Anthony Pappas - MoDev UX Presentation - 2014

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Transcript of Anthony Pappas - MoDev UX Presentation - 2014

  • THE FUTURE OF BUSINESS: THE RISE OF MOBILE-CENTRIC COMPANIES COMPANYA ANTHONYPAPPAS | @anthonyvpappas PRESIDENT PAPPASGROUP-ADMICOMPANY
  • THE WORLD HAS BECOME HYPER-CONNECTED
  • MOBILITY IS TRANSFORMING EVERYTHING INCLUDING BUSINESS
  • CONSUMERS HAVE THE ABILITY TO ENGAGE WHEREVER AND WHENEVER THEY WANT
  • EMPLOYEES NOW PLAY A CRITICAL ROLE, TRANSFORMING THE CUSTOMER EXPERIENCE.
  • THERES AN OPPORTUNITY FOR BUSINESSES TO ENGAGE WITH PEOPLE LIKE NEVER BEFORE
  • _06.02.14 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY EXAMPLES 7
  • _06.02.14 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY8 WAITING IN LINE EASY-CHECKOUT
  • CABS COME TO MEHAILING A CAB
  • NOT KNOWING CONSTANT STATUS
  • BUT DELIVERING ON THESE EXPERIENCES CAN BE CHALLENGING
  • _06.02.14 EXISTING APPROACHES 12
  • 6/2/14 12:00 AM 2014 DMI CONFIDENTIAL AND PROPRIETARY MOBILITY EXPERIENCE _ TYPICALLYREQUIRESMANY INTERNALTEAMS... PRODUCT TEAM BRAND/MARKETING TEAM IT TEAM BI TEAM
  • 6/2/14 12:00 AM 2014 DMI CONFIDENTIAL AND PROPRIETARY MOBILITY EXPERIENCE _ MANAGINGMANY COMPANIES/AGENCIES... PRODUCT TEAM BRAND/MARKETING TEAM IT TEAM BI TEAM OUTSIDE COMPANY OUTSIDE COMPANY OUTSIDE COMPANY OUTSIDE COMPANY OUTSIDE COMPANY OUTSIDE COMPANY
  • 6/2/14 12:00 AM 2014 DMI CONFIDENTIAL AND PROPRIETARY MOBILITY EXPERIENCE _ WHOSPECIALIZEIN DISPARATEEXPERTISE PRODUCT TEAM BRAND/MARKETING TEAM IT TEAM BI TEAM MANAGEMENT STRATEGY MARKETING DEVELOPMENT COMMERCE ANALYTICS OUTSIDE COMPANY OUTSIDE COMPANY OUTSIDE COMPANY OUTSIDE COMPANY OUTSIDE COMPANY OUTSIDE COMPANY
  • 6/2/14 12:00 AM 2014 DMI CONFIDENTIAL AND PROPRIETARY MOBILITY EXPERIENCE _ ANDDONTCOMMUNICATE WITHONEANOTHER PRODUCT TEAM BRAND/MARKETING TEAM IT TEAM BI TEAM MANAGEMENT STRATEGY MARKETING DEVELOPMENT COMMERCE ANALYTICS OUTSIDE COMPANY OUTSIDE COMPANY OUTSIDE COMPANY OUTSIDE COMPANY OUTSIDE COMPANY OUTSIDE COMPANY
  • 6/2/14 12:00 AM 2014 DMI CONFIDENTIAL AND PROPRIETARY COMPLICATED& NOT EFFICIENT.! WENEEDABETTERWAY.
  • 6/2/14 12:00 AM 2014 DMI CONFIDENTIAL AND PROPRIETARY END-TO-END MOBILITY GRAPHIC WEBELIEVEYOUNEEDTOTHINK HOLISTICALLYABOUTTHEEXPERIENCE
  • 6/2/14 12:00 AM 2014 DMI CONFIDENTIAL AND PROPRIETARY END-TO-END MOBILITY GRAPHIC
  • 6/2/14 12:00 AM 2014 DMI CONFIDENTIAL AND PROPRIETARY END-TO-END MOBILITY GRAPHIC
  • 6/2/14 12:00 AM 2014 DMI CONFIDENTIAL AND PROPRIETARY END-TO-END MOBILITY GRAPHIC
  • 6/2/14 12:00 AM 2014 DMI CONFIDENTIAL AND PROPRIETARY END-TO-END MOBILITY GRAPHIC
  • 6/2/14 12:00 AM 2014 DMI CONFIDENTIAL AND PROPRIETARY END-TO-END MOBILITY GRAPHIC
  • 6/2/14 12:00 AM 2014 DMI CONFIDENTIAL AND PROPRIETARY END-TO-END MOBILITY GRAPHIC
  • 6/2/14 12:00 AM 2014 DMI CONFIDENTIAL AND PROPRIETARY INTEGRATEDENDTOENDMOBILITY
  • _Wearables _Internet of Things _Machine-to-Machine _Startups/Innovations _Data Monetization _Customer Loyalty & LTV _Enterprise Mobility _In-store Experiences _Samsung Knox CENTERED AROUND PRACTICE AREAS
  • _06.02.14 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY WHY? 27
  • Theglobalenterprisemobility marketwillrakein$140billion ayearby2020. ! In2013,itwas$71.93billion. http://visagemobile.com/mobilityblog/2013/03/15/report-enterprise-mobility-will-become-140-billion-market-by-2020/ http://www.prweb.com/releases/bring-your-own-device/byod-market/prweb11760419.htm
  • ofCIOsandIT professionalsbelieve mobilitywillimpacttheir businessasmuchor morethantheinternet didinthe1990s. http://www.xcubelabs.com/enterprise-mobility-infographic.php 67%
  • http://www.appcelerator.com.s3.amazonaws.com/enterprisesurvey/index.html Enterpriseappsareon therisewithplansforan enterprisestores. recognizethepriorityof userexperienceinevery kindofapp. 88%
  • http://www.cioinsight.com/it-strategy/application-development/slideshows/app-testing-now-consumes-a-quarter-of-it- budget.html/?kc=CIOQUICKNL10012013FEA1&dni=81320402&rni=21950005 oforganizationswill spendatleast $500,000onmobility projectsoverthenext 12to18months 45%
  • _06.02.14 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY32 Tabletsovertook saleofPCs http://adage.com/article/digitalnext/time-shift-focus-mobile-mobility/291347/
  • _06.02.14 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY WHAT THIS WILL MEAN FOR UX? 33
  • _06.02.14 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY ! NOTJUST THE INTERFACE.(UX) THEENTIRE EXPERIENCE.(CX) 34
  • HISTORICALLY - INTERFACE uxDESIGNER DESIGNER
  • uxDESIGNER DESIGNER TECH MEDIA STRATEGISTCLIENT ANALYST CONTENT TODAY - EXPERIENCE CLIENT 3RD PARTY
  • _06.02.14 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY37 UXWILLNEED TOHAVEABROADER KNOWLEDGEOF BUSINESSPROCESSES
  • _06.02.14 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY INSHORT MOBILE-CENTRIC COMPANIESWILLHAVE SIGNIFICANT OPPORTUNITIESTO REINVENTBUSINESS &UXWILLPLAYAKEYROLE 38
  • THANK YOU! ANTHONY PAPPAS, PRESIDENT PAPPAS GROUP - A DMI COMPANY @anthonyvpappas @pappasgroup apappas@pappasgroup.com COMPANYA