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  • ANNUAL REPORT

    08

    dedicated to embedded solutions

  • 2 DATA RESPONS ASA | ANNUAL REPORT 2008

    RADAR SYSTEMSFOR FIGHTER JETS

    NAVIGATION SYSTEMSFOR VESSELS

    MEASURING SYSTEMSFOR OIL AND GAS

  • 3DATA RESPONS ASA | ANNUAL REPORT 2008

    DATA RESPONS’ VISION is to be a leader in embedded solutions in Europe by 2010.

    CONTENTS

    02 DATA RESPONS04 CEO’s statement06 This is Data Respons08 Business areas

    16 MARKETS18 Denmark 20 Norway22 Germany24 Sweden

    28 INDUSTRY SECTORS30 Offshore/Maritime32 Defence33 Telecom34 Other industries

    38 ORGANISATION40 Sports42 Humanitarian work44 Career in Data Respons52 A lean company54 Executive management

    56 INVESTOR INFORMATION57 Growth drivers58 Key figures

    60 DIRECTORS’ REPORT66 The Board of directors

    68 FINANCIAL STATEMENTS & NOTES69 Financial statements74 Accounting principles77 Notes97 Auditor’s report

    FINANCIAL CALENDAR22.04.09 Presentation of Q1 0929.04.09 Annual General Meeting28.05.09 Capital Markets Day10.07.09 Presentation of Q2 0914.10.09 Presentation of Q3 0927.01.10 Presentation of Q4 09

    CONTROL SYSTEMSFOR MEDICAL EQUIPMENT

    EMBEDDED SOLUTIONSEMBEDDED SOLUTIONS are computer systems that perform one or more dedicated tasks, and can be described as the computer brain of a machine, a system or an industrial end product.

    Embedded solutions can be used in a broad range of industrial applications, such as fighter-jet radar systems, ticketing systems for public transportation, network solutions for video conferencing equip-ment or fiscal measuring systems for oil and gas.

    DATA RESPONS supplies embedded solutions to leading Original Equipment Manufacturers, system integrators and vertical product suppliers.

  • 4 DATA RESPONS ASA | ANNUAL REPORT 2008

    Paul Krugman was awarded the 2008 Nobel Memorial Prize in Economic Sciences for his analysis of trade patterns and location of economic activity. In simple terms, he states that when an activity is started and a net-work builds around it, a technological and economic cluster is formed. The result is that competing companies and networks have difficulty catching up with the players in this cluster.

    Data Respons is part of the Danish clean technology cluster which focuses on the de-sign, development and production of wind power solutions. This is an example of a clus-ter that was created early on and that has given Denmark a leading role in this field. Other examples of clusters include the Nor-wegian industrial clusters in the maritime and oil services sector.

    competitiveIndustrial clusters speed up innovation and efficiency. However, in order to succeed in such a cluster a competitive value chain is im-perative. We must therefore:

    Continuously improve our technological edge. This not only provides our customers with improved functionality, but also allows for significant cost savings.

    Provide top-of-the-range expertise and customer-relevant skills, services and sup-port close to the customer.

    Offer the most comprehensive embedded solution set-up in the market, by improving our value add at all stages of the product life-cycle; from design and development, through delivery and to the next generation.

    Being an integrated member of an industrial cluster is the ideal way to operate in the embedded industry. By pursuing this strategy we will always stay customer-oriented – the number one priority for Data Respons. This also creates a guide as to how we shall con-tinue to foster strong growth and helps us fulfil our vision of becoming the leader in embedded solutions in Europe.

    energy2008 was a historic year in every respect for Data Respons. Strong growth, intense inter-national expansion and an improved overall market position are some of the examples outlined in this report. I am proud of the ef-forts made by our motivated and dedicated employees throughout the year.

    The world economy faces challenging times as we enter 2009. With our unique business model, a proven solution strategy and a di-versified customer portfolio, Data Respons is well positioned to meet these new chal-lenges. Previous economic downturns have shown that changing times also provide op-portunities for solution companies like Data Respons.

    We shall remain close to the core elements of our long-term strategy and goals, but also have the energy and drive needed to be proactive when dealing with short-term challenges.

    Kenneth Ragnvaldsen, CEO, Data Respons ASA

    Data Respons is currently established in 22 locations and forms part of LOCAL INDUSTRIAL NETWORKS in several regions in Sweden, Norway, Germany, Denmark, Finland and Taiwan.

    CHAPTER 1: DATA RESPONSCEO’s statement

    INDUSTRIAL CLUSTERS FUEL COMPETITIVE POWERThink globally, act locally. This is the essence of Data Respons’ strategy. The creation of competitive value chains and networks together with our customers is an important aspect of our business.

    ”Being an integrated member of an industrial cluster is the ideal way to operate in the embedded industry.”

  • 5DATA RESPONS ASA | ANNUAL REPORT 2008

    CHAPTER 1: DATA RESPONSCEO’s statement

  • 6 DATA RESPONS ASA | ANNUAL REPORT 2008

    CHAPTER 1: DATA RESPONSThis is Data Respons

    solutions Data Respons develops tailored solutions by combining customised HW/SW with computer products from leading partners. We are:

    Involved in one or more phases of the solution’s life cycleA strategic partner for the customer

    services Data Respons offers experienced specialists with a broad range of expertise from different disciplines. In this business area we:

    Provide local access to a high level of exper- tise when neededParticipate in many development projects for customers in different industries

    productsData Respons offers embedded computer products from world-leading partners that cover all relevant industrial standards. In this business area we:

    A re number one in the Nordic regionMinimise time to market through quick access from our global partnersOffer tried-and-tested products for demanding industrial environments

    THIS IS DATA RESPONS

    ss offers embedded computer m world-leading partners that vant industrial standards. In this we:

    r one in the Nordic regionme to market through quickour global partners

    and-tested products ing industrial ts

    COPCOPENHEN AGEN

    OSLSLSLLOO

    HHHHHEHELSINNKKKIKKKIKIKIKBERGEN

    STAVANGER

    KOONNONNOO GSBERGSSTOCKHOLMLM

    LINKKKKÖPKÖPKK INGNGNGNGNGINGNN

    SØNDERBORRRRRRGGGGGG

    SKANDERBORRRRGRGRR LULULULUUUNLULL D

    GOTHENENBUURG

    VÄSVVÄ TERÅS

    ERLANGANANAN ENKARARKARLSRLSRLLSRLSRUHEU

    Data Respons supplies embedded solutions to leading Original Equipment Manufacturers, system integrators, application providers and vertical product suppliers. Our three business areas enable customers to choose a form of collaboration that suits their needs.

    TAIPEI

    ASIA

  • 7DATA RESPONS ASA | ANNUAL REPORT 2008

    KEY FACTSestablished: 1986.vision: Leader in embedded solutions in Europe by 2010.

    mission: To strengthen our customers’ competi-tiveness by providing the best solutions.

    business form: Listed on Oslo Stock Exchange, Ticker: DAT.

    certifications:ISO 9001:2000ISO 14001:2004

    employees: 511.

    DATA RESPONS offers full-scale embedded solutions, covering all phases from specification, development, testing and delivery to the next generation.

    CHAPTER 1: DATA RESPONSThis is Data Respons

    FINANCIAL SNAPSHOT

    REVENUE BY INDUSTRY

    REVENUE PER COUNTRY

    NOK million 2008 2007

    Operating revenue 818.5 635.0EBITDA 62.4 53.0Order backlog 515 389

    Employees 511 376

    KEY FIGURES

    REVENUE BY BUSINESS AREA

    20072006 200820050

    200

    400

    600

    800

    1000

    2004

    REVENUE PER YEAR (NOK million)

    close to the customer Data Respons forms a part of local industrial net-works in several important regions. This is vital in order to provide customer-relevant skills, services and support as well as developing long-term cus-tomer relationships.

    solid industry experience Different markets have varying requirements in or-der for an embedded solution to work in a specific environment. Common to all of them is the fact that a solution must be adapted to suit the individual customer’s market.

    organisation built on team spiritData Respons is known for its technology-focused development environment and a dedicated sales team. Both departments work well together, resulting in a customer-focused approach with a strong corpo-rate culture built on shared attitudes and values.

    investor informationData Respons believes that it is important to have an open and active dialogue with the stock market , and that all shareholders are treated equally. The company has been awarded Oslo Stock Exchanges’ Information Symbol for good information practices.

    HIGHLIGHTS 2008strong performance

    Operating revenue: 29% growth from 2007EBITDA: 18% growth from 2007 Order intake: 24% growth from 2007 Order backlog: 32% growth from 2007 Embedded solutions sales: 19% growth from 2007

    strategic acquisitionsLundinova AB, Lund, Sweden Ipcas GmbH, Erlangen, Germany

    establishment in new regionsStavanger, Norway Västerås, Sweden

    28

    16

    38

    5617%26%

    26% 31%

    Defence

    Telecom

    Other industries

    Offshore

    24%

    36%35%

    5%

    42%49%

    9%

    Denmark

    Norway

    Sweden

    Germany

    Services

    Products

    Solutions

  • 8 DATA RESPONS ASA | ANNUAL REPORT 2008

    CHAPTER 1: DATA RESPONSBusiness areas | Solutions

    BUILDING EMBEDDED SOLUTIONSMany companies acknowledge the demands in keeping abreast of technological de-velopments and choices in the embedded market. That’s why they use Data Respons as a strategic partner.

    Building embedded solutions is complex, time-consuming and demanding. The process from specification to the delivery of an embedded solution is where Data Respons’ concept clearly demonstrates great value for our customers:

    SPECIFICATIONS may involve temperature fluctuations, vibrations or humidity. In addi-tion, there may be special adaptations, such as form or performance requirements. On top of this, local authorities may require specific certifications.

    THE DEVELOPMENT of embedded solutions must be adapted to each individual customer and project. Data Respons helps many of our customers at every stage from prototype to serial delivery. This demands a system per-spective on embedded solutions and includes advice on customised HW/SW development, choice of technology platform and suppliers, preparation of test documentation and certi-fication of prototype.

