1.THE 13 STARS IN TOP 100 TEAM OF IIT-JEE 2011 FROM RESO-CLASSROOM PROGRAMMESREPRESENTING STRENGTH OF SINCERE EFFORTSAll these students are now at IIT-Bombay (Computer Science Engineering) except Gaurav Ahuja who is at IIT-Delhi (Computer Science Engineering)AIR (GEN) AIR (GEN) AIR (GEN)AIR (GEN)AIR (GEN)AIR (GEN)AIR (GEN) AIR (GEN) AIR (GEN)AIR (GEN)AIR (GEN)AIR (GEN)AIR (GEN) ASTHA ANMOL VIVEK MEHUL ARCHITSHUBHAMNISHEETH MRIDUL DIVYAMGAURAVNEERAJS.S. KAUSHIK GAURAVAGARWAL* GARG* AGARWALGOYAL*GUPTAMEHTALAHOTIGARG* BANSALPOONIWALA YADAV AHUJAReso Roll No. : 833069 Reso Roll No : 832229Reso Roll No.: 917367Reso Roll No.: 832414 Reso Roll No.: Reso Roll No.: 912161 Reso Roll No.: 903807 Reso Roll No.: 832206 Reso Roll No.: Reso Roll No.: 900978Reso Roll No.: 905427 Reso Roll No.: 900425 Reso Roll No.: 901110 Study Centre: Jaipur Study Centre: Kota Study Centre: Kota Study Centre: Kota923350Study Centre: Kota Study Centre: KotaStudy Centre: Kota 912162 Study Centre: MumbaiStudy Centre: KOTA Study Centre: Mumbai Study Centre: Kota Study Centre: Kota Study Centre: KotaThe All India Ranks of the Reso-students (GEN-Category) are in the sequence as they appear in the photograph. (*Also PCCP student.)

2. N THIS ISSUEJuly - September 2011Quotes6 Chemistry Digest22RKV Sirs Message 7 Commendable selections of Girl Students 23IIT SNIPPETS 9VICTORY 201124Cover Story- Dr. Kiran Majumdar Shaw, CMD, Biocon Group10 PARENTS PAGE 27"Ensuring inclusive growth for all Indians requires the adoption ofTalent Hunt 29an innovative, metrics-driven approach in areas such asagricultural productivity, healthcare, education, clean energy, Indian Institute of Technology - Madras 32science and technology and tribal upliftment. Instead of taking Alumnus of IIT-Madras at Resonance32hesitant steps in the direction of inclusive growth, we must take Power to the people 34meaningful actions. "Reso-Seed 36Be a pioneer! 13Entrepreneurial Journey 37The infy creators final lessons on sustainabilityThink To Win38and longevity to fresh - hands14Career Link [Architecture]39How Reso Reaper the best16Spot Light41Amazing Mathematics 17Know Mania42Winners From Yearlong Classroom Contact Programmes18Eureka43Winners From Pre-Foundation Career Care Programmes20Khul Ja Sim-Sim 45Olympiad Prowess21Snap Shots47 3. igher disposable incomes coupled with improved affordability & availability isturning masses in to big consumers even in the rural areas. On a recent visit to thehinterlands in the south, Nitin Paranjpe, CEO of Hindustan Unilever (HUL), wassurprised to spot a packet of Comfort fabric conditioner in a home in one of the hamlets. Fearingthat the consumer may have mistaken fabric conditioner for hair conditioner, the head of Indiaslargest consumer products company set out to make discreet enquiries. The lady of the householdassured HUL marketers that her purchase was no accident - she revealed that she loved thefragrance and softness of fabric after rinsing it with the conditioner. Such consumer behavioropened Hindustan Unilevers eyes to the kind of choices the countries consumers are making.Biocon founder, Dr. Kiran Mazumdar Shaw is well aware of the growth the country is witnessing.She believes that development can still be on a faster track if proper attention is paid on nutritiousfood, quality education affordable health care and sustainable employment.S. Parthasarathy, an alumnus of IIT- Madras is living his role of a guiding star to the IT sector. He has pioneered in offering informationtechnology solution in form of a perfect fit for small and medium businesses, providing the entrepreneur better visibility in to thebusiness & helping him in making decisions to stay on top of his