ! ! ! ! ! have a digital edition- perhaps to ! ! ! ! ! ! ! ! preserve the traditional qualities ! ! ! ! ! ! ! ! and production values of print.Print-

Web-

App-

Tumblr! - The tumblr allows the publishers to interact with audience often allowing ! ! consumers to submit their own versions of LWL covers.

3. Industry and institutional publication! Sight & SoundPublished by the British Film InstituteThe BFI is a charitable organization established by the Royal Charter to promote British film and TV.

They use Sight and Sound as a record in terms of cinema consumption and output & to promote film education.The BFI is a non-profit organisation, HQ is on the Southbank, London.BFI also organize and own the:The London IMAX Cinema

The London Film FestivalBFI Education- Events and PublishingBFI Archive and LibraryBFI Production, UK Film documentaries

Distribution ModelABC- 22,000Print Based- Sold out all large newsagents and independent cinemasOnline- Archive of issues and featuresNo digital version of content

Analysis of Ownership and DistributionTotal Film & Future PLC

Large target audience and mainstream magazine. Distributed nationwide to enable large revenue Stream. Subscription Heavily advertised online and with offers and promotions. Future has embraced digital distribution- especially through Appleʼs New Stand app- works with existing “Cover Price” Business Model.Model of Business is aimed to maximize both sale and advertising revenue.

Little White LiesBi-Monthly- sold in selected stores and relevant places (cinema, clothes stores) app is not a interactive magazine. Suggests that the physical magazine is the most important of the LWL brand.The creativity and design of the magazine is more than exclusives. The purpose is to drive business to the creative agency part of the business.

SIght and Sound & BFI

Sight and Sound acts as the critical voice of the BFI creates a record of credits and synopsis of every film released in the UK cinemas acts as a record.The purpose of the magazine is not to make a profit however it is there to reflect and shape contemporary views of cinema.Distribution is mainly subscription based and in selected news vendors.