United States

Annual Report2013-2014

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Letter from thepresident

AIESEC in the United States seeks peace and fulfillment of humankind’s potential through developing globally-minded leaders and facilitating our international exchange program. Emboldened by this powerful vision, in the past 58 years we have brought over 13,000 international young leaders to the US, and have sent abroad over 17,000 of our own. The number of lives AIESEC has directly or indirectly impacted is immeasurable, but one thing is clear — if we want to irrefutably impact the world to achieve our grand vision, then we must grow and operate at an even grander scale. This idea has guided my team’s direction and all of our decisions as we work together with our membership, partners, and alumni to build the AIESEC we envision, focusing on three things — better products, better salespeople, and better reach. This year, we conducted a detailed analysis of our student and corporate markets, their needs, and our value proposition, enabling us to develop new products specifically designed to be relevant to each customer in our target industries. Furthermore, we launched our new brands of our student products — Global Leader, Global Citizen, and Global Talent — which reflect our value proposition to our student market in providing leadership development, international volunteering opportunities, and professional internship experiences. We pushed to align every functional team within our Local Committees with the single goal of creating more exchange experiences. We launched a Member Education Cycle, as well as our own Sales Development Program, in order to better train and develop our volunteers to be effective salespeople. We have evolved our website to better reflect our brand and value as an organization, initiating SEO to increase our online reach. With heavy emphasis on external collaboration, we have also taken our partnerships to new levels, including a new Rotational Program with DHL United States to improve the professional development of our members. We have also represented the voice of global youth leadership at the United Nations Youth Assembly.

I am incredibly proud of my team, our Local Committee Presidents, and every member of this organization, and I am thankful for their dedication and commitment to our mission and growth. As I reflect on the growth and understanding I have gained through this organization, I challenge AIESEC US to use our relevance and impact to fuel our transformation — into the AIESEC that is undeniably making a better United States for a better world.

Humbly yours,

Steven JordanPresident, AIESEC United States 2013-14

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Letter fromthe president

What is AIESEC?

Our ImpactRoad to 2015 Incoming ExchangeOutgoing ExchangeTeam Member and Team Leader Programs

Our MovementThe AIESEC BrandBig AIESEC OnlineAIESEC at Events

Our DevelopmentAIESEC US EntitiesIntroducing the Growth ModelNational SupportConferences and AwardsFinances

Our PeopleOur Board of DirectorsOur Partners and AlumniMC 2013-14: MC 212°MC 2014-15Acknowledgments

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Table of ContentS

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What is AIESEC?

Our values

AIESEC United States

AIESEC United States has been a premier platform for cultural exchange and leadership development since its founding in 1956 at Columbia University. Since then, it has spread to prestigious universities across the country. Each chapter, or “Local Committee,” is a registered student organization on its campus and is run entirely by current undergraduate and graduate students. Businesses and organizations can work with a Local Committee to hire international youth talent for short- and medium-term internships in the United States, and US students can find a professional internship or volunteer opportunity abroad. AIESEC United States is run by a democratically elected leadership team, working full time out of the national office in New York, NY for a one-year term.

AIESEC United States has been endorsed by US Presidents John F. Kennedy, Richard Nixon, Jimmy Carter, Ronald Reagan, George H.W. Bush, Bill Clinton, and Secretary of State John Kerry.

Activating leadership

Striving for excellence

Enjoying participation

Living diversity

Demonstrating integrity

Acting sustainably

What we envisionPeace and fulfillment of humankind’s potential.

The way we do itAIESEC provides its members with an integrated development experience comprised of leadership opportunities, international internships, and participation in a global learning environment.

Our impactOur international platform enables young people to explore and develop their leadership potential, for them to have a positive impact in society.

Our student ProgramsLong-term internship program that combines cultural immersion with professional development while working abroad. Our internal platform includes over 3,000 opportunities ranging from 6 to 18 months.Top fields: Marketing, Sales, Teaching

Short-term volunteer program that combines cultural immersion with social responsibility, based on relevant needs and issues in the developing world. Our internal platform includes over 8,000 opportunities ranging from 6 to 10 weeks.Top issues:Cultural Understanding, Social Entrepreneurship, Education, Environment

Leadership program that prepares the next generation to address future challenges in an increasingly interconnected world. Young people develop their skills, attitude, and knowledge in a highly interactive and experiential learning environment, where they manage numerous stakeholders, find solutions to new problems, design and implement strategies, and work with individuals from all over the world.

What is AIESEC?

Located across 124 countries and territories, AIESEC is the world’s largest international, not-for-profit, non-political organization run by students and recent graduates at institutions of higher education. AIESEC has developed value-based partnerships with various organizations and companies worldwide that seek to interact with our top-talent youth membership base, both physically and virtually.

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Our Impact

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Roadto2015

To develop the leaders necessary to achieve our mission of peace and fulfillment of humankind’s potential, AIESEC must grow massively like never before. In 2010, at International Congress in India, AIESEC created its latest mid-term ambition to define the AIESEC we want to be by 2015:

AIESEC 2015

AIESEC US 2015

In 2013, AIESEC US created a three-year plan to achieve the following vision of AIESEC United States in 2015:

As a leadership development organization, we must ensure that the purpose of our organization is embedded in all our processes, empowering AIESEC US to achieve our 2015 ambition. Therefore, AIESEC US will be evaluating and evolving our leadership development flow so that we are fulfilling our promise to develop leadership through every one of our programs. This will allow us to achieve our 2015 AIESEC US by continually building on the following six pillars that will drive the organization forward:

Our Six Pillars of Success

Our growing physical and virtual reach makes us the most credible and diverse global youth voice.

