annualreport

Celebrating

1948 - 2013

S t r e n g t h • S t a b i l i t y • i n n o v a t i o n

Wow, what a year! We closed out 2012 with over $1.3 billion in sales – our highest annual reported sales volume ever in the 64 year history of the Company!

nothnagle Realtors continues to outperform the market, with 2012 sales volume showing a 19% increase over 2011. Statistics released by the Greater rochester association of realtorS® for the region show a 9% gain. The overall pie grew slightly but nothnagle agents are certainly taking a bigger share of it!

i take great pride in being part of this industry and feel very fortunate to be surrounded by so many hard working and dedicated professionals. The real estate market has a tremendous impact on any local economy, putting significant dollars into circulation each time a house is bought and sold. nationally, we account for 15% of the Gross Domestic Product and have led the country out of six of the last eight recessions!

on the local level, a healthy real estate market gives the economy a tremendous boost. The national association of realtorS® estimates that for every 1,000 homes sold it generates 500 JobS! and each home sale puts $58,000 into the economy. not only do the professionals involved in the transaction such as the agent, attorney, home inspector, and lender earn income that will be spent locally, it also impacts many other businesses as well. buyers and sellers hire professionals for landscaping, repairs, painting and other household jobs. new appliances, furniture, carpeting, drapes are purchased. The stronger the local real estate market, the better the local economy will be.

in 2012, nothnagle realtors paid out $35 million in agent commissions and employee wages. over $7.6 million was paid to local businesses and vendors we do business with. all of this money gets circulated back into the local economy

through restaurants, car dealers, retailers and other service providers.

Throughout our history, the prudent management and fiscal responsibility of our leadership has created a company based on strength, stability and innovation. While so many other real estate companies have come and gone, we remain stronger than ever as we enter our 65th year and continue to grow and flourish.

Thank you for all that you do to contribute to our continued growth and for playing such a significant role in people’s lives every day, helping families and individuals achieve the american Dream of homeownership. i look forward to continuing on this exciting journey with you and may you find continued prosperity and happiness in 2013!

4 million visits

7 minutes 47 seconds average duration of the visit

10.44 pages average visitor views per visit

64% were returning visitors

36% were new visitors

nothnagle.CoMStAtS

MeSSagefromTheCeo

MobileStAtS

over 77,000 unique visitors

1.2 million page views

5 minutes 19 seconds average duration of the visit

8.38 pages average visitor views per visit

51% were new visitors

49% were returning visitors

500 average people per day to the mobile site since July

S t r e n g t h • S t a b i l i t y • i n n o v a t i o n

President & CEO

our marketing Department introduced Video marketing this year, with several agents producing profile videos for their web page. We recognize that real estate is moving rapidly toward video and of course we are at the forefront! The next offering we will have available is Property Spotlight videos, which will be a unique way to showcase listings with narrative allowing for the agent’s personality to shine through. no two

videos will be alike! Marketing is also gearing up for the Company’s 65th anniversary in 2013 and has prepared a dynamic advertising campaign to commemorate this significant milestone in our history.

Let’s go GreeN! We’ve begun making the transition to paperless at Corporate, with much more to come in 2013 as we begin to implement instanet in the branches. in 2012 we combined the home Service Coordinators, Corporate admin Group and now Relocation under one umbrella now called the “Customer Care” Department. Whether it’s our own agents and employees or a consumer, you’re all our customers and the Customer Care group is here to serve you. Customer Care is the first department to begin making the transition to paperless and the transition has been a tremendous success. not only are we protecting the environment but it has also allowed us to work more efficiently, allowing our staff to free up time to provide other valuable services to those we serve.

the Career Center had a major facelift…and got a new name! the nothnagle academy officially re-opened for business in april 2012. The academy is an exciting new learning center for both new and experienced agents. it is “home” to all of the newly licensed agents that join the Company. in 2012, we had 41 new agents join the apprenticeship Program. over 40 courses have been written and presented, including the very popular Social Media seminar and a business planning module that also includes a fully electronic plan that agents can access via the intranet. The new business plan tool allows agents to set goals, adjust as needed and track progress throughout the year. Coming in 2013 is the new “ReChaRGe” program for experienced agents. this intense 10-week program officially kicks off in February. We are continuously developing new and exciting courses and will offer training, coaching and career development programs for all agent levels in 2013.

We opened our first company-owned location in the Buffalo market in 2012. Currently housed in temporary space, branch manager lisa avery and her 10 agents will be moving to a permanent location on Sheridan Drive in amherst in early 2013. our six franchised locations collectively sold over $70 million in 2012. outside of new york State we currently partner with brokers in seven different states, providing them with tools and technology support. We completed our first complete broker solution in 2012, providing our client with their own website, intranet, lead generation, videos and 4-Sale line.

Home Services has expanded to now offer services from buffalo-based vendors in that market. in 2012, home Services continued to focus on recruiting top-quality vendors and expanded our core service categories to be able to provide a service for every possible need that a client could have before, during and after the sale. home Services provides clients with a “one stop shop” along with peace of mind knowing all of our program partners are quality professionals.

The Nothnagle Insurance Agency experienced unprecedented growth in the number of policies sold in 2012, finishing December ranked #6 out of over 200 allstate agencies in the Upstate new york area and being recognized nationally as a “Premier Service agency.” The number of agent referrals has expanded, allowing us to enhance the client home purchasing experience and truly making nothnagle a one stop shopping experience.

The Technology Department’s goal for 2012 was to improve on the foundation that drives our systems. With aggressive investments into computing power and data analysis, we are preparing for the next generation of applications that will drive our business. We will deliver information where it is

needed, when it is needed, in order to better support our community and our clients. Society is moving forward into a new world of social media and mobile interaction and nothnagle will continue to be the leader in real estate technology innovation.

CoMPanyHIGHLIGHtS

Nothnagle Realtors® Annual Report

as a company we've grown a lot in the past

65 years. but, our commitment to utilizing

technology to provide the best real estate

experience available hasn’t changed.

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MarketSHAre

• 1948 - 2013

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Midtown Plaza

$1,302,749,113 in sales volume

9,021 transaction sides

19% increase over 2011{ {

12% increase over 2011{ {

Greater Rochester Market

Western New York Market (Buffalo & Rochester)

Based on statistics from the NYS Alliance of MLSs for 2012.