    ASSEMBLY, TESTING AND DELIVERY are included in our operational capabilities. Data Respons offers comprehensive local testing facilities and cooperates closely with major test laboratories. This makes it possible to test products and solutions according to specific customer needs.

    Every unit is tested before shipment. We provide quality assurance, predictability and traceability for our customers. We also pro-

    vide customers with logistic services accord-ing to specific needs. Where required, we handle all necessary paperwork in terms of shipping and customs, or we can ship the products directly to the customer or to the end-customer.

    NEXT GENERATION is about making the right choices. The solutions Data Respons delivers contain components from several suppliers and we keep our customers up-to-date with regards to changes, upgrades and end-of-life issues as well as advice concerning alternative solutions and the next generation.

    WHY DATA RESPONS?

    Enables customers to focus on their own core competencies Ensures shorter time to market and low cost of ownershipDelivers embedded solutions adapted to customer needs

    49%

    SHARE OF REVENUE 2008

    20072006 200820050

    50100150200250300350400

    2004

    REVENUE, SOLUTIONS (NOK million)

  • 9DATA RESPONS ASA | ANNUAL REPORT 2008

    Data Respons is building customised embedded solutions for ANY INDUSTRIAL APPLICATION by combining embedded computer products and expertise.

    CHAPTER 1: DATA RESPONSBusiness areas | Solutions

    NEXT GENERATION

    ASSEMBLY, TESTING AND DELIVERY

    DEVELOPMENT

    SPECIFICATION

    Temperature Vibration Moisture Security

    Form factor Performance EMC Certification

    Choice of technology platform Development of customised HW/SWChoice of supplier Certification of prototype Factory Acceptance Test (FAT)

    Efficient and scalable production Local testing facilities Certification Customer-specific assembly Customised logistics

    Life Cycle Management End-Of-Life (EOL) Upgrading

    TEMPERATURE

    CUSTOMISED HW

    TESTING FACILITIES

    UPGRADING

  • 10 DATA RESPONS ASA | ANNUAL REPORT 2008

    CHAPTER 1: DATA RESPONSBusiness areas | Services

    PROJECT MANAGEMENTQuality Time Technology Resources Risk and cost

    ANALYSIS & DESIGNRequirement specifications System breakdown System modeling Architectural designs

    HW DEVELOPMENTFull/Semi custom design Components Simulations Tests Certification

    SW DEVELOPMENTEmbedded and real-time platform bring-upApplication development Algorithm development Framework development Configuration and test manage- ment

    FPGA DEVELOPMENTLogic design and verification Real-time signal processing Cutting edge technologies System-on-Chip solutions

    MECHANICAL DEVELOPMENTMechatronics Rugged design Enclosures, IP and environmental protection

    TEST AND VERIFICATIONTest management System and performance tests Test system developement Test processes and system implementation

  • 11DATA RESPONS ASA | ANNUAL REPORT 2008

    CHAPTER 1: DATA RESPONSBusiness areas | Services

    Using consultants enables our customers to manage resources in projects with varying manning requirements more easily. At the same time, customers gain access to knowl-edge and experience that contribute to inno-vative quality products delivered on time.

    An important add-on value for our customers is the knowledge-base that consultants from Data Respons have access to in the field of embedded solutions worldwide. This collegial network is a rich source of knowledge avail-able to our consultants for the benefit of our customers.

    We offer resources either as outsourcing or insourcing through our flexible cooperation model:

    INSOURCINGData Respons strengthens the customer’s de-velopment team by making its expertise and experience available to the customer in the customer’s own environment.

    OUTSOURCINGData Respons develops the customer’s prod-

    uct in our own premises, and we place our development model, expertise and efficient project management tools at the disposal of the customer. This ensures efficient prod-uct development and minimises the risk of errors.

    STRATEGIC PARTNERAs a strategic partner we collaborate very closely with our customer. Both parties make a concentrated effort to achieve common strategic goals. This means that we also invest

    in joint development, for example by invest-ing in new platforms, technologies, resources, expertise and facilities.

    WHY DATA RESPONS?

    Enables customers to ramp up and down as projects need more or less resources

    Provides local access to a high level of expertise at a short notice

    Ensures innovation and quality

    SHARE OF REVENUE 2008

    REVENUE, SERVICES (NOK million)

    42%

    20072006 200820050

    50

    100

    150

    200

    250

    300

    350

    2004

    ACCESS TO EXPERTISEOur customers can quickly obtain access to highly experienced developers with the exact expertise they require. Our collegial network is a rich source of knowledge which is avail-able for our consultants to the benefit of our customers.

    Data Respons offers EXPERIENCED SPECIALISTS with a broad range of expertise from different disciplines within embedded solutions.

  • 12 DATA RESPONS ASA | ANNUAL REPORT 2008

    Data Respons’ customers have access to a comprehensive selection of EMBEDDED COMPUTER PRODUCTS from world-leading partners.

    CHAPTER 1: DATA RESPONSBusiness areas | Products

    Over time Data Respons has built up a large, solid network of leading partners of third-par-ty products, platforms and systems from the USA, Europe and Asia.

    These are tried-and-tested products of high quality that we deliver to customers, either separately or as elements in embedded solu-tions.

    Our comprehensive selections of products and different partners allow us to be inde-pendent in our choice of technology and the products we offer.

    In addition our long-term cooperation with our partners contribute to an efficient and so-lution-oriented environment, which provides our customers with flexibility.

    Data Respons is continually updated on de-velopments in the embedded market – a technological jungle only very few of our cus-

    tomers want, or have the resources, to navi-gate through. Thus we help our customers make the right choices by evaluating existing solutions, suggesting alternatives and finding possible cost-reductions.

    SHARE OF REVENUE 2008

    REVENUE, PRODUCTS (NOK million)

    WHY DATA RESPONS?

    Minimises time to market through quick access to our global partners

    Offers tried-and-tested products for demanding industrial environ-ments

    Ensures early access to new technology and offers indepen-dent advice on the choice of technology

    20072006 200820050

    20

    40

    60

    80

    100

    2004

    INDEPENDENT CHOICE OF TECHNOLOGYAn independent choice of technology requires a solid network of partners. Data Respons provides tried-and-tested embedded computer products for any application.

    9%

  • 13DATA RESPONS ASA | ANNUAL REPORT 2008

    CHAPTER 1: DATA RESPONSBusiness areas | Products

    ADVANCEDTCAAdvancedMC, CPU boards, Carrier boards, MicroTCA, Mass storage, Enclosures

    CERTIFIED PRODUCTSComputers & servers

    COMPACTPCIBackplanes, CPU boards, I/O, Mass storage, PMC, Enclosures

    COMETX, ETXexpress, PrPMC, XTX

    ENCLOSURESRugged, Rackmount

    INDUSTRIAL PCBox, DIN Rail, Rackmount

    LCD MONITORSOpen frame, Rackmount, Industrial chassis, IP/65

    MASS STORAGE2.5”, 3.5”, CompactFlash, Blades

    MOTHERBOARD & SBCATX, Micro ATX, Embedded ATX, EBX, 3.5”, 5.25”, Mini ITX

    PANEL PC6.4” to 20”, Panel Mount, Open Frame, IP65

    PC/104CPU boards, I/O, Enclosures

    VMEBackplanes, CPU boards, I/O, Mass storage, PMC, Enclosures

  • 14 DATA RESPONS ASA | ANNUAL REPORT 2008

    CASE: TOMRA Specially adapted COTS solution

    More processor power for the money, a flexible platform and availability were the main reasons why Tomra chose a SPECIALLY ADAPTED COTS SOLUTION in partnership with Data Respons.

    CUSTOMER REFERENCEthe customer: Tomra is a leading global pro-vider of advanced solutions enabling recovery and recycling of materials.

    business situation: Tomra needed increased processor power for user interface and communica-tion on their vending machines.

    the challenges: A solution with a high degree of flexibility and adaption of a standard board.

    the solution: Specially adapted COTS solution with a high degree of flexibility.

    business impact: Standard based board with more processor power which can be used in many of Tomra’s solutions.

  • 15DATA RESPONS ASA | ANNUAL REPORT 2008

    CASE: TOMRA Specially adapted COTS solution

  • 16 DATA RESPONS ASA | ANNUAL REPORT 2008

    CHAPTER 2: MARKETS

  • 17DATA RESPONS ASA | ANNUAL REPORT 2008

    CHAPTER 2: MARKETS

    Data Respons offers full-scale embedded so-lutions, covering all phases from analysis and design through development, testing and certi-fication to integration and development of the next generation.

    Our customers value the close partnership with Data Respons, because the embedded market is fragmented with many small and specialised enterprises, with many operating systems and different platforms and architectures to choose from. In addition, the expertise that is required to develop embedded solutions is highly spe-

    cialised. New integrated solutions require very advanced technological knowledge and experi-ence with the newest developments.

    As a strategic partner Data Respons provides end-to-end solutions, leaving our customers to:

    Focus on their own core competence Live up to increasing demands for advanced functionalityMeet tougher demands to reduce their time to marketCarry out cost-effective R&D

    As a STRATEGIC PARTNER Data Respons helps customers face increasing demands for advanced functionality, cost-effective R&D and reduced time to market.

    CLOSE TO THE CUSTOMERData Respons forms a part of local industrial networks in several important regions. This is vital in order to provide customer-relevant skills, services and support as well as developing long-term customer relationships.

    SHARE OF REVENUE

    REVENUE PER COUNTRY (NOK million)

    Country 2008 2007 Change

    Norway 298.8 287.9 4%Sweden 294.4 183.7 60%Denmark 200.3 153.5 31%Germany 38.4 16.9 127%

    ”Every time we want to change something in China , it takes three months. When we do it locally, it takes three days – or three hours.”

