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TABLE OF CONTENTS

OverviewFinancial Report and AnalysisAcademic Services Faculty and Staff Visits Partnerships with Universities Education Abroad and Student Exchange Student Recruitment FacilitationFeature Projects Career Service Pre-departure Orientation Global Leadership Academy GrantAlumni Relationship and EngagementRevenue Generating Program Marketing and CommunicationSummary

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This annual report aims to share information about the Ohio State China Gateway’s key programs, events and activities in the past fiscal year.

The China Gateway continues to find success in three key areas, including faculty support, student engagement and service, and alumni engagement. The office has explored new programs such as evidence-based training for nurses.

In the past fiscal year, the China Gateway expanded student and support services with additional career fairs organized twice a year. At the most recent fair, 130 companies attended and offered hundreds of positions specifically for the students and alumni from the 12 host universities including Ohio State. Multinational companies and local tech giants such as Apple, IBM, A&F, Audi, JP Morgan, PwC, Bloomberg, GE, Coca-Cola, Microsoft and Tencent attended the fair and encouraged universities to continue this effort. Through this event, employers learned more about Ohio State, the university enhanced its reputation and the event was widely reported by mass media in China.

With two new staff joining the office and supporting alumni engagement efforts, three of four alumni clubs in the Greater China area (Beijing, Hong Kong and Shanghai) reached Scarlet Level status, the highest level granted by The Ohio State University Alumni Association. More and more alumni in Greater China may enjoy a variety of activities including game watching parties, alumni receptions, mixer parties and museum and corporate visits. In total, there are 31 alumni events held by these three alumni clubs. Over 600 individuals have participated in alumni events this year. Creating an active Buckeye community is a goal the China Gateway strives to achieve.

This year, the China Gateway Discovery Theme Grant supported two groups of faculty to conduct research collaborations with Chinese counterparts. One group focused on agricultural environment and energy, which addresses issues such as food safety, environment sustainability and human health. The seed grant enables faculty to explore common research fields with Chinese universities and students from Ohio State participate and learn how to conduct research with Chinese students.

Ohio State in Greater China 2016• 4,092 Chinese undergraduate and graduate students enrolled • 119 students participated in education abroad programs in China • 417 faculty and staff traveled to 70 different cities in Greater China• 85 faculty and staff utilized services from the China Gateway• 1,572 alumni in the database, a 55.6% increase compared to 2016

OVERVIEW

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In 2017, the total expenses for the China Gateway were $313,435.50 (exchange rate to CNY is 6.67 as of August 20, 2017), compared to last year’s total expenses of $338,434.35, a decrease of $24,998.85 (7.39%). The difference was mainly due to the decrease in reimbursable expenses such as event organization costs and faculty-related travel costs. Last year, the China Gateway hosted and pre-paid for large events such as President Drake’s reception. There were also some one-time costs such as new office build-out expenses last fiscal year.

Following is a chart showing a comparison of the last three years of operating expenses of the China Gateway. The annual expenses are expected to stabilize and grow slightly in the next fiscal year taking into consideration inflation in the China market as well as other growing businesses and services.

FINANCIAL REPORT AND ANALYSIS

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The China Gateway serves as a liaison in Greater China to enhance Ohio State’s academic excellence. All services rendered can be categorized into four main areas: 1) Facilitating faculty and staff visits2) Advancing partnerships with Chinese universities 3) Supporting education abroad programs4) Recruiting new students

Facilitating Faculty and Staff Visits

From July 2016 to June 2017, the total number of visitors to China increased from 379 in 2016 to 417 this year. Altogether, the China Gateway facilitated 85 visitors. The travel destinations included 70 cities. Beijing, Shanghai, Hong Kong, Wuhan and Taiwan were the five most often visited.