We are recognized across sectors as the first-choice partner for our ability to develop responsible and entrepreneurial leadership.

Our collaborative environment empowers every member to live a high-quality AIESEC experience, creating a cross-generational positive impact on society.

We are the first choice in applied leadership development in our target universities. Our virtual platforms are accessible, simple to engage with, and well-managed.

We become a first choice partner in our target sectors for global talent to achieve social impact. Large national multidimensional partnerships provide credibility to our Experiential Leadership Development Programs.

AIESEC is branded as the fundamental solution for youth leadership through partnering with organizations that offer the opportunity to showcase our knowledge. We collaborate with the Chamber of Commerce to develop the entrepreneurial abilities of our youth. We establish a collaborative relationship with the US government that will support our exchange programs.

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Program Delivery EfficiencyThe development of Program Delivery Efficiency enables us to create more quality experiences on a shorter timeline, with the right people making it happen.

Customer Experience ManagementBy delivering on our promises through Customer Experience Management, we create and mobilize champions as catalysts for growth.

MarketingMarketing will be the voice to drive our growth through packaging specific products for our target audiences and showcasing our success.

Physical & Virtual EngagementWe need to make our programs accessible anytime and anywhere.

Information ManagementInformation Management provides the data to empower informed decisions for sustainable growth.

External CollaborationBy increasing our External Collaboration, we will improve the quality and grow the quantity of our program experiences, and enhance our organizational credibility.

Our Impact

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Incoming Exchange

Focused Sales

The more our sales people focus on who they target and what they sell, the more Global Internship Program experiences we create! With the development and sale of eight targeted subproduct profiles, we have seen growth this year in the number of traineeships created in the IT and Manufacturing/Logistics industries. By focusing on selling these products, we can promise our partners highly qualified candidates on a faster timeline.

The new subproducts were piloted by the nationally-managed Star Sellers Team, comprised of high-performing members from across the country.

Purposeful Product Development

After significant research into our supply and demand, AIESEC US launched a new product for our Global Internship Program — a new Marketing profile with a Latin-American twist!

This product focuses on providing our partners with highly qualified marketing talent profiles from Mexico, while also providing our Local Committees and their communities with the opportunity to learn from our close and often misunderstood neighbor.

In 2013-14, Incoming Exchange developed a more focused approach to sales, product development, and customer loyalty, while increasing the intensity of sales activity across the country. Through the Global Internship Program, we brought in 65 international interns to 48 different companies.

PROGRAM ACHIEVEMENT

The Net Promoter Score is a customer loyalty metric used to evaluate the experiences we provide.

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2011 2012 2013 2014

Raised Realized

Results reflect the time period July 1, 2013 to May 31, 2014.

Term GrowthRaised Realized

NPS 58

+22.70% -32.60%

Our Impact

Traineeships realized by PROFILE

IT 17%

Business administration 13%

Marketing 34%Finance 3%

Engineering 8%

Manufacturing and logistics 8%

Other 17%

Being on the Star Sellers team gave me a better sales experience. Utilizing sub products helped with company targeting and meeting generation, and made it easier to find qualified profiles and provide extremely talented candidates to companies. Working with a team that has a strong focus and a lot of sales experience helped everybody become better sellers by sharing strategies.

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Brian LeePresident, AIESEC Washington DC

2011 2012 2013 2014-May

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ReRa ReRa ReRa 120

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Sales Intensity

This year we also introduced the Sales Playoffs and March Madness — two campaigns focusing on increasing the number of sales meetings booked in our target industries through local competition. The Local Committees of AIESEC Houston, Eau Claire, Chapel Hill, Baruch, and Purdue took the top awards after booking a significant number of meetings and closing deals with new partners.

In total, from July 1 2013 to May 31 2014, members of AIESEC US went on over 1300 meetings with companies and businesses.

Customer Loyalty

We ran a Customer Loyalty Project to find out what our partners past and present like most about working with AIESEC, as well as what they want us to focus on improving.

We used their feedback to modify the corporate section of our website and develop a certification program for our members, focusing on efficient process management and communication principles. We now have over 50 members who have become certified to better manage the experiences of our 100+ partners!

I love the process so far — my host organization DHL was very transparent and communicative throughout the pro-cess. The head office has also been supportive in under-standing and initiating the visa process. They are committed to getting me to the location for my internship quickly and with little or no challenge. Been a member and leader in AIESEC also contributes a lot to how much am making out of my experience currently and how much I make it count for my employer.

Femi AdebayoGIP participant from AIESEC International/Nigeria to AIESEC United States

Our Impact

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It was such an excellent experience working with AIESEC to place an intern with foreign language skills in our Prod-uct Management group. In 2013, we identified a need to expand our compliance products internationally to serve banks in countries like Russia, China, Japan, and South Korea. We were looking to translate our tools into the local languages to allow these banks to meet global compliance screening standards. We turned to AIESEC, who provided us with many qualified candidates to work on this project. AIESEC was great in getting all the administrative paper-work and relevant student visas, and ensuring the intern we brought on was well qualified and ready to hit the ground running.