    Troels Bierman Mortensen, Managing Director, Medotech A/S

    24%

    36%35%

    5%

    Denmark

    Norway

    Sweden

    Germany

  • 18 DATA RESPONS ASA | ANNUAL REPORT 2008

    CHAPTER 2: MARKETSDenmark

    Data Respons develops customised embed-ded solutions either from standard HW/SW platforms or entirely from scratch, including customer-specific hardware, software and me-chanics. A full-scale embedded solution typi-cally include logistics, technology assurance, end-of-life and last-time-buy monitoring.

    Data Respons has customers within the trans-portation, telecommunication, maritime, de-fence, energy and medical sectors. Customers

    use Data Respons as a consultancy and develop-ment partner as well as a second development centre, pushing more product lines through the pipeline than would otherwise be possible.

    Data Respons’ role is to assume the responsi-bility for the solution and offer local expertise combined with competitive technological so-lutions. This provides the customer with cost-effective solutions and the opportunity to focus on its core operation.

    Data Respons is experiencing GROWTH IN EMBEDDED SOLUTIONS, minimising customers’ time to market, development risks and help-ing them focus 100% on their own key skills.

    DENMARKData Respons is a leading embedded solutions company in Denmark and offers all phases from specification, develop-ment, testing and integration through to the development of next generation.

    REVENUE PER BUSINESS AREA

    REVENUE 2004-2008 (NOK million)

    20072006 200820050

    50

    100

    150

    200

    250

    2004

    KEY FIGURES

    NOK million 2008 2007Operating revenue 200.3 153.5EBITDA 17.7 14.4Order backlog 85 53

    Employees 95 77

    danish highlightsQ1 Moved into new premises in Copenhagen

    Contract worth NOK 12 million

    Q1 Solutions contract worth NOK 12 million

    Q4 Contracts worth DKK 25 million

    data responsEstablished: 1999

    Offices: Copenhagen, Skanderborg and Sønderborg

    Employees: 95

    Certifications: ISO 9001:2000

    53%42%

    5%

    Services

    Products

    Solutions

  • 19DATA RESPONS ASA | ANNUAL REPORT 2008

    CHAPTER 2: MARKETSDenmark

    SØNSØNDERRBBORGEmployeeees:s: 11

    SKANDERBORGEmployees: 16

    COPCOPENHAGEGENNEmployees: 78

  • 20 DATA RESPONS ASA | ANNUAL REPORT 2008

    CHAPTER 2: MARKETSNorway

    BERGENEmployees: 11

    SANDVIKAEmployees: 13

    SKULLERUDEmployees: 21

    OSLOEmployees: 79

    KONGSBSBERGERGEmployeeoy s: 200

    STAVANGEREmployees: 6

    ASKEREmployees: 12

  • 21DATA RESPONS ASA | ANNUAL REPORT 2008

    CHAPTER 2: MARKETSNorway

    The Stavanger region has one of the world’s most innovative industrial clusters in the fields of oil and maritime technology, and Data Respons’ aim is to work towards a even closer integration with our customer in this area.

    Our staff of engineers is supplemented by our freelance network, the Embedded Pool. Data Respons’ Embedded Pool consists of professional freelancers working within the field of embedded solutions. The number of freelancers are increasing and gives Data Respons access to a broad range of expertise

    and a high level of flexibility and adaptability with regard to the scope, duration and loca-tion of assignments.

    Data Respons is certified according to NS/EN ISO 14001:2004. This affects our focus and priorities with regards to environmental issues such as:

    Packaging Waste from day-to-day operations Transporting goods Use of video conferencing equipment Return of goods via Elretur

    Transition to new technology platforms provides our customers with SIGNIFICANT COST SAVINGS, better functionality and creates new possibilities.

    NORWAYThe expansion to Stavanger, an increased Embedded Pool network and participating in many challenging development processes will strengthen the momentum for Data Respons’ business in the future.

    REVENUE PER BUSINESS AREA

    REVENUE 2004-2008 (NOK million)

    20072006 200820050

    50

    100

    150

    200

    250

    300

    2004

    KEY FIGURES

    NOK million 2008 2007Operating revenue 298.8 287,9EBITDA 36.7 39,7Order backlog 252 219

    Employees 162 137

    24%

    62%14%Services

    Products

    Solutions

    norwegian highlightsQ1 Offshore contracts worth NOK 19 million

    Q2 Breakthrough in the maritime market, NOK 56 million

    Q3 Solution deliveries worth NOK 20 million

    Q4 Establishing a new office in Stavanger Offshore contract worth NOK 11 million Certified according to the ISO 14001:2004 standard Telecoms contract worth NOK 7 million Kongsberg contract worth NOK 7 millionSolution contract worth NOK 7 million

    data responsEstablished: 1986

    Offices: Asker, Bergen, Oslo, Kongsberg, Sandvika, Skullerud, Stavanger

    Employees: 162

    Certifications: ISO 9001:2000NS/EISO 14001:2004

  • 22 DATA RESPONS ASA | ANNUAL REPORT 2008

    CHAPTER 2: MARKETSGermany

    Since 2005 Data Respons has increased the operating revenue from zero to NOK 38 mil-lion. Growth in revenue has yielded confi-dence. This confidence is justified by delivering the best projects to our customer - again and again. The only way to further expand our busi-ness in Germany is by delivering better, more efficient and more cost-conscious projects and solutions than our competitors.

    We have ambitious plans for our operation in Germany and the acquisition of Ipcas GmbH is central to these plans. Ipcas GmbH has a solid and broad competency within the develop-ment of embedded solutions, and the acquisi-tion will broaden and strengthen our level of expertise, increase our potential for solution sales, and further expand our geographical presence in Germany.

    Germany is a KEY AREA OF PRIORITY for Data Respons and our main focus is to improve the total setup and exposure in this market by acquisitions and organic growth.

    GERMANYDeveloping embedded solutions that provide our cus-tomers with new functionality and technology in their end products is based on confidence. Data Respons has gained this confidence through cost-effective and reliable deliveries.

    REVENUE PER BUSINESS AREA

    REVENUE 2004-2008 (NOK million)

    20072006 2008200505

    10152025303540

    2004

    KEY FIGURES

    NOK million 2008 2007Operating revenue 38.4 16,9EBITDA 3.2 -3,4Order backlog 23 11

    Employees 57 9

    32%

    57%

    11% Services

    Products

    Solutions

    german highlightsQ2 Contract worth NOK 2.5 million (infotainment

    solution)

    Q3 Acquisition of Ipcas GmbH

    Q4 Contract worth NOK 1.8 million (transportation industry)

    data responsEstablished: 2005

    Offices: Erlangen, Karlsruhe

    Employees: 57

    Quality certification: ISO 9001:2000 (Erlangen)

  • 23DATA RESPONS ASA | ANNUAL REPORT 2008

    CHAPTER 2: MARKETSGermany

    KARRLSRL UHEUEmployeeoyees:s 7

    ERLANGENEmployees: 50

  • 24 DATA RESPONS ASA | ANNUAL REPORT 2008

    CHAPTER 2: MARKETSSweden

    KISTAEmployees: 83

    LUNDEmployees: 36

    STOCKHOLMEmployees: 32

    LILINKÖPINGEmployees: 8

    HELSINKIEmployees: 1

    VÄSTERÅSEmployees: 14

    GOTHENBURGEmployees: 23

  • 25DATA RESPONS ASA | ANNUAL REPORT 2008

    CHAPTER 2: MARKETSSweden

    The group is now reaping the reward of being established in many of the most im-portant industrial regions in Sweden. The increased contract sizes and volumes within embedded solutions over the last few years tell us that customers appreciate the con-venience and efficiency in using Data Re-spons.

    Data Respons sees a strong trend towards One-Stop-Partnering, assisting our customers with time to market and total cost of owner-ship advantages:

    Delivering customised technology and ad- vanced computer modulesTotal responsibility for a solution from design, volume delivery and end-of-life managementCompetence to proactively propose new technology insertion points, driving perform-ance and cost reductionsTaking responsibility for customers’ current designs and re-engineering to meet new demandsWide geographical coverage creates local strengthCore competence in embedded technology

    Data Respons has increased its GEOGRAPHICAL DEPLOYMENT in important regions and strengthened the total competency platform, increasing its ability to win new major embedded solutions contracts.

    SWEDENData Respons has built up a solid position within various segments of the Swedish embedded market.

    REVENUE PER BUSINESS AREA

    REVENUE 2004-2008 (NOK million)

    20072006 200820050

    50

    100

    150

    200

    250

    300

    2004

    KEY FIGURES

    NOK million 2008 2007Operating revenue 294.4 183,7EBITDA 17.7 14,9Order backlog 154 105

    Employees 197 153

    54%

    36%

    10%Services

    Products

    Solutions

    swedish highlightsQ1 Data Respons acquires Lundinova AB

    Maritime contract in Finland worth NOK 8 million

    Q2 Influx of contracts in Sweden, worth SEK 25 million SEK 22 million solution contract in Sweden

    Q3 Sweden receives contracts worth over SEK 25 million Establishment of new office in Västerås

    Q4 Swedish solutions contract worth SEK 20 million

    data responsEstablished: 2000

    Offices: Gothenburg, Kista, Linköping, Lund, Stockholm, Västerås and Helsinki (FIN)

    Employees: 197

    Quality certification: ISO 9001:2000

  • 26 DATA RESPONS ASA | ANNUAL REPORT 2008

    CASE: SBG Machine control with 3D visualisation

    GeoROG from SBG is a solution which brings together and presents PLAN MODELS AND GPS DATA to operators of site machinery, allowing production capacity to be increased by 20–100 per cent.

    CUSTOMER REFERENCEthe customer: Svensk Byggnadsgeodesi AB (SBG) is part of Hexagon AB and is a world leader in the de-velopment of geodetic and machine control software.

    business situation: SBG had problems finding a satisfactory hardware solution for GeoROG.

    the challenges: An increasingly sophisticated user interface on the GeoROG product with fea-tures such as touch screens and advanced commu-nications solutions made very high demands of the hardware platform.

    the solution: A powerful and stable ETX solu-tion with a more powerful processor, more connec-tion options and ports, and better communications facilities.

    business impact: The new GeoROG was well received in the market and the amount of sup-port and service required has been considerably reduced.

