Antidote - An Intro to Passle · Passle turns busy experts into recognised thought leaders....
Transcript of Antidote - An Intro to Passle · Passle turns busy experts into recognised thought leaders....
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Antidote - An Intro to Passle
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Passle turns busy experts into recognised thought leaders.
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A Real Step Change in Behaviour
0.51 knowledge pieces per
professional per year
53 knowledge pieces per professional per
year
Current Methods
With Passle
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A Real Step Change in Behaviour
0.51 knowledge pieces per
professional per year
53 knowledge pieces per professional per
year
Current Methods
With Passle
Without compromise on quality
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One knowledge piece written every two years
0.51knowledge pieces per professional in
2014(A knowledge piece = a blog post, insight article or some other written content demonstrating the knowledge of a fee earner)
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That’s a lot of knowledge left in the minds of some pretty clever people
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Getting the experts in your firm to create content that demonstrates expertise can be very difficult
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Passle makes it much easier for even the busiest business leaders to create content that demonstrates expertise
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Case Study
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The Fintech Collective: A Venture Capital Firm in NYC
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They chose Passle to demonstrate their knowledge
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To create a post just select text from an article you are reading and hit the Passle button
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Then add your thoughts, ideas or opinion
Addyour
comment
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You can also add tweets by other people to your post to give perspective
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And a new post is created in just a few minutes
Your expert thoughts and opinion
Link back to original article
Title of post
Tweets of others
Highlighted text
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Timely
Authentic Voice
Expert Led
A Law Example
Digestible!
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The Fintech Collective have done this over 1,000 times in 1 year
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The Fintech Collective have done this over 1,000 times in 1 year
Focus on your Niche
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And they are already getting results – invited to talk at events
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And they are already getting results – recognised as an industry leader
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And they are already getting results – invited to sit on UK trade and investment panel
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And they are already getting results … Meet Prince William!
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The Impact of Passle …
20% Increase in Twitter Followers
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56 thought leadership pieces by the senior leaders in the first two and a half weeks
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You can then share the new content through a number of mediums to drive visibility
Passle Content
Shared on the Passle network
Feed into your
website
Share to your social networks
Generate newsletters
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Building both Brands – the Company's and the Individual’s
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Rank 2nd in Google
Building both Brands – the Company's and the Individual’s
latest.passle.net
Building both Brands – the Company's and the Individual’s
latest.passle.net
Passle turns busy experts into recognised thought leaders.