business.N.R. Narayan Murthy, the famous son of a school teacher, built and led countrys second largest software export company, Infosys for33 years & earned it the pride of being the most respected company of the country, recently recalled his journey at Infosys which hestarted with his six friends in 1983. His life story should be a confidence booster to every average person that he or she can make at leasta small difference in this world. Murthy, an M.Tech from IIT-Kanpur, with his $ 6 billion IT enterprise has given India strong wings.Harish Hande, a pass out from IIT- Kharagpur is a renewable energy entrepreneur with extensive grassroots experience in meeting theenergy requirements of rural households. His experience includes a large number of health, education and water related projects; over500 small rural and urban health clinics, over 1000 rural and semi-urban schools and over 1500 irrigation and drinking water systems.There is no stopping for those who aspire high. A 17-year-old schoolboy from Noida has achieved a rare double, after being theyoungest Indian to scale Mount Everest; he has ascended its neighboring peak Mt Lhotse. Arjun Vajpayee, a class 12 student of RyanInternational school in Noida, reached atop the 8,516 metre Mt Lhotse, worlds fourth highest peak on 21 May 2011.Arjun became the youngest Indian to climb the worlds highest summit, the 8,848 metre high Mt Everest, at the age of 16.Remember, Progress is often equal to difference between mind and mindset.Disclaimer: This issue of ANUNAAD contains advertisements as a service to students. The contents of the advertisements rest solely on the discretion of the advertiser. Resonance is not responsible for the contents published in the advertisements.ANUNAAD - XXIV (JULY-SEPTEMBER 2011) 05 4. Its Better To Light A CandleThen Curse The Darkness.-a Chinese ProverbThe Journey of A Thousand MilesDo not follow the ideas of others, but learnBegins With A Single Step. to listen to the voice within yourself. - Lao Tzu (a mystic philosopher of ancient China) -Zen Master Dogen (a great reformer of Buddhism)Dont Ask God For An Easier Life!Ask To Be A Stronger Person.-unknown 5. T houghts that arise in usmanifest themselves intoactions. The quality of thoughtis ordered by the nature of our innerbelief and faith. This faith is turnedteam in Asian Physics Olympiad and getting amongst 35 students inthe third round in International Physics Olympiad in 2011.The new step taken by Resonance in 2007 of forming separatebatches for the students of Hindi Medium has stirred up stunningresults with 278 selections (Classroom: 267 | Distance Learning: 11)into a conviction, a bond forever which isin IIT-JEE 2011, with AIR 638 (GEN) achieved by Rajendra Singh.bound to see triumph in every endeavor of teacher and student ofAs a mark of good corporate social responsibility, the sincerity andResonance. The manifestation of this conviction is visible in the dedication of Resonance in the two-year classroom training ofphenomenal results of our students in IIT-JEE 2011 & AIEEE 2011.Jawahar Navodaya Vidalya, Bundi students for IIT-JEE for zero fee,It happened after a long period of 25 years that residents of Kotahas paid off and a total of 15 students out of 45 have got selected inhold the success flag with two ranks out of TOP-5 General IIT-JEE, 2011. Out of these students, Nirmal Gandhi has achieved theCategory Ranks in IIT-JEE. Shubham Mehta (AIR-02) & NisheethHighest Rank in general category with AIR 1077.Lahoti (AIR-05), students of two-year classroom contact Resonances success in IIT-JEE 2011 is followed by good results inprogramme at Resonance, own this pride of success.AIEEE 2011. Out of the total 9283 selected