Ansoff Matrix Raymond
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![Page 1: Ansoff Matrix Raymond](https://reader037.fdocuments.in/reader037/viewer/2022102405/55721062497959fc0b8d153c/html5/thumbnails/1.jpg)
Wool
Polyester
Viscose
Cotton
WorstedSuiting's
PremiumSuiting'sHigh ValueCotton Shirting
Denim
WoolenOuterwear
Wool sourced primarily
from Australia
Fibre Fabric* Garment* Brands Retail
ShirtsTrousers
Jackets
Full Suits
Tuxedos
Jeans
Shawls
Raymond
Park Avenue
Colorplus
Parx
Manzoni
TRS
Park Avenue
Colorplus EBO
Parx EBO
Made toMeasureNeckties &More
Shirts & More
![Page 2: Ansoff Matrix Raymond](https://reader037.fdocuments.in/reader037/viewer/2022102405/55721062497959fc0b8d153c/html5/thumbnails/2.jpg)
Market
PRODUCT EXISTING NEW
EXISTING MARKET PENETRATION
•Fabrics : worsted,Denim,shirting•Apparels: tailored clothing ,Jeanswear•Brands :Color Plus, Parx, Park Avenue ,Be, Manjoni etc•Retail :Raymond shop
MARKET DEVELOPMENT
•Retail :Raymond shop•Apparels: Raymond UCO denim •Design studio: in Italy•Engineering •Raymond Zambaiti Ltd
NEW NEW PRODUCT DEVELOPMENT
•Personal care•Zapp :kidswear•Corporate wear
DIVERSIFICATION
•Rings + Aqua•J.K. Ansell Ltd•J . K. Files & tools •J.K.Talabot .Ltd