ACADEMIC SERVICES

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Faculty and staff traveled to China with 13 different purposes: 205 (49%) faculty attended academic conferences, 47 (11%) conducted academic visits, 46 (11%) explored partnership opportunities, 33 (8%) lectured, 22 (5%) investigated and participated in an Ohio State education abroad program, 21 (5%) conducted research, 9 (2%) recruitment, 8 (2%) pursued business partners and 26 (7%) traveled for other purposes such as meeting university officials and field work.

The total number of travelers increased to 417 compared with 379 last year. Travel destinations have diversified from 69 cities to 70. Faculty and staff’s travel purposes remain as diverse as last year. Nearly half of the population traveled with the purpose of attending an academic conference. Lecture and Ohio State education abroad efforts almost remain as steady as last year and partnership efforts increased from 31 to 46.

ACADEMIC SERVICES

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Aligning with Ohio State’s strategies, the China Gateway provided services to education abroad programs, pre-departure orientation and recruitment. University partnerships increased faculty and staff’s interactions and led to opportunities such as business partnerships, lecturing, researching and academic visits and collaboration. The China Gateway received 100% positive feedback from all the visitors for the services it provides.

ACADEMIC SERVICES

“Thank you so much for all your hard work to arrange my visit and for hosting the reception at the Gateway. Everything went so great. I always have fun and loved seeing your beautiful office and the city of Shanghai.” --Jennifer Margo Algarotti, International and Graduate Affairs Fellow, Moritz College of Law

“Thank you for your organizational help on the company visits and for hosting our students on a Sunday. The overall trip went very well, and I have followed up with a thank you note to each and every host company and the key people we worked with.” --Steven Dickstein, senior lecturer, FCOB Management, Fisher College of Business

“Thank you again for going way above and beyond to help us.” –Xen Riggs, Associate Vice President for Student Life

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Partnerships with Chinese Universities

Summary of International Agreements

The China Gateway continues to be the key facilitator in the forming of international agreements. From July 2016 to March 2017, 60 agreements were active in Greater China. The total number comprises seven Cooperative Degrees, eight Dual Degree Agreements, 14 Memoranda of Agreements, 25 Memoranda of Understanding, three Student Exchange Agreements, one Letter of Intent and two Global Gateways Agreements.

Among the agreements, 11 were initiated by the Moritz College of Law, nine by the College of Engineering, eight by the College of Arts and Sciences, six by the College of Food, Agricultural and Environmental Sciences, four by the College of Pharmacy, four by the university, four by the College of Public Health, three by the College of Nursing, three by the College of Education and Human Ecology, three by the College of Medicine, two by the Fisher College of Business, two by the Global Gateways and one by Student Life. In total, seven MOUs, one SEA, one LoI and two GGAs were new agreements.

Discovery Theme Research Grant

The China Gateway Research Seed Grant competition promotes research collaborations between Ohio State faculty and partners in the Greater China region, including Hong Kong and Taiwan. The grant provides seed funding that promotes interdisciplinary research on the Discovery Themes of food production and security, health and wellness, energy and environment and the humanities and arts.

This year the China Gateway partnered with the Office of Outreach and Engagement in the Connect and Collaborate Grants Program to promote another grant award of $40,000. This grant aims to provide support for the Inaugural Conference on Sino-American Cooperation in Outer Space.

This year’s grant recipient is Elizabeth K. Newton, director of the Battelle Center in the John Glenn College of Public Affairs, for her proposal to hold the Inaugural Conference on Sino-American Cooperation in Outer Space in summer 2018.

