Annual Report - CALA London
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Annual Report 2014 - 2015 Building a Cala for all
Transcript of Annual Report - CALA London
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Annual Report 2014 - 2015Building a Cala for all
A message from our Board Chair
I am particularly pleased to report that 2014-2015 was another
successful year for CALA, in which we delivered further programs
and events. Our organization has built strong connections within the
community, consolidated its brand, and crafted a significantly
improved strategic plan.
In brief, I would like to proudly present CALA’s newly adopted
strategic directions:
Leadership: Empower the Latin American community to reach their full potential.
Brand & Community Engagement: Be a welcoming CALA for all.
Sustainability: Build a sustainable organization.
Connectors & Contributors: Create connections that foster community integration.
Cultural Identity: Preserve and share Latin American culture.
Finally, I wish to acknowledge the contributions of my predecessors, Ivette Gutierrez
and Dr. Antonio Belda; and former and present board members, for their commitment to
the Latin American community of London.
We will continue to keep you informed of CALA’s advancements through our
revamped communication channels: websites, newsletters, and social media.
Sincerely,
George Pérez
Board Chair
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A message from our Executive Director
During the 2014-2015 fiscal year, the Canadian Latin American
Association of London has seen a number of positive changes within
its governance, administrative and organizational capacity. This
success is a reflection of years of work and dedication of the many
volunteers working towards a common goal of having a unified Latin
American community in London.
This year’s administration led by our Board of Directors is committed
to expanding CALA’s relationship with our community. Our
organization has impacted well over 2,000 individuals through 12 events and information
sessions; developed and enhanced working relationships with over 80 community
resources from different sectors: public, academic, private and non-profit.
Our focus has been driven by our new mission of being a CALA for ALL and a relevant
resource to the Latin American community of London that enriches London’s cultural
diversity.
I respectfully invite you to review CALA’s 2014-2015 journey, which illustrates our desire
to continue growing for the benefit and representation of our vibrant community.
Selvin Mejía
Executive Director
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Table of Contents
The year in numbers 5
Rebranding 6
CALA Events 7
Stop Bullying Forum 8
CALA Piñata 2014 / 7th Edition 8
CALA Fun Bowling / 5th Edition 9
RBC Maximice sus Beneficios Financieros 9
Volunteer Appreciation Night 10
Latin Gala 10
Community Activities 11
S.A.L.S.A. At Western’s Latin Fest 11
Get Active Sports Expo 11
Reforest London’s Tree Planting 12
LCCLC’s Community Cup 12
Pathway’s Skills to Work session 12
Programs 13
We Belong! Soccer and Salsa Dancing 14
CALA CASA Information Session 15
Acknowledgement of Support 16
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The year in numbers
Income
Expenses
Source Amount
Grants- Ontario Trillium Foundation- Ministry of Training Colleges and Universities- Physical and Health Education Canada- Service Canada, Canada Summer Jobs
$60,327.00
Income on Events (non fundraiser) $7,134
Sponsorships $4,509.05
Fundraising Events $11,042.00
Source Amount
Salaries and Operational Expenses $78,062.63
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Rebranding
In December 2014 we launched a new corporate image more contemporary and proud of
our heritage.
The 3 triangles in red, blue and green are a geometric and abstract representation of the
western hemisphere, zone of our native ancestors, our European and African roots and
home of more than 650 million Latin Americans.
The colour pallet selected illustrates the common tones of each region’s flags and
landscapes, and the triangles represents the geometric patterns used by 3 of our
aboriginal civilizations – Aztecs, Mayans and Incas.
The lower case text with the acronym CALA represents an innovative and contemporary
way to identify our corporate brand, that is enhanced by the red maple leaf; a recognized
icon of the Canadian identity.
The combination of the triangles from Latin American’s aboriginal art, our name’s
contemporary look and the maple leaf represents, all together, our mixed Latin American
community in London which thrives to expose its cultural heritage.
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CALA CASA / INFORMATION SESSION SEP 15, 2015
TREE PLANTING ACTIVITY MAY 30, 2015
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CALA Events
Stop Bullying Forum November 29, 2014
Objective: Awareness event taking place during Bullying Awareness
to educate families about the different forms of bullying, and its
prevention from a cultural perspective.
Impact: Over 100 Parents & Children Attended the STOP
BULLYING! Forum. Attendees learned about the cultural impacts of
bullying, the types of bullying children face, and strategies to
address it.
CALA Piñata 2014 / 7th Edition December 21, 2014
Objective: Family-oriented event focused the holiday season and
our Latin American culture.
Impact: Over 200 community members attended CALA Pinata. This
annual Christmas celebration brought our community together to
celebrate the holiday, share our traditions and culture
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CALA Fun Bowling / 5th Edition February 15, 2015
Objective: Family-oriented event that brings the Latin American
community together, focusing on celebrating family and physical
activity during the Canadian winter
Impact: More than 90 people attended this family event.
