AnnuAl report 08-09 - Aarhus Universitet · Consumer aCCeptanCe of food produCts proCessed by...

1Mapp – annual report 2008 - 2009 www.Mapp.asb.dk

AnnuAl report 08-09Mapp – Centre for researCh on Customer relations in the food seCtor

www.mapp.asb.dk

This annual report presents highlights of the research carried out at MAPP in 2008 and 2009. Leafing through the report you will see that, in addition to traditional MAPP research topics, i.e. consumer product perception and decision-making with a view to application in new product development, another area has gained momentum: healthy eating. Healthy eating is, as every-one knows, a major public policy challenge. While the evidence of the negative effects of an unhealthy diet is clear and abun-dant, suggestions for dealing with the problem are not. Consumer behaviour in the area of healthy eating is complex and obscure. Attempts at explanations in the social sciences range from economic treatments arguing that an unhealthy diet may be the rational choice for some people all the way to experimental investigations showing what and how people eat is subject to environmental influences that consumers are not even aware of. This is an area where social science research really can make a difference, and not only to the advantage of public policy.

Healthy eating is also a commercial opportunity for the food industry. Many consumers would like to eat more healthily but find it hard to do so for a whole range of reasons – trade-offs with other quality parameters (especially taste and family liking), perceived lack of convenience, negative social signalling, lack of credibility of health claims, lack of information about what is healthy and what is not. Food producers breaking the code of successfully building healthiness into food products that will attract consumers will have a basis for developing a sustainable competitive advantage in a growing market.

At MAPP we hope to be able to take up the public policy chal-lenge as well as to exploit the commercial opportunity. Our experience in doing research on consumer perception of food quality and on consumer technology acceptance has provided a sound platform for dealing with the issues of healthy eating. We have also profited from our recent investments in innovative, non-verbal social science methodologies, which are especially fruitful in this area – with social desirability issues.

I hope you will enjoy reading our annual report.Klaus G. GrunertDirector of MAPP

HealtHy eating: a publiC poliCy Challenge and a CommerCial opportunity

AnnuAl report 08-09


Contents

4 parents forget to listen to their Children’s stomaChs

6 the quality of potatoes

7 Consumer aCCeptanCe of food produCts proCessed by high-pressure proCessing and pulsed eleCtriC field

8 what Can be done to make nutrition labelling work?

9 produCt development and branding of danish beef

10 the market potential of omega-3 enriChed foods

11 mapp workshops and ConferenCes 2008-2009

12 list of mapp projeCt partiCipation

13 researChers and administrative staff

14 publiCations and other dissemination 2008-2009

Mapp – annual report 2008 - 20094 www.Mapp.asb.dk

parents forget to listen to their Children’s stomaChs

Children should eat healthy in-be-tween meals. New research, however, shows that parents don’t understand their children’s preferences. They forget that healthy in-between meals must also taste good and be cool.

Together with, among others, the Danish Cancer Society, the Danish Agricultural Council, Agrova Food and Arla Foods, MAPP took part in the cross-disciplinary research project “Breaking down barriers for healthier eating by consumer-led prod-uct development”. The overall objective was to study barriers of healthier eating and to develop and test healthy in-between meals.

After having conducted three focus groups to gain insight into children’s consumption of snacks and in-between meals, we develo-ped four children-friendly prototypes to the Danish market. Subsequently, we tested two cheese and bread stick concepts (one containing chilli cheese) as well as two fruit and vegetable concepts (pineapple sticks and mini-carrots).

We conducted a test in three shopping malls in three large Danish cities (Copen-hagen, Aarhus and Odense). Here 658 pa-rent-child dyads were recruited for a survey and a taste experiment. The children’s age ranged from 11 to 16 years.

An innovative study design was applied in order to explore the extent of congruence between parents’ and children’s quality assessments and how improved parental knowledge of children’s quality assessments may affect parents’ willingness to pay for such products. Focus group results had in-dicated that parents buy and pay for in-be-tween meals. This led to a five-stage study design imitating the dyadic family decision process when buying in-between meals.

Firstly, the parents were interviewed about their quality expectations, while the children were occupied elsewhere so they would not be influenced by the parent’s perceptions. Secondly, parents observed - but were not allowed to interrupt - while their children were interviewed about their expectations. Then parents were asked to state their willingness to pay for the product. Afterwards the children were asked to taste the product. Finally, parents’ willingness to pay was measured again so as to account for the influence of the children’s perceptions.

Our results showed a surprisingly poor congruence between children’s and parents’ overall quality expectations. In addition, children were much better than their parents at predicting whether they liked the concepts. Further analyses revealed that this difference could be explained by

children and parents emphasising different aspects of new in-between meals. Parents’ beliefs about the concepts’ healthiness was the single most important quality aspect when evaluating the concepts, with taste barely playing any role. Contrary to this, healthiness did not have a significant effect on children’s overall quality expectations, whereas taste and social dimensions (cool, able to share, portion size) had the largest effects.

Our results imply that both parents and children should be involved in the product development process. Excluding one part of the dyad may result in product failure due to the incongruence between quality aspects emphasised as well as the different roles the family members play. Parents pay for the product, but their children eat or reject it. Society may also benefit from parent-child dialogue about taste, since this may promote healthy eating.

ContACt assistant professor Birger Boutrup [email protected]

Our results showed a surprisingly poor congruence be-tween children’s and parents’ overall quality expectations


the quality of potatoes

Potatoes were introduced in Denmark in the 17th century and slowly they became an integral part of Danish cookery.

Consumption of potatoes has declined steadily over the last 30 years. Potatoes are sometimes considered boring and trouble-some to prepare and many consumers find alternatives such as rice and pasta more exotic and convenient than potatoes.

In the project “Gourmet potatoes: The roots of wellness and healthiness” MAPP has studied how the quality of potatoes is negotiated and constructed in interactions between actors along the food chain. We interviewed plant breeders, potato growers, agricultural consultants, traders, proces-sors, retailers and consumers in order to analyse what they understand by quality when it comes to potatoes, how they work with quality in their day-to-day operations and how they collaborate with other actors on quality issues.

Our study indicates that although the various actors basically agree about the main quality dimensions of potatoes, there are significant opportunities for improving trust and cooperation between the different links in the potato chain in order to develop and market high-quality potatoes.

Currently, it is difficult for actors in the po-tato sector to find common ground and to coordinate activities due to lack of trust and short-termism. Most actors at the grower and packaging plant levels are afraid that their colleagues will act opportunistically and reap the benefits if they divulge sensiti-ve information or launch generic marketing activities designed to improve the image of the potato and increase overall consumption levels. Hence, it is often difficult to develop close relationships between growers and packaging plants and to coordinate activi-ties.

One important explanation given for the lack of trust and cooperation in the potato sector is surplus capacity, particularly at the packaging level. Because many growers and packers are focused on selling everything they produce (almost regardless of price), retailers are able to pit actors against each other to achieve lower prices. Therefore, it is difficult to make money in this sector.

Retailers are to some extent vilified by some of the other actors, who suggest the retailers know too little about potatoes, are only interested in low prices and are unfaithful in the sense that they will switch suppliers for even small gains in prices. The handling of potatoes in stores, in particular, is considered a major problem by other

actors who lament that retailers display potatoes under conditions that are detri-mental to their quality. More specifically, other actors complain that retailers subject potatoes to too bright light and store them in an environment that is too hot. Heat and light are both detrimental to the quality of potatoes. Therefore it is argued by some grower and packers – that consumers too often buy potatoes of a lower quality than necessary.

Some of this finger-pointing masks a lack of self-reflection on behalf of growers and packers who according to other infor-mants are too focused on producing large quantities, not the quality of potatoes they produce. Rather than thinking about how many potatoes they can grow or process, growers, packers and retailers should think more about how they can collaborate to create value for consumers.

The project was carried out in collabora-tion with The Department of Food Science, Aarhus University and the Faculty of Life Sciences, Copenhagen University and was funded by The Danish Council for Strategic Research.

ContACtassociate professor lars [email protected]

Rather than thinking about how many potatoes they can grow or process, growers, packers and retailers should think more about how they can collaborate to create value for consumers.


Consumer aCCeptanCe of food produCts proCessed by high-pressure proCessing and pulsed eleCtriC field

New products and new processing techniques are continuously developed in the food industry. While food scientists may focus on the technical novelty and applaud the progress of science, consumers are often conservative and sceptical towards changes.

Experience with gene modification and irradiation proves that the advantage of a new processing technology does not neces-sarily guarantee the success of a product in the marketplace. Previous research has shown that consumer acceptance depends on whether they perceive specific benefits associated with the product. Accordingly, to identify factors that influence consumer acceptance is important for market success.

Conventional processing techniques, like pasteurization, fail to keep the fresh charac-teristics close to those of the raw material for foods of plant origin (taste, smell, tex-ture, healthy ingredients). New treatments that extend shelf-life without compromising these attributes are therefore developed. Two of these treatments are high pressure processing (HPP) and pulsed electric fields (PEF). Do consumers accept food exposed to these new treatments?

For the past three years MAPP has partici-pated in the EU project “Novel processing methods for the production and distributi-on of high-quality and safe foods” in which

we have studied consumer acceptance of foods processed by high-pressure proces-sing and pulsed electric field. Specifically we have studied consumers’ acceptance of apple juice treated with the novel processing techniques, and compared the results with consumer acceptance of pasteurized and fresh apple juice. The study took place in four European countries: Nor-way, Denmark, Hungary and Slovakia, and was done in three separate tests by applying different methodologies.

The results show that consumers do recog-nize and appreciate the benefits that apple juice produced with HPP and PEF has to offer.

Consumers in all four countries associ-ated positive consequences with product attributes related to the nutritional value and the taste of the products produced with these novel technologies. Also the environmental benefits from processing foods by applying these technologies were seen as highly positive characteristics of the technologies.

Many consumers were, however, ambiva-lent about the PEF juice. The product was perceived to have advantages but in many cases consumers also appeared unsure about potential risks from using PEF in food processing. Many consumers as-

sociated the name of the technology with electricity and were sceptical towards the side effects of using electricity in food pro-duction. Hence, providing consumers with more information about the technologies seems to be a key to achieving consumer acceptance of products manufactured by means of these new technologies.

Although consumers seem to recognize the advantages that apple juice produced by HPP and PEF has to offer over pasteuri-zed juice, the question is whether they are willing to pay a premium price for these products.

Our findings show that consumers in Norway, Denmark, Hungary and Slovakia perceive PEF and HPP treated juice to be a better choice than pasteurized juice if the price and taste is right. So the practical implication for the food industry is that if they are able to produce premium new-treatment juice and sell it at a standard price, there seems to be a market for these products.

