ANTON H. STEENMANANTON@CHOICECAPITALMGMT.COM

PHONE: +1 (480) 363.1278

INTERNATIONAL EXECUTIVE

Expertise in Strategic, Financial, Operational, and Industry Leadership

https://www.linkedin.com/in/antonsteenman

ACCOMPLISHMENTSEstablished strategic direction for large scale global

businesses, shaped industry evolution, and orchestrated successful market entries.

Provided strategic and operational leadership for

seven divisions and business groups (2003 through 2014).

Passionate advocate of collaboration, partnerships,

and eco-system formation. Gained deep experience in building cross corporate collaboration, and industry wide coalitions.

Unique path of professional and leadership development

through general management and international assignments, and extensive customer interaction.

Experienced in strategic venture investing,

acquisitions, divestitures, and capital formation.

I assemble seemingly disparate facts and trendsinto a cohesive, tangible, and focused strategy. Istructure the unstructured, and align organizationsbehind the vision. As a VP/GM at Intel I excelled inidentifying high impact business opportunities andbuilt execution momentum behind them.Demonstrated successes include market entriessuch as communications infrastructure, automotiveinfotainment and advanced driving, and theInternet of Things. Over the course of my careerI’ve acquired and divested businesses, and madeinvestment decisions covering a wide range ofequity investments.

Under the relentless competitive pressure of thehigh tech industry I’m a calm and deliberate leader.Data drives my decisions and I have a keenstrategic mind that quickly finds value creationopportunities. To accelerate execution I seek toalign people, organizations, partners and eco-systems. I’m committed and focused, but not rigid,and always open to alternative points of view.

My desire to understand businesses around theglobe took me from The Netherlands, to Germany,the USA, Malaysia, and Hong Kong. Involvement inentrepreneurial ventures has been equallyimportant to me. I’ve been able to realize thisthrough rewarding start up and industry boardseats.

I’m a big believer in collaboration among people,partners and eco-systems. I was personallyinvolved in the formation and board leadership ofindustry initiatives such as Genivi, the IndustrialInternet Consortium, the TIA, and ITSA.

ACHIEVEMENTS AND IMPACT

Strategic architect of Intel’s entry into the communications infrastructure market

in 2000, the automotive infotainment market in 2007, and the Internet of Things market in 2011.

Managed all P&L aspects of businesses ranging from $200 million to $2 billion in

revenues. Grew Intel’s communications business from incubation to several hundred

millions in revenues. Inspired organizations of up to 2,000 people worldwide.

Shaped the formation of the Service Availability Forum (SAF), the Genivi

Alliance, and the Industrial Internet Consortium (IIC). Held board positions at

GoAhead Software, Rapid Bridge Technologies, Kitu Systems, SAF, Industrial Internet Consortium, Telecommunications Industry Association (TIA), and ITS America.

Worked in The Netherlands, Germany, USA, Malaysia, and Hong Kong. Developed deep relationships with executive’s at multinational companies and governments, and

established impactful business partnerships around the world.

SEC/FINRA Series 79 & 63 licensed. Lead the formation of Intel’s $100 million

connected car fund. Sponsored acquisitions and equity investments, and

provided M&A advisory for a number of international technology firms.

Over time I shifted my focus from leading businesses to helping CEO’s and funds structure favorable investments, strategic and operational execution, capital formation, and strategic alternatives. As a board member, interim CEO, or investment banking advisor I’m passionate about parlaying my deep experience as a general manager and strategic leader into the success of companies.

Areas of Excellence Vision & Strategy Creation Portfolio Management Capital Formation Industry & Private Boards M&A Advisory P&L Management Product and Platform R&D Business Development Strategic Alliances Organizational

Development

INDUSTRY TRANSFORMATION IMPACT

• Telecom & Storage transition to standard high volume platforms (1998-2010)

• Built strategy and execution plan for Intel around 2000

• Established an open, cross industry, platform through the formation of the Service Availability Forum

• Implemented strategy between 2002 and 2011, eventually lead to SDN* and NFV* platforms

• Strategy delivered on a very large business for Intel, now part of the Data Center Group

• Open, scalable, Automotive Infotainment Platform (2007-2013)

• Built strategy for Intel in 2007, and formed a collaboration with BMW

• Established Genivi industry alliance and $100 million connected car Intel Capital fund

• BMW, Mercedes, Nissan, Toyota, and Hyundai released Intel based infotainment systems (2012-2014)

• Extended infotainment market position into advanced driving market opportunity

• Internet of Things revolution (2011-2014)

• Built strategy to transition from “embedded” to “Internet of Things” in 2011

• Introduced end-to-end IoT architecture into the market in September 2013

• Announced Industrial Internet Consortium with GE, Cisco, AT&T, and IBM in March 2014

• Intel Corporate level IoT group (IoTG) publicly announced in April 2014

* Software Defined Networks (SDN) and Network Function Virtualization (NFV)

RELEVANT ASSIGNMENTS

• Managing Director, J Moore Partners and B Riley & Co2014 – Present

• Merger & Acquisition and Capital Markets advisory for technology companies. Provided M&A

advisory for a variety of international.

• Vice President & General Manager, Intel Corporation2011 - 2014

• Lead multi billion dollar product group P&L with several thousand employees worldwide. Several

product divisions, human resources, finance, and operations departments reported into the

product group. Transformed long term business strategy, and restructured a multi hundred million

dollar investment portfolio across silicon, software and platform development. Managed all

strategic, operational, and human resource aspects of the business group.

