ADVOCACY & PARTNERSHIPSDTSF provides one voice for many downtown interests. In addition to communicating directly with the many agencies that service downtown, we represent downtown interests at a multitude of taskforces and committees making sure that downtown interests are heard to enhance the business environment and quality of life.

n Sculpture Walk Board of Directors n Chamber of Commerce Young Professionals Network n Leadership Sioux Falls Class #26 n Convention Visitors Bureau Counciln Economic Development Coordinators Meeting (Community Development Department)n Business Improvement Board Meetings n South Dakota Business Financen Build It Downtown

Much of our work is accomplished through standing committees. These committees utilize the expertise and experience of various DTSF members to address issues and advance the progress of downtown.

n Hosted 64 Committee Meetings (Retail, Event, Design, Development, Marketing and Communications)n 520 volunteer hours recordedn Conducted outreach campaign to update Strategic Plan

THANK YOU FOR YOUR SUPPORTDOWNTOWN SIOUX FALLS

VISIONARIES

GRANTS RECEIVEDn Sioux Falls Area Community Foundationn Xcel Energy

58%Downtown Sioux Falls(Members, Sponsors

& Events)

20%City Grant

22%Business

Improvement District (BID) Assessments

26%Administrative

32%Events

10% Marketing & Promotions

5%Programs

27%Personnel

2011 RESOURCE ALLOCATION Revenues Expenditures

PLACE MAKING PROGRAMS

n $2,500 in Park N Shop Sales

n Coordinated 68 Street Musician Performances

n $37,878 in Downtown Gift Card sales

n Installed and maintained 87 flower baskets

n Removed 6,500 pounds (over 3 tons) of litter, trash, and debris from sidewalks and streets

n Expanded Street Banner Program by 105 new banners

n Installed 130 wreaths during the holidays

n Assisted 7 businesses through the design review process

Each year we provide services designed to benefit downtown stakeholders throughout the district by keeping it clean, attractive, and more inviting. These programs improve downtown’s image and attract visitors to improve sales and commerce.

Street Banners

We recognize and appreciate the long-standing commitment from the City of Sioux Falls for the support in revitalizing the core of our City.

OUR MISSIONDowntown Sioux Falls, Inc. is a non-profit corporation committed to continually upgrading and enhancing the vitality of downtown by providing excitement, activity and a positive image within the community through promotions, design, economic development and public relations.

OUR VISIONDowntown is the heart of our city and belongs to resident and visitor alike. Our goal is to make downtown a place for anyone and everyone to work, live, shop, eat, visit, enjoy and experience the arts, culture and other festivals in a manner that is family friendly and environmentally sensitive.

It has been a pleasure to serve as the chair of the Downtown Sioux Falls, Inc. (DTSF) Board of Directors for 2011. Since 1988, DTSF has focused on upgrading and enhancing the vitality of downtown by providing excitement, activity and a positive image within the community through promotions, design, economic development and public relations. We devote our collective vision and voice to an array of programs to ensure our downtown district is safe, clean, accessible and vibrant.

This year, major new developments were announced including the renovation of Raven Industries and a new Hilton Garden Inn along

the Greenway. Downtown housing is near capacity, and we will partner with the city and developers to begin exploring potential locations for additional residential units. Other notable accomplishments include the update of our strategic plan that will guide the evolution of DTSF for years to come. In the year ahead, we will launch several new programs all of which will continue to advance the vitality of downtown.

This annual report is designed to provide highlights of this year’s numerous accomplishments. It has been an honor and privilege to be a part of this organization and to play a role in the continuing growth of Downtown Sioux Falls. We are proud of our accomplishments and know that our organization would not be successful without our dedicated volunteers, members, sponsors, and partners. We thank you for your continued support.