ContACtassistant professor Anne-Mette [email protected] reAd More / www.novelQ.org


what Can be done to make nutrition labelling work?

Nutrition labelling is an attempt to help consumers make healthier choices. Most foods on European markets already carry nutrition information, but it is in small print on the back of the package. Simplified information on the front of the package – so-called front-of-pack signposting – could make it easier for consumers to use nutrition information when shopping. But how should it be designed? Will consumers use it? This question is currently being researched by MAPP in collaboration with other European researchers.

Front-of-pack labelling already exists. Many large food producers have adopted the GDA label, where five key nutrients (calories, fat, saturated fat, sugar, salt) are expressed both in grams per portion and as a percentage of the guideline daily amount (the maximum recommended intake) of that nutrient. Health logos, like the Swedish Keyhole and the Dutch Choices logo are other ways of providing simplified informa-tion. In some countries, and especially the UK, traffic light labelling has been promo-ted where the information on key nutrients is accompanied by a green, yellow or red colour to signify different levels.

In collaboration with the European Food Information Council, MAPP has investi-gated to which extent consumers actually look for such labelling information when they buy foods, and how difficult it is for them to understand and use the informa-tion. Results showed that most consumers are able to use labelling information cor-rectly, but that only a minority of consu-mers actually checks the information in the shop.

Based on this study, MAPP has embarked on a large EU-funded project that examines the whole hierarchy of effects by which a nutrition label can affect consumer choice such as:

• Attention• Liking• Understanding• Use in the shop• Effect on product choice• Shopping basket• Diet healthiness

The first task of this project, which is co-ordinated by the European Food Informa-tion Council and carried out by MAPP in collaboration with several other European universities, was to map labelling informa-tion across the whole of the EU (+ Tur-key). Currently the project is carrying out experimental work on attention getting and understanding, and will conclude by testing both existing and new labels in a real-world shopping environment.

ContACtprofessor Klaus g. [email protected]

reAd More / www.flABel.org

Results showed that most consumers are able to use labelling information correctly, but that only a minority of consumers actually checks the information in the shop.


produCt development and branding of danish beef

With rising incomes, consumers’ increa-singly sophisticated and demanding needs have prompted meat producers to intro-duce greater efficiency into their organi-sations. People are now able to buy more expensive cuts of meat than before, leading to greater demand for variety and quality of produce. The different choices in beef prod-ucts result from different production and processing practices which can change the flavour, tenderness and texture of beef cuts. The increasing availability of processed and packaged meat products has also added to the general growth in consumers’ interest in these products.

Recently MAPP carried out a consumer sur-vey to investigate how consumers perceive the quality of four new processed meat products namely:

• Rape-poached chuck rib• Heather-smoked fillet of shoulder• Stuffed shoulder• Roasted terres major marinated in honey

and blackthorn snaps

These products were developed as part of the “Beef product development and brand-ing of Danish beef” project, which aimed at developing new products that:

a) Consumers perceive as being of high qualityb) Utilize muscle segments that are currently not turned into high-value productsc) Are distributed via a value chain where the butcher is a part of the value-adding process

Expected and experienced quality has been used as predictors of intention to purchase these four new processed meat products. One additional aspect in this study is inclusion of cues in the taste test. As con-sumers’ opinion about cues may change after experiencing a product possibly influencing their decision to purchase the product in future, post-purchase cues have been considered to be as important as the pre-purchase cues in determining future purchase willingness.

The results also indicate a positive and significant influence of “expected quality” on “purchase intention” (before eating) and of “experienced quality” on “purchase intention” (after taste). Results indicate that “experienced quality” has higher influ-ence on “purchase intention” (after taste) than the influence of “purchase intention” (before eating) on “purchase intention” (after taste).

“Displaying status and wealth” and show-ing themselves as “gourmet” is something Danes do not mention as motives for buying these new processed meat products. Results indicate “self satisfaction”, “to try new things”, “for special occasions” and to “please family” as stronger motives for purchase and having a positive influence on consumers’ intention to buy these products in the future.

Consumers found it difficult to determine the prices for these new products but tried to relate the expected prices with available products in the market which they consi-dered could serve as benchmarks for these new products.

Both expected quality and experienced qua-lity play a significant role in determining whether the product is ‘easy to cook’ and ‘easy to store’ or not. Neither storage nor cooking convenience are important cause of consumers’ intention to buy these products in future. ContACtphd researcher faiza [email protected]


the market potential of omega-3 enriChed foods

The project “Fish oil-enriched foods: Sta-bility, nutrition, consumer acceptance” (SCANomega) was a collaboration between the Technical University of Denmark, Aarhus University, 3A Business Consulting, and DAX Consult, supported by the Danish Council for Strategic Research and co-ordi-nated by Charlotte Jacobsen (DTU-Aqua). MAPP was responsible for the marketing and consumer research in the project. In-depth interviews were combined with popu-lation-representative surveys and product choice experiments.

Overall, the results indicate that fish oil-en-riched functional foods would make it much easier for consumers to meet recommended levels of omega-3 intake. Compared to foods that are naturally rich in long-chain omega-3s (oily fish species such as salmon), fish oil-enriched functional foods have strong advantages in terms of convenience

and are much less dependent on the basic likes and dislikes of consumers. However, the results also indicate that consumer ac-ceptance fish oil-enriched foods is strongly dependent on a number of context factors:

• Only a minority of consumers are genu-inely motivated to adopt healthier diets, and of these, only a part sees functional foods as the best way to do this. Like all functional foods, fish oil-enriched foods are therefore likely to remain niche products.

• As niche products, fish oil-enriched foods can only be commercially sustainable if the market reaches critical size. Den-mark’s domestic market may not be sufficient for this. Prospective marketers of fish oil-enriched foods must therefore achieve international distribution.

• Virtually all parameters of consumer ac-ceptance depend on the product category. As a consequence, the optimal pricing and positioning of products like fish oil-enriched snack bars have little to do with the optimal pricing and positioning of fish oil-enriched pâtés or yoghurt drinks.

ContACtprofessor Joachim [email protected]

Overall, the results indicate that fish oil-enriched functional foods would make it much easier for consumers to meet recommended levels of omega-3 intake.


mapp workshops and ConferenCes 2008-2009

MApp worKShop 2008

6th International MAPP Workshop on Consumer Behaviour and Food Marketing: Family Dinner: Opportunities and Challenges of Researching Families and Children as Food Consumers,Middelfart, DenmarkApril 9-10, 2008.

MApp ConferenCe 2008

Functional foodsMiddelfart, DenmarkNovember 13, 2008.

In 2008-2009 MAPP published 34 articles in refereed international journals. MAPP participated in 33 collaboration projects. Researchers gave 120 lectures and presenta-tions at national and international conferences and performed in the media 245 times.

MApp worKShop 2009

7th International MAPP Workshop on Consumer Behaviour and Food Marketing: Food Choice and SustainabilityMiddelfart, DenmarkMay 14, 2009.

MApp ConferenCe 2009

Nice family dinners or snack hell: Tendencies and opportunities within food, family and healthMiddelfart, DenmarkNovember 10, 2009.

MApp SeMinAr

Can barriers be broken?Aarhus, DenmarkJune 3, 2009.


MApp pArtiCipAted in the following proJeCtS in 2008-2009

• Analysis of the economic impact of New Nordic Food• Breaking down barriers for healthier eating by consumer-led

product development• Compliance in a user-centred perspective: The relation between

perception and use of medicine• Consumer acceptance and trust: Recommendations for using

health-related claims in marketing• Consumers and agricultural production systems: Attitude sys-

tems and their link to buying behaviour in Europe, China and Brazil

• Cool snacks: Development of healthy snack products for ado-lescents based on an analysis of physical, individual, social and cultural determinants of snacking behaviour

• Development of plant sink organs: Novel genes for science, agro-nomy and industrial use

• European labelling research• Families’ use of simple heuristics in the evaluation and choice of

food and beverages• Feasibility study meat-derived functional ingredients• Food labelling to advance better education for life• Gourmet potatoes: The roots of wellness and healthiness• Harmonising nutrient recommendations across Europe with

special focus on vulnerable groups and consumer understanding• Health branding• Health promoting, safe seafood of high eating quality in a consu-

mer-driven fork-to-farm concept• Health psychology and consumer-led new product development• Improving the quality and safety of beef and beef products for the

consumer in production and processing

• Improving the quality of pork and pork products for the con-sumer: Development of innovative, integrated and sustainable food production chains of high quality pork products matching consumer demands

• Increasing the effectiveness of health cues, health claims and nutrition labels on product packages

• Innovative concepts for culinary consumer oriented Nordic seafood products for easy use at home and for out-of-home consumption

• Intelligent agricultural technologies with synergy to food indus-try and society

• Interventions to promote healthy eating habits: Evaluation and recommendations

• Managing open innovation in SMEs• Novel processing methods for the production and distribution of

high-quality and safe foods• Nutritious and tasty n-3 PUFA rich food products for a slim and

healthy population• Optimizing the effectiveness of health cues, health claims and

nutrition labels on product packaging• Premium products in the beef sector: Perceiving, adding and

communicating quality in the value chain• Step by step change of children’s preferences to healthier foods• Temptations to eat moderated by personal and environmental

self-regulation tools• The prevalence, cost and basis of food allergy across Europe• The role of information processing in NPD strategy• User-oriented food product development• VIFU - Beef: Product development and branding of Danish beef

list of mapp projeCt partiCipation


researChers and administrative staff

Andersen, Annette research assistantAschemann-witzel, Jessicapost-doctoral researcher Bech-larsen, tinoassociate professorBotzug, Yaseminassociate professor (from september 2007 till July 2009)Brunsø, KarenprofessorBuck, nukaresearcherChrysochou, polymerosphd researcherde Barcellos, Marcia dutrapost-doctoral researcheresbjerg, larsassociate professorgrunert, Klaus g.professor and director of Mappgrønhøj, Aliceassociate professorhagemann, Kit Skovphd researcher (till March 2008)hansen, Karina Birchresearcher (till June 2009)Jensen, Birger Boutrupassistant professorJeppesen, heineresearcher (from november 2009)Jespersen, Kristina risomassistant professor (till March 2008)Johansen, Jon ole Janusindustrial phd researcher (from June 2008)Juhl, hans JørnprofessorKazbare, lauraphd researcherKrystallis, Athanasiosassociate professor