students, 6488 studentsThe year 2011 has been annus mirabilis for Resonance as withare from Classroom Contact Programme & 2795 students are from1813 quality selections in IIT-JEE 2011, we have achieved the BESTDistance Learning Programme and Resonances students haveRANKS through classroom programmes from any coachingsecured 4 AIRs (10, 16, 39, 40) in TOP-40 Ranks. Divyam Bansal &institute in West, East, North & Central India. Apart from 837Shubham Mehta scored All India Ranks 10 & 16 which are the bestselections through Kota Study Centre, there have been a goodranks in AIEEE 2011 from any institute in Kota. I firmly believe thatnumber of selections from various Study Centres of Resonance. AIEEE and AIPMT in coming years will provide a stronger base toThese include 837 selections from Kota Study Centre, 101 from Resonance. The selection of 6488 students from the classroomMumbai, 68 from Delhi, 59 from Jaipur, 41 from Nagpur, 40 fromprogrammes in AIEEE 2011 will assure all IIT-JEE aspirants aboutBhopal, 40 from Lucknow, 05 from Kolkata, 02 from Udaipur & 01their success in various competitive examinations also.from Bengaluru. All these students have been from Regular There has been an increase in MQMR (Cutoff marks) in IIT-JEE 2011Classroom Contact Programmes. Of 1813 total selected students,as compared to the previous year. The Minimum Qualifying Marks1194 are from the Yearlong Classroom Contact Programme andRequired (MQMR) for General Category rose this year to 229 from619 are from Distance Learning Programme. Resonance holds last years 190. The analysis of JEE question paper shows that the13.33% Selections out of Total Selections from India (1813 out of questions were not new to Resonance students. Still, it is good to13602) in IIT-JEE 2011. List of illustrious students enclose 17 All remember a few things like a students must implement time-India Ranks in TOP-100, 13 Ranks (2, 5, 14, 23, 26, 31, 35, 36, 57, 66, management skills that they learn during the course of their training87, 90, 95) are from Yearlong Classroom Contact Programmes andat Resonance, while solving the question paper. Besides this, they04 (11, 18, 24, 88) are from Distance Learning Programmes.must work consistently at improving quantitative skills. The use ofStarted in 2006, Resonances PCCP Division has churned out good calculator inhibits calculation ability, and is a strict no-no forresults as four of our students in TOP-100: Mridul Garg (AIR-23), students.Mehul Goyal (AIR-26), Anmol Garg (AIR-66) & Astha Agarwal The fresh arrival of aspirants is here with their utmost trust in the(AIR-90), have been students of regular classroom coaching at academic services at Resonance, and I welcome them whole-Resonance, since class VII. They began their preparation at PCCPheartedly. Our VIJETA course students, after completing one year,Division. are heading towards their goal. The aspirants in the VISHWAASThe Ignited (I) Batch of Resonance has yielded results as expectedcourse are advised to learn from their predecessors who haveand top merits have been achieved by students from this batch.achieved success with the relentless efforts in just one year. ThoseThe formation of the Ignited Batch has proved to be a fruitfulwho have joined in VIKAAS and VIPUL in two year foundationconcept. In this batch, 20 best performers are selected fromcourse will need to best utilize their time to learn the concepts deeplydifferent courses of class XI and are specially guided for top ranks. and carry out continual practice. The number of successful girlShubham Mehta and Nisheeth Lahoti have got selected in five-students in IIT-JEE in the recent years has been on the increase. I feelmember team to