ANZ Trend Micro Cloud Thought Leadership 16 MAR

Copyright 2011 Trend Micro Inc.Classification 3/17/2011 1

“Securing Your Journey to the Cloud”Thought Leadership

Q1 2011ANZ Marketing Team

Copyright 2011 Trend Micro Inc.

2010 A/NZ Focus – Linking Events setting scene for Cloud Security Positioning

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ANZ VSS Series & US VM World

ANZ VForum

Cloud Security Exec Briefing

Harish Agastyavisiting TM Execs

Informal round table

Media briefings

Joint Channel Enablement

of Channels

Bylined Articles

on Cloud

Security Issues

PR Product Releases

Gartner IT Brief

Case Studies

Steve Quanevisiting TM Execs

Formal Luncheon, Media Roundtable


2011 Q1 End User Engagement Flow

Classification 3/17/2011 3

Market Research

Executive Conference

Live Streaming /On Demand Viewing

End of March

LEADS

Topic in Conference

Presentations on demand

Press Engagement

Lead Generation Campaign


Market Research Project

• The key objective for the research survey is to better understand the requirements of the market Trend Micro wants to penetrate with an in-depth survey that drills down into pain points/issues, objectives and technology solutions being considered by our key market

– The Research began as an independent Email Survey with an incentive to drive response i.e. http://www.cnetdirectintl.com/au/2010/trend_micro/security_survey/register.htm?

– We can then build PR activity around the findings, giving us an expert voice in announcing survey results by way of press release.

– Survey results are then developed into an analyst report/white paper.

– white paper used to send to selected audience in Trend Micro database, and lead generation campaign run by CNET Direct

– white paper shared with channel partners.

• The benefit of the above strategy is, it delivers multi-platform visibility presenting Trend Micro on numerous levels as security solutions thought

leader within our key market.


http://www.cnetdirectintl.com/au/2010/trend_micro/security_survey/register.htm

http://www.cnetdirectintl.com/au/2010/trend_micro/security_survey/register.htm


Exec Security Conference

• This event will offer a unique format for leading security specialists and business leaders to exchange ideas, gain valuable knowledge, and share their real-world risk management experiences.

• Attendees will hear from industry experts and learn how others are using the latest technologies to thwart multi-pronged attacks, achieve compliance, and reduce risk. Learn how your organization can balance the business need to embrace Web 2.0, virtualization, cloud computing, and personal and mobile devices while protecting your critical assets and sensitive data.

• Featuring keynote presentation from Eva Chen, Global CEO of Trend Micro and Chris Morris Cloud Computing Research APAC Director from IDC, attendees will gain insights into the state of global security, explore the latest technology trends and learn strategies for protecting data assets and reducing risk, plus an update on security in the cloud and virtualised environments, network and content security and the game changing Threat Intelligence.



Executive Security Conference

• Trend Micro Enterprise Security Conference

• Event Date 22nd February 2011

• Audience attendees: Trend Micro Enterprise customers/prospects – CSO, IT Directors and Managers, Privacy Officers, Risk and Compliance Departments, IT Network and System Departments

• Keynote Presentation from Eva Chen CEO, APAC Research Director Cloud Computing Chris Morris from IDC and Graeme Phillipson Connections Research

• Theme: Securing the Cloud

• Event will include sit-down lunch and Afternoon Networking Opportunity

• The event will be held at the Sun Room, IVY Complex in Sydney

• The event starts at 12.00pm and we will be ready to go LIVE by 12.30pm

• The event runs for 4 hours, there will be an MC, 5 speakers and an Expert Panel & Q&A at the end.

• For Speaker BIOs and more information EVENT MICRO-SITE & REGISTATION: http://www.onlinerego.com/TrendMicro/2011/customer/microsite/


http://www.onlinerego.com/TrendMicro/2011/customer/microsite/


Security Conference

• Trend Micro Security Conference | 22 February,

2011

• Target audience: 80 attendees consisting of Trend Micro Enterprise customers and prospects

• Keynote Presentation from Eva Chen CEO, Research Director Cloud Computing Chris Morris from IDC.

• Event will include lunch and Afternoon Networking Opportunity

• The event will be held at the Sun Room, IVY Complex in Sydney from 12.00-5.30pm

• Event Invitation: http://www.onlinerego.com/TrendMicro/2011/customer/edm/esc_2011_invite.html

• Event Website & Registration: http://www.onlinerego.com/TrendMicro/2011/custom

er/microsite/


http://cloudsecurity.trendmicro.com/cloud-based-protection-networks-improve-threat-protection/

http://www.onlinerego.com/TrendMicro/2011/customer/edm/esc_2011_invite.html

http://www.onlinerego.com/TrendMicro/2011/customer/edm/esc_2011_invite.html




Webcast Inviter

• ZDNET Trend Micro LIVE Stream of Cloud Security Event

• Online Event Details: http://www.zdnet.com.au/cloud-security-conference-watch-339309141.htm

• Copy of ad: http://www.zdnet.com.au/manual/ads/paid/trend_micro/trend-micro-mpu.swf

• Pre-Event awareness: The Trend Micro Conference was the top story on the Tech Lines page today http://www.zdnet.com.au/topic/techlines/Goal is to host the largest Virtual Cloud Security Event in ANZ with an interactive audience participation

• During the conference, we will also be displaying a Twitter feed of comments containing the hashtag #tmcloudsec.

• The Keyword targeting will come into effect as of 22nd Feb to direct people to the On Demand Webcasts.