Kügler, Jens oliverphd researcherlarsen, Martin damgaardoutreach coordinator (from august 2008 to January 2009)lähteenmäki, liisaprofessornureeva, liliyaresearchernørgaard, Maria Kümpelphd researcherormrod, robert p.assistant professororquin, Jacob lundphd researcher (from February 2009)pedersen, Majaresearcherpedersen, Susanneresearcherperrea, toularesearcher (from January 2009)poulsen, louise vestergaardoutreach coordinator (from January 2008 to august 2008)rosholm, Charlotteproject administrator and pa to klaus g. grunertSaeed, faizaphd researcher Scholderer, JoachimprofessorStrand, Mathiasresearcher (from March 2009)Søndergaard, helle Alstedassociate professorSonne, Anne-Metteassistant professorStacey, Julia rolstedCommunications manager Sørensen, Bjarne taulophd researcherthøgersen, Johnprofessor


ArtiCleS in JournAlS with referee SYSteM

Banovic, M., Grunert, K. G., Barreira, M. M. & Fontes, M. A. (2009). Beef quality perception at the point of purchase: A study from Portugal. Food Quality and Preference, 20(4), 335-342.Boztug, Y. & Hildebrandt, L. (2008). Modeling joint purchases with a multi-variate MNL approach. Schmalenbach Business Review, 60(4), 400-422.Brunsø, K., Verbeke, W., Olsen, S. O. & Jeppesen, L. F. (2009). Motives, barriers and quality evaluation in fish consumption situations: Exploring and comparing heavy and light users in Spain and Belgium. Bri-tish Food Journal, 111(7), 699-716.Chan, K., Prendergast, G., Grønhøj, A. & Bech-Larsen, T. (2009). Adolescents’ perceptions of healthy eating and commu-nication about healthy eating.Health Education, 109(6), 474-490.Chan, K., Prendergast, G., Grønhøj, A. & Bech-Larsen T. (2009). Communicating healthy eating to adolescents. Journal of Consumer Marketing, 26(1), 6-14.Chrysochou, P., Chryssochoidis, G. & Kehagia, O. (2009). Traceability informa-tion carriers. The technology backgrounds and consumers’ perceptions of the techno-logical solutions. Appetite, 53(3), 322-331.Dean, M., Raats, M. M., Grunert, K. G. & Lumbers, M. (2009). Factors influencing eating a varied diet in old age. Public Health Nutrition, 12(12), 2421-2427.Dean, M., Grunert, K. G., Raats, M. M., Nielsen, N. A. & Lumbers, M. (2008). The impact of personal resources and their goal relevance on satisfaction with food-related life among the elderly. Appetite, 50(2-3), 308-315.

Esbjerg, L. & Bech-Larsen, T. (2009).The brand architecture of grocery re-tailers: Setting material and symbolic boundaries for consumer choice. Journal of Retailing and Consumer Services, 16, 414-423.Fotopoulos, C., Krystallis, A., Vassallo, M. & Pagiaslis, A. (2009). Food Choice Questi-onnaire (FCQ) revisited: Suggestions for the development of an enhanced general food motivation typology. Appetite, 52(1), 199-208.Frewer, L. J., Fischer, A. R. H., van den Brink, P. J., Byrne, P., Brock, T., Brown, C., Crocker, J., Goerlitz, G., Hart, A., Scholderer, J. & Solomon, K. (2008). Potential for the adoption of probabilistic risk assessments by end-users and decision-makers. Human and Ecological Risk Assessment, 14(1), 166-178.Grunert, K. G., Juhl, H. J., Esbjerg, L., Jensen, B. B., Bech-Larsen, T., Brunsø, K. & Madsen, C. Ø. (2009). Comparing methods for measuring consumer willingness to pay for a basic and an improved ready made soup product. Food Quality and Pre-ference, 20, 607-619.Grunert, K. G. & Bonsmann, S. S. G. (2009). Nährwertkennzeichnung und ihr Einfluss auf das Verbraucherverhalten. ZLR - Zeitschrift fur das Gesamte Lebens-mittelrecht, 36(1), 5-16.Grunert, K. G., Lähteenmäki, L., Boztug, Y., Martinsdottir, E., Ueland, O., Åström, A. & Lampila, P. (2009). Perception of health claims among Nordic consumers. Journal of Consumer Policy, 32, 269-287.

publiCations and other dissemination 2008-2009

Grunert, K. G., Jensen, B. B., Sonne, A., Brunsø, K., Byrne, D. V., Clausen, C., Friis, A., Holm, K. L., Hyldig, G., Kristensen, N. H., Lettl, C. & Scholderer, J. (2008). User-oriented innovation in the food sector: Relevant streams of research and an agenda for future work. Trends in Food Science & Technology, 19(11), 590-602.Grønhøj, A. & Thøgersen, J. (2009). Like father, like son? Intergenerational transmission of values, attitudes, and behaviours in the environmental domain.Journal of Environmental Psychology, 29, 414-421.Hagemann, K. S. & Scholderer, J. (2009).Hot potato: Expert-consumer differences in the perception of a second-generation novel food. Risk Analysis, 29(7), 1041-1055.Kozlowska, K., Szczecinka, A., Roszkowski, W., Brzozowska, A., Alfonso, C., Fjellstrom, C., Morais, C., Nielsen, N. A., Pfau, C., Saba, A., Sidenvall, B., Turrini, A., Raats, M., Lumbers, M. (2008). Patterns of healthy lifestyle and positive health attitudes in older Europeans. Journal of Nutrition, Health and Aging, 12(10), 728-733.Krutulyte, R., Costa, A. I. A. & Grunert, K. G. (2009). A cross-cultural study of cereal food quality perception. Journal of Food Products Marketing, 15(3), 304-323.Krutulyte, R., Grunert, K. G., Scholderer, J., Hagemann, K. S., Elgaard, P., Nielsen, B. & Graverholt, J. P. (2008). Motivational factors for consuming omega-3 PUFAs: An exploratory study with Danish consumers. Appetite, 51(1), 137-147.Krystallis, A., de Barcellos, M. D., Kügler, J. O., Verbeke, W. & Grunert, K. G. (2009).Attitudes of European citizens towards pig production systems. Livestock Science, 126(1-3), 46-56.


Krystallis, A. & Chryssohoidis, G. (2009).Does the Country-of-Origin (COO) of food products influence consumer evaluations? An empirical examination of ham and cheese. Journal of Food Products Market-ing, 15(3), 283-303.Leikas, S., Lindeman, M., Roininen, K. & Lähteenmäki, L. (2009). Who is respon-sible for food risks? The influence of risk type and risk characteristics. Appetite, 53, 123-126.Nielsen, H. B., Sonne, A., Grunert, K. G., Banati, D., Pollák-Tóth, A., Lakner, Z., Olsen, N. V., Zontar, T. P. & Peterman, M. (2009). Consumer perception of the use of high-pressure processing and pulsed elec-tric field technologies in food production. Appetite, 52(1), 115-126.Nørgaard, M. K. & Brunsø, K. (2009). Families’ use of nutritional information on food labels. Food Quality and Preference, 20(8), 597-606.Pieniak, Z., Verbeke, W., Brunsø, K., Scholderer, J. & Olsen, S. O. (2009). Comparison between Polish and Western European fish consumers in their at-titudinal and behavioural patterns. Acta Alimentaria, 38(2), 179-192.Pieniak, Z., Verbeke, W., Perez-Cueto, F., Brunsø, K. & De Henauw, S. (2008). Fish consumption and its motives in households with versus without self-reported medical history of CVD: A consumer survey from five European countries. BMC Public Health, 8(1), 1-14.Pieniak, Z., Verbeke, W., Scholderer, J., Brunsø, K. & Olsen, S. O. (2008). Impact of consumers’ health beliefs, involvement and risk perception of fish consumption: A study in five European countries. British Food Journal, 110(9), 898-915.Radder, L. & Grunert, K. G. (2009). Con-sumers’ perceptions of African wildlife meat: A laddering study. Journal of Food Products Marketing, 15, 164-174.Radder, L. & Bech-Larsen, T. (2008). Hunters’ motivations and values: A South African perspective. Human Dimensions of Wildlife, 13(4), 252-262.Scholderer, J. & Trondsen, T. (2008). The dynamics of consumer behaviour: On habit, discontent, and other fish to fry. Ap-petite, 51(3), 576-591.Thøgersen, J., Juhl, H. J. & Poulsen, C. S. (2009). Complaining: A function of at-titude, personality, and situation. Psycho-logy & Marketing, 26(8), 760-777.

Vassallo, M., Saba, A., Arvola, A., Dean, M., Messina, F., Winkelmann, M., Claupein, E., Lähteenmäki, L. & Shepherd, R. (2009). Willingness to use functional breads: Applying the Health Belief Model across four European countries. Appetite, 52(2), 452-460.Verbeke, W., Scholderer, J. & Lähteenmäki, L. (2009). Consumer appeal of nutrition and health claims in three existing product concepts. Appetite, 52(3), 684-692.

in preSS ArtiCleS in JournAlS with referee SYSteM

Altintzoglou, T., Hansen, K. B., Valsdottir, T., Odland, J. Ø., Martinsdóttir, E., Brunsø, K. & Luten, J. Translating barriers into potential improvements: The case of new healthy seafood product development. Journal of Consumer Marketing. Aschemann-Witzel, J. & Hamm, U. Do consumers prefer foods with nutrition and health claims? Results of a purchase simula-tion. Journal of Marketing Communications. Aschemann-Witzel, J. & Hamm, U. Measuring consumers’ information acquisition and decision behaviour with the computer-based information display matrix. Methodology: European Journal of Research Methods for the Behavioral and Social Sciences. Chrysochou, P. Food health branding: The role of marketing mix elements and public discourse in conveying a healthy brand image. Journal of Marketing Communica-tions. Esbjerg, L., Buck, N. & Grunert, K. G. Making working in retailing interesting: A study of human resource management practices in Danish grocery retail chains. Journal of Retailing and Consumer Ser-vices. Fotopoulos, C., Krystallis, A. & Pagiaslis, A. Portrait Value Questionnaire’s (PVQ)usefulness in explaining quality food-re-lated consumer behaviour. British Food Journal.Grunert, K. G. European consumers’ ac-ceptance of functional foods. Annals of the New York Academy of Sciences. Grunert, K. G., Trondsen, T., Campos, E. G. & Young, J. A. Market orientation in the mental models of decision-makers: Two cross-border value chains. International Marketing Review.

