Antenas por los Ninos

Daniela Reina Kathryn KrebsCOM 331

BOILER PLATE

Antenas por los niños is a social enterprise based in Mexico City. Founded in 2005 by Juli Borbollas, it uses effective play therapy techniques to treat children who have experienced a traumatic event.

Antenas por los niños is a civil organization formed by a group of psychologists specializing in children and adolescents. We work for the mental health of poor Mexican Children. We exist because our children need to have dynamic and effective psychological care.

BOILER PLATE

Suggested: Antenas por los niños is a social enterprise based in Mexico City. Founded in 2005 by Juli Borbollas, it uses effective play therapy techniques to treat children who have experienced a traumatic event. We work for the mental health of poor Mexican Children. We exist because our children need to have dynamic and effective psychological care.

Justification:By using this boiler plate you will be able to effectively convey your message and explain how you started and what your purpose is.

MISSION STATEMENT

Current: “We work for the mental health of poor Mexican children.”

Proposed: Antenas por los niños is a social enterprise that provides Mexican children with innovative psychological care regardless of their economic status.

Justification:Having a strong mission statement allows for interested stakeholders to take the time to read into your organization. Once you establish a mission statement that clearly identifies your purpose and intentions you will be able to draw in more people, whether they are patients or investors.

• Use digital avatars

• Social media outlets

• Recordings used in trialStrengths

• No links to social media on website

• Incorrect translations on website

• Not actively updating social mediaWeaknesses

• Large number of children who need help

• Shortage of facilities for therapyOpportunities

• Emotionally draining

• Financial stress Threats

COMPETITION

Puppet workshops in churches and word of mouth

Internet presence with website and psychological publications

“Sophie”- A named avatar for companionship.

They are using the University of Central Florida as a partner and for advertising purposes.

Virtual environment with the feared behavior.

COMMUNICATION STRATEGY Antenas por los Niños is a technology based social enterprise in Mexico City, Mexico, founded in 2005 by Juli Borbollas. It provides effective play therapy techniques as a tool to treat children who have experienced a traumatic event such as abuse.Play therapy is popular among psychologists, especially the use of digital avatars. Regular puppets are not as effective because people are aware of who it controlling the actions.

Tactics

Your competitors use communication tactics such as web presence, named avatars, and different types of puppets and environments to treat their patients. We suggest you use this strategy: Update your website by adding links to videos such as an introduction to your organization and who the Antenas characters are. You could also provide links to your Facebook page and even a Youtube channel. Educate your viewers on the problem of child abuse. Your target audience should be hospitals, parents/teachers, and child psychologists/therapists.

LEADS and PARTNERS

Hospitals

UNICEF

By partnering with UNICEF, the United Nations Children’s Fund you will be able to collaborate with the leading faction of the United Nations that cares for the healthcare and nutrition of impoverished children worldwide.

Hospitals

By continuing to partner with hospitals you will be able to reach even more children and your organization will become more popular. The United States hospitals may even want to invest time, effort, and money into your organization. Organize a monthly program to visit a hospital to introduce Antenas to the children there.

ASHOKA

Since Juli is an ASHOKA fellow, this network would be able to connect you to other fellows interested in your project and younger professionals aspiring to succeed in your field. This initiative can be implemented worldwide, especially through this network.

STORYTELLING

The Antenas characters develop a special relationship of trust and openness with children. An example featured in the New York Times would be that of Mateos a young Mexican boy that was able to open up about his trauma readily after meeting Antenas. The stories of hope and perseverance will power and help the company.

Children’s Media

Antenas should be featured as a small commercial or a break in between children’s shows such as Los Lunnis

MEDIA Antenas should be featured as a segemnt or guest on Spanish Televsion such as “Despierta America” (Wake Up America)

CARTOONSCHILDREN CONNECT TO CARTOONS

Make the Antenas characters into a feature cartoon so that they will get more exposure and become popular with children.

Ideas are Short Youtube Clips

Videos before childhood

POSTER

BROCHURE We suggest using the poster as a brochure in terms of design and information. We would, however, add statistical information about child abuse. Pictures of Juli, children at the facility, and of the characters should be included. We like the ideas of using clouds because they closely associate with the idea of a cartoon world.

SOCIAL MEDIA

Twitter Facebook

Youtube Blog

Website

FACEBOOK

Share daily/weekly posts that give updates on your organization and to bring attention to your initiative. You could highlight a staff member every week, share a special story about a child you helped, or even share statistical information.

If you “Like” the pages of similar organizations even if they are competitors, you will get more ideas from them to make your organization even more successful. Also, interacting with your followers will benefit you in the long run. Once people believe that you care because you responded to their concern or comment, you will definitely have a loyal following base.

TWITTER

Share daily/weekly posts because you will reach your audiences instantly. Short posts including statistics, a brief overview of a day, and using hashtags like #preventchildabuse, #childrenneedahelpinghand, #Antenasforthechildren, #forthechildren, #Antenasporlosninos, can boost your following and client base.

By following other organizations similar to you, even competitors, and retweeting will boost your likelihood of building a large client/fan base. Interactivity is key for the success of your company. People know your characters interact with the children, but others like parents and investors want to know what you can do for them as well.