Sincerely,

Elizabeth Lewis2011 DTSF Board Chair

n Over 127,056 people visited our website, a 38% increase from last year

n Distributed 15,000 Discover Downtown brochures

n Established partnership with the Washington Pavilion to promote Downtown in the bi-monthly magazine NOW! Pavilion

n Our Facebook fan base grew by 1,003 people reaching a total of 3,973 Facebook fans

n Increased our communication efforts to include a twice monthly e-newsletter titled, Let’s Talk Downtown to keep members informed about DTSF programs, events, and important notices

n Launched a monthly community e-newsletter titled, Exactly Downtown, that promotes the shopping, dining, bars/clubs, service and real estate opportunities in downtown

n Launched Holiday Marketing Campaign

n Partnered with Frontier Airlines to host Fly Downtown promotion attracting 1,013 participants

n Delivered 246 email notifications ranging from shoplifting alerts to construction notices

MARKETING & COMMUNICATIONSIn order to tell the exciting story of downtown and continue to build upon the positive changes in both perception and reality that have been developed, communications, public relations, and marketing programs are regularly employed and updated by DTSF. Our marketing efforts continue to improve the public awareness about downtown, promote and support the businesses, as well as shape the public image about the downtown area through marketing materials and a host of communication and public relations initiatives.

THANK YOU FROM DTSF LEADERSHIPTESTIMONIALS“Downtown Sioux Falls has been the catalyst for positive change in our city’s core area. Under its leadership, we have seen the rebirth of the heart of Sioux Falls. Thousands of people annually come to our city’s downtown to work, shop, live, eat, play and enjoy a multitude of cultural, family or fun activities. Our downtown is a significant asset in attracting new businesses and jobs to our entire community. None of this would be possible without the ongoing efforts of Downtown Sioux Falls, Inc.”

-Bill Peterson, CNA Surety

“Membership in DTSF has been a great business decision. Working as a group to promote downtown Sioux Falls is so much more powerful than a single voice, and knowing what other business owners are experiencing and how they are handling issues makes running my business easier!”

-Terri Shuver, Sticks & Steel

“Our membership in DTSF is the best investment we can make for our business, because without them we would have no business. DTSF has been the driving force in the continuing renewal of our downtown, and the dramatic progress we have made in the last twenty years is testament to that.”

-Jeff Danz, Zanbroz Variety “First National Bank is committed to our customers and our community. Sponsoring the DTSF organization has increased our exposure throughout the community and has helped provide the resources necessary for DTSF to be a full-time advocate of a healthy and vibrant downtown business district.”

-Bob Baker, First National Bank in Sioux Falls

DTSF BOARD OF DIRECTORSCHAIR Elizabeth Lewis ⅼ Woods, Fuller, Shultz & Smith

VICE CHAIR Terri Schuver ⅼ Sticks and Steel

TREASURER Paula Brown ⅼ Cortrust Bank

SECRETARY Paul Ten Haken ⅼ Clickrain

PAST CHAIR Scott Gullickson ⅼ First Premier Bank

Robert Baker ⅼ The First National Bank in Sioux FallsDeAnn Echols ⅼ The Great Outdoor StoreJulie Grossman ⅼ TraditionsJohn Henkhaus ⅼ Everist CompanyLori Jensen ⅼ Go Casual!Steve Jervik ⅼ Minerva’sLaurie Knutson ⅼ YWCA Avera DowntownDave Kroll ⅼ First Dakota National BankLarry Rehfeld ⅼ Rehfeld’s Art & FramingLarry Toll ⅼ Washington Pavilion

EVENTS & PROMOTIONSEach year, DTSF dedicates a large amount of time creating, planning, and executing downtown events. Attracting an estimated 44,000 visitors, our events appealed to a wide range of people and positively impacted the image, vitality, and economy of downtown. The success of our events could not have happened without the hard work of our many volunteers and the gracious contributions from our sponsors and supporters.

THANK YOU FOR YOUR SUPPORT2011 EVENT & PROMOTION SPONSORS

ECONOMIC DEVELOPMENTThe Downtown Economic Development Incentive Fund Corporation (DEDIF) efforts have been focused on providing loans to assist small business owners and create a positive impact on the Downtown economy.

n Maintained and serviced $360,000 in loans n Extended zero interest loan to support State Theatre renovations n Over $60 million in new development announcedn Financially assisted 15 business owners n Attracted 14 new businesses to downtown district n Partnered with Chamber of Commerce and City to commission Downtown Wide TIF study

Elizabeth Lewis2011 DTSF Board Chair

DTSF Advertisements

E-newsletter - Community

E-newsletter - Members

Brochure

It has been a pleasure to serve as the chair of the Downtown Sioux Falls, Inc. (DTSF) Board of Directors for 2011. Since 1988, DTSF has focused on upgrading and enhancing the vitality of downtown by providing excitement, activity and a positive image within the community through promotions, design, economic development and public relations. We devote our collective vision and voice to an array of programs to ensure our downtown district is safe, clean, accessible and vibrant.