represent India at the 42nd International Physicsvery happy that among the successful girls to join IIT in 2011, everyOlympiad (IPhO-2011) to be held from 10th to 18th July in 9th girl is from Resonance. I would like to advise the repeaterBangkok, Thailand. The five-member Indian team will compete instudents of VIJAY that they should feel assured of their capabilitiesthe Final Stage of IPhO 2011 where nationally selected teams from and leave no stone unturned to benefit from the learning of the83 countries are expected to participate. previous year.Commendable selections of girl students registered 161 girl I and my whole Resonance Team assure the students that we willselections from Resonance (Classroom: 109 | Distance learning:remain firmly committed to help students meet their career goals52) in IIT-JEE 2011, vis a vis 1491 total girl selections in IIT-JEEand objectives.2011. Astha Agarwal, a student of Yearlong ClassroomProgrammes at Jaipur Study Center acquired AIR 90. Astha hasoutshined in various other competitive exams which include aRK VermaSilver Medal in International Junior Science Olympiad held in M.D., Academic Head & Physics FacultyBaku, Azerbaijan in 2009, securing a place in the top 6 memberB.Tech., 1994 (IIT-Madras)ANUNAAD - XXIV (JULY-SEPTEMBER 2011) 07 6. uq"; ds eu esa tks fopkj tUe ysrsFkk] ifj.kkeksa dh n`f"V ls bl o"kZ Hkh lkFkZd jgkA jst+ksusUl ls dqy 278 267% fu;fer gSa mudh vfHkO;fDr deZ dsd{kk dk;ZeA 11% nwjLFk fk{kk dk;Ze fgUnh ek/;e ds fo|kfFkZ;ksa dk p;u gqvk gS] ek/;e ls gh laHko gSA n`us o Lo;a ds v/;;u ds fy, feys le; dk Ik;kZIr ykHkjst+ksusUl ds *bXukbZVsM I* cSp ds fo|kfFkZ;ksa ls visf{kr ifj.kke ,oa kh"kZ ojh;rk,sa blmBkuk gSA foxr o"kksZa esa vkbZvkbZVh&tsbZbZ esa lQy Nk=kvksa dh la[;k esa fujarj o`f)o"kZ izkIr gqbZ gSaA *bXukbZVsM* cSp dh ifjdYiuk ,d lkFkZd fopkj fl) gqvk gSA blgksrh jgh gSA eq>s [kqkh gS fd vkbZvkbZVh&tsbZbZ 2011 esa lQy gj 9oha Nk=k jst+ksusUlcSp esa laLFkku ds d{kk 11 ds ikB~;eksa esa 20 Js"Bre fo|kfFkZ;ksa dk p;u dj mUgsa ls p;fur gqbZ gSA fjihVj cSp *fot;* ds fo|kfFkZ;ksa dks esjk lq>ko gS fd os viuhvkbZvkbZVh&tsbZbZ gsrq foks"k ekxZnkZu fn;k tkrk gSA{kerk ds ckjs esa vkoLr gksa ,oa iwoZ esa fd, x;s ifjJe dk ykHk mBkus ds fy, bl o"kZjst+ksusUl ds kqHke esgrk ,oa fuf"kr ykgksVh dk Hkkjr ls 5 lnL;h; Vhe esa bUVjuskuy rRij jgsaAfQft+Dl vksfyfEi;kM ds fy, Hkh p;u gqvk gS bldk vk;kstu 10 ls 18 tqykbZ 2011 lkekftd ftEesnkjh dh viuh Hkwfedk dk fuokZg djrs gq, jst+ksusUl us dksVk ls 35ds chp cSUdkd] FkkbZys.M esa gksxkA ,slk jst+ksusUl ,oa dksVk ls igyh ckj gqvk gS fd 5 fdyksehVj nwj cwnh fLFkr tokgj uoksn; fo|ky; ts,uoh lhrkiqjk es ,IVhV~;wMesa ls 2 fo|kfFkZ;ksa dk p;u vkbZih,pvks dh jk"Vh; Vhe ds fy, gqvk gSAVsLV }kjk p;fur 44 fo|kfFkZ;ksa dks 2 o"kZ rd fo|ky; ifjlj esa gh vkbZvkbZVh&tsbZbZjst+ksusUl dh Nk=kvksa dk iznkZu Hkh bl o"kZ kkunkj jgkA dqy 161 Nk=kvksa 109%dh rS;kjh dk fu%kqYd izfk{k.k fn;kA ftlds fy, jst+ksusUl ds fk{kdx.k dksVk ls cwnhfu;fer d{kk dk;ZeA 52% nwjLFk fk{kk dk;Ze us bl o"kZ lQyrk izkIr dh gSA rd fu;fer :Ik ls bu fo|kfFk;ksa dks fofk"V fk{k.k dk ykHk nsrs jgsA 44 esa ls 15vkbZvkbZVh&tsbZbZ 2011 esa vf[ky Hkkjrh; Lrj ij lQy jgh 1491 Nk=kvksa dh la[;k fo|kFkhZ vkbZvkbZVh&tsbZbZ 2011 dh ijh{kk esa lQy gq,A eSa bu lHkh fo|kfFkZ;ksa dksdh rqyuk esa jst+ksusUl dh miyfC/k ljkguh; gSA jst+ksusUl ds t;iqj fk{k.k dsUnz dh mudh lQyrk ij c/kkbZ nsuk pkgwxkAfu;fer Dykl:e ikB~;e dh Nk=k vkLFkk vxzoky us vf[ky Hkkjrh; Lrj ij 90ok jst+ksusUl dh l{ke Vhe dh rjQ ls eSa fo|kfFkZ;ksa dks fookl fnykuk pkgwxk fdLFkku lkekU; oxZ eas izkIr fd;kA blls iwoZ] vkLFkk vxzoky vU; ifj{kkvksa esa viuh jst+ksusUl ds lHkh lnL; mfpr ekxZnkZu }kjk mUgsa lQyrk dh eafty rd igqpk,saxsAkS{kf.kd {kerk fl) dj