Henry BallaniHead of Innovation, Accuity

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Outgoing Exchange

PROGRAM ACHIEVEMENT

This year, Outgoing Exchange focused on marketing, exchange participant support, and program efficiency and experience. These three focus areas resulted in a brand overhaul and changes to the way AIESEC US has traditionally managed exchange experiences.

Global Community Development Program (GCDP)

Global Internship Program (GIP)

2011 2012 2013 2014-May

ReRa

451 155 701 252 471753373634

ReRa ReRa ReRa

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02011 2012 2013 2014-May

RealizedRaised

The Net Promoter Score is a customer loyalty metric used to evaluate the experiences we provide.

Results reflect the time period July 1, 2013 to May 31, 2014.

Term GrowthRaised Realized

NPS 40

+20.50% +11.50%

2011 2012 2013 2014-May

ReRa

938 305 782 251 196571255550

ReRa ReRa ReRa

2011 2012 2013 2014-May

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RealizedRaised

The Net Promoter Score is a customer loyalty metric used to evaluate the experiences of our interns.

Results reflect the time period July 1, 2013 to May 31, 2014.

Term GrowthRaised Realized

NPS 29

+4.40% -23.70%

Bahrain 2%Brazil 13%

China 7%

Colombia 9%Czech 3%

Hungary 4%Portugal 1%Taiwan 2%

Other 59%

Outgoing participants GIP participants by profile

Teaching 53%

Marketing 8%

Business administration 10%

Other 29%

Our Impact

realized by country

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“ Program Efficiency and Experience

This year, management of the Global Talent and Global Citizen programs was divided at the local level into two departments. This split allows recruitment and management of participants to be more focused, providing the best possible customer experience. An additional full-time staff member joined the national office in Fall 2013 to support outgoing exchange processes.

Creating Integrated Experiences for AIESEC US members was also a focus this year, in order to support product knowledge and leadership development. A subsidy was offered for members to experience an AIESEC exchange abroad and develop essential leadership skills. Between January and May 2014, over 130 members signed up to go on exchange.

My company had an excellent office environment, and my job de-scription was both challenging and dynamic. I truly feel that I have developed my professional skills, and am happy to have worked for a small business. Local support from the hosting committee has been efficient and responsive, and it was very easy to get help whenever needed. Furthermore, the other trainees were extremely friendly and made me feel comfortable in a new culture. I am very pleased with my experience so far and would highly recommend it to any recent graduate looking to get experience working abroad.

Brett RuffenachGIP participant from AIESEC Arizona State to AIESEC Budapest University, Hungary

My experience was truly amazing. The impact we were making with children in the community centers was visible, and the inter-cultural understanding that we gained was outstanding. The Lo-cal Committee helped me enjoy and benefit from my exchange as much as humanly possible.

William McGrewGCDP participant from AIESEC Yale to AIESEC Cordoba, Argentina

Marketing

In Fall 2013, our Global Internship Program (GIP) and Global Community Development Program (GCDP) were rebranded to Global Talent and Global Citizen respectively, which are more identifiable and reflective of our products for potential customers. Our new subproducts and issues are easier to package and have allowed for a more focused and streamlined recruitment and application process.

In 2014, AIESEC US facilitated the recruitment and matching of around 200 American exchange participants to Global Talent Teaching programs in Mainland of China and Colombia. Each entity sent representatives to create and facilitate this process in the AIESEC US national office.

Support Abroad

AIESEC US, with support from Local Committees, was proud to release three new partnerships to support exchange participants with flight costs and insurance. Our participants may now book flights through StudentUniverse or Key Travel at more affordable prices, and obtain discounted comprehensive travel-medical insurance through Seven Corners Insurance.

For the first time, AIESEC US introduced a National Control Board (NCB) to support participants with quality issues while abroad on exchange. The NCB is responsible for resolving, reporting, and auditing individual cases, defining exchange criteria, and delivering training on global exchange program policies. The team has developed a streamlined process for filing and managing complaints, and will be reviewing and processing feedback surveyed from all exchange participants.

Want to know more? Visit talent.aiesecus.org orcitizen.aiesecus.org

Teaching 53%

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Our Impact

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Team Leader and Team Member ProgramsIn 2013-2014, Talent Management aimed to improve human resource processes and the delivery of our membership programs in order to increase overall organizational performance in exchange. The two areas Talent Management focused on were talent capacity and learning & development.

Product Development

To better align our student volunteers’ leadership development with market needs, a seven-person team extensively researched the existing value proposition of our membership programs and the key competencies employers demand in the US. The three main outcomes were:

Sales Development Program

The Sales Development Program builds national core sales capacity through a designed team experience flow, along with resources and activities to create high-performing sales teams. The focus areas were improving Local Committee sales culture and sales intensity, creating high performing sales teams, and sales team leadership. The program was piloted closely with AIESEC Appalachian, Arizona State, Baruch, Georgia (UGA), Washington DC, and Yale.

Talent Capacity1300

700team member experiencesteam leader experiences

Our Impact

2013-14

Rebranded membership in AIESEC as the Global Leader program, with subproducts clustering our key functions

Evolved talent acquisition strategy to attract more of the right membership profiles

Refreshed membership and leadership product flows for stronger talent development and talent retention

The Sales Development Program serves as a great process for turning a nervous and confused member into a confident sales machine! It helps sales managers track the development of their members from the start to the finish of their experience.