BLOG

Audience● Parents● Psychologists● Hospitals ● Childhood

Therapists

This blog will have a feature story every week and show people what Antenas is currently doing. -Creates audience -Creates habit of checking blog often

YOUTUBE

Creating your own channel and uploading informational videos for adults and children will give the public a greater understanding of your purpose and goals.

Even if the characters could encourage children to speak up if something is wrong, then the children may be willing to share their story.Videos that give children a first hand look of who the Antenas characters are will excite them and they will anticipate speaking with Antenas if they are to do so.

Parents and even teachers who are concerned about their children/students could find a video that advertises Antenas and they will choose you over another organization.

WEBSITEUpdating the website to include links to Facebook, Twitter, and Youtube allows the website to be user-friendly. Having an Antenas character greet you on the homepage will provide a formal introduction and start to build a connection with the organization. Also, providing a link for donations would be extremely helpful.

Metrics for Social Media

Hits on website/Facebook: How many views/likes per day will show interest levels.

Leads: How many connections/partners you work with will ensure success because more people will interact with this company.

Exposure to feedback: This will gauge how the general public is reacting to the philosophy and therapy.

RESIDUAL MEDIA

Newspapers Psychology ArticlesMagazinesPossible subject for books on Psychology and Children’s Therapies

NEWSPAPERSSending blurbs to newspapers throughout the states of Mexico and continuing to make the effort of securing space in a United States’ newspaper will reach the stakeholders that will invest money into this company.

Meet Antenas

INFORMATIVE COLORING BOOKS

Tangible, Interactive and Informative.

Children can read the names and background stories of the characters on the back of the sheets.

HOSPITAL OUTREACH

Scheduling a hospital visit every month to interact with children to lift up their spirits and distract them from their isolated lifestyle would have positive impact on the children and the atmosphere of the hospital. If your mission involves improving the mental health of children who are in the greatest need then your organization will be living up to it by following through with the visits.

SCHOOL OUTREACH

Scheduling a school visit every month to educate children and teachers on the purpose of Antenas por los niños would increase the number of clients because once children learn about Antenas and actually experience a trial run with them, they may be willing to come forward about an incident from their past.

PARTNERSHIP WITH CHILDREN’S NETWORK

-The organization has contact and works with children that are abused, neglected and going through therapy or chemo.

- A great opportunity to show the good Antenas can do in the lives of those children

TRAVEL PRESS KIT AND SUPPLIES

-Have Print and Residual Ready to hand out a conferences and networking events. -Have a place for people to experience Antenas such as a small booth or tent with computer

ANTENAS BOOTH

Having a booth at a social entrepreneurship forum allows for “face time.” Other initiatives will see your organization and you will be able to provide them with brochures that contain all the information they need to learn all about Antenas. You can hang a poster with the characters and other information like the mission statement and “Every child needs a helping hand” line. If you were able to show a short video on an iPad or laptop at the table that would give people an idea of your organization and then you can clarify any questions/concerns/comments they may have.

Fact Sheets

-Have been featured in The New York Times

-Antenas has been invited to the ABC Forum twice great honor

-Is looking to expand internationally with a Call Center

-Antenas is polylingual and can communicate in many languages such as spanish, english, portuguese and so-forth

Letter Head

With Proper letterhead Letters and Media can be sent out.

NEWS STRATEGIES

Talking points: Prevent child abuse, Why children should not be afraid to tell their stories

Sound Bites: Expand, Enlighten, Educate, Children, Digital avatars, Emotional health

PRINT STRATEGIES

- Be featured in every Parenting magazine - Partner up with Big Organizations- Have articles highlighting success of

Antenas - Anytime there is big news have publicity

team push it heavily

FEATURES IN NEWS SEGMENTS

psychology todayparenting magazines

Electronic Press Kit

The press kit will have an electronic version of the -Poster-Press Release-Links to Social Media-Electronic Brochure-Kids Coloring Page Printout

Appendix Boiler Plate 4 Kathryn-DanielaMission Statement 6 KathrynSWOT 7 KathrynCompetition 9 KathrynCommunication Strategy 10 KathrynTactics 11 KathrynLeads and Partners 12 Kathryn

UNICEF DanielaHospitals KathrynASHOKA Kathryn

Storytelling 16 DanielaChildren’s Media 17 DanielaMedia 18 DanielaCartoons19 DanielaPoster 20 Daniela

Brochure 21 KathrynSocial Media 22 Kathryn

Facebook 23 KathrynTwitter 24 KathrynBlog 25 DanielaYoutube 26 KathrynWebsite 27 Kathryn

Metrics for Social Media 28 KathrynResidual Media 29 Daniela

Newspapers 30 KathrynMeet Antenas 31 Daniela Informational Color Books 32

DanielaHospital Outreach 33 KathrynSchool Outreach 34 Kathryn

Appendix

Partnership with Children’s Network 35 DanielaTravel Press Kit and Supplies 36 DanielaAntenas Booth 37 Kathryn Fact Sheets 38 DanielaLetterhead 39 DanielaNews Strategies 40 KathrynPrint Strategies 41 DanielaFeatures in New Segments 42 DanielaElectronic Press Kit 43 Daniela