pqdh gSa] buesa o"kZ 2009 esa ckdw] vtjcstku esa vk;ksftr gq,bUVjuskuy twfu;j lkbZal vksfyfEi;kM esa jtr ind izkIr djuk] ,fk;u fQft+Dl kqHkdkeukvksa lfgrAvksfyfEi;kM esa kh"kZ 6 lnL;ksa esa LFkku izkIr djuk ,oa o"kZ 2011 esa bUVjuskuyfQft+Dl vksfyfEi;kM dk rhljk pj.k mkh.kZ dj 35 fo|kfFkZ;ksa esa LFkku cukuk jgkAvkj-ds-oekZ ,e-Mh-] ,sdsMfed gSM ,oa fQft+Dl QSdYVhjstksUksUl us o"kZ 2007 esa fgUnh ek/;e ds fo/kkfFkZ;ksa dh lqfo/kk ds fy, tks dne mBk;k ch-Vsd- 1994 vkbZvkbZVh&enzkl ANUNAAD - XXIV (JULY-SEPTEMBER 2011)08 7. IIT-Bombay - a big drawNano fabrication at IITElementary test onfor JEE toppers English proficiencyFor students who made it to the top in the IIT-Joint Entrance Exam, Computer Science seemsto be in vogue, and IIT-Bombay is their firstchoice. Shubham Mehta, who stood secondWith its centre for nanofabrication, IIT Delhi is focusingthat are beneficial to the society.It has been our experience that someJEE entrants have such a severepaucity in English, that theiron developing new nano-devices academic performance suffers inordinatelyin the first semester and this affects theirTin the exam, has decided to opt for confidence detrimentally during theirComputer Science in IIT, Bombay. The o develop the aspects ofsubsequent academic career at the institute.corporate exposure, besides a wide array of nanotechnology, the All JEE entrants to IIT Bombay in 2011,opportunities in the financial capital of the government had started settingtherefore, undergo an elementary test oncountry, will give us lot of advantages, saidup nano-science units in the country. IIT-English proficiency at the start of thean elated Shubham.Delhi is one such centre where a nano semester. Students who score less than 20%There are many like him who are giving ascience unit was started around five yearsin this test and who further have a total scoremiss to established centres likeago.in Physics, Chemistry and Maths of lessIIT- Kharagpur, Kanpur and Delhi. Figures VR Mehta, professor of Physics at IIT than or equal to 150 are put in a semesteralso suggest that over the years thelong intensive programme in English,Delhi, says, The implications of nanoplacements of IIT-B have surpassed otherPhysics, Chemistry, Maths immediately.technology can be found incampuses. Students registering for the courses in thistelecommunications, computing,Programme are evaluated only with PassedIIT-Bombay offers the most successfulaerospace, solar energy, and/Not Passed (PP/NP) grades.incubation centre for entrepreneurship,environment. Around five years ago, aadded Shubham Mehta.During the second semester, such studentsnano-science unit was started in ourwill undergo those courses that they wouldFigures suggest that in 2010, 69 students ininstitute. Now we have recently started a have registered for in the first semester, hadtop 100 of IIT-JEE went to Mumbai for nanofabrication centre around six monthsthere been no intensive programme. Theyengineering. In 2009, 62 students in top 100back to foster and expand all aspects ofwould not be allowed to simultaneouslywent to IIT-B.nanotechnology, which have the potentialregister for advanced courses in Physics,The trends also suggest that students who to benefit the country. At the nano-Chemistry or Mathematics until they passhave been selected in competitions like fabrication centre, we will be looking at these courses.NTSE, and Physics, Maths and Chemistryfour to five areas of technology such asOlympiads have performed better in IITs.fuel cells, nano-sensors, biological sensorsMQMR and Cut-off marksTop rankers like Shubham Mehta (AIR-02),etc. Our effort is to make all this possible atof IIT-JEE 2011Nisheeth Lahoti (AIR 05), Tanmya Vittala low cost