THE FUTURE OF BUSINESS: THE RISE OF MOBILE-CENTRIC COMPANIES COMPANYA ANTHONYPAPPAS | @anthonyvpappas PRESIDENT PAPPASGROUP-ADMICOMPANY

THE WORLD HAS BECOME HYPER-CONNECTED

MOBILITY IS TRANSFORMING EVERYTHING INCLUDING BUSINESS

CONSUMERS HAVE THE ABILITY TO ENGAGE WHEREVER AND WHENEVER THEY WANT

EMPLOYEES NOW PLAY A CRITICAL ROLE, TRANSFORMING THE CUSTOMER EXPERIENCE.

THERES AN OPPORTUNITY FOR BUSINESSES TO ENGAGE WITH PEOPLE LIKE NEVER BEFORE

_06.02.14 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY EXAMPLES 7

_06.02.14 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY8 WAITING IN LINE EASY-CHECKOUT

CABS COME TO MEHAILING A CAB

NOT KNOWING CONSTANT STATUS

BUT DELIVERING ON THESE EXPERIENCES CAN BE CHALLENGING

_06.02.14 EXISTING APPROACHES 12

6/2/14 12:00 AM 2014 DMI CONFIDENTIAL AND PROPRIETARY MOBILITY EXPERIENCE _ TYPICALLYREQUIRESMANY INTERNALTEAMS... PRODUCT TEAM BRAND/MARKETING TEAM IT TEAM BI TEAM

6/2/14 12:00 AM 2014 DMI CONFIDENTIAL AND PROPRIETARY MOBILITY EXPERIENCE _ MANAGINGMANY COMPANIES/AGENCIES... PRODUCT TEAM BRAND/MARKETING TEAM IT TEAM BI TEAM OUTSIDE COMPANY OUTSIDE COMPANY OUTSIDE COMPANY OUTSIDE COMPANY OUTSIDE COMPANY OUTSIDE COMPANY

6/2/14 12:00 AM 2014 DMI CONFIDENTIAL AND PROPRIETARY MOBILITY EXPERIENCE _ WHOSPECIALIZEIN DISPARATEEXPERTISE PRODUCT TEAM BRAND/MARKETING TEAM IT TEAM BI TEAM MANAGEMENT STRATEGY MARKETING DEVELOPMENT COMMERCE ANALYTICS OUTSIDE COMPANY OUTSIDE COMPANY OUTSIDE COMPANY OUTSIDE COMPANY OUTSIDE COMPANY OUTSIDE COMPANY

6/2/14 12:00 AM 2014 DMI CONFIDENTIAL AND PROPRIETARY MOBILITY EXPERIENCE _ ANDDONTCOMMUNICATE WITHONEANOTHER PRODUCT TEAM BRAND/MARKETING TEAM IT TEAM BI TEAM MANAGEMENT STRATEGY MARKETING DEVELOPMENT COMMERCE ANALYTICS OUTSIDE COMPANY OUTSIDE COMPANY OUTSIDE COMPANY OUTSIDE COMPANY OUTSIDE COMPANY OUTSIDE COMPANY

6/2/14 12:00 AM 2014 DMI CONFIDENTIAL AND PROPRIETARY COMPLICATED& NOT EFFICIENT.! WENEEDABETTERWAY.

6/2/14 12:00 AM 2014 DMI CONFIDENTIAL AND PROPRIETARY END-TO-END MOBILITY GRAPHIC WEBELIEVEYOUNEEDTOTHINK HOLISTICALLYABOUTTHEEXPERIENCE

6/2/14 12:00 AM 2014 DMI CONFIDENTIAL AND PROPRIETARY END-TO-END MOBILITY GRAPHIC

6/2/14 12:00 AM 2014 DMI CONFIDENTIAL AND PROPRIETARY END-TO-END MOBILITY GRAPHIC

6/2/14 12:00 AM 2014 DMI CONFIDENTIAL AND PROPRIETARY END-TO-END MOBILITY GRAPHIC

6/2/14 12:00 AM 2014 DMI CONFIDENTIAL AND PROPRIETARY END-TO-END MOBILITY GRAPHIC

6/2/14 12:00 AM 2014 DMI CONFIDENTIAL AND PROPRIETARY END-TO-END MOBILITY GRAPHIC

6/2/14 12:00 AM 2014 DMI CONFIDENTIAL AND PROPRIETARY END-TO-END MOBILITY GRAPHIC

6/2/14 12:00 AM 2014 DMI CONFIDENTIAL AND PROPRIETARY INTEGRATEDENDTOENDMOBILITY

_Wearables _Internet of Things _Machine-to-Machine _Startups/Innovations _Data Monetization _Customer Loyalty & LTV _Enterprise Mobility _In-store Experiences _Samsung Knox CENTERED AROUND PRACTICE AREAS

_06.02.14 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY WHY? 27

Theglobalenterprisemobility marketwillrakein$140billion ayearby2020. ! In2013,itwas$71.93billion. http://visagemobile.com/mobilityblog/2013/03/15/report-enterprise-mobility-will-become-140-billion-market-by-2020/ http://www.prweb.com/releases/bring-your-own-device/byod-market/prweb11760419.htm

ofCIOsandIT professionalsbelieve mobilitywillimpacttheir businessasmuchor morethantheinternet didinthe1990s. http://www.xcubelabs.com/enterprise-mobility-infographic.php 67%

http://www.appcelerator.com.s3.amazonaws.com/enterprisesurvey/index.html Enterpriseappsareon therisewithplansforan enterprisestores. recognizethepriorityof userexperienceinevery kindofapp. 88%

http://www.cioinsight.com/it-strategy/application-development/slideshows/app-testing-now-consumes-a-quarter-of-it- budget.html/?kc=CIOQUICKNL10012013FEA1&dni=81320402&rni=21950005 oforganizationswill spendatleast $500,000onmobility projectsoverthenext 12to18months 45%

_06.02.14 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY32 Tabletsovertook saleofPCs http://adage.com/article/digitalnext/time-shift-focus-mobile-mobility/291347/

_06.02.14 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY WHAT THIS WILL MEAN FOR UX? 33

_06.02.14 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY ! NOTJUST THE INTERFACE.(UX) THEENTIRE EXPERIENCE.(CX) 34

HISTORICALLY - INTERFACE uxDESIGNER DESIGNER

uxDESIGNER DESIGNER TECH MEDIA STRATEGISTCLIENT ANALYST CONTENT TODAY - EXPERIENCE CLIENT 3RD PARTY

_06.02.14 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY37 UXWILLNEED TOHAVEABROADER KNOWLEDGEOF BUSINESSPROCESSES

_06.02.14 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY INSHORT MOBILE-CENTRIC COMPANIESWILLHAVE SIGNIFICANT OPPORTUNITIESTO REINVENTBUSINESS &UXWILLPLAYAKEYROLE 38

THANK YOU! ANTHONY PAPPAS, PRESIDENT PAPPAS GROUP - A DMI COMPANY @anthonyvpappas @pappasgroup apappas@pappasgroup.com COMPANYA