Jason WuVice President of Incoming Exchange, AIESEC Baruch

The Sales Development Program helped structure my core team’s week-by-week plans, which enabled us to clearly evalu-ate the progress we were making. The feedback and good case practice sharing among the national office and participating Local Committees gave us great ideas to improve our teams.

Kelly HsuVice President of Incoming Exchange, AIESEC Yale

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National Education Cycle

In July 2013, a Member Education Cycle was designed outlining the key operational and leadership topics for every function and member profile in AIESEC. This cycle is now used by the national office and every Local Committee to plan and deliver national, regional, and local education. To support knowledge gaps in Local Committees, 25 training visits were delivered using the Member Education Cycle.

National Transition Framework

To improve sustainability of operations and knowledge, we created a national transition framework, guidelines, and a tool for each Local Committee to plan and deliver transition for the incoming Executive Board.

Learning & Development

The alumni mentorship program was an eye-opening experience for me as well as for my Local Committee. My mentor has been a constant source of inspiration and support by coaching me through the ups and downs of being an Local Committee President. Having an alumni who was a part of AIESEC when we were at our success peak has not only shown me what AIESEC has done, but also what we can do if we really push ourselves.

Samantha LumpkinPresident, AIESEC Appalachian

Participants learn how AIESEC’s exchange operations function, and live our mission directly by facilitating international internship and volunteer programs.

By participating as a team member in a communications, finance, talent management, or information technology function, members gain hard skills in these areas.

Participants are required to take on a role in planning and managing one or more of these events: Youth to Business Forum, Global Village, Local Summit, Regional Conference, and/or a National Conference.

Taking on a leadership role, which may also cross-satisfy one of the three previous requirements, enables members to gain practical experience in managing a team, tracking members, and delivering results.

Going abroad through either the Global Talent or Global Citizen Programs is the final and most important step in realizing an integrated experience through AIESEC.

Participants will attend a virtual session on advanced career planning facilitated by DHL United States.

Social Sales: Sales with a Purpose

Business Administration

Event Management

Leadership Position

Exchange Experience

Advanced Career Planning

How it Works

Rotational Program

The Rotational Program aims to create holistic AIESEC members and is co-delivered with DHL in the United States. After undergoing several experiences such as sales, event planning, exchange abroad, and team leadership, members attend a Career Planning workshop on packaging their AIESEC experience. Upon completion of all criteria, a member will receive a certificate from AIESEC US and DHL United States.

Our Impact

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Alumni Mentorship Program

The Alumni Mentorship Program partners AIESEC alumni as mentors to support Executive Board members in their learning experience. Ten Local Committees and 40 alumni participated in the program.

supported by

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Our brand has developed over the past three years, moving from creating semester-length campaigns with little continuity, to collaborating with vendors to develop and distribute more targeted and effective communication. The most notable accomplishments this year were the establishment of a consistent brand for our core programs, introduction of digital marketing and the launch of a Business-to-Business Marketing approach.

The AIESEC Brand

Our MOVEMENT

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AIESEC International has looked to AIESEC US this past year to develop and pilot new initiatives in branding. Our reality allowed for further evolution and innovation to create an externally relevant brand in the long term.

In 2013-14 we aligned our brand to external trends in communication and digital marketing, while supporting the implementation of new channels and branding. Internally, AIESEC US has shifted from a strictly communications approach to an integrated marketing communications focus. Local Committees have been trained to better understand their target markets and tailor messages to specific audiences, and have received materials in the new brand. Nationally, a complete Brand Book has been created with information about our positioning, brand principles, and desired image and identity.

An aspect of the integrated marketing communications strategy is a Business-to-Business Marketing approach. AIESEC US has started to position itself as an expert in J-1 visa processes, recruiting top international talent, recruiting and retaining Generation Y, and developing youth leadership. This positioning has been done across different channels, including weekly blog campaigns, attending and organizing industry-specific events, thought leadership on the aforementioned topics, and a brand new website with more focused content.

Our MOVEMENt

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BIG AIESEC ONLINE

Globally, AIESEC implemented a number of online systems to support the virtual engagement of potential customers. AIESEC United States was one of seven pilot countries to implement the Online Registration System and Opportunities Portal created by AIESEC International.

International Systems

Opportunities Portal

Global Online Registration System

manage.aiesec.org

As our product brand evolves, so too must our online presence. AIESEC US rolled out micro-sites to explain and advertise the new brand of our student engagement: Global Citizen, Global Talent, and Global Leader. This culminated in a refreshed website released in Spring 2014, combining all of the information on one platform and simplifying how our audience engages with AIESEC.

Local members can advertise internships on the Opportunities Portal to give potential customers a first glance at our exchange programs. The Online Registration System is a database that records contact information from the Opportunities Portal and AIESEC website visitors, helping facilitate the conversion from lead to customer.

Website Evolution

Social Media & Inbound Marketing

Official Website

20,155 79,974 100,129

Microsites Site Total

website views

8.1% GROWTH

Our social media activity saw dramatic growth across all platforms.

23864fans

3458followers

1943followers

100% 33% 60% growth growth growth

Our MOVEMENT

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Youth to Business

On March 13 2014, AIESEC US and AIESEC International hosted a Youth to Business dialogue event at the PwC New York office for professionals in recruiting and HR. Attendees shared perspectives on Generation Y in the workplace.