so that it is beneficial to all. MeritExtended Category(AIR-10), and Astha Agarwal (AIR 90) had Subject wiseNanoscience & technology is a minor area,List Merit Listwon many competitions at national &cut-offwhich any student, irrespective of thecut-offcut-offinternational level.degree one is pursuing at IIT, can chooseCPM marks marks*For example, Shubham Mehta and Nisheethas a special subject. Since nanotechnologyGE 20 20 34 229203Lahoti are representing India in 42ndis primarily a combination of Physics,OBC18 18 31 207183International Physics Olympiad scheduledChemistry, Biology, it is not taught as a SC 10 10 17 119114for July 2011 at Bangkok. Astha Agarwalspecific course.ST 10 10 17 115102had won many competitions in Class X, XIand XII and has proven herself well atA student, therefore, can opt for PD 10 10 17115 102International Junior Science Olympiads andNanoscience & Technology along with a * Candidates who have secured an aggregate(IJSO) & Asian Physics Olympiads in 2009. degree course and complete this special more than the mentioned EML cutoffs andThe latest trend, which may create a debate,subject in a period of four years.interested in admission to Institutions whichNanoscience & Technology requires ninewill admit students using the JEE EML, shouldis that students start preparing for IITs whilecourses, which a student needs to study contact those Institutions directly as per theirin Class VIII and IX. Data says success rate ofadvertisements. The EML ranks will not besuch students who started preparing beforeand clear. However, the degree awardeddisplayed on the websiteClass X doubles. No doubt, Shubham Mehtato students will mention that one hashttp://www.jee.iitk.ac.in/made a good decision to join the coaching cleared this minor area. There is no addedclasses when he was in Class VIII.fee for this.Courtesy - Times of India ANUNAAD - XXIV (JULY-SEPTEMBER 2011)09 8. Kiran Mazumdar Shaw DNA OF A HEALTHYSMILE Success is about pursuing a vision with a sense of purpose and a spirit of challenge. There are no short cuts to success and there is no substitute for hard work. I also believe success is about doing things in a differentiated way - dare to be different so that you stand out. Biocons byline is The difference lies in our DNA and we all believe in it. We dont imitate other companies but have charted our own business destiny.INDIAN biotechnology has amany firsts to its credit, the company hasShe moved to Australia in 1974 and enrolledP o s t e r G i r l , i t i s created a strong presence in the global in what is now the University of Ballarat,Kiran Mazumdar Shaw, a volublemarket - Europe and Gulf Cooperationoutside Melbourne, to study malting and58-year-old who o w n s B i o c o n , t h e Council (GCC) in western Asia through brewing. She graduated in 1975 as the topcountrys biggest biotechnology company.subsidiaries AxiCorp, Germany and student and became Indias first femaleIndias Fermentation Queen or One of the NeoBiocon in Abu Dhabi respectively. It brew-master.most prominent faces of Bangalore and has also set up offices in Brazil, Abu DhabiGoing to Australia was quite aIndia are the other prominent titles thatand Malaysia. transformational phase of my life. Id led aconferences and magazine covers havevery protected and charmed life in India,and suddenly I had to fend for myself," sheproclaimed for months and for years.A Tale of great Turnaroundsaid.Indias fourth-richest woman with a net Unlike many high-tech entrepreneurs,worth of $900 million!