Anthony Woodhead - CV - Oct 2015
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7/23/2019 Anthony Woodhead - CV - Oct 2015
http://slidepdf.com/reader/full/anthony-woodhead-cv-oct-2015 1/4
Anthony Woodhead167 Fulford Road, York, YO10 4HH
07814678905, [email protected]
ProfleWith an MSc in health management ha!e an e"cellent under#tanding of health
economic# and $olic%& graduated to$ of m% cla## and m% di##ertation on accreditation
in medical touri#m market# 'a# $u(li#hed in an nternational )ournal& On the $ractical
#ide ha!e #old $harmaceutical#, de!ice# and #er!ice#& kno' the challenge# facing
com$anie# on the ground& Mo#t recentl% ha!e al#o (een in!ol!ed 'ith numerou# Market
*cce##, + and HOR $ro-ect# at market leading Real World Health .ata con#ultanc%& am
no' looking to take m% career to the ne"t le!el 'ithin a international health #cience
de!elo$ment role that 'ill make greater u#e of m% #cienti/c con#ultanc% #kill#&
Aril !01"#Pre$ent, %ar&ey Wal$h 'td.
()$ine$$ *e&eloment +anager +ar-et Acce$$ and W* /trategyHar!e% Wal#h i# a leading #u$$lier of (e#$oke #olution#, healthcare intelligence and
con#ultanc% #er!ice# to the HS, $harmaceutical and de!ice indu#trie#& 'a# initiall%
taken on to de!elo$ (u#ine## 'ithin the Medical .e!ice market and from a 2ero (a#e
gre' #ale# to 350,000 'ithin a %ea 'ith com$anie# including Str%ker, +o#ton Scienti/c
and ntuiti!e Surgical& Managing a O. con#i#ting of an *ccount Manager# and *nal%#t#
m% client (a#e of o!er 0 com$anie# no' com$ri#e# to$ 10 harmaceutical /rm#
including *#tella#, /2er, *((!ie, $#en& am in!ol!ed 'ith a range of $ro-ect# o!er the
'hole lifec%cle of $ro-ect including Market *cce##, + and HOR, 8ommi##ioning, RW.&
509 of m% role i# on the road leading client a$$ointment# and 'riting $ro$o#al#, the re#t
'orking from home managing deli!er%& M% 015 $i$eline include# o!er 31&5 million
$itched out 'ith o!er 300,000 returned and a further 300,000 antici$ated&
ro-ect# in!ol!ed 'ith include: 8on#ultation to HS ngland& 8 #u(mi##ion#, including
Med ech !aluation& ha!e $er#onall% conducted #emi;#tructured inter!ie'#, document
anal%#i# and literature re!ie' that 'ere $u(li#hed in an international -ournal& argeting,
#egmentation and !ariation anal%#i# of ro!ider# and 88<#& Regre##ion and + modelling
'ith HS data& RW. #tudie# 'ith conometric#& RW. $atient =o' and outcome# anal%#e,
including for oncolog%& Secondar% care regi#trie#, including ROMS and linked data
anal%#i# of *S #%#tem#& rimar% 8are M>?S e"traction# including additional $atient
data ca$ture and home deli!er%& *rranging @OA meeting# including for $u(lication#&
re#enting at #eminar# and #%m$o#ium#& u(lic relation# and lo((%ing, 'riting a re$ort
for the R+ that 'a# $re#ented in $arliament& Scienti/c 8ritiBue of 8linical a$er#,including Real World Health conomic# *nal%#i# 'ithin Wound 8are&
Aril !01!#Aril !01", Aon 2 'td.
+ar-et Acce$$ 3on$)ltant
*"on i# a healthcare con#ultanc%& Hi#toricall% the com$an% 'a# in!ol!ed 'ith
integrating health and #ocial care #%#tem# a# $art of the go!ernment# #u$$orting $eo$le
initiati!e& *"on ha# al#o (een in!ol!ed 'ith #%#tem one im$lementation in a num(er of
former 8C#& he la#t $ro-ect in!ol!ed #treamlining oD;#ite $atient record #torage and
electronic data retrie!al in HS Hertford#hire (% #co$ing, formulating, a##e##ing and
im$lementing a ne' #er!ice deli!er% contract through a tender $roce##& 8urrentl%
$ro-ect# in!ol!e hori2on #canning, identif%ing market o$$ortunitie# and $ro$o#al#u(mi##ion& hel$ed 'in a change of #er!ice contract 'ith commi##ioner# in Aeed# to
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manage #treamlined (lood# deli!er% in a large ho#$ital tru#t& hi# contract 'ould (e
'orth o!er 3100k&
ct !011 Aril !01!, ittleworth +edical 'td.