• We will also have a post event campaign in effective


http://www.zdnet.com.au/cloud-security-conference-watch-339309141.htm









http://www.zdnet.com.au/manual/ads/paid/trend_micro/trend-micro-mpu.swf






http://www.zdnet.com.au/topic/techlines/


Thank you /Fulfilment


http://ishare.trendmicro.com/globalmar

keting/APACMarketing/Campaign%20M

kt/Forms/AllItems.aspx?RootFolder=%2

fglobalmarketing%2fAPACMarketing%2

fCampaign%20Mkt%2fANZ%20CLOUD

%20COMPUTING%20SECURTY%20SU

MMITS%20Feb%202011&FolderCTID=&

View=%7b0B615E04%2d00EE%2d4E7F

%2d945F%2d26F9B74E7D06%7d

http://www.onlinerego.com/TrendMicro/2011/

customer/followup/

http://ishare.trendmicro.com/globalmarketing/APACMarketing/Campaign Mkt/Forms/AllItems.aspx?RootFolder=%2fglobalmarketing%2fAPACMarketing%2fCampaign%20Mkt%2fANZ%20CLOUD%20COMPUTING%20SECURTY%20SUMMITS%20Feb%202011&FolderCTID=&View=%7b0B615E04%2d00EE%2d4E7F%2d945F%2d26F9B74E7D06%7d









http://www.onlinerego.com/TrendMicro/2011/customer/followup/

http://www.onlinerego.com/TrendMicro/2011/customer/followup/


ZDNET Live Streaming of Conference Speakers


http://www.zdnet.com.au/cloud-security-conference-

watch-339309141.htm

Comprehensive Content

– White papers, Trend

Micro Facebook and

Tritter Streaming











Ongoing ZDNET On Demand, Editorial and Spin Offs


http://www.zdnet.com.au/security-q-a-

trend-micro-boss-eva-chen-

339310322.htm

http://www.zdnet.

com.au/cloud-

security-

conference-

watch-

339309141.htm

http://www.zdnet.com.au/security-q-a-trend-micro-boss-eva-chen-339310322.htm




























Executive Dinner

• Rego page:

• http://www.onlinerego.com/TrendMicro/2011/tetsuyas/

• Download Excel of signups:

• http://www.onlinerego.com/TrendMicro/2011/tetsuyas/assets/db/download.php?pass=trend2011

• Thank you page (the same content is in the thank you email)

• http://www.onlinerego.com/TrendMicro/2011/tetsuyas/?r=thankyou

• EDM:

• http://www.onlinerego.com/TrendMicro/2011/tetsuyas/edm/


http://www.onlinerego.com/TrendMicro/2011/tetsuyas/

http://www.onlinerego.com/TrendMicro/2011/tetsuyas/

http://www.onlinerego.com/TrendMicro/2011/tetsuyas/assets/db/download.php?pass=trend2011



http://www.onlinerego.com/TrendMicro/2011/tetsuyas/?r=thankyou

http://www.onlinerego.com/TrendMicro/2011/tetsuyas/?r=thankyou

http://www.onlinerego.com/TrendMicro/2011/tetsuyas/edm/

http://www.onlinerego.com/TrendMicro/2011/tetsuyas/edm/


CNET Market Research CTA Campaign



2011 Q1 AO Channel Engagement Flow


Market Research

Affinity Summit

Affinity

Summit SB

Security Roadshow

Channel Enablement

LEADS

On-demand Content


Affinity Partner Summit



ANZ Affinity Summit 2011

• Partner Conference Objectives & Details:

• 5 key partner objectives: 1. To inform partners of the Trend Micro Strategy and Direction 2. How Trend Micro is making partners profitable in 2011 and beyond 3. Share the process on how Trend Micro is making it easier to partner with 4. Demonstrate the latest innovation and how they address customers business issues/ drivers 5. Provide an interactive Workshop sessions – gaining reseller feedback.

• Target audience: 90 attendees consisting of; 45 Enterprise value channel partners (AffinityONE & PLUS) + 20 Small Business (AffinityPLUS) partners + 10 Disti’s + 15 TM/Presenters

• Keynote Presentation from Eva Chen CEO around the topic of ‘Security that Fits’. Agenda preview is attached.

• Afternoon Networking Opportunity –Racing 8 Yachts on Sydney Harbour – what a great opportunity for Trend Micro to bond with our resellers.

• Dinner Networking Opportunity – held at Aqua restaurant near Luna Park – stunning view looking over Sydney Harbour



Affinity Partner Summit Agenda



Post Event

Classification 3/17/2011

18

http://onlinerego.com/trendmicro/2011/

affinitysummit/partner/microsite/follow

up/

http://onlinerego.com/trendmicro/2011/affinitysummit/partner/microsite/followup/




Affinity Summit for Small Business

• Objective

– Share SB segment plans and SB product roadmap

– Focus Group lunch for reseller feedback



Security Roadshow for Channels


Melbourne Brisbane Sydney Adelaide Perth

Date Tues, 5th of April 2011

Thurs, 7th of April 2011

Fri, 8th of April 2011

Tues, 12th of April 2011

Thurs, 14th of April 2011

Venue The Sebel &

CitigateAlbert Park

The Sebel &

Citigate King

George Square

L’aqua

Cockle Bay Wharf

InterContinental Adelaide

Duxton Perth


Post Conference Adverts

• Insert for following publications

– ARN Cloud Computing Supplement

– Vmware Partner Exchange Catalogue

– AUSCert Conference Event Catalogue

– Security Computing Supplement



Press Examples


ANZ Trend Micro Cloud Thought Leadership 16 MAR

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