  • 27DATA RESPONS ASA | ANNUAL REPORT 2008

    CASE: SBG Machine control with 3D visualisation

  • 28 DATA RESPONS ASA | ANNUAL REPORT 2008

    CHAPTER 3: INDUSTRY SECTORS

  • 29DATA RESPONS ASA | ANNUAL REPORT 2008

    CHAPTER 3: INDUSTRY SECTORS

    Many of Data Respons’ customers have a world-leading position as specialists within different industries. They offer technologically complex products to end-customers world-wide. Others are subject to strict government requirements and place high demands on the operational reliability of the solutions.

    Servicing this diverse range of custom-ers require a solid industry expertise across markets such as defence, offshore, medical, transportation, energy, industrial automation and telecommunications.

    WHY DATA RESPONS?

    Cutting-edge expertise Integration and testing facillities in all countriesGlobal partner network Certifications: ISO 9001:2000 and ISO 14001:2004

    SOLID INDUSTRY EXPERTISECustomers in different industries are characterised by individual requirements and needs. To service them professionally, Data Respons needs to understand the condi-tions and adaptations that are necessary in order to provide them with embedded solu-tions that exceed their expectations.

    Have a leading position as spe- cialists in various industriesHave technologically complex productsHave a volume delivery of 50- 5,000 units per year

    TYPICAL SOLUTION CUSTOMERS

    REVENUE BY INDUSTRY SECTOR

    17%26%

    31%26%

    Defence

    Offshore

    Telecom

    Data Respons has developed SOLID INDUSTRY EXPERTISE in various industries such as defence, medical, offshore, transpor-tation, environment and telecommunications.

    Other industries

  • 30 DATA RESPONS ASA | ANNUAL REPORT 2008

    CHAPTER 3: INDUSTRY SECTORSOffshore/maritime

    Data Respons supplies EXTENSIVE SOLUTIONS to major players and has acquired cutting-edge expertise in the offshore and maritime market.

    CONTROL SYSTEMS FOR NAVIGATING SHIPS

    OFFSHORE/MARITMEDeveloping offshore and maritime applications requires good insight into government regulations, certification and knowledge of external stress factors such as pressure, temperature fluctuations and vibrations.

    WHY DATA RESPONS?

    In-house design expertise Know-how in offshore/maritime certification, environmental stress factors and government requirements Delivers embedded solutions adapted to offshore/maritime working environments Provides rugged and tested products for offshore/maritime industry

    TYPICAL APPLICATIONS

    Control systems for steering and navigating shipsCertified maritime solutions Metering systems for oil and gas Collection of seismic data Control systems for cranes, han- dling equipment and enginesAdvanced process control in subsea applicationsCommunication solutions dedicated maritime approved computers and monitors

  • 31DATA RESPONS ASA | ANNUAL REPORT 2008

    CHAPTER 3: INDUSTRY SECTORSOffshore/maritime

    In surroundings where humidity, vibration, temperature variations, shock and salt spray are a problem, computer equipment must have very special qualities. Data Respons has gained cutting-edge expertise in the offshore/maritime industry and develops solutions for use in tough and chal-lenging environments.

    TOLERATE EXTREME CONDITIONS

  • 32 DATA RESPONS ASA | ANNUAL REPORT 2008

    CHAPTER 3: INDUSTRY SECTORSDefence

    RADAR SYSTEMS FOR FIGHTER JETS

    DEFENCEData Respons provides embedded solutions to global leading companies that sup-ply turn-key systems to various sections of the defence industry and the armed forces throughout the world.

    WHY DATA RESPONS?

    Ability and experience to combine standard industrial products with advanced custom design solu-tions, built for harsh environmental conditions.World leading partners providing military specified and ruggedised COTS products to the defence market. Know-how of military standards, environmental stress factors and government requirements

    TYPICAL APPLICATIONS

    Control and communication systemsPassive sensors and warning systemsEmbedded computer systems for land, sea and air applications Fire control systems Electro optical systems Modified COTS

  • 33DATA RESPONS ASA | ANNUAL REPORT 2008

    CHAPTER 3: INDUSTRY SECTORSTelecom

    NETWORK SOLUTIONS FOR VIDEO CONFERENCING EQUIPMENT

    TELECOMThe telecoms sector is changing continuously and has to deal with more complex systems, upgrades to next generation systems, shorter time to market and shorter product life cy-cles. Continual work on projects for the telecom sector has given Data Respons extensive experience of relevant application areas in this market.

    WHY DATA RESPONS?

    Extensive experience in develop- ing applications for handling data, video and voice processingEstablished engineering knowl- edge in building applications for existing communication networksAccess to standardised telecom HW platforms from leading glo-bal suppliers

    TYPICAL APPLICATIONS

    Infrastructure and system solutions for mobile networks3G, GSM/GPRS, VoIP applica- tions, media gateways, satellite communications, switches, wire-less information systems, signal processing, video streaming and M2M solutionsHigh volume portable accessories for music, imaging, charging and connectivityTest and service equipment

  • 34 DATA RESPONS ASA | ANNUAL REPORT 2008

    CHAPTER 3: INDUSTRY SECTORSOther industries

    OTHER INDUSTRIESData Respons’ comprehensive experience with applications comes from many years of systems building and makes us a valuable partner for Original Equipment Manufactur-ers, system integrators and vertical product suppliers in various sectors.

    MEDICAL / LIFE SCIENCESDeveloping devices and systems within Medical and Life Sciences means that Data Respons has considerable experience living up to tough criteria on EMC/ESD designs, as well as certification and documentation in com-pliance with FDA regulations.

    WHY DATA RESPONS?

    Certified development process that meet strict medical requirementsAll necessary competencies and medico-technical experience in-houseKnow-how of medical-industrial product development standards

    TYPICAL APPLICATIONS

    Sensors and measurement Control and surveillance of appli- ancesDiagnostic screening of blood and other bodily fluidsWireless applications Electro acoustic systems

  • 35DATA RESPONS ASA | ANNUAL REPORT 2008

    CHAPTER 3: INDUSTRY SECTORSOther industries

    Data Respons has extensive application experience in various industry sectors such as MEDICAL, ENERGY AND TRANSPORTATION.

    ENERGY / ENVIRONMENTData Respons is increasingly engaged in developing products and systems for the energy and power sectors. These include systems for inspecting wa-ter pipelines, automatic meter reading, industrial/home control applications and climate control as well as systems and applications for environmentally friendly power generation such as wind power.

    WHY DATA RESPONS?

    Technical expertise with high per- formance platforms for the energy and environment sectorsCompetencies within modular indus- trial solutionsBroad experience with power-saving wireless technology for home/indus-trial control and AMR

    TYPICAL APPLICATIONS

    Measurement, control and surveil- lance of machines, heating, struc-tures etc.Sensors and wireless network for control and monitoringAutomatic meter reading and home controlIndustrial control and automation

    TRANSPORTATIONThe transportation sector encompasses the automotive industry, railway and seagoing vessels that are built for transporting people and/or cargo. Delivering systems for these sectors means that Data Respons possesses extensive experience in developing solutions that live up to tough environ-ment specific and rugged criteria.

    WHY DATA RESPONS?

    Rugged and tested products suitable for the automotive industry from lead-ing global suppliersOne-stop business partner with lo- cal operations in several European countriesExperience with speed, precision and safety as well as GPS/GPRS for positioning, global communication and info-tainment

    TYPICAL APPLICATIONS

    System solutions for the control, command and surveillance of ma-chinery, cars, trains, ships, etc.Communication systems for non- disrupted internet access on trainsElectronic Fare Collection, Fleet management and POS/POI systemsFanless computer solutions and safety-critical SW solutions for vehicular applications

  • 36 DATA RESPONS ASA | ANNUAL REPORT 2008

    CASE: MEDOTECHOutsourcing provides faster development

    With Data Respons as a development partner, Medotech’s new MEDICAL-TECHNICAL DEVICE, Grindcare, has set a new time-to-market record.

    CUSTOMER REFERENCEthe customer: Medotech A/S develops and de-signs medical-technical equipment which registers and analyses signals from the human body.

    business situation: Medotech needed a com-plete redesign of the printed circuit board, software and mechanism of the Grindcare product.

    the challenges: A launch of a medical techni-cal product into the international market required extensive documentation and manufacturing re-quirements.

    the solution: A single contract included the redesign of hardware, software, mechanics, project management, cooperation with industrial designers and manufacturing partners and achieved a gradual changeover from development to production.

    business impact: A single contract with sub-suppliers working according to one overall project plan. An integrated development made it possible for Medotech to benefit from a gradual and time-saving realisation of Grindcare from prototype to large scale production.

  • 37DATA RESPONS ASA | ANNUAL REPORT 2008

    CASE: MEDOTECHOutsourcing provides faster development

  • 38 DATA RESPONS ASA | ANNUAL REPORT 2008

    CHAPTER 4: ORGANISATION

  • 39DATA RESPONS ASA | ANNUAL REPORT 2008

    CHAPTER 4: ORGANISATION

    Engineers, sales staff and administration work well together, resulting in a customer-focused approach with a strong corporate culture built on shared attitudes and values.

    The will to succeed, a thirst for knowledge and a passion for technology characterises employees throughout Data Respons’ organisation. We place importance on social and sporting activities be-cause they strengthen the team spirit and know-how amongst our employees. Data Respons has a long tradition in humanitarian work and the growing demand for “Greentech” solutions in the em-bedded market is in accordance with Data Respons’ environmental certification ISO 14001:2004.

    ORGANISATION BUILT ON TEAM SPIRITData Respons has a working environment that combines technology, the best engineering minds in the industry and a committed sales team.

    The will to succeed, a tremendous thirst for knowledge and a burning PASSION FOR EMBEDDED SOLUTIONS characterises employees throughout Data Respons’ organisation.