- thats how ForbesWhen she returned home, breweries who plunge into business with little morewouldnt hire her because they feared shemagazine described Kiran Mazumdar Shaw than a doctorate and a dream, Kirancould not handle the odd shifts and male-in its September edition of 2010.Mazumdar Shaw had been plugging awaydominated workers unions. She soon foundBiocon, founded by Dr Kiran Mazumdar for two decades with a masters degree inthat opportunities for brew mistresses inShaw, boasts of world-class research brewing. After graduating from BangaloreIndia were few, but that the uses ofoutsourcing capabilities, US FDA- University with a zoology degree, she toldfermentation are many. Passing up a chancecompliant bio-manufacturing facilities and her father that she wanted to pursue a to brew beer in Britain, she formed a jointa self-financed R&D pipeline. Employing career in applied sciences but he suggested venture in 1978 with an Irish companymore than 5300 people, it is regarded as the making beer. I said, "My God, why I wouldcalled Biocon to manufacture enzymes forseventh largest employer among the top 100 want to do brewing? He said, "Dont lookpackaged fruit juices.global biotechnology companies. Having down on brewing. Look at it as a science. ANUNAAD - XXIV (JULY-SEPTEMBER 2011)10 9. Kiran Mazumdar ShawShe incorporated Biocon India on Tending PhilanthropyNovember 29, 1978, in her garage inIn 2004, Dr. Majumdar Shaw started the Biocon Foundation to conduct health,Bangalore with a capital of ` 10,000 and usededucation, sanitation, and environment programs for the benefit of the economicallya rented, 3,000-square-foot shed nearby as weaker sections of society. The Foundations micro-health insurance program has anher factory. Her first employee was a carenrolment of 70,000 rural members.mechanic. It was like a kitchen-sinkIts 7 ARY clinics are located where healthcare facilities are poor and offer clinical care,operation, she said. I had a real problemgeneric medicines and basic tests for those who cannot afford them. Each of the clinicsgetting people to work for me because I wasserves a population of 50,000 people living within a radius of 10 km. All the clinicsa woman.organize regular general health checks in remote villages by bringing in physicians andThe next year, Biocon started exportingdoctors from network hospitals. Each year, the Foundation touches more than 300,000enzymes to the U.S. and Europe, accordinglives through its holistic healthcare approach. The Foundation also provides mobileto its website. Mazumdar-Shaw then medical services, and conducts preventive health education programmes and freerealized that the same processes that make health-care camps. She helped establish a 1,400-bed cancer care center at the Narayanaenzymes for beer - growing microbes in Health City campus at Boommasandra, Bangalore, along with Dr. Devi Shetty oflarge vats under precise temperatures andNarayana Hrudayalaya in 2007. Called the Mazumdar Shaw Cancer Centre (MSCC), itpressures - could be applied to making is one of the largest cancer hospitals of its kind, spread as it is over an area of five lakhmedicines. Insulin, a hormone, can be made square feet. It specializes in head and neck cancer, breast cancer and cervical cancer.synthetically in a similar process.I could actually leverage all that I had doneChanges to lead by and live bystrategy translated into technologyfor enzymes and start applying it to Deep engagement with her environment isbecoming the first differentiator. Thenbiopharmaceuticals, she said.Zen for her. The city she lives in, industryfollowed the development of technologyMazumdar-Shaw saw an opportunity in platform to build this business, which at afor which she is the forerunner, companyIndia after learning that most insulin therebroad level was fermentation. The companyshe has built and then reinvented she iswas