ANNUAL REPORT August, 2019 - Jefferson County Wi
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ANNUAL REPORT August, 2019 Madison Classics Car Show & Swap Meet Jefferson County Fair
Transcript of ANNUAL REPORT August, 2019 - Jefferson County Wi
ANNUAL REPORT
August, 2019
Madison Classics Car Show & Swap Meet
Jefferson County Fair
Jefferson County Fair Park
Mission Statement - “Jefferson County Fair Park provides a county owned facility for all citizens where young and old can gather to display their talents, accomplishments and celebrate their cultures; thereby promoting education, entertainment and economic growth in Jefferson County.” ANNUAL FAIR PARK EVENTS (QTY) -
Antique & Collectibles Auctions (12)
Dog Shows (2)
Flea Markets (5)
Gem & Mineral Show
Gun Shows (3)
Horse Shows every weekend May – August and October (18)
Jefferson County Fair
Madison Classics Swap Meet and Car Show (2)
Rabbit Shows (4)
Wisconsin Sheep & Wool Festival
INTERDEPARTMENTAL USE - Jefferson County Departments utilize the Fair Park for meetings, classes and other events as needed including:
Administration
Human Services
Land and Water Conservation
Planning & Zoning - Clean Sweep/Recycling
Sheriff’s Department (and other regional law enforcement)
Workforce Development (Job Fair)
UW Extension/4-H
COMMUNITY FUNDRAISING - Many local charities raise money by hosting events here at the park this includes but is not limited to:
4-C’s FFA Alumni
4-H Horse & Pony
4-H Programs/events
Christmas Neighbors
Fort Atkinson Wisconservation Club
Gemuetlichkeit Days
Humane Society of Jefferson County
Jefferson Chamber of Commerce
Jefferson County Agri-Business Club
Jefferson County Dairy Breakfast
Jefferson County Farm Bureau
Jefferson Kiwanis
Jefferson Rotary Club
Lions Clubs
Masons
Optimist Club of Jefferson
Ready Kids for School
2017 2018
Event Days 233 233
# of Events 227 231
Paid Events 129 140
Non-Paid (UWEX/4-H) 63 64
Non-Paid (Other Interdepartmental) 35 27
RECENT FACILITY UPDATES -
2018 Expanded wi-fi connectivity to all gates and grandstand area to accommodate electronic ticketing Replaced a portion of blacktop in Activity Center parking lot and seal coated remaining area Four (4) New Aluminum Bleachers Demolished West Swine Barn
2019 Built a new West Swine Barn Added recycled blacktop to roadways and holes in grass areas
JEFFERSON COUNTY FAIR - Since 1853, our fair has been known around the country as one of the premier County
Fair’s in Wisconsin. Our County Fair is also one of the largest animal exhibitions in Wisconsin hosting over 1,000
animals in 5 days. Approximately 40,000 people attend the fair each year the second weekend in July.
July 8 – 12, 2015 Total Attendance
July 6 – 10, 2016 Total Attendance
July 12 – 16, 2017 Total Attendance
July 11 – 15, 2018 Total Attendance
July 10 – 14, 2019 Total Attendance
42,727 37,927 43,019 40,185 38,831
For the past 10 years the Jefferson County Fair has coordinated advertising, sponsors, activities and vendors around a theme that highlights a segment of the agriculture industry and the Fair. 2019 was “Year of the Carnival” to bring awareness to the mobile amusement industry. In 2020, the theme will be “Year of the Goat” highlighting the goat industry, City of Jefferson’s Goat Island and anything GOAT (Greatest Of All Time).
OUR GOALS
Increase Community relationships to attract more sponsorship opportunities
Market the Fair and Fair Park outside of Jefferson County to increase visitors & tourism dollars being spent in Jefferson County
Develop additional revenue streams to support the Fair and Fair Park by expanding events, vendor opportunities, online ticket sales and camping reservations
Create a strategic plan and update the master plan, and feasibility study to help meet the needs and demands of our current & future clients
FULL-TIME STAFF
Amy Listle, Fair Park Director - [email protected]
Roger Kylmanen, Fair Park Supervisor – [email protected]
Micheala Slind, Marketing Specialist – [email protected]
Vacant, Administrative Assistant II
Dave Zimmerman, Maintenance Worker II
Charlie Wieder, Maintenance Worker II
Jefferson County Fair Park
503 N. Jackson Ave
Jefferson, WI 53549
(920) 674-7148
www.JcFairPark.com
YEAR-ROUND MAJOR MARKETING PARTNERS
Daybreak Foods
Fort HealthCare
PremierBank
Jones Dairy Farm
Miller Lite / Ott Schweitzer Distributing
Pepsi