    EMPLOYEES PER DIVISION

    EMPLOYEES PER COUNTRY

    TOTAL NUMBER OF EMPLOYEES

    20072006 200820050

    100

    200

    300

    400

    500

    600

    2004

    DATA RESPONS’ VALUESTAKING OVERALL RESPONSIBILITYExtending and committing ourselves to making each other better.

    ACHIEVINGA will to succeed, acquire new knowledge and dare to find new ways of achieving our goals.

    BEING GENEROUSBeing open, inclusive and willing to share know-ledge.

    HAVING FUNWe laugh with, instead of at each other.

    39%

    32%18%

    11%

    Sweden

    Denmark

    Norway

    Germany

    9% 66%

    11%

    14%

    Administration

    Operations

    Development

    Sales

  • 40 DATA RESPONS ASA | ANNUAL REPORT 2008

    CHAPTER 4: ORGANISATIONSports

    WORK HARD – PLAY HARDData Respons offers independent and varied assignments in a challenging and open work environment known for its informal tone.

    All Data Respons countries have regular after work get-togethers and SPORTING ACTIVITIES which are based on one of Data Respons’ values - “Having fun”.

    Often the corridors and development labs are buzzing with professional discussions. We value dialogue and sharing knowledge and initiatives for improvement - even out-side our own areas of expertise.

    In addition to our professional community, sporting activities and social gatherings have always been an important part of Data Re-spons. There is a long and proud tradition

    of participating in company runs, biking and cross-country ski races.

    All Data Respons offices have regular after work get-togethers and cultural happenings. These activities are based on one of Data Re-spons’ values - Having fun, part of a set of shared attitudes and values which define the company’s strong corporate culture.

    TRACKING THE WORKOUT

    Data Respons’ fitness program “A Healthy Corporation” is suitable for all levels of activity and interests, and motivates participants through competitions between departments and countries.

    The employees register their workouts online and track their own and other teams progress. The teams and individual participants receive prizes and other in-centives throughout the year.

  • 41DATA RESPONS ASA | ANNUAL REPORT 2008

    CHAPTER 4: ORGANISATIONSports

  • 42 DATA RESPONS ASA | ANNUAL REPORT 2008

    CHAPTER 4: ORGANISATIONHumanitarian work

  • 43DATA RESPONS ASA | ANNUAL REPORT 2008

    CHAPTER 4: ORGANISATIONHumanitarian work

    TO GIVE IS TO RECEIVE“Helping children help themselves”. This is the motto of the humanitarian organisation “On our feet”. It defines the basis of Data Respons’ humanitarian activities.

    Data Respons’ cooperation with the organisation “On own feet” has a LONG TRADITION and is one of the most important parts of Data Respons’ activities in the field of Corporate Social Responsibility.

    The origins of Data Respons’ cooperation with the organisation “On own feet” was a set of cri-teria defined by management and employees in 1998. These were as follows:

    Cooperation should be long-term Data Respons should identify with the projectData Respons’ customers should be able to participate in the programme

    All of these criteria were met by the humani-tarian organisation “On own feet”. One of the organisation’s activities is the production and sale of hand-painted Christmas cards. Children draw, paint and sell original Christmas cards to companies and private buyers and earn funds to buy ambulances and equipment for many hospitals and schools in war-torn countries.

    an active supporterApart from buying these cards from the chil-dren and sending them to customers, Data Respons makes donations to specific projects. The donations are always connected to specific parts of the projects like building materials or equipment.

    These are the most important achievements to which we have contributed in 2008:

    Building and equipping a school in Logaru in Afghanistan so that children can to go school in the winterExpanding the children’s farm in the Czech Republic so that the children can work with plants and animals. This is important for their mental health.Purchasing specialised equipment for blind children in the Czech Republic

    The children from “On own feet” are very en-gaged in working against bullying and have published a book called ‘no bullying, please’. The children provided all texts and illustra-tions in the book. Their hope is to encourage children in other EU countries to participate in the battle against bullying.

    The Centipede organisation is now the most important sponsor of child psychiatry in the Czech Republic.

    For more information about “On Own Feet”, visit www.centipede.org

    CORPORATE SOCIAL RESPONSIBILITY (CSR)“Taking overall responsibility” is an important core value for Data Re-spons and the group aspires to be a responsible corporation in terms of labour standards, human rights and environmental protection. Data Re-spons has implemented corporate social responsibility policies which are publicly available. The policies cover governance and integrity manage-ment, environmental protection, hu-man rights and labour standards, and are in accordance with the UN Global Compact Principles.

  • 44 DATA RESPONS ASA | ANNUAL REPORT 2008

    CHAPTER 4: ORGANISATIONCareer in Data Respons

    CAREER IN DATA RESPONSData Respons consists of a development environment focused on technology and has a proactive sales organisation. Both environments have to work well together. This results in a customer-focused attitude with mutual respect for each other’s professions.

    Data Respons’ WORKING ENVIRONMENT is friendly, non-bureaucratic and challenging with varied, independent tasks.

    Our customers expect the best which means that we place great demands on our employ-ees. Data Respons has a young pulsating, creative social environment. Team spirit and laughter are highly valued. A little madness and wild ideas are part of the working envi-ronment.

    Data Respons’ work environment is a friend-ly, non-bureaucratic and challenging setting, with independent and varied tasks. Data Respons’ employees enjoy opportunities for professional and personal development in a company with exciting international growth potential.

    professional developmentAt Data Respons, the professional develop-ment of our employees takes pride of place. Providing consultancy and development services to our customers means that collec-tive knowledge and experience have become our core values.

    The embedded projects that we work on are the guiding lights in our efforts to update our knowledge. Data Respons values the pro-fessional development of its employees as a means of strengthening our competitive edge and achieving our goals.

    We allocate time and finances to each em-ployee’s professional development. In return we expect that each employee takes respon-sibility for continuously improving his or her competencies.

    EDUCATIONAL ACTIVITIES

    Data Respons Sales Academy (Sales)

    SCRUM Master (Developers)

    Professional Forums (Developers)

    Workshops (Developers)

    In-service training (Sales & Developers)

  • 45DATA RESPONS ASA | ANNUAL REPORT 2008

    CHAPTER 4: ORGANISATIONCareer in Data Respons

  • 46 DATA RESPONS ASA | ANNUAL REPORT 2008

    CHAPTER 4: ORGANISATIONCareer in Data Respons | Sales

    CAREER IN SALESThe sales team at Data Respons, part of our challenging and growing sales environment, works with some of the most exciting companies in Europe.

    You will be working at the nexus between technology and business, liaising with cus-tomers, our development teams and opera-tion centres. You will make sure that contracts are landed, and follow up on deliveries.

    You must work in a proactive and focused way in order to achieve your own and Data Respons’ targets. You work at a pace which ensures that you maintain and expand your portfolio.

    The salespeople at Data Respons often have a commercial business background supple-mented with professional experience involv-ing extensive customer contacts. They have a strong interest in our industry and the abil-ity to acquire complex technical knowledge quickly.

    interested? Submit your application and CV to [email protected]

    Turning embedded solutions into realistic business concepts

  • 47DATA RESPONS ASA | ANNUAL REPORT 2008

    ACCOUNT MANAGERName: Åsa Grübb-Weinberg Age: 54Has worked at Data Respons since: 2006

    “At Data Respons I’m working with a team that consists of technicians, project managers, salespeople and devel-opment engineers. We might work for months on a sin-gle sale, and the solutions are always customised. All the needs, desires and requirements have to be clarified with the customer, and must be realistic.”

    CHAPTER 4: ORGANISATIONCareer in Data Respons | Sales

    Data Respons’ sales team is working at the nexus between TECHNOLOGY AND BUSINESS, liaising with customers, and our development teams and operation centres.

    STRATEGIC ACCOUNT MANAGERName: Knut StrandenæsAge: 50Has worked at Data Respons since: 2006

    “My main job is to develop business relationships with new and existing customers. I also work a lot on com-mercialising technical platforms. I really enjoy working with a mix of business and technology. A technical solu-tion has to do more than just work: it also has to have a realistic business concept.”

    KEY ACCOUNT MANAGERName: Daniel AspeskärAge: 34Has worked at Data Respons since: 2003

    “The cooperation between salespeople and engineers at Data Respons is excellent. Most of the salespeople have a basic technical background, and many of the engineers have a general understanding of sales and marketing as well. The salespeople enjoy an elevated status within the company, and have a direct influence on its develop-ment.”

    A strategic account manager at Data Respons works in a focused and goal-based way with decision-makers at the highest levels of the business world.

    You possess an excellent knowledge and overview of the market. You are an aggressive team player with the ability to decide on the most important bat-tles by yourself, while still playing well with your colleagues. Ideally you have an advanced business education com-bined with technical understanding and interest.

    A key account manager at Data Re-spons works in a goal oriented, struc-tured and direct manner to achieve the company’s sales targets. It is im-portant that you have personal and corporate aims in terms of value crea-tion, professional advancement and personal growth. Ideally a key account manager will have a business back-ground combined with career experi-ence involving professional customer contacts, and an interest in and famili-arity with our industry.

    An account manager at Data Respons has previous sales experience and is adept at handling a variety of job tasks.

    An account manager works with spe-cific customers, provides sales sup-port for strategic and key account managers, and makes sure that cus-tomer deliveries are followed up. An account manager also provides project management for customer activities.

  • 48 DATA RESPONS ASA | ANNUAL REPORT 2008

    CHAPTER 3: ORGANISATIONCareer in Data Respons | Services

    Engineers at Data Respons develop systems for signal processing, data gathering, communication (wireless and M2M), monitoring, control, testing, instrumentation and real-time programming.