Grunert, K. G., Fernandez-Celemin, L., Wills, J. M., Bonsmann, S. S. G. & Nureeva, L. Use and understanding of nutrition information on food labels in six European countries. European Journal of Public Health. Grønhøj, A. & Bech-Larsen, T. Using vig-nettes to study family consumption proces-ses. Psychology & Marketing. Krystallis, A. & Chrysochou, P. An explora-tion of loyalty determinants in Greek wine varieties. EuroMed Journal of Business. Krystallis, A. & Chrysochou, P. Health claims as communication tools that en-hance brand loyalty: The case of low-fat claims within the dairy food category. Journal of Marketing Communications.Krystallis, A., Linadrakis, M. & Mamalis, S. Implementation and assessment of the dis-crete choice methodology for New Product Development (NPD): The case of functional children snacks. Agribusiness (New York). Leikas, S., Lindeman, M., Roininen, K. & Lähteenmäki, L. Boundaries of regulatory fit: Is it the thought that counts? Basic and Applied Social Psychology.Lähteenmäki, L., Lampila, P., Grunert, K. G., Boztug, Y., Ueland, Ø., Åström, A. & Martinsdottir, E. Impact of health-related claims on the perception of other product attributes. Food Policy. Olsen, S. O. & Grunert, K. G. The role of satisfaction, norms and conflict in families’ eating behaviour. European Journal of Marketing. Perez-Cueto, F. J., Verbeke, W., de Barcel-los, M. D., Kehagia, O., Chryssochoidis, G., Scholderer, J. & Grunert, K. G. Food-related lifestyles and their association to obesity in five European countries. Appetite. Pieniak, Z., Verbeke, W. & Scholderer, J. Health-related beliefs and consumer know-ledge as determinants of fish consumption. Journal of Human Nutrition and Dietetics.Saba, A., Vassallo, M., Shepherd, R., Lampila, P., Arvola, A., Dean, M., Winkelmann, M., Claupein, E. & Lähteenmäki, L. Country-wise differences in perception of health-related messages in cereal-based food products. Food Quality and Preference.Thøgersen, J., Haugaard, P. & Olesen, A. Consumer responses to ecolabels. Euro-pean Journal of Marketing.


Van Wezemael, L., Verbeke, W., Kügler, J. O., de Barcellos, M. D. & Grunert, K. G. European consumers and beef safety: Perceptions, expectations and uncertainty reduction strategies. Food Control. Verbeke, W., Van Wezemael, L., de Barcel-los, M. D., Kügler, J. O., Hocquette, J. & Grunert, K. G. European beef consumers’ interest in a beef eating-quality guarantee: Insights from a qualitative study in four EU countries. Appetite. Verbeke, W., Perez-Cueto, F. J. A., de Bar-cellos, M. D., Krystallis, A. & Grunert, K. G. European citizen and consumer attitudes and preferences regarding beef and pork.Meat Science.

BooKS

Aschemann-Witzel, J. (2009). Claims auf Lebensmitteln und Involvement: Eine Un-tersuchung mit Hilfe realitätsnah gestalter Choice Experiments. Frankfurt am Main: Peter Lang.Hagemann, K. S. (2009). Frankenfoods and mutant rice: Consumers and food bio-technologies. PhD. MAPP, Aarhus School of Business, Aarhus University.Nørgaard, M. K. (2009). Family decision-making during food buying. PhD. MAPP, Aarhus School of Business, Aarhus Univer-sity. ContriButionS to AnthologieS And BooKS

Aschemann-Witzel, J. (2009). Die Ver-wendung nährwert- und gesundheitsbezo-gener Angaben (Claims) im Marketing für Öko-Produkte: Forschungsergebniss und Schlussfolgerungen. In Leitzmann, Beck, Hamm & Hermanowski (eds.), Praxishand-buch: Bio-Lebensmittel (pp. 1-14 (5c)). Hamburg: B. Behr’s Verlag.Brunsø, K., Hansen, K. B., Scholderer, J., Honkanen, P., Olsen, S. O. & Verbeke, W. (2008). Consumer attitudes and seafood consumption in Europe. In Børresen, T. (ed.), Improving Seafood Products for the Consumers (pp. 16-39). Cambridge: Wood-head Publishing. Brunsø, K. (2008). Introduction to part I: Consumers and seafood. In Børresen, T. (ed.), Improving Seafood Products for the Consumers (pp. 13-15). Cambridge: Wood-head Publishing.

Busch, R. J., Scholderer, J. & Gutscher, H. (2008). Biotechnologie in gesellschaftlicher Deutung: Intuitionen, Emotionen, soziales Vertrauen und Wertvorstellungen im Ge-sellschaftlichen Diskurs zur Biotechnologie.In Busch, R. J. & Prütz, G. (eds.), Biotech-nologie in gesellschaftlicher Deutung (pp. 305-374). München: Herbert Utz Verlag. Dean, M., Raats, M. M. & Grunert, K. G. (2009). Older people, food and satisfac-tion with life. In Raats, M. M., de Groot, L. & van Staveren, W. (eds.), Food for the Ageing Population (pp. 3-19). Cambridge: Woodhead Publishing. Esbjerg, L. & Grunert, K. G. (2008). Feeling the gale or enjoying a breeze in the eye of the storm? The consequences of globalization for work and workers in the Danish food-processing industry. In Westergaard-Nielsen, N. (ed.), Low-Wage Work in Denmark (pp. 104-139). (The Russell Sage Foundation Case Studies of Job Quality in Advanced Economies). New York: Russell Sage Foundation. Esbjerg, L., Grunert, K. G., Buck, N. & Sonne, A. (2008). Working in Danish retailing: Transitional workers going elsewhere, core employees going nowhere, and career-seekers striving to go some-where. In Westergaard-Nielsen, N. (ed.), Low-Wage Work in Denmark (pp. 140-185). (The Russell Sage Foundation Case Studies of Job Quality in Advanced Economies). New York: Russell Sage Foundation. Grunert, K. G. (2009). Trends in food choice and nutrition. In Haas, R., Meixner, O. & Pöchtrager, S. (eds.). Was wir morgen essen werden: Herausforderungen und Perspektiven für das Agrarmarketing der Zukunft (pp. 19-32), Wien: Facultas.wuv Universitätsverlag. Krystallis, A., Linardakis, M. & Mamalis, S. (2009). Is there a real “health vs. taste or price” controversy in food marketing? The case of functional foods. In Lindgreen, A., Hingley, M. & Vanhamme, J. (eds.), The Crisis of Food Brands: Sustaining Safe, In-novative and Competitive Food Supply (pp. 171-194). Surrey, UK: Gower Publishing.Lähteenmäki, L. (2008). Consumer at-titudes towards fruit and vegetables. In Barberán, F. T. & Gil, M. I. (eds.), Impro-ving the Health-Promoting Properties of Fruit and Vegetable Products (pp. 38-54). Cambridge: Woodhead Publishing.

Maglaras, G. & Krystallis, A. (2009). Investigating consumer attitudes towards functional foods. In Apostolopoulos, K. D. (ed.), Food and Consumer: Multidisciplina-ry Approach to Sustainable Food Consump-tion (pp. 152-167). Athens: Ellinoekdotiki. Scholderer, J. (2008). Verbraucher und Grüne Gentechnik: Mechanismen der Ablehnung und ihre Änderungsresistenz. In Busch, R. J. & Prütz, G. (eds.), Biotech-nologie in gesellschaftlicher Deutung (pp. 203-225). München: Deutscher Univer-sitäts-Verlag. Sonne, A. (2009). Videndeling i internatio-nale produktudviklingsteam. In Bukh, P. N. (ed.), Knowledge Management (pp. Kap. 7.3). Børsen Ledelseshåndbøger. Køben-havn: Børsen Forum. Søndergaard, H. A. & Edelenbos, M. (2008). Consumer research in product design: Market-oriented development of healthy vegetable-based food for children. In Earle, M. & Earle, R. (eds.), Case Studies in Food Product Development (pp. 301-316). Cambridge: Woodhead Publishing. Thøgersen, J. (2009). Consumer deci-sion-making with regard to organic food products. In Vaz, T. D. N., Nijkamp, P. & Rastoin, J. (eds.), Traditional Food Production and Rural Sustainable Develop-ment: A European Challenge (pp. 173-192). Farnham: Ashgate. Verbeke, W., Pieniak, Z., Brunsø, K., Schol-derer, J. & Olsen, S. O. (2008). Evaluating consumer information needs. In Børresen, T. (ed.), Improving Seafood Products for the Consumers (pp. 63-84). Cambridge: Woodhead Publishing.

ConferenCe pAperS

Aguiar, L. K., Vieira, L. M., Ferreira, G. C. & de Barcellos, M. D. (2008). The impact of retailers own brand Fair Trade products on developing countries producers. 8th In-ternational Conference on Management in Agri-Food Chains and Networks, Doctoral Symposium, Ede, May 28.Aschemann-Witzel, J. (2009). The role of involvement in the choice of foods with nutrition and health claims. 38th EMAC Conference 2009, Nantes, May 26-29.


Boztug, Y., Breugelmans, E. & Reutterer, T. (2008). Detecting promising categories for targeted promotions. INFORMS Marketing Science Conference, Vancouver, June 12-14. Boztug, Y. & Hildebrandt, L. (2008). An empirical test of reference price theories using a semiparametric approach. Beha-vioral Pricing Conference, Philadelphia, September 19-20. Boztug, Y., Hildebrandt, L. & Silberhorn, N. (2008). Investigating cross-category brand loyalty behavior in FMCG. 37th EMAC Conference 2008, Brighton, May 27-30. Brunsø, K. & Grunert, K. G. (2009). Retail brand architecture and consumer store loyalty. ANZMAC 2009 Conference, Mel-bourne, November 30-December 2.Brunsø, K. & Grunert, K. G. (2009). The effect of brand architecture on consumer store loyalty. 16th International Confe-rence on Recent Advances in Retailing and Services Science, Niagara Falls, July 6-9.Christensen, M., Grunert, K. G., Bonneau, M., Arnau, J., Trienekens, J., Oksbjerg, N., de Greef, K., Petersen, B. & Karlsson, A. H. (2009). Improving the quality of pork and pork products (EU-project). ICoMST 2008: 54th International Congress of Meat Science & Technology, Cape Town, August 10-15. Chrysochou, P., Krystallis, A. & Rungie, C. (2008). Analysing the impact of buyers’ personality constructs on the market struc-ture of brands. ANZMAC 2008 Conference, Sydney, December 1-3.Chrysochou, P. & Grunert, K. G. (2009).Exploring associations towards healthy eating among Danish consumers (Poster). FOOD Denmark Congress 2009: A Career within Innovation?, Lyngby, November 23-24. Chrysochou, P. & Krystallis, A. (2009). Investigating the market structure and identifying factors that influence consu-mers’ loyalty towards light food products. 10th ETAGRO Conference on Rural Eco-nomy, Thessaloniki, November 27-30. Chrysochou, P., Krystallis, A. & Rungie, C. (2009) Why are buyers loyal? Exploring the role of psychographics on loyalty per-formance and market structure of brands. 38th EMAC Conference 2009, Nantes, May 26-29.