RBC Maximice sus Beneficios FinancierosApril 29, 2015
Objective: Financial seminar developed to promote personal finance
literacy among Latin Americans. Seminar delivered in Spanish only.
Impact: This seminar was attended by 20 community members who
learned more about the tools of financial literacy.
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Volunteer Appreciation Night May 12, 2015
Objective: Social event to recognize our volunteers work and
dedication towards our community and organization.
Impact: On May 12, 2015 CALA held its first Volunteer Appreciation
Night. Volunteers past and present were recognized for their
contribution to the organization. Past board members Dr Jose
Villeda and Mr. Rodolfo Jerez received awards of recognition for
their outstanding contribution to the Latin American community of
London and area.
Latin GalaJuly 27, 2015
Objective: Social event to raise funds for Latin American senior
programming in London.
Impact: 150 Community Members Recognized the need to establish
a Latin American Seniors Program in London & Attended the Latin
Gala June 27, 2015. This event raised over $13,000 to fund CALA
CASA
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Community Activities S.A.L.S.A. At Western’s Latin Fest March 15, 2015
CALA participated with UWO S.A.L.S.A Club to promote
our culture during Latin Fest, March 15, 2015. This event
celebrated our diverse Latin American cultures and
included presentations by many local artists
Get Active Sports ExpoMay 9, 2015
Objective: Sports Festival where traditional and non-
traditional physical activities were presented to entice
engagement.
Impact: 30 Children & Youth Shared their Culture with the
L o n d o n C o m m u n i t y t h r o u g h a s a l s a d a n c i n g
demonstration.
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Reforest London’s Tree Plan1ng May 20, 2015
Objective: Family event promoting environmental
awareness in our community in which the entire family can
participate
Impact: CALA volunteers, staff & their families
volunteered with REForest London, planting trees &
assisting community members
LCCLC’s Community Cup August 8, 2015
Objective: Celebration of London’s cultural identity
through sports and cultural activities involving children,
youth and families.
Impact: 72 Children & Youth played in a cross-cultural,
non-competitive soccer tournament August 8, 2015..
making friends and having fun along the way!
Pathway’s Skills to Work session September 2, 2015
Objective: Skills to Work session gathered community
members to learn about Pathways’ courses for young
adults, and funding opportunities.
Impact: 15 people attended the session.
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WE BELONG! SOCCER PROGRAM JAN TO MAR, 2015
LATIN GALA FUNDRAISER JUN 27, 2015
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Programs
We Belong! Soccer and Salsa DancingPHE Canada / HAFC / London Salsa Academy January 5th to May 9th
Objective: Promote physical activity among newcomer youth and children
Impact: 65 Children & Youth participated in CALA’s WE BELONG Pilot Program over 3
months, joining in Soccer Clinics & Salsa classes. 40% were Newcomers to Canada
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CALA CASA Information Session Western University’s Hispanic Studies Dept / Kiwanis Centre September 15, 2015
Objective: Community members learn more about the CALA CASA program, and provide
ideas and input on what this program should look like
Impact: 26 community members attended the CALA CASA Information Session & Focus
Group.
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Acknowledgement of Support
Special Thank you to our Current Board Members:
George Perez, Board ChairEditor-in-Chief, La Jornada Newspaper
Alfonso Camposreales, 1St Vice Chair Lawyer, Lerners LLP
Arturo Dominguez, 2Nd Vice Chair Retired, Certified Quality Control Inspector
Ana Rojas, Secretary John Howard Society
Angelica Visbal, Treasurer Bookkeeper, Sterling Marking Products
Dr. Carolina Bonilla, Board Member Phd in Human Nutrition, University of Guelph
Lucy Quaglia, Board Member Personnel Manager, Sciencetech
Raul Gonzalez
Anna Gutierrez Operations Manager, La Jornada Newspaper
Dr. Antonio Jose Belda, Honorary ChairMedical Doctor
Former Board Members:Dr. Jose VilledaFabiana BaltazarDalbert SanchezRobert Zuñiga
Many thanks to our Staff Members:
Selvin Mejia, Executive DirectorCamilo Londoño Sterling, Marketing ManagerSarah Gastle, Fund Development ManagerVicky Lozada, Events CoordinatorSergio Cobos Calvo, Summer StudentAndrés Silva, Summer Student