    You will be working with cutting-edge technology and some of the most modern methods and tools currently available on the market. We are looking for people who have a B.Sc., M.Sc. or Ph.d. in IT, electronics engineering or cybernetics plus experience and/or expertise in one or more of the following areas:

    interested? Submit your application and CV to [email protected]

    Turning technical challenges into embedded solutions

    CAREER IN DEVELOPMENT

    Project management HW development

    SW development Mechanics development

    VHDL/FPGA logic development

  • 49DATA RESPONS ASA | ANNUAL REPORT 2008

    CHAPTER 4: ORGANISATIONCareer in Data Respons | Services

    SENIOR DEVELOPMENT ENGINEERName: David LundholmAge: 36Has worked at Data Respons since: 2005Education: MSc EE

    “Data Respons is characterised by an excellent professional and social work environment. Emphasis is put on ensuring that the employees have opportunities to exercise and to get together to enjoy, for instance, the monthly pub crawl. The projects are varied and technically challenging and the working conditions and pension scheme are good.”

    Developers at Data Respons are working with CUTTING-EDGE TECHNOLOGY and the most modern methods and tools currently available on the market.

    PRINCIPAL ENGINEERName: Peter Grønning SørensenAge: 46Has worked at Data Respons since: 2006Education: MSc EE from the Technical University of Den-mark (DTU)

    “Because I work in direct contact with customers, I get to work on varied and challenging development tasks. As prin-cipal engineer in logic design, my responsibilities include DSP, PLD and FPGA development for our customers.”

    A principal engineer at Data Respons is an experienced and professional heavy-weight.

    Principal engineers are independent developers, fully responsible for their personal work situation.

    TYPICAL AREAS OF RESPONSIBILITY:Expert authority Technology manager Proposal work and proposal review QA

    A senior development engineer at Data Respons is an experienced en-gineer who seeks responsibility and makes independent choices in the dis-position of his or her job duties.

    He or she must serve as technical sup-port for other developers.

    TYPICAL AREAS OF RESPONSIBILITY:Project management Customer contacts Proposal work QA

    A development engineer at Data Respons is usually a recent college graduate.

    Our development engineers work closely with experienced developers for a period of time, so that they can advance to the senior level as quickly as possible.

    TYPICAL AREAS OF RESPONSIBILITY:Solution development and design Project work

    DEVELOPMENT ENGINEERName: Yun Hui YehAge: 28Has worked at Data Respons since: 2006Education: M.Eng

    “The employees at Data Respons are characterised by a strong desire to share knowledge with one another. This is a corporate culture that is based on making one another strong from a professional and technical standpoint. That means that we build up expertise and that more people become skilled in many areas.”

  • 50 DATA RESPONS ASA | ANNUAL REPORT 2008

    CHAPTER 4: ORGANISATIONCareer in Data Respons | Embedded Pool

    DATA RESPONS EMBEDDED POOLThe Embedded Pool is a network of external professional freelancers which gives our customers access to a broad range of expertise from various technical disciplines with-in the field of embedded solutions.

    The Embedded Pool is a NETWORK OF FREELANCE DEVELOPERS who are tightly integrated into Data Respons’ project organisation and quality system.

    The Embedded Pool is a network of freelance developers who are tightly integrated into Data Respons’ project organisation and quali-ty system. The result is a flexible resource pool of expertise which is available to our custom-ers. Access to resources from the Embedded Pool increases project capacity, meaning that Data Respons does not need to refuse or de-lay assignments.

    Many of the independent developers in the embedded market are niche-oriented and have specialist expertise in market areas where Data Respons has only limited activity.

    Cooperation with such freelancers broadens Data Respons’ portfolio of expertise and in-creases our capacity and flexibility. This new expertise in the market is promoted via Data Respons’ sales and marketing apparatus, and gives freelancers access to an increased number of projects, either as consultants to our customers’ project organisations or as participants in Data Respons’ projects. It is absolutely vital that our customers feel they can rely on the quality and capability of the freelancers they hire. All participants in the Embedded Pool undergo a thorough quality-assurance process.

    Freelancers in the Embedded Pool work closely with our customers and are tightly integrated with the project organisation, yet retain their independence. However, it is im-portant to integrate them into Data Respons’ organisation and to create a sense of techni-cal and social belonging. Establishing loyalty is crucial, so that such freelancers, in the same way as our employees, act as ambassadors for Data Respons in the market.

    JOIN THE CLUB – BRING YOUR IQData Respons is looking for peo-ple with extensive experience and professional prowess in technical disciplines such as:

    Embedded design & development Project management VHDL/FPGA logic Analogue HW design Real-time systems OOAD/UML, C, C++, MFC, C#, JavaLinux, WinNT/CE/XP, Wind River, Green HillsTCP/IP, CAN, Hart, Modbus, GPRS

    WE OFFERExciting and demanding projects for national and international cus-tomers in various industriesA unique professional network A good social environment

    REGISTER YOUR CVBe a part of Data Respons’ Embed-ded Pool. Register your CV on our website: www.datarespons.com/cv

    Follow-up from Data Respons has been very good and I recommend that other freelancers contact the Embedded Pool to find out about work opportunities.

    Ståle Hammersland, freelancer in Embedded Pool

  • 51DATA RESPONS ASA | ANNUAL REPORT 2008

    CHAPTER 4: ORGANISATIONCareer in Data Respons | Embedded Pool

    EMBEDDED POOLCONNECT TO DATA RESPONS

  • 52 DATA RESPONS ASA | ANNUAL REPORT 2008

    CHAPTER 4: ORGANISATIONA lean company

    Data Respons has a regional profit centre model that keeps the company lean and customer-driven in all parts of the organisation.

    A LEAN COMPANY

    Understanding the challenges faced by the customer creates value. Data Respons’ most important task is to IMPROVE OUR ORGANISATION continuously to accomodate the needs and desires of our customers.

    The country structure is divided into three departments:

    salesSales consists of a skilled group of sales ac-count managers working at the nexus between business and technology.

    operationsOperations provides assembly and testing in accordance with the customer’s require-ments. In addition Operations handles all necessary paperwork in terms of shipping

    and customs, and ships the products directly to the customer, or to the end-customer (drop shipment). After delivery, Operations handles RMA cases, Life Cycle Management and support.

    servicesServices are organised in several geographical departments; each organised as an independent profit centre that provides customers a mix of highly skilled embedded engineering compe-tence in Germany, Denmark, Norway, Finland and Sweden.

    1986 - Established at Høvik (Oslo)

    1998 - Office in Bergen

    1999 - Start up in Denmark- Office in Copenhagen

    2000 - Start up in Sweden- Office in Stockholm- Office in Kongsberg

    2002 - Start up in Finland- Office in Helsinki

    2005 - Start up in Germany- Office in Karlsruhe- Acquisition of CCT AS- Acquisition of Centrex AS

    2006 - Acquisition of Memstore AB- Acquisition of Embedit A/S

    2007 - Acquisition of Digitas AS- Acquisition of Sylog Sverige AB- Acquisition of Syrén Software AB- Office in Taipei- Office in Linköping- Office in Skanderborg- Office in Sønderborg

    2008 - Acquisition of Lundinova AB - Acquisition of Ipcas GmbH - Office in Stavanger - Office in Västerås

    HISTORICAL HIGHLIGHTS

    GERMANYcountry management

    NORWAYcountry management

    SWEDENcountry management

    DENMARKcountry management

    DATA RESPONS ASAgroup management

    Serv

    ices

    Sale

    s

    Ope

    ratio

    ns

    ORGANISATIONAL CHART

    Serv

    ices

    Sale

    s

    Ope

    ratio

    ns

    Serv

    ices

    Sale

    s

    Ope

    ratio

    ns

    Serv

    ices

    Sale

    s

    Ope

    ratio

    ns

  • 53DATA RESPONS ASA | ANNUAL REPORT 2008

    CHAPTER 4: ORGANISATIONA lean company

    Data Respons’ office in Karlsruhe is located in modern, bright premises in the heart of the technology park in Karlsruhe. Since 2005, Data Respons Germany has in creased the ope-rating revenue from zero to NOK 38 million.

    OFFICE IN KARLSRUHE, GERMANY

  • 54 DATA RESPONS ASA | ANNUAL REPORT 2008

    KENNETH RAGNVALDSEN, CEOAge: 41 Shareholding: 245,000 Share options: 300,000

    Kenneth Ragnvaldsen has an MBA from the Norwegian School of Management (BI). He worked in finance, sales and marketing for three years before starting at Data Re-spons in 1995.

    He was previously the sales and marketing director of Data Respons ASA. Ragnvaldsen was appointed as CEO in 2003.

    CHAPTER 4: ORGANISATIONExecutive management

    RUNE WAHL, CFOAge: 42 Shareholding: 60,000 Share options: 200,000

    Rune Wahl trained as a business economist at the Norwegian School of Management (BI) and has an MBA from INSEAD. He has previously been the director of finance at Tandberg Storage and Avenir ASA, and has also held various management positions in Ementor, Fri-onor and DNV. Wahl was appointed as CFO in 2005.

    EXECUTIVE MANAGEMENT

  • 55DATA RESPONS ASA | ANNUAL REPORT 2008

    CHAPTER 4: ORGANISATIONExecutive management

    The key areas of focus for the EXECUTIVE MANAGEMENT TEAM are customer relations, profitable growth, cash generation and operational excellence.

    HANS CHRISTIAN LØNSTAD, CTOAge: 49 Shareholding: 61,596 Share options: 80,000

    Hans Christian Lønstad has a Master of Science degree and a doctorate in cybernetics from the Norwegian University of Science and Technology (NTNU). He has worked at Data Re-spons since 1995, and previously spent four years as a researcher at SINTEF. He also worked for GE Vingmed for five years. Lønstad was appointed as CTO in 2003.

    ÅGE GJELLESVIK, VICE PRESIDENT SALES Age: 47 Shareholding: 33,043 Share options: 80,000

    Åge Gjellesvik trained as an engineer and has many years’ experience working as a system designer. In the spring of 1998 he established the first branch office in Bergen. After holding several management positions at Data Respons Norge AS, he was appointed as vice president sales for Data Respons ASA in 2003.

    GEORG A. HUUS, MARKETING DIRECTORAge: 39 Shareholding: 3,000 Share options: 80,000

    Georg A. Huus trained as an economist at the Norwegian School of Economics and Business Administration (NHH). For eight years he worked as a consultant at Geelmuyden.Kiese. Huus was appointed as marketing director in 2006.

