Anumeha Singh

Measurement of failure/ success

4 main factor domains

Hyped up innovations

Innovations which failed earlier but were accepted later

(nature of failure under each of the domain is different for different cases)

Technical failure

Social reasons

Marketing failure

Institutional Failure

Presence of Technical Glitch

Technological limitation or support system default : Electric vehicle, Iridium phone

Not well tested before moving into market

Too advance technology to be accepted

Design Defect

- innovation by APPLE(Newton)- Electronic Pricing machine

Inadequate market analysis Poor understanding of competitors strength Inadequate assessment of market potential Failure to perform adequate market research Bad timing of introduction(Launch)

Higher cost than estimated Inadequate marketing effort and efficiency Inadequate sales resource Inaccurate product pricing

Lack of infrastructure

Inadequate capacity in firms for transition

Lock-in into existing trajectory or regime

Inadequate institutional framework: Weak networks and flow of knowledge

Segway

New coke

Iridium Satellite Phone

Amphibious Car

Color Photo Copy Machine

Electronic Pricing machine

Water fuelled cars

A brilliant and novel technological device (rated as breakthrough on the novelty scale).

Its failing was the closed nature of its development.

No prototypes were tested in the marketplace.

Very little market research was done.

Segway was launched into a marketplace that simply didn't need it, or didn't need it at that price.

Innovated by a Japanese company Genepax.

First concept released in Philippines 30 years ago,

not much of its design is so far made public.

Unrealistic claims by the manufacturer.

The conversion to hydrogen from water is very

inefficient and impractical.

Safety issues.

First of its kind implemented in Singapore for congestion management.

Technology loopholes were present.

Causes traffic bottlenecks along smaller roads.

Payment uneasy.

Invented by 3M in 1972. Taken over by Xerox.

Very high expectations.

Inadequate market research

Too advanced for its time.

Expensive as well as impractical.

Major marketing failure.

Step taken to outsell Pepsi sales.

Completely replaced the flagship brand ‘Coke Classic’.

Well researched for customer feedback, still failed.

‘Coke Classic’ relaunched within 3 months of the introduction of ‘New Coke’ due to complete failure.

Unrealistic planning, insufficient management control, bungled marketing and a technological disaster.

Stiff price. Iridium handsets were priced as pounds 1,900 and calls were as much as pounds 5 per minute.

Mounting technical problems and an unrealistic launch timetable led inevitably to poor execution when it came to marketing.

Internal Refueling of Aircraft

Napster (business model)

THE Million dollar Homepagehttp://www.milliondollarhomepage.com/

http://www.museumofhoaxes.com/hoax/weblog/permalink/buy_land_on_the_moon/

“It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” —Charles Darwin