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Volunteers:
Abe GiesbrechtAlma Dinorah GutierrezAna ChiarelliAna VillegasAndres RodriguezBen CorriganCarleana De WildeCatalina BarriosCindy ParedesClaudia CalvoClaudia NicholClaudia Santin HernandezDalma MerinoDiana AlexanderDiego MoralesDr. Bernie HammondDr. Lynne ZarbatanyDuha Abid Al HadiEdrian CharlesEmilia GonzalezFernando SanchezFred GalloFred RhodeIrma FonsecaIsabel GonzalezJessica CamposrealesJorge Arroyo-BoyJose Luis ZambranoKarla FonsecaKelly MejiaLaura Paola Galvis DazaLouise Harvey
Luis GuerreroLupita AntonioLyndon DoungMadeline WilsonManuela BeldaMargarita JimenezMaria Villamizar Mariana SanchezMatilde Leon-PonteMichael DuftonMiguel GarciaMishelle OchoaMonica SanchezNatalia RoldanNazly CastellarNicole MonteroNour MalekOrlando Valencia Jr.Orlando Valencia Sr.Otto GutierrezPaul AscensioPrerna ChandwaniRamon NogueraRoberto Carlos MejiaRodrigo BrionesRogelio LunaSarai FonsecaSeema RathodSergio ChuySergio ZapataStacey SheldrickTatiana PardoTheresa Allot
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We acknowledge the support of the following agencies, organizations and individuals
during 2014-2015:
4 Points SheratonAfrican Canadian Federation of London and AreaAll Level TennisAll Risk Insurance Brokers Limited, Liliana LaraAlyssa CapsonAquamed SpaArtistically Speaking Against BullyingAutoStrada Inc. Barbara ValenciaBlack Friars Salon & Spa, Rosy PinedaBlackfriars RestaurantBlackfriars Salon & SpaBowlerama RoyaleCanadian Mental Health Association MiddlesexCarranza LLP, Rolando Aguilera Carrer du FemmesCentaur AccountingCentre for Research & Education on Violence Against Women and Children, Western UniversityCentrefield SportsChe Resto BarClaudia NicholClaudia Walz, Investors GroupCohen Highley LLP, Matthew ReidCollege BorealColombia en LondonCorrigan Law Office, Edward CorriganCory Bannon Couponing in Canada, Catalina BarriosCulinary CateringDowntown DollarsDr. Antonio BeldaEdward A. BartletEl Encanto SalonEl RanchitoElEncanto London Spa, Miriam NixonEmilia GonzalezEsters Hair SalonFair PlayFamily services TorontoFanshawe CollegeFestival Foodmart
Gaby & Mike PopoviciGisele VarillasGoodwill Industries Hands on Health Wellness Centre LondonHeritage Garden GalleryHernandez VarietyHispanic American Football Club (HAFC)Irene MathyssenJ. Real JewellersJessica CamposrealesKids Learn & PlayKing of the PigsKings University Centre for Social Concern, Western UniversityKings University College Social Justice and Peace Studies Program, Western UniversityKovacs GroupLa Jornada Bilingual NewspaperLa Voz Hispana CHRW 94.9Latino MarketLerners LLP Literacy Link South CentralLondon Anti-Bullying CoalitionLondon Community FoundationLondon Cross Cultural Learning Centre London Intercommunity Health CentreLondon International AcademyLondon Living, Claudia ValenciaLondon Optimist Sports CentreLondon Police ServicesLondon Potters GuildLondon Salsa AcademyLondon Urban Services Organization (LUSO)Los Comales Latin FoodLucy QuagliaLucy’s Cleaning ServiceLuxe Events & WeddingsMargarita TovaxMaria HubertMaria MurilloMaria MurilloMcIntosh Gallery
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Middlesex- London Health UnitMinistry of Training Colleges and UniversitiesMuslim Resource CentreNo Frills DundasNo Frills Hamilton RoadNorthwest Community resourceNow & Zen ChiropracticOlive R. TwistsOntario Trillium FoundationOrlando Valencia & the Pachanga BandOutpost 2PathwaysPhysical and Health Education CanadaPillar Non-ProfitPlatinum PrintingPure-Health Wellness and Shulman Weightloss ClinicsQdoba Mexican GrillReForest LondonRenaissance Massage Therapy Clinic & SpaRiverpark Dental Royal Bank of Canada
Sandra PinedaSarah WadeService Canada - Canada Summer JobsShelbys Mediterranean FoodShoppers Drugmart MasonvilleSmall World Choice Envios de DineroSouth London Neighbourhood Resource CentreSports 4 Life LondonSue & Tom GastleSun Life Financial, Oscar Enriquez Thomson Mahoney Delorey Barristers & Solicitors, Luis CortesTravel Expressions Limited, Patricia HerreraVendors at the Covent Garden MarketViva London – Rogers TelevisionWaldo’s on King Bistro & Wine BarWestern University, Hispanic Studies DepartmentWestern University, Modern Languages DepartmentWestern University, Psychology DepartmentYMCA LondonYWCA St Thomas-Elgin
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CANADIAN LATIN AMERICAN ASSOCIATION
255 Horton St East, 3rd Floor, Suite 2
London, Ontario, Canada – N6B 1L1
Tel: 226-700-1405 I [email protected]
www.calalondon.org