ACADEMIC SERVICES

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Education Abroad and Student Exchange

The China Gateway has helped facilitate five education abroad and student exchange programs including: • Global May program in Chengdu • Semester Student Exchange with Fudan University • Fisher Global Applied Project in relation with companies • The Center for American Culture Program in Wuhan • 2017 Fisher College of Business Operations Global Lab

The China Gateway customized services according to each program’s needs. For example, the China Gateway assisted the Fisher College of Business Operations Global Lab in the following ways:• Designing the program in Shanghai to introduce the city’s history and culture• Booking hotels and local transportation and providing local guidance for students to

visit Totole and Continental AG company • Following up with news stories, website updates and relationship management with

the local universities

Facilitating Student Recruitment

In 2017, the China Gateway continued to provide full support for the Office of Enrollment Services with recruiting efforts. These events also received good feedback on enhancing Ohio State’s reputation and brand in China. The office attended undergraduate recruitment events and other activities, hosted counselor dinners and frequently responded to questions from students and parents. Detailed events and activities are listed below:

ACADEMIC SERVICES

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The China Gateway received questions and inquiries from students and parents throughout the year. From July to August, the office received many questions about registering for online ESL courses, paying tuition, students’ health insurance, early arrival at the residence halls and travel preparation. From September to April, the office received questions about academics, holidays, housing and safety. From May to June, students were concerned about early course registration after attending the PDO, parents were concerned about the preparation of PDO and asked to expand the event capacity of PDO and a few transfer students asked questions about transferring credit and I-20 forms.

ACADEMIC SERVICES

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Career Service Project

The China Gateway has been working on establishing a career resource center that extends career services beyond the United States to assist Ohio State students and alumni in exploring career opportunities in China and to better engage corporate partners in multifaceted collaborations.

Global Internship Program

The Global Internship Program (GIP) in China is a non-credit bearing program that focuses on providing professional opportunities to Ohio State students in China. There is no cost to participate in the program but students are responsible for their own transportation and accommodation expenses. Successful student interns have been offered the following services:• Application and internal referrals• Company interviews and placements • 10-12 weeks project-based internship experience in China• Orientation and 24/7 phone support for logistics • Job ready online training course on Carmen• Networking opportunities with local alumni• Follow-up and evaluation

This year, the China Gateway worked with 15 companies and promoted 52 open internship positions throughout various channels on campus. The office received 79 applications in total and successful student interns were provided with project-based internship experiences with Continental AG, Fiat Chrysler, Eaton and Merieux Nutrisciences. This year GIP continues to receive positive feedback from students and hosting employers.

FEATURE PROJECTS

“Global Internship Program is well organized and always with excellent candidate offered.” – Intern’s supervisor from Continental AG

“Sun was a great addition for this summer. She was involved in several projects where she completed several tasks. Her work was very professional and very helpful for the team.” – Intern’s supervisor from Fiat Chrysler

“She had excellent performance at work as an intern. GIP is a great program for the students and mutually beneficial for the industry.” – Intern’s supervisor from Merieux Nutrisciences

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Full-time Job Opportunities in China

The China Gateway has been actively collaborating with local corporate partners to develop full-time career opportunities in China for Ohio State students and alumni. One hundred ninety job descriptions from 25 employers have been posted through various channels.

• Buckeye Career Network, ECS Career Engine and Fisher Connect • China Gateway social media platforms (WeChat/Weibo)• University and college level career counselors• Student organizations: Chinese Student and Scholars Society (CSSS) and

Undergraduate Chinese Student Organization (UCSO)

China Career Fair

The China Career Fair provides a platform to connect employers with their target candidates as well as for Ohio State students to tap into the China job market. It not only brings benefits to our students, but also improves Ohio State’s brand as a global university.

Career Open Day Overview – Financial Industry

The Career Open Day event was held on January 6, 2017, in collaboration with seven other top U.S. universities, for students and alumni in finance and business. In the morning session, industry leaders were invited to share trends and career advice to our returning students. The event also created networking opportunities for universities to connect with more corporate partners. In the long run, the event would also improve student recruitment for Ohio State programs.

Key Figures

Participating Universities: 8Total attending students/alumni: 271Registered Ohio State students/alumni: 46Attending Ohio State students/alumni: 23Employers with booth: 30Attending Recruiters/HR: 70

FEATURE PROJECTS

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China Career Fair Overview

Following the successful Career Open Day event in January 2017, the Ohio State China Gateway hosted another career fair event in China, open to students and alumni from all majors and employers from all industries.

