Antenna Overview

Allow us to introduce ourselves.We’re Antenna. A collection of prominent contract-marketing

professionals that teams with leading organizations to fundamentally

change the way marketing works.

We drive real results, our clients get cost-effective solutions, and our

people get exciting assignments with best-in-class companies.

Why are we doing this?Transactional staffing firms and cumbersome consulting companies

simply can’t balance the flexibility and expertise modern marketing

organizations demand.

You need a nimble, talented community of superstars which you

can tap at just the right moment for just the right project or onsite

engagement. Antenna unites the best independent and contract

marketers, bringing our clients seasoned talent on demand.

We don’t have to guess.We are marketers. We’ve been on your side of the table, managing

teams and building brands.

With over six decades of leadership experience in all facets of the

industry, we come to you as peers, ready to talk about the real

situation: structural challenges, ROI, the state of your brand and

everything else that keeps you up at night.

We do more, so we get more done.We’re not merely consultants, and we aren’t just a staffing firm.

We offer customized, collaborative marketing consulting, interim

marketing leadership, and marketing staffing services which allow

you to access and execute strategic guidance from one partner.

One partner. Three services.Consulting A Fresh Perspective

We solve challenges at every stage of the marketing lifecycle with

strategies that fit your brand, audience and objectives and are

designed for short- and long-term results.

Interim LeadershipHands-On, Senior-Level Thinking

Our network offers experienced individuals who can jump

in and lend focused leadership to a project or temporarily

fill vacant senior-level roles.

Staffing ServicesPeople Who Perform

Whether it’s executing our strategies or driving other initiatives, we

fit into your team to provide skills and support without expanding

headcount—staffing a single resource or an entire team.

We’re not for everyone.We’ve built a community of best-in-class, experienced marketers—

individuals looking for careers in contract consulting without

sacrificing personal or professional development.

Antenna invests in our associates with individual development plans,

executive mentorship, strengths-based coaching, peer-to-peer

learning, marketing training and best-practice sharing. All this, plus

one of the most comprehensive benefits packages around.

And that’s how we attract only the best and brightest.

Areas of expertise.

Strategy & Business DevelopmentBusiness PlanningBrand StrategySituation and Competitive AnalysisSegmentation and TargetingValue Proposition DevelopmentPositioning and Messaging ArchitectureGo-to-Market PlanningPartnership Identification and Development

Growth Strategy & InnovationBrand/Product ManagementCategory and Channel ManagementDistribution StrategyNew Product DevelopmentPricing ManagementOpportunity Assessment

Analytics & InsightsCustomer AnalyticsPrimary and Secondary ResearchQualitative InsightsDatabase AnalysisQuantitative Research

Marketing CommunicationsIntegrated Communications PlanningCampaign Strategy and PlanningTrade Shows/Event CoordinationSponsorship EngagementProject ManagementPublic RelationsInternal CommunicationsPromotions Management

DigitalSocial Media EngagementMobile MarketingE-mail MarketingSearch Engine Optimization (SEO)SEM (PPC) AdvertisingContent Strategy and DevelopmentUser ExperienceAnalytics

Our approach.

Needs Analysis

You don’t need

your project to be

fully defined before

contacting us. We

help you brainstorm,

problem-solve and

determine precisely

what you need.

Scoping

We put together

a comprehensive

plan that includes

requirements,

strategy, approach,

deliverables, timeline

and budget.

Selection

We assure the right

resources, cultural

fit and professional

experience to deliver

the right outcomes.

Then we prescreen

qualified candidates

for your review.

Execution

Your main point of

contact—an Antenna

Engagement Leader—

oversees your project

to ensure everything

is on track, under

budget and beyond

expectations.

1 2 3 4STEP STEP STEP STEP

Brendon Schrader, CEO

Brendon is Founder and CEO of Antenna. Since launching the company in

2006, he has defined the strategy and vision for Antenna’s growth and culture

as well it’s unique talent community.

Over the last 15 years, Brendon’s leadership experience has spanned numerous

complex marketing and communications issues, including market segmentation,

key message design, brand positioning, competitive assessment, and customer

insight analysis for industries ranging from technology to consumer products.

Prior to starting Antenna, Brendon led strategic brand planning and integrated

marketing communications for 3M’s largest consumer brand, Post-it® Brand

Products, and served as an internal strategy consultant across 3M’s 40 divisions

on marketing and communications initatives.

Brendon has an MBA from the Carlson School of Management, an M.Ed. from

the College of Education and Human Development, and an undergraduate

degree in Business Administration all from the University of Minnesota.

Additionally, he has studied leadership, strategy and innovation at

Northwestern University’s Kellogg School of Management.

Meet our leaders.

Jennifer Laible, Vice President

Jennifer has over 15 years of leadership experience in the Retail, Digital

Businesses, Entertainment, and Financial Services industries. Jennifer has

delivered significant value for companies in strategy formulation, customer

value proposition design, business model development, alliances and

partnerships, and go-to-market planning.

Prior to joining Antenna, Jennifer led the Strategy and Business

Development !function!at Best Buy for the $5B entertainment portfolio of

businesses, leading growth through new products, channels, customers,

and partnerships. !In addition to her seven years of retail leadership, she

has extensive experience in the financial services industry across!product

development, strategy, and finance.!

Jennifer has an MBA in Strategy and an undergraduate degree in Finance from

the University of Minnesota’s Carlson School of Management.

Meet our leaders.

John Kundtz, Vice President

John brings over 20 years of brand building experience in marketing and

business management to our clients. He spent 13 years with the Pillsbury

Company in various marketing/brand management and general business

roles. As Vice President of Totinos, his responsibilities included establishing

the long-term vision for the business, developing and management of the

brand positioning and strategy, driving new product plans, leading the annual

business planning, and owning the overall P&L responsibility for the division.

John continued his career as Vice President of Marketing at CNS responsible

for the Breathe Right business where he led the strategic and annual business

planning, developed a brand roadmap for the Breathe Right brand and

oversaw all marketing and new product activity for the brand. Most recently,

John served in the role of Vice President of Professional Services at Neilson,

where he was a business partner and senior consultant to several national and

global CPG companies.

John holds an has an MBA in Marketing and an undergraduate degree in

Economics both from the University of Michigan.

Meet our leaders.

Let’s get started. We’re marketers. You. And Antenna. We should get to know each

other, start a conversation, and change the way marketing works.

Antenna Overview

Business

Transcript of Antenna Overview