made by foreign companies. That allchose microbial fermentation, pichiahands-on everywhere. Dr Kiransort-of rung a lot of alarm bells in my mind."fermentation and cell culture as platformMazumdar Shaw, CMD of Biocon, is raringI said, "Hey, this is the space I should be in. differentiators. When one follows ato go some more distance to be the changeAnd the rest is history!" technology-driven strategy, it is importantshe wants to see.Today the brewing enzyme business to identify and plug the gaps. When weStrategic transformationMazumdar Shaw started has grown intorealized that biomanufacturing is going toIn the last 10 years, she led theBiocon, Indias largest biotech company and be an all-pervasive strategy for us, wetransformation of Biocon from an enzymeAsias biggest producer of insulin. Biocon is decided to add mammalian cell culture.maker to a bio pharmaceutical companypoised to ramp up competition in the $14And thats where partnership with Cubasfrom the front. The strategy to pursue thisbillion global insulin market, which is Center for Molecular Immunology cametransform ation path has been that of adominated by Novo Nordisk,in, she says.Sanofi-Aventis, and Eli Lilly. Demand for Next on line was the product strategy.insulin is expected to increase 20 percent aBiocon went though painstaking detailsyear through 2015 as the number ofagain to zero down on the products to builddiabetics tops 285 million globally,and develop from API to statins to finishedaccording to market researcherproducts to the disease area leading it toRNCOS.diabetes, which today still is the singleIn Indias biggest drug supply deal so largest unmet medical need in India. Wefar, Biocon and Pfizer (PFE) in Octoberwent on to combine our insulin strategyagreed that the Bangalore-basedwith the pichia fermentation platform,company will produce insulin for the she adds. The Cuban opportunity alsoU.S. drug giant, which abandoned thatallowed Biocon to focus on the autoimmunebusiness more than three years ago afterdiseases. For Dr Mazumdar Shaw, all thesetaking a $2.8 billion charge on its Exubera developments came together to formulateinhalable insulin. Biocon will supply fourinto an important mission - the mission ofgeneric insulin products to be sold initially delivering affordable innovation. And thatin emerging markets, including India andessentially sums up what Biocon is onto, andclear-cutdifferentiationBrazil.at every level.For Biocon, this is a driving factor in every decision that is ANUNAAD - XXIV (JULY-SEPTEMBER 2011) 11 10. Kiran Mazumdar Shawck;ksVsd ls [kqyk fodkl vkSj LokLF; dk ekxZ!taken in the company. competence, reliability into a system thatfdj.k etwenkj kkW dk uke nsk fonsk esa ,d Hkkjrh; efgykChange is her inspiration allows scale-up, and consequently gives O;olk;h] VsDukssV] vUos"kd vkSj cSaxykSj fLFkr tSoizkS|ksfxdh laLFkku &ck;ksdkWu dh laLFkkid ds :i esa tkukShe is an inspirational figure for millions ofthe competitive edge in the global multi-igpkuk tkrk gSAyoung Indians who want to emulate her aslocation market place, is something she23 ekpZ 1953 dks Hkkjr ds cSaxykSj kgj esa tUeh] fdj.kone of the most well known entrepreneursbelieves will be easier to execute along with etwenkj kkW us fcki dkWVu xYlZ gkbZ Ldwy ls viuh Ldwyhof the country. But who inspires her? a partner like Pfizer, which has world classfk{kk iwjh dhA cSaxykSj foofo|ky; 1973 ls mUgksausI am inspired by a large number of peoplesystems in place. So, while the deal is a ch,llh twykWth vkWulZ ds lkFk Lukrd dh fMxzh izkIr djuswho have brought about change despite marketing deal, the learnings from Pfizer ds ipkr ekWfYaVx vkSj czwbax ij cSysjSV dkWyst esycksuZ;wfuoflZVh] 1975 ls LUkkrd Lrj dh i