Annual sales conference 10 th January 2008
7
Unit 7.1_Lesson 1_Resource 1b_SurfSeekers Holidays presentation 2 Annual sales conference 10 th January 2008 SurfSeeker Holidays
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SurfSeeker Holidays. Annual sales conference 10 th January 2008. SurfSeeker Holidays. Our company’s objectives for 2008 To increase sales of our holidays overall To cater more for beginner surfers and attract more beginners to book holidays - PowerPoint PPT Presentation
Transcript of Annual sales conference 10 th January 2008
Unit 7.1_Lesson 1_Resource 1b_SurfSeekers Holidays presentation 2
Annual sales conference
10th January 2008
SurfSeeker Holidays
Unit 7.1_Lesson 1_Resource 1b_SurfSeekers Holidays presentation 2
SurfSeeker Holidays
Our company’s objectives for 2008
1. To increase sales of our holidays overall
2. To cater more for beginner surfers and attract more beginners to book holidays
3. To offer holidays in at least three different surfing locations
4. To try to get more people to book holidays online
Unit 7.1_Lesson 1_Resource 1b_SurfSeekers Holidays presentation 2
SalesIn 2008, the company made sales worth £325,000, which
represents a growth of £30,000 on 2005.
SurfSeeker Holidays
SurfSeeker Holidays Revenue
0
50000
100000
150000
200000
250000
300000
350000
2003 2004 2005 2006 2007 2008
Unit 7.1_Lesson 1_Resource 1b_SurfSeekers Holidays presentation 2
Attracting more beginner surfers
We sold 821 holidays in total, out of which:
SurfSeeker Holidays
Experienced surfers21%
Improving surfers52%
Beginner surfers
27%
Unit 7.1_Lesson 1_Resource 1b_SurfSeekers Holidays presentation 2
SurfSeeker HolidaysNew holiday destinations
We added two new destinations to our portfolio in 2008:• Jeffrey’s Bay, South Africa• Uluwatu, Bali
We now offer package holidays to the following resorts:
CANARY ISLANDS, SPAIN
HOSSEGOR, FRANCE
JEFFREY’S BAY, SOUTH AFRICA
KIRRA, AUSTRALIA
MUNDAKA, SPAIN
PUERTO CHICAMA, PERU
SOUTH PACIFIC
SUNSET BEACH, USA
THURSO, SCOTLAND
ULUWATU, BALI
Unit 7.1_Lesson 1_Resource 1b_SurfSeekers Holidays presentation 2
SurfSeeker HolidaysOnline bookings
• A survey carried out by our sales team reported that young people prefer to book online, while older people still prefer to book through a high street travel agency.
• 87% of our sales are to people aged 19–30.
• We have redesigned our website to make it easier for people to book their holidays online.
• We have seen a 35% increase in online booking since August.
Unit 7.1_Lesson 1_Resource 1b_SurfSeekers Holidays presentation 2
SurfSeeker Holidays
The management would like to thank all the SurfSeeker team for their brilliant efforts in
2008.
