Anshul`s S.I.P

8/6/2019 Anshul`s S.I.P

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By Anshul Sharma



Introduction of company

Established in 1991 by Sandeep Jain.

Print Media.

Elfad Graphics provides its customers with a wide-range of media to select from viz., in fine print, or on celluloid like

television, radio, theatres etc

Established in 1991 by Sandeep Jain.

Print Media.

Elfad Graphics provides its customers with a wide-range of media to select from viz., in fine print, or on celluloid like

television, radio, theatres etc



OBJECTIVES OF THE STUDY To gain the know ledge of various advertising agencies

in detail.

To analyze the working of various advertising agencieson the basis of customer satisf action, creativity andothers.

To Know the reason w hy clients are pref erring other

agencies rather than Elf ad Graphics.

To gain the know ledge of various advertising agenciesin detail.

To analyze the working of various advertising agencieson the basis of customer satisf action, creativity andothers.

To Know the reason w hy clients are pref erring other

agencies rather than Elf ad Graphics.



Limitation of the Study

Lacks of information due to short of time.

Distance bet w een various ad agencies w ere major constraints.

Getting appointment f rom the concern person in theadvertising agencies w as very diff icult

Lack of direct access to the data of advertising agencies



McCann-Erickson

John J. Dooner Chairmen of Mc Cann group As f ar as o verall account planning ability , Mc Cann Erickson

stands 4th amongst all advertising agencies world w ide.

On the creative ability f ront, Mc Cann Erickson bags thirdposition in the list of top ten advertising agencies.Mc Cann Ericksons biggest strength is the quality of human

resources it possesses. With people like Sorab Mistry w ho is theCEO South-Asia Mc Cann- Erickson , Prasoon Joshi andChintamani Rao, Mc Cann has a huge potential for the f uture.

Prasoon Joshi, earlier creative director of O&Ms MumbaiOff ice, now a national creative director of Mc Cann Erickson isthe second amongst Indias hottest creative directors. In a shortperiod of time, he has managed to upstage a number of heavy w eights to sit pretty at number t wo on the list of mostadmired creative directors.



MudraEstablished in 1980.

It w as Mudra that f irst gave India double spread colour ads

It w

as Mudra thatf

irst spo

nso

red co

mmercial telecastof

amajor sporting event w ith the India-West Indies series of 1983

It w as Mudra that made India's f irst telef ilm, ̀Janam'

It w as Mudra that gave Doordarshan `Rajani", the serial

that heralded a ne w consumer a w areness in India It w as Mudra that gave India its f irst academy for

advertising The Mudra Instituteof Communications, MICA



CancoIncorporated in the year 1985-86, this rapidly-grow ing

FULL SERVICE Agency located at Mumbai along w ithbranches at Bangalore, Chennai & Delhi, has today achieved for itself a decent position in the jampackedarena of the biggies and is continuing its progressivemarch.

Canco is a f ull-service agency pro viding all types of

services related to the f ield of advertising & marketingto its clients.

Recently a w arded by Non-Go vernment Organization(NGO) w hich creates a w areness for leprosy.



Research methodology1. T ype of Research

Descriptive Research

2. Method of Sampling Convenience Sampling

3. Data Collection

Questionnaire

Direct Intervie w

4. Sample Size

50

1. T ype of Research

Descriptive Research

2. Method of Sampling Convenience Sampling

3. Data Collection

Questionnaire

Direct Intervie w

4. Sample Size

50



ARE YOU SATISFIED WITH THE

WORK OF ELFAD

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Yes No

No

Yes



Clients Choice

20%

10%

30%

40%

Elf ad graphics

Canco

Mccane

Mudra



Client`s Preference

0%

10%

20%

30%

0%

50%

60%

70%

celebrities TagLine

Taglines

Through celebrities



ConclusionIf Company uses renow ned celebrities rather than

emphasizing moreon Tag lines then they can attract

mo

re clients.



Suggestions The advertising agencies should function in a healthily

competitive environment rather than in an aggressive world of cut-throat competition.

The agencies should definitely give importance to profitmaximization but at the same time function in public interest

as far as charges and quality of products is concerned.

The agencies should use celebrities more

The advertising agencies should also have a perspective of

tapping new avenues, creating mew markets and pursue globalexpansion for the benefit of themselves and for the country atlarge.

The advertising agencies should function in a healthily

competitive environment rather than in an aggressive world of cut-throat competition.

The agencies should definitely give importance to profitmaximization but at the same time function in public interest

as far as charges and quality of products is concerned.

The agencies should use celebrities more

The advertising agencies should also have a perspective of

tapping new avenues, creating mew markets and pursue globalexpansion for the benefit of themselves and for the country atlarge.



y Thank u..!

Anshul`s S.I.P

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