de Barcellos, M. D., Kügler, J. O., Saab, M. S. M., Krystallis, A. & Grunert, K. G. (2009). Attitudes of Brazilian citizens towards pig production systems: A compa-rison with European realities. VII Inter-national PENSA Conference, Sao Paulo, November 26-28. de Barcellos, M. D., Kügler, J. O., van Wezemael, L., Ueland, Ø., Verbeke, W. & Grunert, K. G. (2009). Beef healthiness and nutritional enhancement in beef as perceived by European consumers. 55th International Congress of Meat Science and Technology, Copenhagen, August 16-21. de Barcellos, M. D., Kügler, J. O., Grunert, K. G., Van Wezemael, L., Pothoulaki, M., Ueland, Ø. & Verbeke, W. (2009). Euro-pean consumers’ acceptance and rejection of novel beef technologies: A qualitative study. 3rd International European Forum on System Dynamics and Innovation in Food Networks, Igls/Innsbruck, February 16-20.de Barcellos, M. D., Ferreira, G. C., Vieira, L. M. & Aguiar, L. K. (2008). Food inno-vation: Perspectives for the poultry chain in Brazil. 8th International Conference on Management in Agri-Food Chains and Networks, Ede, May 28-30.de Barcellos, M. D. & Brei, V. A. (2008).Into beef consumers’ mind: A multicultural research. III ANPAD Marketing Meeting, Curitiba, May 14-16. de Barcellos, M. D., Kügler, J. O. & Scholderer, J. (2009). What drives consu-mer involvement? The relative impact of product category and product attribute. EnANPAD 2009, Sao Paulo, September 19-23.Esbjerg, L., Grunert, K. G. & Buck, N. (2008). Job satisfaction in a low-wage, low-status industry: The case of Danish food retailing. LERA Annual Meeting, New Orleans, January 4-6.Esbjerg, L. (2009). The construction of quality: Retailer-supplier cooperation and the development of new food products. Me-diating Consumption: Innovation, Compe-tition and Consumer Protection in the Food Retail Sector, Freising, October 29-30.Esbjerg, L. (2009). The importance of or-ganisational identity for formulating and enacting strategies and policies in retailer buying. 16th International Conference on Recent Advances in Retailing and Services Science, Niagara Falls, July 6-9.

Esbjerg, L. (2008). The worlds retail bu-yers construct. Nordic Retail and Whole-sale Conference, Norrtälje, November 6-7. Grunert, K. G., Verbeke, W., Krystallis, A. & Pérez-Cueto, F. J. A. (2009). Consumer and pork market analysis in the EU. Q-PorkChains/Quarisma Open Conference: Improving the Quality of Pork for the Con-sumer, Bonn, November 18. Grunert, K. G. (2008). The global challenge and the need to add value to meat produc-tion in Europe. 11th Annual Langford Food Industry Conference: Adding Value in Meat Production, Langford, Bristol, May 28-29. Grønhøj, A., Bech-Larsen, T., Chan, K. & Prendergast, G. (2008). Teenagers’ per-ceptions of strategies aimed at reducing “unhealthy” consumption practices. Child and Teen Consumption 2008, Trond-heim, April 24-25. Jensen, B. B. (2008). Price learning during grocery shopping. Behavioral Pricing Conference 2008, Philadelphia, September 19-20.Jensen, B. B. (2009). The deal knowledge of supermarket shoppers before, during, and after store visit. 38th EMAC Confe-rence 2009, Nantes, May 26-29. Kokkali, P., Koutsouris, A. & Chrysochou, P. (2008). Pull factors in rural tourism: The case of Lake Plastiras, Prefecture of Kar-ditsa. 10th ETAGRO Conference on Rural Economy, Thessaloniki, November 27-30.Kokkali, P., Koutsouris, A. & Chrysochou, P. (2009). Cognitive components of rural tourism destination images: The case of Lake Plastiras, Greece. 4th International Scientific Conference: Planning for the Future, Learning from the Past - Contem-porary Developments in Tourism, Travel & Hospitality, Rhodes, April 3-5. Kotseridis, Y., Chrysochou, P. & Krystallis, A. (2009). What drives customer loyalty towards Greek wine varieties? Using polarization to model consumer loyalty. 3rd Annual Meeting of the American Association of Wine Economists, Reims, June 18-20. Krystallis, A. & Chrysochou, P. (2009). An exploration of loyalty determinants in Greek wine varieties. 2nd Annual EuroMed Conference, Salerno, October 26-28. Krystallis, A. & Chrysochou, P. (2009) Investigating brand loyalty using Diri-chlet benchmarks: The case of light dairy products. 14th International Conference on Corporate and Marketing Communications, Nicosia, April 23-24.


Lähteenmäki, L., Lampila, P., Grunert, K. G., Boztug, Y., Ueland, Ø., Åström, A. & Martinsdóttir, E. (2008). Impact of health claims on consumer perception of other product attributes. First European Food Congress, Ljubljana, November 4-9. Ormrod, R. P. & Søndergaard, H. A. (2009). Lead user identification in online commu-nities. The XX ISPIM Conference: The Future of Innovation, Vienna, June 21-24. Pantouvakis, A. & Krystallis, A. (2009). Customer satisfaction metrics in service organizations: An integrated approach. 16th International Conference on Recent Advances in Retailing and Services Science, Niagara Falls, July 6-9. Pedersen, M., Søndergaard, H. A. & Esbjerg, L. (2009). Network characteristics and open innovation in SMEs. The XX ISPIM Conference: The Future of Innovation, Vienna, June 21-24. Perez-Cueto, F., de Barcellos, M. D., Chryssochoidis, G., Grunert, K. G., Scholderer, J. & Verbeke, W. (2008). Nutritional status in Belgium, Denmark, Germany, Greece and Poland: Europeans are heavy! First European Food Congress, Ljubljana, November 4-9. Perez-Cueto, F., de Barcellos, M. D., Chryssochoidis, G., Grunert, K. G., Scholderer, J. & Verbeke, W. (2008). Pork versus non-pork eaters in Europe: Socio-demographic and nutritional profiling. First European Food Congress, Ljubljana, November 4-9.Perrea, T., Brunsø, K., Hansen, K. B., Altintzoglou, T., Einarsdóttir, G. & Luten, J. (2009). Consumers’ cognitive processes in relation to consuming fish: A diary ap-proach from the Nordic countries (Poster). 3rd Joint Trans-Atlantic Fisheries Techno-logy Conference, Copenhagen, September 15-18.Raats, M., Dean, M., Grunert, K. G. & Lumbers, M. (2009). Examining the effect of social factors on satisfaction with food related life (Poster). Annual Conference of the ISBNPA, Lisbon, June 17-20. Reid, M., Thompson, P., Mavondo, F. & Brunsø, K. (2009). Give me the money... or maybe the deal: Does sales promotion proneness influence consumers’ willingness to switch from price to non-price promotions. World Marketing Congress, Oslo, July 21-25.

Reutterer, T., Boztug, Y. & Breugelmans, E. (2008). Which categories should direct mar-keters feature for which customers when using targeted promotions? 37th EMAC Conference 2008, Brighton, May 27-30. Scholderer, J. & Hagemann, K. S. (2009).Communication about agricultural bio-technology: Effective, but only when the ends can justify the means. 13th ICABR Conference: The Emerging Bio-Economy, Ravello, June 18-20. Scholderer, J. (2008). Consumer attitudes towards food nanotechnologies: Still vague. Conference on Nanotechnologies and the Consumer, Florence, December 5-6. Scholderer, J. & Czienskowski, U. (2008).Consumer demand for information about agricultural biotechnology. 12th ICABR Conference: The Future of Agricultural Bio-technology - Creative Destruction, Adop-tion, or Irrelevance? Ravello, June 12-14. Scholderer, J. (2009). Cross-cultural appli-cations of structural equation modelling: Measurement invariance. 8th Pangborn Sensory Science Symposium, Florence, July 26-30. Scholderer, J., Hyldig, G. & Green-Peder-sen, D. (2009). Effects of nutrition and health claims on consumer perception of off-flavours: Does it matter whether a claim refers to omega-3 or fish oil? 8th Pangborn Sensory Science Symposium, Flo-rence, July 26-30. Silberhorn, N., Boztug, Y. & Hildebrandt, L. (2008). Identifying customer segments regarding cross-category brand loyalty behavior. INFORMS Marketing Science Conference, Vancouver, June 12-14.Skytte, H. (2008). A constructivist ap-proach to artifact development. 15th International Product Development Management Conference, Hamburg, June 29-July 1. Skytte, H. (2008). Relationships between food producers and retail chains seen as shared meanings. 8th International Confe-rence on Management in AgriFood Chains and Networks, Ede, May 28-30. Skytte, H. (2008). Towards a (new) theory of the retailer. 15th International Confe-rence on Recent Advances in Retailing and Services Science, Zagreb, July 14-17.

Sonne, A., Grunert, K. G., Olsen, N. V., Granli, B., Banati, D., Pollák-Tóth, A. & Szabó, E. (2009). Consumer perception of the use of high-pressure processing and pulsed electric field technologies in food production. 3rd International European Forum on System Dynamics and Innovati-on in Food Networks, Igls, February 16-20.Strand, M. & Grunert, K. G. (2009). Eco-nomic assessment of New Nordic Food (Poster). Nordic Food - from visions to realizations, Snekkersten, November 2-3. Søndergaard, H. A. & Jespersen, K. R. (2008). NPD gate decision criteria: A consequence of strategic orientation or decision-maker expertise. 2008 Academy of Management Annual Meeting, Anaheim, CA, August 8-13. Søndergaard, H. A. (2008). Teaching MBA students using a NPD process simulation. 15th International Product Development Management Conference, Hamburg, June 2-July 1.Søndergaard, H. A. & Juhl, H. J. (2009). The effect of innovation competence on the choice of information elements in a simu-lated NPD process. The XX ISPIM Confe-rence: The Future of Innovation, Vienna, June 21-24.Vanhonacker, F., Perez-Cueto, F. J. A., Chryssochoidis, G., Scholderer, J., Grunert, K. G., Hersleth, M. & Verbeke, W. (2008). Nutritional status in 9 European countries: Preliminary results of EU funded Truefood and Q-Porkchains consumer (Poster). 7th International Congress on the Mediterra-nean Diet, Barcelona, March 11-12. Verbeke, W., Scholderer, J. & Lähteenmäki, L. (2009). Consumer interest in different combinations of carrier product, functio-nal ingredient and nutrition and health claims (Poster). 8th Pangborn Sensory Science Symposium, Florence, July 26-30.Zhou, Y., Grunert, K. G., Wang, A. & Huang, G. (2009). Segmenting Chinese food consumers using the food-related lifestyle instrument. ANZMAC 2009 Conference, Melbourne, November 30-De-cember 2.