    SVEN FALCKE, VICE PRESIDENT OPERATIONAge: 46 Shareholding: 1,000 Share options: 0

    Sven Falcke has a Master in Economics and Administration from Germany and a Bachelor in banking and finance. The last five years he has been working as the managing director of an IT Security company and as senior vice president at BBS Group. Before that he has held various management position in Siemens Norway, Siemens Headquarter and KPMG. Falcke was appointed as vice president operations in 2008.

  • 56 DATA RESPONS ASA | ANNUAL REPORT 2008

    CHAPTER 5: INVESTOR INFORMATION

    Data Respons ASA is listed on the Oslo Stock Exchange (Ticker: DAT), and is included in the information technology index. The company has offices in Denmark, Finland, Germany, Norway, Sweden and Taiwan.

    INVESTOR INFORMATION

    Data Respons places great importance on providing UP-TO-DATE INFORMATION on its activities and financial development to share-holders and other parties with interests in the capital market.

    TRADING AND TRANSACTIONS 2008 2007Number of transactions 3 930 7 276Average number of transactions per day 16 29Number of shares traded (millions) 15.4 39.2

    SHAREHOLDER STRUCTURE 2008 2007Number of shareholders 1222 1 298Foreign ownership 10.6 % 6.4%Number of shares owned by Data Respons ASA 157 000 63 000Number of shares outstanding (millions) 42.4 37.3

    ANALYST COVERAGE

    SHARE PRICE PERFORMANCE

    FINANCIAL CALENDAR 2009

    22.04.09 Presentation of Q1 0929.04.09 Annual General Meeting28.05.09 Capital Markets Day10.07.09 Presentation of Q2 0914.10.09 Presentation of Q3 0927.01.10 Presentation of Q4 09

    SHARE INFORMATION 2008 2007Highest price (NOK) 17.20 17.40Lowest price (NOK) 8.00 12.20Price at year end (NOK) 8.70 17.20Market value (NOK millions) 368.5 641Dividend per share 0 0

    ABG Sundal CollierHallgeir [email protected]

    Pareto SecuritiesThomas Nielsen [email protected]

    Orion SecuritiesStig R. [email protected]

    CarnegieEspen Torgersen [email protected]

    6

    9

    12

    15

    18

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    2004 2005 2006 2007 2008 2009

    DAT OSE Information Technology

    Data Respons believes that it is important to have an open and active dialogue with the stock market , and all shareholders are treated equally. The company has been awarded Oslo Stock Ex-change’s Information Symbol for good information practices.

  • 57DATA RESPONS ASA | ANNUAL REPORT 2008

    CHAPTER 5: INVESTOR INFORMATIONGrowth drivers

    INCREASED USE OF COMPUTER INTELLIGENCEThe demand for embedded solutions is driven by an even greater demand for new functionality , increasing complexity and technology content in the products for OEM companies, system integrators and product suppliers. Data Respons has systematically built up a customer base with broad market access, which provides good exposure to the demand for embedded solutions in different market segments.

    GROWTH IN SOLUTIONSOur customers continuously face demands for new functionality and increased technology content, which entails continual upgrades and product development with shorter time to market. The complexity is increasing. The expertise needed to develop embedded solutions is very specialised, and it is often beyond the scope of the customer’s core expertise. This has resulted in many companies choosing to purchase complete solutions.

    GROWTH IN NEW REGIONSOrganic growth is the primary focus of Data Respons. Data Respons has a tried and tested business model that contributes to rapid establishment in new markets. A strong global partnership structure provides access to leading technology and competitive terms. New areas are under continuous evaluation. Local presence is necessary in order to maintain close contact with customers and expand our customer base.

    GROWTH THROUGH ACQUISITIONSData Respons constantly focuses on acquisition opportunities that can contribute to strengthening the company’s position in the form of expertise, market access and an improved customer structure. This provides a foundation for the development of new solution customers, whether they are existing product or service customers.

    GROWTH DRIVERS

  • 58 DATA RESPONS ASA | ANNUAL REPORT 2008

    CHAPTER 5: INVESTOR INFORMATIONKey figures

    NOK 1 000 2008 2007 2006 2005 2004

    income statementOperating revenue 818 496 635 047 393 043 267 156 240 406

    Operating expenses 756 087 582 010 370 786 253 937 226 293

    EBITDA 62 409 53 037 22 257 13 219 14 113

    Depreciation and amortisation 7 515 5 556 2 794 1 827 1 941

    Operating profit/loss 54 893 47 481 19 463 11 392 12 172

    Profit/loss before tax and minority interests 56 157 46 586 20 359 11 409 11 821

    Net profit/loss after tax 39 439 32 939 38 407 8 104 8 094

    balanceTotal assets 689 039 503 326 366 449 237 534 176 734

    Equity 407 156 270 705 235 722 152 104 104 289

    Cash and cash equivalents 55 331 49 347 29 411 48 266 45 158

    key figuresRevenue growth 28.9% 61.6% 47.1% 11.1% 34.1%

    Gross margin 57.1% 52.6% 46.3% 46.9% 48.2%

    EBITDA margin 7.6% 8.4% 5.7% 4.9% 5.9%

    EBIT margin 6.7% 7.5% 5.0% 4.3% 5.1%

    Net profit margin 4.8% 5.2% 9.8% 3.0% 3.4%

    Cash flow from operations 50 698 42 843 (2 448) (12 188) (3 009)

    Return on equity 11.6% 13.0% 19.8% 6.3% 9.0%

    Return on total assets 9.2% 10.9% 6.4% 5.5% 8.2%

    Liquidity ratio 132.0% 132.7% 215.6% 233.9% 200.0%

    Equity ratio 59.1% 53.8% 64.3% 64.0% 59.0%

    Working capital 22 187 9 314 72 882 44 427 19 809

    key figures for sharesEarnings per share (EPS), basic (NOK) 0.99 0.89 1.07 0.26 0.27

    Cash flow per share from operations (NOK) 1.27 1.16 (0.07) (0.39) (0.11)

    Dividend per share (NOK) - - - - -

    Book equity per share (NOK) 9.6 7.3 6.4 4.5 3.5

    Number of shares as of 31 December 42 361 731 37 273 746 36 880 246 33 469 264 29 665 464

    Average number of shares 39 931 700 37 086 767 35 728 782 31 197 032 29 415 000

    Average number share transactions per day 16 29 29 20 4

    Share price as of 31 December (NOK) 8.70 17.20 12.65 13.90 9.50

    Market capitalisation (NOK million) 368.5 641.1 466.5 465.2 281.8

    Return on equityProfit/loss for the year / Average equity

    Return on total assetsEBIT / Average total assets

    Liquidity ratioCurrent assets / current liabilities

    Equity ratioEquity / Total assets

    Working capital(Current receivables + Inventories) - Current liabilities

    Earnings per share (EPS)For calculation of EPS, see Note 8

    definitions

    KEY FIGURES

  • 59DATA RESPONS ASA | ANNUAL REPORT 2008

    CHAPTER 5: INVESTOR INFORMATIONKey figures

    OPERATING REVENUE (NOK million)KEY FIGURESREVENUE PER COUNTRY

    24%

    36%35%

    5%

    GROUP

    OPERATING REVENUE (NOK million)KEY FIGURESREVENUE PER COUNTRY

    DENMARK

    OPERATING REVENUE (NOK million)KEY FIGURESREVENUE PER COUNTRY

    GERMANY

    OPERATING REVENUE (NOK million)KEY FIGURESREVENUE PER COUNTRY

    NORWAY

    OPERATING REVENUE (NOK million)KEY FIGURESREVENUE PER COUNTRY

    SWEDEN

    NOK million 2008 2007

    Operating revenue 818.5 635.0EBITDA 62.4 53.0Order backlog 515 389

    Employees 511 376

    20072006 200820050

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    24%

    5%

    35%

    36%

    NOK million 2008 2007

    Operating revenue 200.3 153.5EBITDA 17.7 14.4Order backlog 85 53

    Employees 95 77

    NOK million 2008 2007

    Operating revenue 38.4 16.9EBITDA 3.2 -3.4Order backlog 23 11

    Employees 57 9

    NOK million 2008 2007

    Operating revenue 298.8 287.9EBITDA 36.7 39.7Order backlog 252 219

    Employees 162 137

    NOK million 2008 2007

    Operating revenue 294.4 183.7EBITDA 17.7 14.9Order backlog 154 105

    Employees 197 153

    20072006 200820050

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    20072006 2008200505

    10152025303540

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    20072006 200820050

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    20072006 200820050

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    Norway

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  • 60 DATA RESPONS ASA | ANNUAL REPORT 2008

    DIRECTORS’ REPORT

    EBITDA (NOK million)

    REVENUE (NOK million)

    KEY FIGURES

    NOK million 2008 2007Operating revenue 818.5 635.0EBITDA 62.4 53.0Order backlog 515 389Order intake 945 763

    Employees 511 376

    20072006 200820050

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    2004

    Profitability in all countries, a strong cash flow and an order intake close to a billion sums up 2008.

    annual financial statements

    The company fulfils the requirements neces-sary to operate as a going concern, and the 2008 financial statements have been pre-pared on the basis of this assumption. As a listed company Data Respons ASA prepared the consolidated financial statements for the Data Respons Group for the financial year 2008 in accordance with IFRSs (International Financial Reporting Standards).

    income statementThe report includes comparisons with figures for the same period in 2007 (in brackets).