Cassandra Ruggiero from AIESEC International opened the event by sharing the results from a global survey of over 250 youth leaders on what leadership the world needs, and how they would like to be led in the workplace. Her core message was that Generation Y professionals seek entrepreneurial, purposeful, and authentic leaders, and that they would leave and move between organizations until they found them.

David Crawford, AIESEC alumnus and Global Head of Talent Acquisition at Mastercard Worldwide, shared perspectives on global trends in finance and the entrepreneurial and dedicated talent the industry demands to manage inevitable changes. John Sviokla, a Principal in Strategy and Innovation at PwC, gave attendees a preview of his soon-to-be-published research into the common traits of the world’s billionaires and why they are necessary game changers for Generation Y.

The event ended with speakers and attendees sharing experiences and good case practices that their organizations were employing to adjust to the working culture and goals of Generation Y.

AIESEC AT EVENTS

As generation now, what can you do today, that will change the world tomorrow?

This year, AIESEC attended and organized events where the organization was profiled as an expert on a number of topics relevant to youth development.

United Nations

On February 6 2014, representatives from AIESEC US attended the United Nations Youth Assembly on Bridging the Gap Between Social Entrepreneurship and Youth Employment. The two-day event featured panels and workshops led by top business and industry leaders, founders and entrepreneurs of successful NGOs, and UN ambassadors.

AIESEC hosted a session about connecting youth to employment and how AIESEC can impact young people and their communities. We also worked more closely with other delegates during a workshop on how to engage local companies and organizations to support and create more opportunities for unemployed youth. Laura van Jaarsveld, Vice President of Marketing at AIESEC US, spoke to the audience about being a member of the world’s largest youth generation and her experiences coaching and guiding other young people to achieve their personal and professional potential. Our messages were received well by the hosts, who recognized the significance of AIESEC and have invited AIESEC to attend future events.

The highlight was a speech by Dr. Josephine Ojiambo, Chief of the Executive Board and External Relations Branch at the United Nations Population Fund (UNFPA). She talked about her experience as a young AIESEC member in Kenya volunteering to help make her country a better place. She quoted AIESEC’s values and closed her speech by adding two more, magnanimity and humility — being a generous and giving person and always keeping both feet on the ground.

Photo

Our MOVEMENt

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AIESEC US Entities

Our Development

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Full Member

Member on Alert

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Our development

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National strategies of the past were rarely relevant for every Local Committee, given the size of the country and the number of chapters with different internal realities and markets. As a result, AIESEC US has not seen consistent growth in the recent past, with the exception of a few top-performing entities.

The Growth Model is an organizational development framework that allows us to analyze different local realities, design tailored development paths, and provide support accordingly. It is the tool that will allow AIESEC US to provide every Local Committee with the resources it needs to sustainably grow. Developing the right Growth Model for AIESEC US

At the end of 2013, extensive research was put into organizational development models used by other global entities as well as other organizations. We decided to adapt the Greiner Curve, a model that sees each organization going through a similar growth sequence. The model provides insight into the change management and leadership required to evolve from an entrepreneurial to an established organization. To allocate the Local Committees in the development sequence, we ran a qualitative and quantitative data analysis based off the McKinsey 7S model. The finalized growth model was first presented to the Local Committee Presidents in Spring 2014. Leveraging our insights to drive growth

All Local Committees have been categorized into seven development phases, each with specific needs concerning strategy, education, and management. Planning and leadership education adapted to the growth model was piloted with the Local Committee Presidents at the National Presidents Meeting in April 2014. National staff and volunteers are using the provided information as a resource for coaching. In the future, national planning will capitalize on the insights obtained from the growth model – hopefully enabling every Local Committee to sustainably grow in the future.

introducing theGROWTH MODEL

Our Development

McKinsey 7S Model

Shared Values

Structure

Style

Staff

Skills

Systems

Strategy

Growth via

Creativity

Growth via

Direction

Growth via

CollaborationGrowth

via Coordination

Growth via

Delegation

Greiner Curve

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National Support Body

Our National Support Body (NSB) consists of volunteers from across the nation with expertise in specific AIESEC operations. Working virtually with the national office, they support Local Committees in their operations, plan and execute national projects, and generate resources for the whole organization. The NSB experience allows our best members to take their knowledge and skills and help drive AIESEC US beyond their home market. Many national initiatives as well as a lot of local development could not have been possible without the relentless effort of the NSB.

This year, around 130 opportunities in 25 teams were offered for our members. New teams in our support spectrum covered areas such as strategic expansions to new markets, financial auditing, and customer experience management. NSB members came together at AIESEC US’ first National Support Body Conferences in September 2013, in New York, and in February 2014, in Atlanta.

NATIONAL SUPPORT

Coaching, Training and Consultancy

AIESEC volunteers constantly gain new, more challenging experiences, leading to a high turnover in all positions of the organization. Especially on the local level, members often change positions or even departments each semester, and new recruits join regularly. These factors make training and coaching core to the organizational success. They allow our new members to experience success faster, and enable our leadership to manage their teams more effectively, develop their Local Committee into more advanced organizations, and customize and implement the right national strategies for their realities. National Trainers Team

AIESEC US offers its experienced members the opportunity to learn how to transfer their knowledge by attending a two- to three-day training seminar. Workshop design skills, facilitation methods, and input on group management enable them to not only train local members, but also contribute to our regional and national conferences as part of a training team. Since this program was established in 2012, 118 members have attended a “Train the Trainers” seminar, half of which are currently contributing to the education of the national plenary. From Coaching to Consultancy

In Fall 2013, most national staff members traveled around the country, providing hands-on support to make Local Committees more successful. The quantifiable results led to a reevaluation of the way national coaching is provided, and ultimately resulted in the development of the AIESEC US Consultancy Program. The Consultancy Program was developed and delivered in cooperation with professional consultants, who taught a group of 16 highly experienced members how to analyze and coach an entity to solve their most burning issue.

