Ansoff Matrix Raymond

2

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Transcript of Ansoff Matrix Raymond

Page 1: Ansoff Matrix Raymond

Wool

Polyester

Viscose

Cotton

WorstedSuiting's

PremiumSuiting'sHigh ValueCotton Shirting

Denim

WoolenOuterwear

Wool sourced primarily

from Australia

Fibre Fabric* Garment* Brands Retail

ShirtsTrousers

Jackets

Full Suits

Tuxedos

Jeans

Shawls

Raymond

Park Avenue

Colorplus

Parx

Manzoni

TRS

Park Avenue

Colorplus EBO

Parx EBO

Made toMeasureNeckties &More

Shirts & More

Page 2: Ansoff Matrix Raymond

Market

PRODUCT EXISTING NEW

EXISTING MARKET PENETRATION

•Fabrics : worsted,Denim,shirting•Apparels: tailored clothing ,Jeanswear•Brands :Color Plus, Parx, Park Avenue ,Be, Manjoni etc•Retail :Raymond shop

MARKET DEVELOPMENT

•Retail :Raymond shop•Apparels: Raymond UCO denim •Design studio: in Italy•Engineering •Raymond Zambaiti Ltd

NEW NEW PRODUCT DEVELOPMENT

•Personal care•Zapp :kidswear•Corporate wear

DIVERSIFICATION

•Rings + Aqua•J.K. Ansell Ltd•J . K. Files & tools •J.K.Talabot .Ltd