This year, major new developments were announced including the renovation of Raven Industries and a new Hilton Garden Inn along

the Greenway. Downtown housing is near capacity, and we will partner with the city and developers to begin exploring potential locations for additional residential units. Other notable accomplishments include the update of our strategic plan that will guide the evolution of DTSF for years to come. In the year ahead, we will launch several new programs all of which will continue to advance the vitality of downtown.

This annual report is designed to provide highlights of this year’s numerous accomplishments. It has been an honor and privilege to be a part of this organization and to play a role in the continuing growth of Downtown Sioux Falls. We are proud of our accomplishments and know that our organization would not be successful without our dedicated volunteers, members, sponsors, and partners. We thank you for your continued support.

Sincerely,

Elizabeth Lewis2011 DTSF Board Chair

n Over 127,056 people visited our website, a 38% increase from last year

n Distributed 15,000 Discover Downtown brochures

n Established partnership with the Washington Pavilion to promote Downtown in the bi-monthly magazine NOW! Pavilion

n Our Facebook fan base grew by 1,003 people reaching a total of 3,973 Facebook fans

n Increased our communication efforts to include a twice monthly e-newsletter titled, Let’s Talk Downtown to keep members informed about DTSF programs, events, and important notices

n Launched a monthly community e-newsletter titled, Exactly Downtown, that promotes the shopping, dining, bars/clubs, service and real estate opportunities in downtown

n Launched Holiday Marketing Campaign

n Partnered with Frontier Airlines to host Fly Downtown promotion attracting 1,013 participants

n Delivered 246 email notifications ranging from shoplifting alerts to construction notices

MARKETING & COMMUNICATIONSIn order to tell the exciting story of downtown and continue to build upon the positive changes in both perception and reality that have been developed, communications, public relations, and marketing programs are regularly employed and updated by DTSF. Our marketing efforts continue to improve the public awareness about downtown, promote and support the businesses, as well as shape the public image about the downtown area through marketing materials and a host of communication and public relations initiatives.

THANK YOU FROM DTSF LEADERSHIPTESTIMONIALS“Downtown Sioux Falls has been the catalyst for positive change in our city’s core area. Under its leadership, we have seen the rebirth of the heart of Sioux Falls. Thousands of people annually come to our city’s downtown to work, shop, live, eat, play and enjoy a multitude of cultural, family or fun activities. Our downtown is a significant asset in attracting new businesses and jobs to our entire community. None of this would be possible without the ongoing efforts of Downtown Sioux Falls, Inc.”

-Bill Peterson, CNA Surety

“Membership in DTSF has been a great business decision. Working as a group to promote downtown Sioux Falls is so much more powerful than a single voice, and knowing what other business owners are experiencing and how they are handling issues makes running my business easier!”

-Terri Shuver, Sticks & Steel

“Our membership in DTSF is the best investment we can make for our business, because without them we would have no business. DTSF has been the driving force in the continuing renewal of our downtown, and the dramatic progress we have made in the last twenty years is testament to that.”

-Jeff Danz, Zanbroz Variety “First National Bank is committed to our customers and our community. Sponsoring the DTSF organization has increased our exposure throughout the community and has helped provide the resources necessary for DTSF to be a full-time advocate of a healthy and vibrant downtown business district.”