Similar to last year, in addition to the career fair in the afternoon, employers and students were invited to attend a morning career development seminar. Ohio State China Gateway Director Phoebe You was invited to give opening remarks on behalf of all hosting universities. Ohio State alumnus Desmond Thio was the keynote speaker. He shared industry trends and provided career advice to students.

Key facts

• Date/Location: July 29 in Shanghai and August 5 in Beijing• Hosted universities: 12• Employers in attendance: 76 in Shanghai and 58 in Beijing (including Apple, IBM,

A&F, Audi, JP Morgan, PwC, Bloomberg, GE, Coca-cola, Microsoft, Tencent, etc.)• Student attendance in total: Nearly 2,000 • Registered Ohio State students and alumni: 164• Attending Ohio State students and alumni: 111

Summary

This year, the China Gateway engaged with more universities, businesses and corporations. The program is comprehensive and well organized. Receptions were hosted after the career fair to thank the businesses for participating and obtain feedback of the event. Next year, plans will be to improve the registration and sign in process to obtain accurate information more efficiently.

FEATURE PROJECTS

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Pre-departure Orientation Program

The China Gateway has coordinated and facilitated Pre-departure Orientation (PDO) since 2012. After five years, the PDO has become a large scale event that ranks high among U.S. universities and receives broad attention from incoming students, parents, alumni, university administrators and educational peers.

Highlights

• Number of participants was the highest on record: Over 375 students and 352 parents attended the sessions.

• Alumni receptions hosted in both Beijing and Shanghai. Each of them had nearly 100 attendees, including alumni, faculty, students, incoming students and their parents.

• University leadership highly values PDO. The university’s chief financial officer and general counsel attended the parents’ dinner during PDO week.

PDO Testimonials

Chenchen Song, a student volunteer said, “The event was amazing. It not only offered new students a great chance to have plenty of knowledge about the school before their departure, but also created an opportunity for them to make new friends in advance. This is the effective way to help them overcome the culture shock and reduce their nerves.” Chenchen’s mother also participated in the parent panel of PDO.

One parent of an incoming student told the China Gateway staff that through PDO he had a comprehensive understanding of The Ohio State University. “Before PDO, all I knew about Ohio State was from the Internet. But now I even know the O-H-I-O greetings! The teachers are very friendly; I think my son will enjoy the campus life after his arrival.”

FEATURE PROJECTS

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FEATURE PROJECTS

Similar to last year, the China Gateway provided the following services for the PDO program:

• Reserved high-quality venues in both Beijing and Shanghai for two full-day meetings and luncheon, alumni reception, parents’ dinners and counselor events.

• Localized the materials preparation, which included producing and shipping event T-shirts, sending invitation letters to all admitted students’ families and printing the handouts, name tags and brochures for PDO session usage.

• Arranged transportation which included airport pickup and drop off for our VIP guests.

• Created social media buzz on WeChat, Weibo and Facebook to engage the PDO community. Social media no doubt generated an unprecedented impact on this year’s PDO.

Global Leadership Academy Grant

The Global Gateways received a $75,000 grant for January 1 - December 31, 2017, and a $50,000 grant for September 30, 2017 - October 1, 2018, from the U.S. Department of State to provide intercultural training and overseas opportunities for undergraduate students at The Ohio State University. The Global Leadership Academy is hosted at the Center for American Culture at Wuhan University.

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Alumni relations is a key priority for the China Gateway. This year, the China Gateway recruited two staff members to specifically work on alumni relationship and engagement. Through their diligent work, the China Gateway deepened its engagement with alumni in the Pan-China area, as well as increased the total number of alumni in the database from 1,010 to 1,572 – a 55.5% increase – in the last fiscal year.