puBliShed ConferenCe ABStrACtS

Breugelmans, E., Boztug, Y. & Reutterer, T. (2009). A decision-support tool for recommending promising categories for targeted promotions. In Conference Proceedings of the 5th Marketing Dynamics Conference (pp. 48). University of Waikato, Waikato Management School. Brunsø, K., Scholderer, J., Hansen, K. B., Olsen, S. O. & Verbeke, W. (2008). Consumer attitudes and preferences for seafood: What’s the trend? In The Fifth Open SEAFOODplus Conference: Book of Abstracts (pp. 20-20). SEAFOODplus.Chrysochou, P., Kristensen, D. B., Jep-pesen, L. H., Grunert, K. G. & Askegaard, S. (2009). Symbolism and semantic responses towards healthy eating among Danish consumers. In Papasolomou, I. (ed.): Proceedings of the 14th International Conference on Corporate and Marketing Communications. University of Nicosia. de Barcellos, M. D., Grunert, K. G., Yanfeng, Z., Sørensen, B. T., Pedersen, S. & Guang, H. (2008). Chinese consumers’ attitude towards different pig production systems. In Spanjaard, D., Denize, S. & Sharma, N. (eds.): ANZMAC 2008 Confe-rence (pp. 59-59) ANZMAC.de Barcellos, M. D. (2009). How will global beef consumption affect us? In: Annual Conference Papers of the British Cattle Conference: Bringing Science to the Field (pp. 23-26). Grunert, K. G., Bech-Larsen, T., Chryso-chou, P. & Anker, T. B. (2008). Health and branding: Insights from an exploratory study on the Danish food industry. In Pod-nar, K. & Jancic, Z. (eds.): Corporate and Marketing Communications as a Strategic Resource; Response to Contemporary Use, Challenges and Criticism: 13th Internatio-nal Conference on Corporate and Marke-ting Communications (pp. 289-290). Pieniak, Z., Verbeke, W. & Brunsø, K. (2008). Information and health-related beliefs as determinants of fish consumption (Poster). In: The Fifth Open SEAFOODplus Conference: Book of Abstracts (pp. 50-50). Scholderer, J. (2008). Steht uns eine gesellschaftliche Stigmatisierung der Nanotechnologie bevor? Lehren aus der Biotechnologiedebatte. In Busch, R. J. (ed.): Nano(bio)technologie im öffentlichen Diskurs (pp. 248-265). Herbert Utz Verlag.

Verbeke, W., Van Wezemael, L., de Barcel-los, M. D., Kügler, J. O. & Grunert, K. G. (2009). Consumer perception of beef safety. In Duffy, G. & Nychas, G. J. (eds.): Proceedings of the International Confe-rence on “Advancing Beef Safety through Research and Innovation” (pp. 15-16). Tea-gasc, Ashtown Food Research Centre. Verbeke, W., Pieniak, Z., Brunsø, K., Scholderer, J. & Olsen, S. O. (2008). Tar-geting seafood information for consumer well-being. In: The Fifth Open SEAFOOD-plus Conference: Book of Abstracts (pp. 22-22). SEAFOODplus.

other puBliCAtionS

Aschemann-Witzel, J. (2009). Health claims on organic food: A chance or a risk? Ecology and Farming, (46), 53-55.Aschemann-Witzel, J. (2009). Joghurt: Nutrition und Health Claims. molkerei industrie: Fachmagazin für die Milchverar-beitung, 7, 18-19.Grunert, K. G. (2008). Assessing the inter-pretation by consumers of nutritional and health claims. Danone Nutritopics, 37. Grunert, K. G. (2009). Deklarationer under lup. Mærkning, 12 (40).Grunert, K. G. (2008). Sundhedsanprisnin-ger: Mødes af nordisk skepsis. I Erichsen, A. (ed.). LMC Årsberetning 2007, 10. Lev-nedsmiddelcentret. Hansen, K. B. (2008). Manglende tid og ændret livsstil. Super Avisen: Butiksavisen for hele dagligvarehandlen, 2. oktober.Jensen, B. B. (2008). Forbrugerne ved for lidt om kartofler. Kartoffelproduktion, 34, 2-3.Kazbare, L. (2008). Forskere udvikler sund mad til teenagere. ASB Update, 1(1), 58-59.Larsen, M. D. (2008). Funktionelle føde-varer: Global vækst tilsat dansk skepsis. Super Avisen: Butiksavisen for hele daglig-varehandlen, 4. december.Lähteenmäki, L. (2009). Mitä terveysväite kertoo kuluttajalle? Uusi lainsäädäntö ja sen tuomat haasteet. Mallas ja Olut, (1), 9-12.Lähteenmäki, L. & Lampila, P. (2008). Pohjoismaiset kuluttajat suhtautuvat terveysväitteisiin varauksella. Kehittyvä elintarvike, 5, 52-53.Niva, M. & Lähteenmäki, L. (2009). Pohjoismainen terveysväiteyhteistyö on hyödyllistä. Kehittyvä elintarvike, 2, 50.

Stacey, J. R. (2009). Det er cool at spise sundt. Super Avisen: Butiksavisen for hele dagligvarehandlen, 11. juni.Stacey, J. R. (2009). Klimaforandringer og bæredygtighed har også betydning. Plus Proces, 7/8, 6.Wills, J. M., Grunert, K. G., Celemín, L. F. & Bonsmann, S. S. G. (2009). Do European consumers use nutrition labels? Agro Food Industry Hi-Tech, 20(5), 60-62.Wills, J. M., Grunert, K. G., Celemín, L. F. & Bonsmann, S. S. G. (2009). European consumers and nutrition labelling. Food Engineering & Ingredients, 34(3), 11-13.

leCtureS And orAl ContriButionS

Aschemann-Witzel, J.– How do health claims influence buying behaviour for or-ganic food? Biofach Congress, Nuremberg, Germany, February 21, 2009. Aschemann-Witzel, J. – Claims-Verord-nung, was darf ausgelobt werden? Semi-nar of the Milchindustrie Verband (MIV), Bonn, Germany, March 26, 2009. Achemann-Witzel, J. – Chair, Consumer Behaviour, 38th EMAC Conference: Mar-keting and the Core Disciplines: Redisco-vering References, Nantes, France, May 27, 2009.Aschemann-Witzel, J. – Og så fik vi børn...: Hvordan det at blive forældre påvirker vores spisevaner, MAPP-konference 2009: Hyggelige familiemiddage eller snack-helvede: Tendenser og muligheder inden for mad, familie og sundhed, Middelfart, Danmark, 10. november, 2009.Bech-Larsen, T. – Consumer attitudes to healthy eating, Lecture: Public and Non-Profit Marketing, Aalborg University, Aalborg, Denmark, March 6, 2008.Bech-Larsen, T. – Carrots or sticks? Strate-gies for encouraging adolescents to adopt healthy eating habits, 6th International MAPP Workshop on Consumer Behaviour and Food Marketing: Family Dinner: Op-portunities and Challenges of Researching Families and Children as Food Consumers, Middelfart, Denmark, April 10, 2008. Bech-Larsen, T. – Consumer intentions towards healthier eating: Results of a survey with adolescents and older people, IAREP/SABE 2008 Conference, Rome, Ita-ly, September 5, 2008.Bech-Larsen, T. – Research in healthy eat-ing, Aarhus, Denmark, October 1, 2008.


Bech-Larsen, T. – Mobil social marketing: De første resultater af SMS-dagbogen, Styregruppemøde, Årslev, Danmark, 2. december, 2008.Bech-Larsen, T. – SMS based diary and feedback interventions, 14th International Conference on Corporate and Marketing Communications, Nicosia, Cyprus, April 23, 2009.Bech-Larsen, T. – Sunde mellemmåltider til unge: Kvalitetsopfattelse og betalings-villighed, MAPP-seminar: Kan barrierer nedbrydes? Handelshøjskolen, Aarhus Universitet, Århus, Danmark, 3. juni, 2009.Bech-Larsen, T. – Models to identify food market opportunities, CIHEAM, Zaragosa, Spain, May 1, 2009.Bech-Larsen, T. – Snacks skal være sunde, og jeg tror, at min søn kan lide det, MAPP-konference 2009: Hyggelige familiemid-dage eller snack-helvede: Tendenser og mu-ligheder inden for mad, familie og sundhed, Middelfart, Danmark, 10. november, 2009.Bech-Larsen, T. – Sund spisning per sms,MAPP-konference 2009: Hyggelige fami-liemiddage eller snack-helvede: Tendenser og muligheder inden for mad, familie og sundhed, Middelfart, Danmark, 10. novem-ber, 2009.Brunsø, K. – Udfordringer for fødevare-sektoren, Netværksmøde, Dansk Fødevare Forum, Vejle, Danmark, 2. februar, 2008. Brunsø, K. – Families’ use of nutrition in-formation on food labels, 6th International MAPP Workshop on Consumer Behaviour and Food Marketing: Family Dinner: Op-portunities and Challenges of Researching Families and Children as Food Consumers, Middelfart, Denmark, April 10, 2008. Brunsø, K. – Chair, wrap up, 6th Internatio-nal MAPP Workshop on Consumer Beha-viour and Food Marketing: Family Dinner: Opportunities and Challenges of Researching Families and Children as Food Consumers, Middelfart, Denmark, April 10, 2008.Brunsø, K. – Chair, session 2: Seafood and consumers, The Fifth and Final SEAFOOD-plus Conference, Wallmans: The historical circus building, Copenhagen, Denmark, June 9, 2008. Brunsø, K. – Consumer attitudes and pre-ferences for seafood: What’s the trend? The Fifth and Final SEAFOODplus Conference, Wallmans: The historical circus building, Copenhagen, Denmark, June 9, 2008.