()$ine$$ *e&eloment 3on$)ltantFollo'ing the re#ignation of their marketing manager hel$ed Fittl'orth com$lete a
num(er of multidi#ci$linar% $ro-ect#& hi# middle management $o#ition re$orted directl%
to the Sale# and Marketing .irector& liai#ed e"ternall% 'ith medicine# management and
$urcha#ing con#ultant# and internall% 'ith marketing, o$eration# and /nance:
• Managing a 'ound care market acce## $ro-ect and generating #ale# in a ne' area
for Fittle'orth, from a 2ero (a#eline in 6 month# the /r#t 50 order# totalling
30,000 had (een recei!ed&
• S$inal in-ur% (u#ine## de!elo$ment, u#ing ad!ocate# to generate ne' (u#ine##
!ia #ocial net'orking&
• Managing a marketing cam$aign focu#ed at <# $ractice# to hel$ Fittle'orth audit
$atient# and hel$ing recou$ o!er 100k of de(t&
• ?#ing m% kno'ledge of Health olic% and conomic# to train (oth the #ale# and
call# team#&
• 8onducting #trategic re#earch for the Senior Management eam&
• For the /r#t month# of thi# role al#o undertook @e% *ccount co!er in the orth
a#t after a territor% manager left& *# had $re!iou#l% 'orked the $atch for
8olo$la#t felt could tem$oraril% hel$ manage #ome account# 'hil#t -uggling
other $ro-ect#&
Rea#on# for lea!ing: Once a $ermanent marketing manager 'a# found there 'a# no
(udget for further $ro-ect# 'ork& can ha$$il% $ro!ide reference# from the #enior team&
an !011 ctoer !011, ittleworth +edical 'td.
*eli&ery and Aliance ey Acco)nt +anager +aternity 3o&er # :orth
We$t, an ct !011;
Follo'ing recommendation (% a former colleague undertook #ome maternit% co!er
'hil#t a##e##ing m% long;term goal#:
• @*M of 8ontinence and Stoma cu#tomer# in all ho#$ital# along the M6 corridor&
• egotiating ne' contract o$$ortunitie# and 'orking 'ith medicine# management
and $rocurement to maintain e"i#ting one#&
• Within 4 month# had re;e#ta(li#hed the territor%C# ntermittent Self 8atheter
ES8 referral# de#$ite a 59 reduction follo'ing a contract lo## immediatel% after
#tarting& hi# meant gro'ing the monthl% (a#eline (ack to 5 from G referral#& *#each ne' $atient referral ER re$re#ented a$$ro"imatel% 3000 gro## $ro/t thi#
generated o!er 300k $er %ear for the com$an%&
ct !009 *ec !010
Stud%ing full time for an MSc in Health Management, graduating to$ of m% cla##&
Follo'ing thi# cour#e further de!elo$ m% academic #kill# re'orking m% di##ertation on
medical touri#m for $u(lication& t ha# -u#t (een acce$ted in the nternational )ournal of
Health 8are >ualit% *##urance& .uring thi# time al#o undertook a #hort intern#hi$ for
+en <oldacre 'ho #aid the 'ork did 'a# un(elie!a(l% goodI&
an !008 ct !009, 3olola$t 'td2erritory /ale$ +anager, <rology and 3ontinence 3are
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8o!ering orth York#hire, Scar(orough, ee##ide and +i#ho$ *uckland, #elling o!er 100
$roduct# and a Home .eli!er% Ser!ice to Ho#$ital# and .i#trict ur#e +a#e#& Aiai#ing 'ith
$urcha#ing de$artment# and com$eting for tender#& Managing an annual turno!er of
o!er 3 million turned round a territor% that had (een un;'orked for o!er a %ear,
re(uilding man% damaged relation#hi$#:
•
Highe#t ranked #ale# manager in m% region after m% /r#t full cam$aign&• Ranking rd J 40 for #ale# of S8 catheter# E1#t line $roduct after m% #econd
cam$aign ha!ing increa#ed S8 #ale# from 140 e' atient Referral# ERC# to
1K0 RC#, #u(#eBuentl% increa#ing annual gro## $ro/t (% o!er 3100,000 $er
%ear&
• 8on!erting Scar(orough Ho#$ital to u#e 8olo$la#tC# ?rine +ag# e"clu#i!el%,
$lacing nd J 40 for ho#$ital ca#h #ale# in m% nd cam$aign at o!er 300k
• .e!elo$ing m% @e% *ccount Management Skill# and le!eraging good relation#
