Corporate Responsibility

Agenda:• What is AIESEC

• Why are young leaders

Connected to CR?

• CR and AIESEC

• Global, non-political, not-for-profit, since 1948.

• Unique and continuously growing global network helping high potential graduates discover and develop their potential.

• Unique platform for organisations to connect with and source truly global, diverse talent.

• Leading youth driven organisation.

• Discover their leadership potential & develop organizational skills..

• Develop a global network of like minded individuals.

• Gain an international perspective, and experience diversity.

• Turning theory from class into practical business behaviour.

• Enjoy leading and managing a diverse organisation.

What is AIESEC ?

Why do young people join AIESEC ?

AIESEC – The Network:

23,000 committed & passionate members (students / recent graduates)

1100 University Campuses

100 Countries & Territories

AIESEC Expansion to JordanVISION

…Jordan is recognized as a place

where all people have the opportunity

to fulfill their potential

and impact change in their society and the world…

Accomplishments:• 4 internships realized

• 80 members

• 6 members going on internships abroad

• 3 Projects

AIESEC in MENA

Egypt

Morocco

Tunisia

UAE

Bahrain

Qatar

Jordan

New coming countries:

Oman, Algeria

Why are Young leaders connected to Corporate

Responsibility?

Rationale: Why Leaders connectedto Corporate Responsibility?

• Business is a primary means for all economic and development transactions in our society and it needs to be accountable.

• A coherent understanding of Corporate Responsibilityand its appropriation in young people will lead to lesser enviromental harm, employee dissatisfaction, corruption, better business management, better resource allocation in present & future.

AIESEC and CR

MENA REGION

• AIESEC IN MENA became an official growth network

IN 2006

• Issues addressed on a regional level that aim at

contributing to the sustainability and growth of the

Region

- Talent imbalance (Arab exchangers Project)

- Ill suited to the global economy & lack of global

perspective (Bridging The Gap Project and MENA

LDS)

Objectives of The CR project in AIESEC

Amman

Indirect Impact :

• Increase awareness about CR among members ,

companies and the society in general

• Build a network of stakeholders interested in CR and

share expertise

Direct Impact:

• Bring Interns to work in Jordanian companies and help

in the implementation of CR

• Learning events around the topic of CR.

Achievements And Research Findings

• Conducted a 2 month Research to test awareness on CR and current business practices

CR understanding

• 55% of the companies chose the following answer as their number one preference to what they believe CSR is:

CR represents businesses seeking to minimize their negative environmental and social impact and at the same time, maximize their positive impact.

Business case for CR

• 45% think CR can benefit an organization, enhance its reputation, productivity and quality but cannot provide them with financial benefits

• 15% think CSR can bring financial and other benefits

• 10% think that CSR can be an effective means of PROFIT

Results and Next steps •CR internship in an NGO in Jordan

•On-going Research

•CR Learning event, end of October

•Run Learning Circles on campus

•Develop A structure for Learning Modules:

Theoretical part: information about the topic and different sources of definitions.

Practical part: variety of different learning activities that can be implemented, Bring the Learning Environment to life!

Implementation support- how to customize the information given about MENA region into your local reality.

Materials for further Investigation- more resources on the topic.

key learning Points

• There is a worrying GAP between the skills, values

and the knowledge of Corporate Responsibility

required by managers and leaders & it’s functioning in

young people. AIESEC aims to bridge this gap.

• Businesses Don’t have a clear understanding of the

benefits CR can bring

• Lack of awareness on Corporate Responsibility among

young people

• Lack of confidence in the active role young people can

play in driving CR in the MENA region

Don’t follow the Standards , Together we Create them

Thank you very much!!!

AIESEC CR team