Brunsø, K. – Consumer behaviour basics and market: Consumer behaviour and food: Practical examples of research re-sults and outcome regarding marketing, NordForsk Course, Integrating Sensory, Consumer and Marketing Factors in Prod-uct Design, Iceland, August 20, 2008. Brunsø, K. – Forbrugere, fisk og madlav-ning, Konference om strategisk forskning: Perspektiver for sundhed, fødevarer og velfærd, Det strategiske forskningsråd, Christiansborg, København, Danmark, 3. september, 2008. Brunsø, K. – Understand consumers’ food choice: With perspectives from values, lifestyles and quality preferences, Food, Values and Taste: An Interdisciplinary Conference, Aarhus University, Aarhus, Denmark, November 7, 2008.Brunsø, K. – Consumer food choice and the impact of food production methods, Feed for Health: 1st International Workshop, Milano, Italy, March 17, 2009.Brunsø, K. – Ordstyrer, opsamling, MAPP-konference 2009: Hyggelige familiemid-dage eller snack-helvede: Tendenser og mu-ligheder inden for mad, familie og sundhed, Middelfart, Danmark, 10. november, 2009.Chrysochou, P. – Health branding of food products: Looking through the eyes of the consumer, Seminar, Ehrenberg-Bass Institute, University of South Australia, Adelaide, Australia, February 19, 2008. Chrysochou, P. – Hvad betyder det egent-lig at spise sundt? MAPP-konference 2009: Hyggelige familiemiddage eller snack-helvede: Tendenser og muligheder inden for mad, familie og sundhed, Middelfart, Danmark, 10. november, 2009.de Barcellos, M. D. – Can consumer re-search give ideas for new research projects on meat: In the whole chain from fork to stable? Workshop, Department of Food Science, Aarhus University, Mønsted, Den-mark, March 11, 2008.de Barcellos, M. D. – Brazilian pork: A competitive view, MBA Workshop, Mid-delfart, Denmark, May 19, 2008. de Barcellos, M. D. – Brave New Web 2.0: How health claim regulation is circum-vented, MAPP-konference 2008: Func-tional Foods, Middelfart, Danmark, 13. november, 2008.Esbjerg, L. – Globalisation, consumer trends and markets for food products, Lyngby, Denmark, May 27, 2009.

Esbjerg, L. – Kvalitet af kartofler i værdi-kædeperspektiv, Årslev, Danmark, 15. juni, 2009. Esbjerg, L. – Fremtidens discounthandel i Danmark, Discountseminar, Ringsted, Danmark, 19. november, 2009.Grunert, K. G. – Research on customer relations in the food sector, FOOD Interna-tional Evaluation 2008, Aarhus, Denmark, January 17, 2008. Grunert, K. G. – Opportunities and risks of changing dietary habits: Which determi-nants of food choice behavior are most effective? ILSI Europe 2008 General As-sembly Symposium To Eat or Not to Eat: Benefits and Risks to Health, Brussels, Belgium, March 14, 2008. Grunert, K. G. – Fordele og problemer ved tværvidenskabelig fødevareforskning, Integration af tværvidenskabelig forskning og informationsmøde om forskningsmidler 2008, Odense, Danmark, 27. marts, 2008. Grunert, K. G. – Forbrugerorienteret in-novation i fødevaresektoren, ”10 på stribe”: Forskning og innovation i jordbrugs- og fødevareerhvervet, Christiansborg, Køben-havn, Danmark, 16. april, 2008. Grunert, K. G. – Europæisk forskning: For-brugernes holdning til fødevaremærkning, Fagligt seminar og uddeling af Kellogg’s kommunikationspris, Center for Ledelse, København, Danmark, 7. maj, 2008. Grunert, K. G. – Hvilke forbrugere skal man fokusere på i jagten på værditilvækst? Fokus på forbrugertendenser og trends i Europa, Strategisk emnedag: Hvordan kan man opnå værditilvækst på markedet for kød? Axelborg, København, Danmark, 19. maj, 2008. Grunert, K. G. – The global challenge and the need to add value to meat production in Europe, 11th Annual Langford Food Industry Conference: Adding Value in Meat Production, University of Bristol, British Society of Animal Science, Langford, Eng-land, May 28, 2008. Grunert, K. G. – Marketing the Nordic identity: A brand management perspec-tive, Nordic Workshop in Sensory Science: The Nordic Sensory Identity, Göteborg, Sweden, May 29, 2008. Grunert, K. G. – Impact of health claims on consumer behavior, Annual General Meeting of the European Food Information Council, Brussels, Belgium, June 5, 2008.


Grunert, K. G. – Consumer trends and markets, promoting competitiveness in the agro-food industry, Ljubljana, Slovenia, June 6, 2008. Grunert, K. G. – Food-related lifestyle: Analysing the role of food and drink in people’s life, Consumer Behavior in China 2008, Guangzhou, China, June 17, 2008. Grunert, K. G. – Joyous meals, healthy eating and competitive products: Social science perspectives in food research, Internal Food Research Day, Aarhus Uni-versity, Aarhus, Denmark, September 9, 2008. Grunert, K. G. – Presentation of the label: Experience with comparable legisla-tion in US/Canada: Impacts on Obesity, Lunch debate: Food Labelling, European Parliament, Brussels, Belgium, November 5, 2008.Grunert, K. G. – Recent pan-European research on consumers awareness, un-derstanding and use of nutrition labelling on food, Food from Field to Consumer, University of J. J. Strossmayer in Osijek, Croatia, November 8, 2008. Grunert, K. G. – Hvordan forbrugerne opfatter sundhedsanprisninger på funktio-nelle fødevarer, MAPP-konference 2008: Functional Foods, Middelfart, Danmark, 13. november, 2008.Grunert, K. G. – European consumers’ acceptance of functional food, Food for Health in the 21st Century: A Roadmap for the Future, UC Davis Centennial Symposia, University of California, USA, November 18, 2008. Grunert, K. G. – Ernährungswissen und Ernährungskennzeichnung: Ergeb-nisse einer europäischen Untersuchung, Neujahrsempfang, Bonn, Germany, January 13, 2009.Grunert, K. G. – Trends im Konsum- und Ernährungsverhalten, Was wir morgen es-sen werden: Herausforderungen, Chancen und Risiken für das Agrarmarketing der Zukunft, Wien, Austria, January 23, 2009. Grunert, K. G. – Consumer emotions and food, International Advanced Course: Nutrient Density of Milk, Wageningen, The Netherlands, January 28, 2009. Grunert, K. G. – Panel discussion, Label-ling: An Effective Tool to Improve the Food Literacy of EU Consumers? Brussels, Belgium, February 10, 2009.

Grunert, K. G. – Ernährungswissen und Ernährungskennzeichnung: Ergebnisse einer europäischen Untersuchung, Parlamentarischer Abend des BDSI, Berlin, Germany, March 4, 2009. Grunert, K. G. – Consumer research on nutritional knowledge and use of nutrition information in the store, Matas vi med fel kostråd?, Göteborg, Sweden, March 11, 2009. Grunert, K. G. – Perspektiven für Funk-tionelle Lebensmittel, 4. Symposium: Funktionelle Lebensmittel, Kiel, Germany, April 23, 2009. Grunert, K. G. – Obesity, energy balance and its determinants: Four views of man in economics and psychology, ILSI Europe Programme: Obesity, Satiety and Meta-bolism: Pre-Congress Meeting EASO 17th European Congress on Obesity 2009, Am-sterdam, The Netherlands, May 5, 2009. Grunert, K. G. – Forbrugernes forståelse og anvendelse af GDA, Høring for Folke-tingets Udvalg for Fødevarer, Landbrug og Fiskeri, København, Danmark, 20. maj, 2009Grunert, K. G. – Food labelling and consu-mer behaviour, Stockholm, Sweden, May 29, 2009. Grunert, K. G. – Ordstyrer ved diskussion og spørgsmål fra salen, MAPP-seminar: Kan barrierer nedbrydes? Handelshøjsko-len, Aarhus Universitet, Århus, Danmark, 3. juni, 2009. Grunert, K. G. – Consumer perceptions of labelling: EUFIC global study, Challenges and Opportunities Ahead for the Chewing Gum Industry, Rome, Italy, June 4, 2009. Grunert, K. G. – Nutrition information on food labels: Use, understanding and effects, European Labeling and Packaging Regulation, Lille, France, June 17, 2009. Grunert, K. G. – Importance of food-re-lated goals and perceived resources in sa-tisfaction with food-related life among the elderly in Europe, 8th Pangborn Sensory Science Symposium, Florence, Italy, July 26, 2009. Grunert, K. G. – Uses of labelling infor-mation by consumers, Gida Etiketleme/Beslenme Iletisimi, Ankara, Turkey, Octo-ber 22, 2009.Grunert, K. G. – Progress on DG research project FLABEL, Diet, physical activity and health: A European platform for action, Brussels, Belgium, December 4, 2009.

Grønhøj, A. – Introduction, 6th Inter-national MAPP Workshop on Consumer Behaviour and Food Marketing: Family Dinner: Opportunities and Challenges of Researching Families and Children as Food Consumers,Denmark, April 10, 2008. Grønhøj, A. – Young consumers’ envir-onmental commitment: Evidence from Denmark, Business Ethics Week, Wil-liam Perttula, San Francisco, California, USA, November 5, 2008. Grønhøj, A. – Young consumers’ environmental commitment: Evidence from Denmark, Business Ethics Week, William Perttula, San Francisco, California, USA, December 1, 2008.Grønhøj, A. – Sund spisning per sms, MAPP-konference 2009: Hyggelige fami-liemiddage eller snack-helvede: Tendenser og muligheder inden for mad, familie og sundhed, Middelfart, Danmark, 10. novem-ber, 2009.Hagemann, K. S. – Consumer attitudes to food biotechnologies: Structure, dyna-mics and degree of generalization, FOOD International Evaluation 2008, Aarhus, Denmark, January 17, 2008. Jensen, B. B. – Sunde mellemmåltider til unge: Kvalitetsopfattelse og betalings-villighed, MAPP-seminar: Kan barrierer nedbrydes? Handelshøjskolen, Aarhus Universitet, Århus, Danmark, 3. juni, 2009. Jensen, B. B. – Snacks skal være sunde, og jeg tror, at min søn kan lide det, MAPP-konference 2009: Hyggelige familiemid-dage eller snack-helvede: Tendenser og mu-ligheder inden for mad, familie og sundhed, Middelfart, Danmark, 10. november, 2009. Juhl, H. J. – Findes lead users online? Aalborg, Danmark, 6. april, 2009. Kazbare, L. – Why don’t (Danish) consu-mers eat healthier? Breaking down bar-riers to healthier eating, Seminar, Massey University, Institute of Food, Nutrition and Human Health, Auckland, New Zealand, April 16, 2008. Kazbare, L. – Why don’t (Danish) consu-mers eat healthier? Breaking down bar-riers to healthier eating, Seminar, HortRe-search, Auckland, New Zealand, April 18, 2008. Kazbare, L. – Why don’t (Danish) consu-mers eat healthier? Breaking down bar-riers to healthier eating, Seminar, Hort-Research & Zespri, Te Puke, New Zealand, April 21, 2008.