'ith numerou# 8ontinence *d!i#or# de!elo$ed in m% $re!iou# role&
• Regularl% 'alking a'a% 'ith LBuick;'inC #'itche# from . (a#e#& 0 $atient
#'itched could ea#il% generate 310k $er %ear, con!erted o!er 150 $atient#&Rea#on# for Aea!ing: .uring three full cam$aign# had four diDerent regional manager#&
Facing the $ro#$ect of a /fth decided had to #eek further mentoring for career
de!elo$ment el#e'here& Ha!ing 'itne##ed much tran#formation in the HS #ince #tarting
m% career decided to (egin an MSc in Healthcare Management (efore the co#t of
further education (ecame $rohi(iti!e&
e !005 an !008, =alen Pharmace)tical$ 'td
2erritory +edical ere$entati&e
ndi!iduall% managing all cu#tomer# in 4 8C# EHull eaching, a#t Riding of York#hire,
York#hire orth and York and orth a#t Aincoln#hire& Re#$on#i(le for formular%
inclu#ion#, 8 Management, ho#$ital#, general $ractice and di#$en#ing account#:
• *fter 6 month# ranking 1#t for m% rd line o#teo$oro#i# $roduct, Micalcic and
o(taining m% 1#t formular% inclu#ion !ia the neurolog% de$artment at York
Ho#$ital ERegurin, 1#t line $r
• Within a %ear a half 'a# the highe#t ranked re$re#entati!e in m% region, 10 th J
50, #ho'ing 5th fa#te#t gro'th for Regurin, gro'ing monthl% #ale# from 37000 to
o!er 310,000 E409 increa#e&
• Within t'o %ear# had gained t'o more formular% inclu#ion# E#tradot, Hull Ro%al
and York&
• n o!em(er 006 hel$ed launch a ne' /r#t line re#$irator% $roduct, rdotin&
• +% March 007 o(tained the /r#t formular% inclu#ion in the com$an% 5 month#
from launch ha!ing got a World O$inion Aeader to agree to #u$$ort rdotinC#
inclu#ion to Hull Ro%al and 8a#tle Hill formular% in launch 'eek&
• *fter de!elo$ing an e"tremel% good 'orking relation#hi$ 'ith thi# @OA 'a#
in!ol!ed 'ith hel$ing $lan clinical trial# and the $roduct 'a# named on the
Ho#$italC# and 8 guideline# for Hull and a#t Riding in *ugu#t 007& When left
'a# ranked 7th J 50 for thi# $roduct&
• n )une 007 'a# a#ked to hel$ de!elo$ ne' marketing cam$aign#&
• 8on#i#tentl% the to$ ranked #ale# $er#on 'ith re#$ect to m% a$$ointment (a#e&
Rea#on# for Aea!ing: n )une 007 the #ale# force 'a# reduced (% 509& hough ke$t m%
-o( a friend at 8olo$la#t a$$roached me a(out mo!ing& initiall% declined a #econd
inter!ie' 'anting to #ee through 'ork 'a# doing 'ith rdotin& n )anuar% 00K a further
59 reduction 'a# announced, again remain em$lo%ed though decided it 'a# time to
further m% career 'ith e"$erience of the de!ice# market&
>)alifcation$?
7/23/2019 Anthony Woodhead - CV - Oct 2015
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010 MSc in Health Management, he ?ni!er#it% of York&
007 *+ E*##ociation of the +riti#h harmaceutical ndu#tr%
00 : 1 +Sc )oint Honour# 8hemi#tr% and Management Studie#, he ?ni!er#it% of ottingham
1GGG * Ae!el#: 8hemi#tr%, +iolog% and <eneral Studie#, <rade *& h%#ic#, <rade +& Ri$on
<rammar School&
1GG7 <8SC#: hree at <rade *N, #i" at <rade *, one at <rade +, Ri$on <rammar School&
P)lication$? Anthony Woodhead, !01"; /coing medical to)ri$m and international
ho$ital accreditation growth, nternational o)rnal o %ealth 3are
>)ality A$$)rance, Bol. !6 $$? 8, .688 # 70!
:( /)rgery deerred. /ight denied 3ataract$ camaign reort !01"
Additional normation? ha!e a full clean dri!ing licence and e"tremel% #ound
com$uting a(ilitie# & Ho((ie# include foot(all, golf, 'ind#ur/ng and the g%m& Cm al'a%#
$u#hing m%#elf to de!elo$ m% #kill #et (% currentl% learning R8 $ro-ect
management and undertaking an online module in e$idemiolog% and (io#tati#tic# from
Har!ard ?ni!er#it% u#ing the #tati#tical $rogramme Stata&