-Bob Baker, First National Bank in Sioux Falls

DTSF BOARD OF DIRECTORSCHAIR Elizabeth Lewis ⅼ Woods, Fuller, Shultz & Smith

VICE CHAIR Terri Schuver ⅼ Sticks and Steel

TREASURER Paula Brown ⅼ Cortrust Bank

SECRETARY Paul Ten Haken ⅼ Clickrain

PAST CHAIR Scott Gullickson ⅼ First Premier Bank

Robert Baker ⅼ The First National Bank in Sioux FallsDeAnn Echols ⅼ The Great Outdoor StoreJulie Grossman ⅼ TraditionsJohn Henkhaus ⅼ Everist CompanyLori Jensen ⅼ Go Casual!Steve Jervik ⅼ Minerva’sLaurie Knutson ⅼ YWCA Avera DowntownDave Kroll ⅼ First Dakota National BankLarry Rehfeld ⅼ Rehfeld’s Art & FramingLarry Toll ⅼ Washington Pavilion

EVENTS & PROMOTIONSEach year, DTSF dedicates a large amount of time creating, planning, and executing downtown events. Attracting an estimated 44,000 visitors, our events appealed to a wide range of people and positively impacted the image, vitality, and economy of downtown. The success of our events could not have happened without the hard work of our many volunteers and the gracious contributions from our sponsors and supporters.

THANK YOU FOR YOUR SUPPORT2011 EVENT & PROMOTION SPONSORS

ECONOMIC DEVELOPMENTThe Downtown Economic Development Incentive Fund Corporation (DEDIF) efforts have been focused on providing loans to assist small business owners and create a positive impact on the Downtown economy.

n Maintained and serviced $360,000 in loans n Extended zero interest loan to support State Theatre renovations n Over $60 million in new development announcedn Financially assisted 15 business owners n Attracted 14 new businesses to downtown district n Partnered with Chamber of Commerce and City to commission Downtown Wide TIF study

Elizabeth Lewis2011 DTSF Board Chair

DTSF Advertisements

E-newsletter - Community

E-newsletter - Members

Brochure

ADVOCACY & PARTNERSHIPSDTSF provides one voice for many downtown interests. In addition to communicating directly with the many agencies that service downtown, we represent downtown interests at a multitude of taskforces and committees making sure that downtown interests are heard to enhance the business environment and quality of life.

n Sculpture Walk Board of Directors n Chamber of Commerce Young Professionals Network n Leadership Sioux Falls Class #26 n Convention Visitors Bureau Counciln Economic Development Coordinators Meeting (Community Development Department)n Business Improvement Board Meetings n South Dakota Business Financen Build It Downtown

Much of our work is accomplished through standing committees. These committees utilize the expertise and experience of various DTSF members to address issues and advance the progress of downtown.

n Hosted 64 Committee Meetings (Retail, Event, Design, Development, Marketing and Communications)n 520 volunteer hours recordedn Conducted outreach campaign to update Strategic Plan

THANK YOU FOR YOUR SUPPORTDOWNTOWN SIOUX FALLS

VISIONARIES

GRANTS RECEIVEDn Sioux Falls Area Community Foundationn Xcel Energy

58%Downtown Sioux Falls(Members, Sponsors

& Events)

20%City Grant

22%Business

Improvement District (BID) Assessments

26%Administrative

32%Events

10% Marketing & Promotions

5%Programs

27%Personnel

2011 RESOURCE ALLOCATION Revenues Expenditures

PLACE MAKING PROGRAMS

n $2,500 in Park N Shop Sales

n Coordinated 68 Street Musician Performances

n $37,878 in Downtown Gift Card sales

n Installed and maintained 87 flower baskets

n Removed 6,500 pounds (over 3 tons) of litter, trash, and debris from sidewalks and streets

n Expanded Street Banner Program by 105 new banners

n Installed 130 wreaths during the holidays

n Assisted 7 businesses through the design review process

Each year we provide services designed to benefit downtown stakeholders throughout the district by keeping it clean, attractive, and more inviting. These programs improve downtown’s image and attract visitors to improve sales and commerce.

Street Banners

We recognize and appreciate the long-standing commitment from the City of Sioux Falls for the support in revitalizing the core of our City.

OUR MISSIONDowntown Sioux Falls, Inc. is a non-profit corporation committed to continually upgrading and enhancing the vitality of downtown by providing excitement, activity and a positive image within the community through promotions, design, economic development and public relations.

OUR VISIONDowntown is the heart of our city and belongs to resident and visitor alike. Our goal is to make downtown a place for anyone and everyone to work, live, shop, eat, visit, enjoy and experience the arts, culture and other festivals in a manner that is family friendly and environmentally sensitive.