At the end of FY2017, three of four alumni clubs in the Greater China area (Beijing, Hong Kong and Shanghai) – with the assistance of the China Gateway – reached Scarlet Level status, the highest level granted by The Ohio State University Alumni Association. More and more alumni in the Greater China area are enjoying a variety activities including game watching, alumni receptions, mixer parties and museum and corporate visits. In total, there were 31 alumni events held by these three alumni clubs. Over 600 individuals have participated in alumni events this year.

The alumni mailing list now has 1,102 subscribers. Comparing to FY2016 (794 subscribers), it has grown 39%. Through this platform, the China Gateway regularly distributes information about alumni events, Ohio State news, Gateway news and career prospects and advice in a reliable and convenient way. On the social media platforms, the WeChat public account of the China Gateway also reaches 7,011 followers and published at least one new article every day. Buckeyes can receive event notices, find new job opportunities or read Ohio State news easily through this platform. Key Facts about Alumni Relationship and Engagement

• Alumni Clubs: 4• Alumni: 1,572• Total Interactions: 688• Mailing List Subscribers: 1,102

ALUMNI RELATIONSHIP AND ENGAGEMENT

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REVENUE GENERATING PROGRAM

The College of Nursing Evidence-Based Training Center partnered with Shanghai SIPO Technical School of Nursing to jointly offer an evidenced-based training program for nurses in China with the support from the Ohio State Global Gateway and the China Gateway. This is the first successful program to bring an Ohio State certificate training program to the China market. Both partners have agreed to invest in the first-year program. The goal is to try to have the program break even by December 2017 and generate revenue in the long run.

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The China Gateway strives to create clarity and transparency in communication with the university and the audience in the Greater China area.

The China Gateway collaborates to share news and announcements together with the Office of International Affairs, Office of Student Life, Undergraduate Admissions, First Year Experience and the Office of Advancement. The China Gateway also communicates with academic units such as colleges and departments to convey cooperative interests from Chinese universities or to promote existing collaborations.

Current communication tools and target audiences include: • China Gateway website news stories on the Office of International Affairs website (general public)• China Gateway quarterly newsletters (faculty and staff) • Faculty travel request greeting messages (faculty) • Alumni announcements (alumni)• China Gateway social media on Facebook, WeChat and Weibo (public) • Various targeted social media groups (parents, students, corporate and university partners)

In order to engage the audience across the world in a more accessible manner, the China Gateway launched a Facebook page on September 26, 2016. This portal is a breakthrough from the traditional one-way communication and adds interactions with individuals and organizations in a timely manner. The Facebook page is also monitored by the Office of International Affairs and all updates serve as an additional source of news about China.

MARKETING AND COMMUNICATION

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MARKETING AND COMMUNICATION

WeChat is one of the most used social media platforms in China. It functions much like a combination of Whatsapp, Twitter and Facebook.

As for domestic social media in China, it continues to grow. In FY 2017, the Ohio State China Gateway WeChat account increased its followers by 52.3% from 4,667 to 7,110.

Weibo is another popular social media platform for the China Gateway, and it functions similar to Twitter. The official Ohio State China Gateway Weibo account now has 5,051 followers. It serves as a bridge for interactivity among students and with other universities’ representative offices. The China Gateway team has helped enhance Ohio State’s reputation throughout China, and its social media platforms serve as an advocate for Ohio State in China. The China Gateway strives to deliver the Ohio State brand as well as meet the needs of a diverse audience including prospective students, current students, parents, alumni, partners and other potential collaborators.

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SUMMARY

Ohio State is a growing global university, and China plays an important role in its global strategy. The China Gateway is not just a physical presence for Ohio State in China, but it is also a strategy that can be used as a benchmark for peer institution’s globalization efforts. The development of the gateway will continue to evolve with new challenges and opportunities, and the China Gateway is looking forward to a new year of possibilities.

CHINA GATEWAYUnit 1203, 12/F, Tower 1

Jing An Kerry Centre

1515 West Nanjing Road

Shanghai 200040, P.R. China

Phone: (86) 21-6225-0757

chinagateway@osu.edu

oia.osu.edu/china