Working on and using the growth model to create changes in how entities are created and grow in AIESEC US was a great learning experience — very different from other work I’ve done in AIESEC.

Raghav Gupta, Expansions

Our consultant was truly inspiring. She helped us get a better idea of external relations, and we really loved her stories. We really appreciated the time she took to be involved with AIESEC SLO and really integrate herself as a member. She left a remarkable impact on us — we can even see the optimism and pride from the members of AIESEC SLO increase from her visit. For a Local Committee that is already growing, we needed someone to help us maintain momentum, and consulting let us ensure more growth.

AIESEC San Luis Obispo

Our development

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Conferences and Awards

Summer National Conference (SNC)

During SNC in Atlanta, the national team introduced and received further input on their strategy for the term. Sessions were also held with our partners Thunderbird, PGi, and the Robinson College of Business at Georgia State University.

National conferences

Our annual national conferences provided our members with functional training, leadership development, organizational planning spaces, and networking opportunities.

Winter National Conference (WNC)

At WNC in Chicago, we launched the AIESEC US 2015 success map to the national plenary, and elected our Member Committee President for 2014-15, Niels Caszo. Partnerships with DHL United States, Podio, and Thunderbird were launched.

National Presidents Meetings (NPM)

In addition, NPMs were organized to provide a space for Local Committee Presidents to receive specialized education and participate in strategic discussions. This year, they were held at Cornell University in November 2013 and at the University of Wisconsin-Madison in April 2014.

Regional conferences

Over the past year, AIESEC US held 14 regional conferences, where members received leadership development and advanced education to run AIESEC’s programs. Each conference was attended by 30 to 200 delegates.

International conferences

AIESEC US had a significant presence at various international conferences this year.

We kicked off the term by sending 11 delegates to International Congress in Egypt, the largest conference in AIESEC’s history.

In the spring, 23 US members attended the Iberoamerican Leadership Congress in Mexico; two took part in the Asia-Pacific Exchange and Leadership Development Seminar in the Philippines; and three participated in the EuroXPRO conference in Poland, where Tala Mansi, current MCVP Talent Management, was a facilitator.

Summernational

conference

Winternational

conference

Our Development

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Award recipients

Top Performance Award

Top Employer Award

Customer Experiences Award

Contribution to National Plenary

Dedication to Summer Operations

Relative Growth

Excellent Board of Advisors

Thunderbird Innovation Award

Thunderbird Star Sellers Award

Baruch

Madison

San Luis Obispo

Georgia (UGA)

Georgia (UGA)

Austin

Austin, Georgia Tech, Northwestern, Seattle, Yale

Madison

Karan Goenka (Northwestern), Angel Ting (Michigan),

Yang Xu (Northwestern), Sebastian Zhong (San Jose)

National Excellence Award

Breakthrough Local Committee Award

Outstanding Host Award

Excellence in Incoming Exchange

Excellence in Outgoing Exchange

Excellence in Talent Management

Excellence in Finance

Excellence in Communications

Thunderbird Innovation Award

Thunderbird Star Sellers Award

Seattle

Northwestern

Michigan

San Jose

Baruch

Appalachian

Illinois

Madison

Georgia State

Marcia Dao (Houston), Nick Scheifler (Austin),

Sebastian Zhong (San Jose)

Summernational

conference

Winternational

conference

Our development

22

AIESEC US went through a period of refocus and restructuring in 2013, with a strong pipeline for future revenue set up for 2014.

Finances

RevenueThe 2013 fiscal year saw growth in our Global Current division and a greater focus on customer servicing during collection activities. Long-term strategies were a focus in several programs, and good future revenue pipeline has been established for the coming year.

ExpensesIn 2013, AIESEC US focused on previous strengths in strategic spending. Reinvestment into our membership base through conference spending drove exchange growth and membership development. An increased national staff has allowed for greater strategic value and capacity for supporting Local Committees.

2012 Actual 2013 Actual

Revenue Contributions

Incoming & Outgoing Exchange

Global Current

Conferences

Other Revenue

Total Revenue

Personnel Expenses

Consultants & Professional Fees

Administration Expenses

Program Expenses

Conference Expenses

Total Expenses

$212,078

$422,034

$1,325,843

$60,527

$73,681

$2,094,163

$545,760

$311,334

$437,949

$594,821

$176,336

$2,066,200

$168,910

$391,573

$1,397,823

$106,114

$86,217

$2,150,637

$683,494

$295,998

$389,085

$548,011

$270,500

$2,187,088

Expenses

Net Income - Current Period $27,963 -$36,314

Our Development

Contributions 7.85%

Incoming & Outgoing Exchange 18.21%

Global Current65.00%

Conferences 4.93%Other Revenue4.01%

Personnel Expenses31.25%

Consultants & Professional Fees13.53%

Administration Expenses17.79%

Program Expenses25.06%

Conference Expenses12.37%

23

Our Board of directorsJerry AllisonCEOAJC International

Jeffrey CrandallPartnerDavis Polk & Wardwell

Janet EtschSenior VPThe Conference Board

Frank FotiPresident and CEOVigor Industrial

Russ GersonCEOGerson Group Enterprises

Thomas GooleyFormer Head of OperationsMorgan Stanley

Rebecca HenriksonVP Enrollment and Student Services ManagementThunderbird School of Global Management

