A REPORT ON ORGANISATION STUDY

BYANUMOL

KOSHY

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EASTERN CONDIMENTS PRIVATE LIMITED

INTRODUCTION

• An organization is a planned co-ordination of a number of people.

• The achievement of some specific goals through division of labour,

and hierarchy of authority.

• An organizational study involves the study of the structure and

functioning of its departments.

• Eastern condiments pvt ltd adimali was selected for the

organization study.

OBJECTIVES OF THE STUDY

Primary objective

• To understand the organization structure and processes in a practical setting.

Secondary objectives • To have an overall understanding of the company and to familiarize with its various

functions

• To get an idea about how different functional departments are structured and how

each one of them operate

• To know how the key business processes are being carried out in a manufacturing

firm.

• To understand the various policies and programmes of the firm.

 

LIMITATIONS OF THE STUDY

• The findings need not be conclusive but only indicative.

• Area of concentration was mainly eastern condiments adimali.

• The time span of this project was very limited to collect all the

information

COMPANY PROFILE

• The eastern group of companies founded by Mr. M.E. Meeran, and it was

established in 1969.

• The first name of the company was “eastern trading company”.

• In 1975 eastern agency started in adimali town. in 1983 the company started its

operation by the name eastern coffees& curry powder.

• The “eastern condiments pvt. Ltd started in 1991.

• With a dream, making good products available to the common man at the right

prices., is a pioneer in the state to produce packaged curry powders, masala

powders, spices and coffee powder.

• the company sell its products in Kerala and outside Kerala

VISION

•To be preferred supplier of products and services of outstanding value.

•To be the preferred employer in the industries we are in.

•To be the preferred business partner of all our stake holders.

MISSION

• To provide good quality goods to the present and prospective

customers.

• To have continuous availability of products of eastern.

• To give the ‘customers delight ‘that is giving more than what is

expected by the customer.

PRODUCTS

1.SPICE POWDERS

• eastern turmeric powders

• eastern chilly power

• eastern coriander power

• eastern black pepper

powder

• eastern ginger powder

• eastern kashmiri chilli.

2.BLENDED SPICE

POWDERS 

• garam masala

• sambar powders

• rasam powders

• kulambu masala

• pickle powders

• pavbhaji

• channa masala

• tandoori masala

• chicken masala

• chickenfry masala

• fish masala

• meet masala

• biriyani masala

• kebab masala

• egg curry masala

• chat masala

OTHER PRODUCTS

• EASTERN PICKLES 

• mango

• ginger

• lemon

• gooseberry

• mixed veg

• fish

• prawns

• garlic tender mango 

• BEVERAGES 

• Adimali kappi(coffee)

• eastea (tea)

 

• EASTERN RICE BASED PRODUCTS

(FOR BREAKFAST) 

• puttupodi

• idlipodi

• dosapodi

• pathiripodi

• appampodi

• chambaputtupodi 

MAJOR COMPETITORS OF EASTERN

• The company faces competitors mainly from three different

states like:

• Kerala - Melam, Priyam, Saras, Brahmins, Ruchi, Double

Horse, Nirapara

• Karnataka -MTR.

• Tamilnadu – Shakthi

ORGANISATION

STRUCTURE

FUNCTIONAL DEPARTMENTS OF EASTERN

1. Human resource and administration

department

2. Marketing department

3. Finance department

4. Production department

5. Information technology department

6. Production planning and control

department

7. Purchase department

8. Maintenance department

9. Quality control department

10. Export department

11. Taxation department

OPPORTUNITIES50% of the households are still using homemade product Food needs is physiological need Change in the life style of peopleThe north India market Company should focus the foreigners market

SWOT ANALYSIS

FINDINGS• Eastern holds 65-70% of the market share in Kerala.

• The company has direct sales to more than 40000 shops in Kerala.

• The company is always in the forefront of absorbing and adapting the latest in product and

manufacturing technology to maintain its leadership in the industry.

• And the company is an ISO 22000 certified company.

• The company got prestigious award for outstanding export performance.

• The company’s own vehicles undergoing distribution aids to give an important mode of

advertisement

• Departments are computerized and it helps to easy handling of jobs.

• The company spends small amount for advertisement.

• Increasing the exports also helps the company to increase its market share.

 

SUGGESTIONS

• Eastern have to advertise their product through media advertising

• Eastern have to improve their compensation package and make them

competitive.

• Eastern have to reduce the cost of production and reduce the price of

its product

• The meal provided to the workers and staffs is good and appreciating

• The company have to take its own measure to retain the employees

within the organisation and try to reduce employees turn over.

• The company should take its own measure to train and develop

the career of the employees who are working with the company.

• The company should ensure the discipline, punctuality and

timing of the employees.

• Eastern have to open its own outlet in various part of Kerala.

• The company should also employee freshers rather than

experienced persons,

• The company should also focus more towards its corporate

responsibilities

CONCLUSION

• The organizational study conducted at eastern condiments pvt. ltd., was a

general study regarding all functions and aspects of eastern condiments

pvt. ltd.,

• It has been primarily focused on human resource, marketing, finance,

production, and export & E.D.P.

• The key factor in the growth of eastern is the good and healthy employer-

employee relationship.

• Eastern is not supporting any political or trade union activities inside the

company.