Kazbare, L. – Why don’t (Danish) con-sumers eat healthier? Breaking down barriers to healthier eating, Seminar, Crop & Food, Palmerston North, New Zealand, April 23, 2008. Kazbare, L. – Why don’t (Danish) con-sumers eat healthier? Breaking down barriers to healthier eating, Seminar, Fonterra, Palmerston North, New Zealand, April 24, 2008. Kazbare, L. – Consumer intentions towards healthier eating: Results of a survey with adolescents and older people, IAREP/SABE 2008 Conference, Rome, Italy, September 5, 2008. Kazbare, L. – Can consumer research contribute to building stronger links be-tween EU and New Zealand? Food-FRENZ Conference, Budapest, Hungary, October 12, 2008. Krystallis, A. – Plant sterols: Consumer attitudes and preferences, MAPP-konfe-rence 2008: Functional Foods, Middelfart, Danmark, 13. november, 2008.Krystallis, A. – Welcome and introduction, 7th International MAPP Workshop on Consumer Behaviour and Food Marketing: Food Choice and Sustainability, Middelfart, Denmark, May 14, 2009. Krystallis, A. – Chair, 14th International Conference on Corporate and Marketing Communications (CMC), Nicosia, Cyprus, April 23, 2009.Krystallis, A. – Chair, 7th International MAPP Workshop on Consumer Behaviour and Food Marketing: Food Choice and Sustainability, Middelfart, Denmark, May 14, 2009. Kügler, J. – User-oriented food product development: Food consumption 2.0, FOOD Denmark PhD Congress 2009: A Career within Innovation?, FOOD Den-mark Research School, Lyngby, Denmark, November 24, 2009.Lähteenmäki, L. – Consumers and health claims, Nordic Oat Forum, Svensk Havre-förening, Göteborg, Sweden, October 31, 2008. Lähteenmäki, L. – Impact of health claims on consumer perception of other product attributes, First European Food Congress, EFFoST, Ljubljana, Slovenia, November 6, 2008.

Lähteenmäki, L. – Challenges in communi-cation of the benefits of probiotics to consu-mers, MAPP-konference 2008: Functional Foods, Middelfart, Denmark, 13. november, 2008. Lähteenmäki, L. – How consumers per-ceive health claims and healthiness in food: A challenge for communication, A Better Life through Healthier Choices, Reykjavik, Iceland, March 18, 2009. Lähteenmäki, L. – Consumer perceptions of local food, 7th International MAPP Workshop on Consumer Behaviour and Food Marketing: Food Choice and Sus-tainability, Middelfart, Denmark, May 14, 2009. Lähteenmäki, L. – Challenges in commu-nicating the benefits of functional foods to the consumer, Future Food: Opening Con-ference AU-FOODNET, Aarhus, Denmark, April 30, 2009.Lähteenmäki, L. – Importance of food-re-lated goals and perceived resources in sa-tisfaction with food-related life among the elderly in Europe, 8th Pangborn Sensory Science Symposium, Florence, Italy, July 26, 2009. Lähteenmäki, L. – Food choice: Linking sensory food science to product develop-ment, SensNet Symposium, Copenhagen, Denmark, October 22, 2009. Nørgaard, M. K. – Families’ use of nutrition information on food labels, 6th Inter-national MAPP Workshop on Consumer Behaviour and Food Marketing: Family Dinner: Opportunities and Challenges of Researching Families and Children as Food Consumers, Middelfart, Denmark, April 10, 2008. Nørgaard, M. K. – Mor, jeg vil hellere have... : Familiers interne kommunikation og konflikthåndtering, MAPP-konference 2009: Hyggelige familiemiddage eller snack-helvede: Tendenser og muligheder inden for mad, familie og sundhed, Middel-fart, Danmark, 10. november, 2009.Ormrod, R. P. – Healthiness and dairy products: The key to the modern consu-mer, Kvægkonference 2009, Vingsted, Denmark, November 19, 2009. Scholderer, J. – Genetically modified con-sumer products: What we know so far? University of Copenhagen, Denmark, April 10, 2008.

Scholderer, J. – Consumer acceptance of functional foods and GMOs, Danish Agricultural Council, Denmark, March 26, 2008. Scholderer, J. – Meat-derived functional ingredients: Current products and market potential, Enterpise Ireland, Dublin, Ire-land, October 15, 2008. Scholderer, J. – People and pork, QPorkChains Annual Meeting, INRA, Ren-nes, France, October 29, 2008. Scholderer, J. – Ordstyrer, MAPP-konfe-rence 2008: Functional Foods, Middelfart, Danmark, 13. november, 2008.Scholderer, J. – Omega-3s: State of the market, challenges and opportunities, MAPP-konference 2008: Functional Foods, Middelfart, Danmark, 13. november, 2008.Scholderer, J. – Attitudes towards gene technology and their dynamics, Swiss Federal Institute of Technology (ETH), Zurich, Switzerland, October 22, 2009. Scholderer, J. – What do consumer re-search and exposure assessment offer each other?, 2009 ISES Annual Conference: Transforming Exposure Science in the 21st Century, Minneapolis, USA, November 2, 2009. Scholderer, J. – Spise hjemme, ude eller på farten: Svinekødets mange anvendelser, MAPP-konference 2009: Hyggelige fami-liemiddage eller snack-helvede: Tendenser og muligheder inden for mad, familie og sundhed, Middelfart, Danmark, 10. novem-ber, 2009.Sonne, A. M. – Use of micronutrient re-commendations in SMEs: Results from a qualitative study, EurRecA Week, Monte-negro, June 9, 2008. Søndergaard, H. A. – What is market dri-ven innovation, Sales seminar, Arla Foods Ingredients, Horsens, Denmark, September 17, 2008. Søndergaard, H. A. – Findes lead users online?, Aalborg, Danmark, 6. april, 2009. Søndergaard, H. A. – Approaching a more holistic view of openness in innovation: Fertilizing openness with network theory and organizational learning, Friday semi-nar, Stanford, USA, November 20, 2009.Thøgersen, J. – Forbrugeres miljøadfærd: Motiver og barrierer, Masteruddannelsen i tekniskvidenskabelig miljøvurdering, Aal-borg Universitet, 26. januar, 2008.


Thøgersen, J. – The motivational roots of norms for environmentally responsible behavior, University of Groningen, The Netherlands, April 11, 2008.Thøgersen, J. – Fremtidens følsomme for-bruger, Visionsdag om økologiske slagte-kyllinger, Holstebro, Danmark, 27. oktober, 2008.Thøgersen, J. – The motivational roots of norms for environmentally responsible behavior, University of Maastricht, The Netherlands, October 29, 2008.Thøgersen, J. – Consumer responses to ecolabels, 7th International MAPP Work-shop on Consumer Behaviour and Food Marketing: Food Choice and Sustainability, Middelfart, Denmark, May 14, 2009. Thøgersen, J. – Wrap up, 7th International MAPP Workshop on Consumer Behaviour and Food Marketing: Food Choice and Sustainability, Middelfart, Denmark, May 14, 2009.

orgAniSer of ConferenCeS And worKShopS

Bech-Larsen, T. – Organiser, 7th Interna-tional MAPP Workshop on Consumer Be-haviour and Food Marketing: Food Choice and Sustainability, Middelfart, Denmark, May 13-14, 2009. Bech-Larsen, T. – Arrangør, MAPP-semi-nar: Kan barrierer nedbrydes? Handelshøj-skolen, Aarhus Universitet, Århus, Dan-mark, 3. juni, 2009. Brunsø, K. – Organiser, 6th International MAPP Workshop on Consumer Behaviour and Food Marketing: Family Dinner: Op-portunities and Challenges of Researching Families and Children as Food Consumers, Middelfart, Denmark, April 9-10, 2008. Brunsø, K. – Organiser, Food, Values and Taste: An interdisciplinary conference, University of Aarhus, Denmark, November 6-7, 2008.

Grunert, K. G. – Organiser, 6th Interna-tional MAPP Workshop on Consumer Behaviour and Food Marketing: Family Dinner: Opportunities and Challenges of Researching Families and Children as Food Consumers, Middelfart, Denmark, April 9-10, 2008. Grunert, K. G. – Organiser, MAPP Confe-rence 2008: Functional Foods, Middelfart, Denmark, November 13, 2008. Grunert, K. G. – Arrangør, MAPP-seminar: Kan barrierer nedbrydes? Handelshøjsko-len, Aarhus Universitet, Århus, Danmark, 3. juni, 2009. Grunert, K. G. – Organiser, MAPP Confe-rence 2009: Nice family dinners or snack hell: Tendencies and opportunities within food, family and health, Middelfart, Den-mark, November 10, 2009. Grønhøj, A. – Organiser, 6th International MAPP Workshop on Consumer Behaviour and Food Marketing: Family Dinner: Op-portunities and Challenges of Researching Families and Children as Food Consumers, Middelfart, Denmark, April 9-10, 2008.Krystallis, A. – Organiser, 7th International MAPP Workshop on Consumer Behaviour and Food Marketing: Food Choice and Sustainability, Middelfart, Denmark, May 13-14, 2009.Larsen, M. D. – Organiser, MAPP Confe-rence 2008: Functional Foods, Middelfart, Denmark, November 13, 2008. Nørgaard, M. K. – Organiser, 6th Inter-national MAPP Workshop on Consumer Behaviour and Food Marketing: Family Dinner: Opportunities and Challenges of Researching Families and Children as Food Consumers, Middelfart, Denmark, April 9-10, 2008.

Poulsen, L. V. S. – Organiser, 6th Inter-national MAPP Workshop on Consumer Behaviour and Food Marketing: Family Dinner: Opportunities and Challenges of Researching Families and Children as Food Consumers, Middelfart, Denmark, April 9-10, 2008.Stacey, J. R. – Organiser, 7th International MAPP Workshop on Consumer Behaviour and Food Marketing: Food Choice and Sustainability, Middelfart, Denmark, May 13-14, 2009.Stacey, J. R. – Arrangør, MAPP-seminar: Kan barrierer nedbrydes? Handelshøjsko-len, Aarhus Universitet, Århus, Danmark, 3. juni, 2009. Stacey, J. R. – Organiser, MAPP Conference 2009: Nice family dinners or snack hell: Tendencies and opportunities within food, family and health, Middelfart, Denmark, November 10, 2009.Thøgersen, J. – Organiser, 7th Internatio-nal MAPP Workshop on Consumer Beha-viour and Food Marketing: Food Choice and Sustainability, Middelfart, Denmark, May 13-14, 2009.

MAppAarhus School of BusinessAarhus universityhaslegaardsvej 10dK-8210 Aarhus vtel. +45 89 48 64 [email protected]

editorCommunications manager Julia rolsted Stacey

AnnuAl report 08-09 - Aarhus Universitet · Consumer aCCeptanCe of food produCts proCessed by...

Documents

Transcript of AnnuAl report 08-09 - Aarhus Universitet · Consumer aCCeptanCe of food produCts proCessed by...