    Data Respons’ operating revenue for 2008 was NOK 818.5 million (635.0), a growth of 29%. EBITDA was NOK 62.4 million (53.0), up 18% from last year. The profit before tax was NOK 56.2 million (46.6), a growth of 21%. The order intake during 2008 totalled NOK 945 million (763), an increase of 24%.

    highlights in 2008

    strong performanceOperating revenue: 29% growth from 2007EBITDA: 18% growth from 2007 Order intake: 24% growth from 2007 Order backlog: 32% growth from 2007 Embedded solutions sales: 19% growth from 2007

    strategic acquisitionsLundinova AB, Lund, Sweden Ipcas GmbH, Erlangen, Germany

    establishment in new regionsStavanger, Norway Västerås, Sweden

    CHAPTER 6: DIRECTORS’ REPORT

    20072006 200820050

    1020304050607080

    2004

  • 61DATA RESPONS ASA | ANNUAL REPORT 2008

    Data Respons has had a RECORD YEAR with high growth and order intake, profitability in all regions, strong cash flow and increased order backlog.

    Our total order backlog ended at NOK 515 million (389), up 32% from 2007. Cash gener-ated from operating activities totalled 50.7 mil-lion (42.8), an increase of 18% from last year.

    Data Respons has prepared pro forma state-ments per country where historical figures from acquisitions are included, as shown in Note 21. The group had pro forma (organic) revenue growth in 2008 of 12%, and a pro-forma EBITDA growth of 6%.

    The Board of Directors are pleased with the company’s progress in 2008. All primary busi-ness units have performed well in the current volatile environment and have contributed positively during the year. Our diversified large-cap customer portfolio, a strengthened organisation internationally and a record high order backlog make us well prepared for con-tinued future growth.

    Data Respons is building a strong position in the growing embedded solutions market in Europe, and has a vision of becoming a leading company in Europe within this market by 2010.

    balance sheet, liquidity and cash flowThe group had total assets of NOK 689.0 mil-lion as of 31 December 2008. The group’s eq-uity was NOK 407.2 million, which gives an equity ratio of 59%.

    Current assets amount to NOK 319.6 million and current liabilities were NOK 242.0 million. Of the non-current assets of NOK 369.5 mil-lion, deferred tax assets were NOK 26.5 mil-lion, while intangible assets (goodwill) amount to NOK 327.9 million. A provision of NOK 91.0 million has been made to cover estimated future payments related to earn-out agreements with acquired companies. Of this, NOK 59.0 million is classified as a current liability. The amount is based on best estimates, and is subject to chang-es in earnings as well as currency exchange rate. See Note 2, 4 and 12 for further specification.

    For 2008 cash flow from operations was NOK 50.7 million. The group has no interest-bearing debt and the liquidity situation is good. Cash reserve as per 31 December 2008 amounts to NOK 55.3 million.

    operationsData Respons supplies embedded solutions to

    leading OEM companies, system integrators and vertical product suppliers in a number of market segments such as defence, offshore, automation, medical equipment, surveillance, transport, tel-ecommunications and industry in general. Data Respons ASA is listed on the Oslo Stock Exchange (Ticker: DAT) and is included in the information technology index. The group has operations in Norway, Sweden, Denmark, Germany and Fin-land. Data Respons is exposed to interest-rate risk, exchange-rate risk, credit risk and other fi-nancial risks. Overall these risks are regarded as low, see Note 18 for further information.

    markets

    norwayOperating revenue in 2008 was NOK 298.8 million (287.9), a growth of 4%. The EBITDA for the period was NOK 36.7 million (39.7), a reduction of 8%.

    The Board is pleased with the development in 2008. The main reason for the reduction in profit margin is last year’s reversal of pension liability which had a one-off effect of NOK 3 million in 2007. Order backlog remains strong during 2008. Based on increased number of large-cap recurring solution customers, high customer activity, a good pipeline and a record high order backlog, the unit is positioned for further growth.

    swedenOperating revenue in 2008 was NOK 294.4 million (183.7), a growth of 60%. The EBITDA for the period was NOK 17.7 million (14.9), up 19% from last year.

    Data Respons Sweden had a strong year in 2008, with good growth in revenue and EBITDA. In January 2008 Data Respons acquired Lundinova AB with offices in Lund in Sweden covering the important Öresund region. By opening new of-fices, the company has further increased its geo-graphical deployment in important regions and strengthened the total competency platform; both increasing the ability to win new major embedded solution contracts.

    denmarkOperating revenue in 2008 was NOK 200.3 million (153.5), a growth of 31%. The EBITDA for the period was NOK 17.7 million (14.4), up 23% from last year.

    CHAPTER 6: DIRECTORS’ REPORT

  • 62 DATA RESPONS ASA | ANNUAL REPORT 2008

    Data Respons CONTINUES THE GROWTH in the solution segment. The delivery of solutions secures long-term, strategically important customer relationships.

    Data Respons Denmark showed strong per-formance during 2008. The Board is particularly pleased with the positive development in the so-lutions segment and the deployment in impor-tant geographical areas like the Jutland region.

    germanyOperating revenue in 2008 was NOK 200.3 million (153.5), a growth of 31%. The EBITDA for the period was NOK 17.7 million (14.4), up 23% from last year.

    Germany will be an important market for Data Respons in the years to come. The Board is pleased that the German operation is profit-able with a strong pro forma (organic) growth. In addition to the operation in Karlsruhe, Data Respons expanded its geographical deployment through the acquisition of Ipcas GmbH in Sep-tember 2008. Ipcas has 50 employees and of-fices in Erlangen (outside of Nuremberg). The company has a highly regarded position and long-term relationships with large industrial groups in the region.

    business areas

    Data Respons allocates its sales to three busi-ness areas: Solutions, Products and Services.

    solutionsOperating revenue in 2008 was NOK 396.8 million (334.3), a growth of 19%.

    The group continues its growth in the solution segment. The delivery of solutions secures long-term, strategically important customer relationships. We continuously see increasing contract sizes and volumes within this seg-ment. The progress is due to Data Respons’ position as a complete solutions provider with broad competency and international expan-sion.

    productsOperating revenue in 2008 was NOK 74.2 mil-lion (86.6), a decrease of 14%.

    Data Respons is the leading channel for embed-ded solutions products in the Nordic region.

    Product sales showed a reduction in 2008 mainly due to a larger part of our product deliveries being integrated as components in solutions.

    servicesOperating revenue in 2008 was NOK 347.5 million (214.1), a growth of 62%.

    The demand for services from industrial and technology companies has been good in 2008. The group has a strong pipeline of so-lution projects and development contracts in the period. Towards the end of the year we have seen signs of a more competitive services market, especially in Sweden. The expansion of new competency units in impor-tant customer regions has provided a strong growth of service sales in Sweden. Building a larger competence platform internationally is strategically important in order to develop new solution customers and to stand out as a complete solutions provider in the market.

    organisational structure

    At the close of 2008, the group had 511 employees working at 17 offices in Norway (162), Sweden (197), Denmark (95) and Ger-many (57). The average number of employees during the financial year was 14 in the parent company. The average number of employees in The group was 463. There were 74 female employees in the group at the end of the year, 10 of whom were middle managers.

    There are currently no female members of Group management. Equal pay for work of equal value, regardless of gender, is empha-sised at Data Respons. The pay and terms of employment for comparable positions are the same for women and men.

    work of the board

    In 2008 there were 7 directors on the board, 5 of whom were elected by the general meeting and 2 of whom were elected by the employees.

    The board generally meets nine times a year, and otherwise as required. In 2008 the board held a total of 12 meetings. The work of the board is governed by detailed rules of pro-cedure. The board also has an annual pro-gramme of work including specific topics and fixed items such as the approval of the annual financial statements, interim financial state-ments and budgets. The board is also responsi-ble for overall strategy and for setting long-term

    SHARE OF REVENUE

    24%

    36%35%

    5%

    REVENUE PER COUNTRY (NOK million)

    Country 2008 2007 Change

    Norway 298.8 287.9 4%Sweden 294.4 183.7 60%Denmark 200.3 153.5 31%Germany 38.4 16.9 127%

    ORDER BACKLOG (NOK million)

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    EMPLOYEES PER COUNTRY 2008

    Sweden

    Denmark

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    EMPLOYEES PER DIVISION 2008

    Administration

    Operations

    Development

    Sales

    CHAPTER 6: DIRECTORS’ REPORT

    39%

    32%18%

    11%

    9% 66%

    11%

    14%

    Denmark

    Norway

    Sweden

    Germany

  • 63DATA RESPONS ASA | ANNUAL REPORT 2008

    goals, as well as important decisions about ac-quisitions, establishing overseas operations and major investments. In 2008 there were 4 men and 3 women on the board.

    corporate governance

    aims and guiding principlesThe principal aim of Investor Relations at Data Respons is to create confidence through the equal treatment of all stakeholders in terms of access to financial information. All shares have equal rights and are freely transferable. Data Respons has one class of shares, and each share carries one vote. Data Respons complies with the requirements set out in the Norwegian Companies and Accounting Acts at all times. The company also strives to achieve transpar-ency in relation to financial matters, to help capital markets, shareholders, customers and suppliers assess the company’s situation and fu-ture potential. Data Respons believes that it is important to have an open and active dialogue with the stock market, where all shareholders are treated equally. The company has been awarded the Oslo Stock Exchange’s Informa-tion Symbol for good information practices.

    the annual general meetingThe general meeting is the highest decision-making body of the company, and it elects the

    shareholders’ representatives and their deputies to the corporate assembly. Complete documents and background information relating to general meeting motions are to be sent out no less than 14 days prior to the meeting being held. Provi-sions are made for the use of proxies if sharehold-ers are unable to attend the general meeting.

    nominating committeeData Respons has two nominating committees. One committee is elected by the general meet-ing and makes proposals to the general meeting regarding the election of shareholder-elected members to the board. The other nominating committee is for the election of employee rep-resentatives to the board.

    A nominating committee for shareholder-elected members was appointed at the general meeting in 2008. The committee consists of Nils-Henrik Petterson, Haakon Sæter, Albert Collett and Leif Eriksrød, and the committee’s mandate is to nominate candidates for shareholder-elected board members and propose directors’ fees.

    board of directorsThe board of directors of Data Respons is re-sponsible for the group’s strategic develop-ment, and it shall keep itself informed at all times of the company’s financial position, as well as adopt plans and budgets for the busi-ness. The boa