Tami KesselmanFounder and Chief Strategy MuseVision2Action

James LarmerManaging DirectorPwC

Kenneth LaverrierePartnerShearman & Sterling LLP

Virginia P’anChairman & CEOYumi Eco Solutions

Peter StewartSenior VPPremier Global International

Steven JordanPresident 2013-2014AIESEC United States

Cole WirpelPresident 2012-2013AIESEC United States

Samantha LumpkinPlenary RepresentativePresident 2014AIESEC Appalachian

Erica ChengPlenary RepresentativePresident 2014AIESEC Seattle

Letter from the Chairman

Michael RossSenior AdvisorBlaqwell

The experiences that AIESEC can provide are increasingly important in today’s world. As our world continues to shrink, it is critical to provide young people with the opportunity to live and work in other countries and to interact with their peers from around the world.

This has been a year of change for AIESEC US. During the past year, AIESEC US has focused on sales and marketing training, improved its website and, after a thorough review, decided to reorganize and expand its national office staff. Hopefully, these changes will lead to the creation of new Local Committees, strengthened existing Local Committees, and more opportunities for traineeships by US students abroad and for those from abroad here in the States. Sincerely,

Michael RossChairman, Board of DirectorsJune 2014

Our PEOPLE

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[ ]

As UPS works around the globe and around the clock, we need in-depth knowledge of the markets in which we operate to gain and keep the trust of our customers. AIESEC has a network that spans hundreds of top universities around the globe. This network gives UPS the extended reach needed to attract high-potential young professionals from key markets. We have sourced trainees from more than 10 countries to assist in our global marketing efforts.

Paul HamillMarketing Manager

AIESEC has been supporting IT Convergence’s talent acquisition requirements for over 13 years, and we have benefited from their flexible and customized programs that provide talent that fits with our company’s culture and processes. As a global company, we’ve been enriching our teams with globally minded young professionals, always willing to add value and make a difference.

Cecilia AcetiGlobal Marketing Manager

Our Partners and alumni

AIESEC Life

AIESEC Life is the alumni entity of AIESEC US. Its mission is to unite AIESEC US alumni and harness their shared experiences, beliefs, capabilities, and capital of trust to better lives and make a difference in the world. It achieves this through services that enable alumni to connect, collaborate, and learn from each other and through support of AIESEC United States.

Support of AIESEC US

AIESEC provides life-changing experiences for its members who, as alumni, want to give back to the organization that made such an impact on their lives. As a result, over 70 alumni serve on the Boards of Advisors of US Local Committees. In these roles, they advise, mentor, and support students who work with AIESEC today.

In addition, it is estimated that 15% of the AIESEC traineeships taking place in the US today were placed with the help of alumni. Alumni know first-hand the caliber of young talent available from AIESEC, and they advocate within their companies to give youth talent from abroad the opportunity to work in the US.

AIESEC Alumni

AIESEC alumni are people who have taken their AIESEC experiences and built upon them to create dynamic, interesting careers that make an impact. Some notable AIESEC US alumni include:

Our PEOPLE

Our Partners

Our alumni

“

“

“

“

Adam Aron, CEO, Philadelphia 76ers

Herb Behrstock, former Country Representative and Senior Officer, United Nations Development Program

Geoffrey Chatas, CFO, Ohio State University

Frank Foti, CEO, Vigor Industrial

Vishen Lakhiani, Founder and CEO, Mindvalley

Kenneth P Morse, Founding Managing Director, MIT Entrepreneurship Center

Geoff Smart, New York Times Best-selling Author

Mike Smith, President and CEO, Full Circle

Our Longest-Standing Partner

Our Largest National Partner

25

[ ]

Scholarships

For over 20 years, our alumni have been supporting the development of future AIESEC leaders by providing scholarships to high-potential US Local Committee members to attend international conferences.

JoAnn Boland Scholarship

Originally from AIESEC Miami (of Ohio), JoAnn Boland served at AIESEC United States as Vice President of Human Resources in 1992-1993, focusing on the development of AIESEC’s international leaders. After her tragic death in a car accident in 1994, several AIESEC friends created a scholarship fund in her memory. Since 2000, contributors have sponsored high-potential Local Committee members to attend international conferences. This year’s recipients included:

Opportunities to connect

Once students finish their time in AIESEC at their universities, they have a wealth of opportunities to interact with fellow alumni. They can join a hub in one of nine major cities and participate in local events. They can also find and connect with fellow alumni through the AIESEC Life Online Alumni Directory. In addition, they can find a job with a fellow alumnus through the AIESEC Life Online Job Board.

President, AIESEC Michigan 2013President, AIESEC Madison 2013President, AIESEC Cornell 2014President, AIESEC San Jose 2014

Faye Liebowitz Scholarship

A new AIESEC Life fund is being established to provide incentives and rewards for AIESEC US members to help increase exchange. Thanks to the efforts of alumna and New York City Hub Leader Cathy Shelton, a generous donation has been made in the memory of Faye Liebowitz, a founder of the Global Business Association (GBA). The GBA sponsored educational programs on a wide range of international business topics, and served as a forum for the exchange of knowledge and resources. To honor this mutual spirit and enthusiasm for exchange, AIESEC Life will be offering $1,000 in cash to reward excellence in TN raising in the Spring semester, to be awarded at the Summer National Conference. The first recipient of the award was Sebastian Zhong, VP Incoming Exchange of AIESEC San Jose in 2013.