• Vice President & General Manager, Intel Corporation2008 - 2010

• Responsible for all functional areas and P&L of a multi hundred million product division focused on

establishing the newly introduced AtomTM family in embedded market segments. Accepted an

expat assignment to provide executive leadership at Intel Malaysia and establish a SoC design team

in the region. Founded and bootstrapped Intel’s automotive business.

• Vice President & General Manager, Intel Corporation2003 - 2008

• Managed two separate product divisions between 2003 and 2008 covering communications processors,

platforms, and systems (cPCI & aTCA). Provided leadership and operational oversight for large P&L’s which

included marketing, business development, strategy, go-to-market, and a large engineering department

developing silicon, software, and systems.

• Director, Kitu Systems

2015 – Present

• USDOT Advisory Council

2011 - 2014

• Founding Member, Industrial

Internet Consortium

2013 - 2014

• Executive Board Member, TIA

2011 – 2014

• Leadership Council, ITS America

2013 - 2014

• Founding Member, Genivi

2010

• Board Member, Rapid Bridge

2009 - 2011

• Founding Member, SAF

1998

• Board Observer, GoAhead

1998 - 2000

INDUSTRY & BOARD LEADERSHIP• Director, Kitu Systems

2015 - Present

• Provide board leadership for Kitu Systems, a company developing electric vehicle charge IoT solutions.

• US DOT Advisory Council2012 - 2015

• Advisory to the secretary of the US-DOT and Congress on Intelligent Transportation related issues. Shaped the direction of the

Connected Vehicle program to comprehend strong, and state of the art, security capabilities.

• Board Member, Industrial Internet Consortium2013 - 2014

• Co-founded and established the Industrial Internet Consortium. Worked with a small executive team from GE, Intel, Cisco,

AT&T, and IBM to set up an industry body to work on platform standards to accelerate the adoption of IoT in industrial markets.

Within a year the consortium had over 100 member.

• Executive Board Member, Telecommunications Industry Association (TIA)2011 - 2014

• Shaped the evolution of the TIA through active board participation. Expanded the TIA strategy to include the Datacenter

evolution, the Internet of Things (connected devices), and connected vehicles into their direction. Chairman of the Standards

and Technology Committee in 2013.

• Leadership Council, Intelligent Transportation Association (ITS America)2013 - 2014

• Provided board leadership and drove the board to expand the strategy of ITS America and comprehend the opportunity created

by the evolution of connected vehicles, IoT services, Cloud analytics, and the usage of transportation data across the industry.

• Board Member, Rapid Bridge Technologies2009 - 2011

• Board leadership for Rapid Bridge, an Intel Capital portfolio company. Spearheaded a deep process technology collaboration

between Intel and Rapid Bridge to intercept the 22nm process node.

• Board Observer, GoAhead Software1998 - 2000

• Board observer for GoAhead, an Intel Capital portfolio company. Spearheaded the formation of the Service Availability Forum

(SAF) in collaboration with GoAhead Software.

BUSINESS STRATEGY BELIEVES

• Focus: Be clear on strategic trade offs, and what you will not do

• Scale: Establish a differentiated beachhead to enter, but, build scale from the start

• Control Points: Know the market “control points” and ensure you are able to occupy them to drive differentiation and unleash long term value around your core IP

• Adjacencies: Enable options to accelerate growth, leverage, and expansion into adjacencies

• Disruptions: Make sure others can’t disrupt your value delivery mechanisms/dependencies

• Discontinuities: Leverage market discontinuities, and understand the opportunities (and risks) they create

• Eco-Systems: Build rich eco-systems to drive market alignment and execution acceleration

• Transitions: Understand horizontal to vertical market transitions, and the dynamics involved

• Flexibility: Create minimal viable products and iterate quickly

• Capital: Establish a capital formation path that’s sustainable over time

MY LEADERSHIP PRINCIPLES“PERPETUAL OPTIMISM IS A FORCE MULTIPLIER” – C POWELL

Look for efficiency and create leverage

Establish strategic value creation; build execution alignment

Get the right people on the bus, than get them in the right seats

Strive for employee commitment, and not just compliance

Build long term partnerships, eco-systems, and cross collaboration

Strive towards win-win outcomes for all involved

Anchor everything in strong business ethics and legal compliance

CAREER CHRONOLOGY

PLM ProgrammerSiemens BV

PDP11 Syst. Eng.Air Force Electronics

Sales EngineerBenelux Sales

Marketing MgrEmbedded Div Europe

Director of MktgEmbedded IA Div.

VP & GMEmbedded & Comm Div.

VP & GMIntelligent Systems Group

Business Unit Mgr80960 Products Div

General ManagerModular Platforms Div.

VP & GMLow Power Products Div.

Managing DirectorInvestment Banking

1980 1990 2000 20101985

The Netherlands

Munich, Germany

United States

Malaysia & Hong Kong

Board ObserverGoAhead Software

Exec BoardTelco Ind. Association

Board MemberRapid Bridge Tech

Board MemberInd. Internet Cons.

Board MemberGenivi

Board MemberService Avail Forum

Board MemberKitu Systems

Leadership BoardITS America

1980-1981

1981-1982

1982-1987

1987-1990

1990-1997

1997-2001

2001-2005

2005-2008

2008-2010

2010-2014

2014-Present

1998-2000 2014-Present2007-2009

1998

2009

2013-2014

2010-2014

2013-2014