Domenic SmithEli Peterson

Michael JalkioImran Khan

Our people

For more information on how to support either of these scholarships,

please go to:www.aieseclife.org/

gettinginvolved

Join AIESEC Life at www.aieseclife.org

[ ]

There seem to be more AIESECers who combine head, drive, and heart than what you encounter in everyday life. I’m fond of saying that out of the 200 special people I’ve met in my life, 100 of them are AIESECers.

Frank FotiCEO, Vigor Industries

The experience that you have at AIESEC gives you that ‘can do’ attitude.

Geoffrey ChatasCFO, Ohio State University

I honestly believe that if it were not for my AIESEC experience, I would not be who and where I am today. I gained personal development and global vision. It opened my eyes to the world.

Martin AlvarezExecutive Director Latin America, Dell

“ “

26

After almost 60 years of existence, AIESEC United States continues to develop entrepreneurial and value-driven leaders. To achieve our vision, we must transform ourselves into a new and bigger AIESEC.

We named our team MC 212° after the temperature at which water boils into steam. Steam retains the properties of water that are essential to life, yet is strong enough to power an engine. That is the AIESEC US that we envision, one that makes a powerful impact on the young leaders of the United States to solve the problems facing our country.

It was an honor serving the membership of this country, and the impact the experience has had on our lives will be irreplaceable. We thank all the members and partners this past year for making the growth this year possible, and we will continue striving to go the extra degree.

Yours,

MC 212°

MC 2013-14

Name Position Home Entity

Niels Caszo VP Outgoing Exchange Navi Mumbai, India

Emma Fernandez VP Incoming Exchange Arizona State

Evelyn Fok Manager - Local Committee Development Cornell

Elisabeth Gerlach VP Local Committee DevelopmentElisabeth will be serving as President of AIESEC Ireland in Dublin, Ireland.

Lüneburg, Germany

Patrick Johnson VP Finance Georgia (UGA)

Steven Jordan President Purdue

Dan Laush Manager - Online Marketing and Information ManagementDan will be serving as Information Manager of AIESEC Germany in Bonn, Germany.

Seattle

Sofia Lazaro VP Account Delivery Georgia Tech

Tala Mansi VP Talent ManagementTala will be serving as Business Development Manager of AIESEC International in Rotterdam, the Netherlands.

Baruch

Brina McMillan Manager - Outgoing Exchange Toronto, Canada

Laura van Jaarsveld VP Marketing Leuven, Belgium

Our people

27

National Annual Report

Publication Manager: Evelyn FokLayout and Design: Janice WangSpecial thanks to: Niels Caszo, Emma Fernandez, Elisabeth Gerlach, Patrick Johnson, Steven Jordan, Dan Laush, Sofia Lazaro, Tala Mansi, Brina McMillan, Nisha Mishra, Michael Ross, Mildred Shao, Laura van Jaarsveld

The national annual report is distributed to members and partners of AIESEC United States and is available for download on our website. This edition was compiled and edited at the National Office of AIESEC United States in New York City.

Copyright © 2014 by AIESEC United States, Inc.All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form, or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior consent of the publisher.

Published byAIESEC United States, Inc.11 Hanover SquareSuite 1700New York, NY 10005Tel: +1 212 757 3774Web: www.aiesecus.org

Over the coming year, I would like to see AIESEC US become the biggest and most relevant youth run organization in the United States, with external credibility gained through multidimensional partnerships and marketing. Moreover, every member is empowered with the right skills, attitude, and knowledge to deliver our promise to our customers.

We must have the humility to see our organization the way it currently is; the courage to dream big; and the boldness to take ownership of the organization, accept change, and aspire to transform.

Niels CaszoPresident, AIESEC United States 2014-15

Niels Caszo President Navi Mumbai, India nielsc@aiesecus.org

Laura Duque Perez VP Outgoing Exchange - Global Internship Program

EAFIT, Colombia laurap@aiesecus.org

Karan Goenka VP Incoming Exchange Northwestern karang@aiesecus.org

Hans Hermann VP Business Development Madison hansh@aiesecus.org

Patrick Johnson VP Finance Georgia (UGA) patrickj@aiesecus.org

Phillip Krouse Director - Account Delivery Chapel Hill phillipk@aiesecus.org

Aaron Mack VP Marketing Mizzou aaronm@aiesecus.org

Thu-Hong Nguyen VP Talent Management Appalachian thuhongn@aiesecus.org

Thien-Kim Quach VP Outgoing Exchange - Global Community Development Program

Georgia (UGA) kimq@aiesecus.org

Sebastian Ramirez Corredor Director - Information Management Javeriana, Colombia sebastianr@aiesecus.org

Domenic Smith Director - Local Committee Development Michigan domenics@aiesecus.org

Angela Wang VP Organizational Development NJU, Mainland of China angelaw@aiesecus.org

MC 2014-15

Acknowledgments

Name Position Home Entity Contact

Our PEOPLE

A I ES EC U S .O R G