Annual NORTHALSTED MARKET DAYS® · T-Mobile Travelocity Tylenol Verizon Virgin Airlines Walgreens...

NORTHALSTED MARKET DAYS® 35th Annual

Northalsted Business Alliance • 3656 N. Halsted, Chicago, IL 60613 • northalsted.com • 773.883.0500

August 13 and 14, 2016

Overview: The North Halsted area of Chicago’s Lakeview neighborhood is one of the city’s most popular year-round dining and nightlife destinations for both city residents and visitors. During Northalsted Market Days®, the Midwest’s largest two-day street festival, this popularity increases three fold, with an influx of diverse traffic from around the country. With more the 200,000 visitors from Chicagoland and beyond, Northalsted Market Days® is also one of the largest outdoor events in the country and draws an upscale demographic of LGBTQ people with highly disposable incomes. Northalsted Market Days® spans eight city blocks and has 17 gate entrances. The event features three main music stages where more than 35 top-name local and eight chart-topping national acts perform. Previous entertainment includes Salt n Pepa, Belinda Carlisle, The Brazilian Girls, Aaron Carter, Lynda Carter, En Vogue, Jennifer Hudson, and Wynter Gordon. Northalsted Market Days® has a reputation not only for the best live music and diverse crowds in Chicago, but is also famous for its unique mix of nearly 400 food, arts & crafts, and retail and service vendors. Due to the upscale demographic of the Northalsted Market Days® crowd, these vendor spots are highly sought after to drive business and brand awareness to companies. In addition to the festival itself, Northalsted Market Days® has an impressive impact on the city’s economy, with sold out hotel rooms, increased bar and restaurant sales, and retail traffic throughout the week.

Northalsted Market Days® August 13 + 14, 2016

Halsted, between Belmont and Addison

NORTHALSTED MARKET DAYS®


Event Details Dates: August 13-14, 2016 Location: North Halsted Street – Chicago Belmont to Addison Hours: 11AM-10PM Attendance: 250,000

Event Features • Five Stages • Continuous, live music • National name music headliners • More than 45 bands • More than 400 vendors • Wide variety of food and drink offerings

from vendors and local restaurants

• LGBT • Upwardly Mobile Professionals; Millenials,

Generation X and Y • Ages 25-54 • Male 70% Female 30% • College degree or higher • Average Income: $75,000+ • Midwest Regional and National Attendees

NORTHALSTED MARKET DAYS®



Event Audience




The first officially recognized gay village in the United States, Boystown in Chicago, Illinois is the commonly accepted nickname for the eclectic East Lakeview neighborhood that is home to Chicago's visible and active Lesbian, Gay, Bisexual and Transgender (LGBT) community. Boystown Chicago is situated just southeast of Wrigleyville in Lakeview. Go Cubs! The two main (north-south) avenues of Halsted and Broadway dominate the heart of this commercial district. Both avenues cater to a lively nightlife with more than 30 different bars, nightclubs and restaurants. Not a night owl? Don't worry! Boystown is home to some of Chicago's premier shopping including apparel, art galleries, and more. Stay as long as you like, there are more than enough salons and places to pamper yourself day or night. Boystown also includes some of Chicago’s best theater, specialty restaurants, wine bars, trendy fashion boutiques and one-of-a-kind shops. Historic greystone and brownstone walk-up buildings line the neighborhood, giving the residential area a cozy, urban feel.

ABOUT NORTHALSTED




Northalsted Business Alliance can work with you as a sponsor to develop a tailored program to further the exposure of your business’ involvement, meet your marketing objectives, and highlight your partnership.

• Onsite activation Display: marketing, promotion and sales of products and services, up to 40’ • On-Site Recognition: Main Stage VIP crowd welcome, announcer mentions • Use of Northalsted email database • “Name-in-Title” of stages, on site and collateral • “Name-in-Title” of the festival • Logo/Name in pre-event postcards (10,000) • Logo/Name in pre-event posters (400) • Logo/Name on event print media • Brand placement banners throughout festival • Logo and link on Market Days webpage and social media • Logo and link in Northalsted’s weekly e-blast (4,500)

NORTHALSTED MARKET DAYS® SPONSOR BENEFITS




In addition to branding your company as a strong civic leader, Title Sponsorship of Northalsted Market Days® offers big media attention, front-line positioning in all public relations efforts, all-inclusive marketing placement, assistance with customized pre-event and on-site promotions, and a vast amount of one-on-one interaction with consumers. The event’s professionally produced marketing/advertising campaign begins months in advance and brand placement begins immediately after the sponsorship is secured. As Title Sponsor, your company will be the name most prominent with Northalsted Market Days®, Chicago’s largest street festival.

Naming rights to one of the Northalsted Market Days® stages not only closely aligns your company with this Chicago event icon, but also boosts your company’s exposure- both on-site and in pre-event media. In addition to naming rights of a main stage, this sponsorship offers media and PR inclusion, customized event-related promotions, on-site banner placement, stage banner placement, and activation space in a premium, high traffic location. Northalsted Market Days® has a total of five stages, three of which are currently sponsorable.

Title Sponsorship

Stage Sponsorship

NORTHALSTED MARKET DAYS® PREMIUM SPONSORSHIPS




NORTHALSTED MARKET DAYS® HISTORY

Previous Media Partners

Abbott Labs Absolut Vodka Air BnB American Airlines Anheuser-Busch AT&T Barefoot Bubbly Best Buy Bravo TV British Petroleum British Tourism Captain Morgan Cars.com Chase Bank Chrysler Citibank Coca-Cola Comcast/Xfinity Dasani Dr. Pepper/7-UP Fiat Fitness Formula Clubs Ford Motor Co. Geico Hilton Hotels Horseshoe Casino Hospira

Illinois Lottery Israeli Tourism Jamba Juice Lifetime TV MillerCoors Moet Chandon New York Times Northwestern Health Care Oberweiss Dairy Orbitz Palm Springs Tour PNC Bank Progressive Insurance Propecia Red Bull Rivers Casino Science Diet Sprint State Farm Starbucks Stoneyfield Yogurt T-Mobile Travelocity Tylenol Verizon Virgin Airlines Walgreens

Previous Sponsors

In addition to print and web media, Northalsted Market Days® is covered in pre-event coverage by local television including interviews, meet & greets, and offers on-site press areas. The event is also hugely supported by social media marketing campaigns.


87.7 Underground Best Gay Chicago.com Boi Magazine Chicago Pride Chicago Reader Chicago Sun-Times Chicago Tribune Comcast Cable TV Fusion Radio Gay Chicago GRAB Magazine Instinct Magazine KHits-FM Metromix Pink Magazine RedEye Time Out Chicago Windy City Times WXRT-FM

Annual NORTHALSTED MARKET DAYS® · T-Mobile Travelocity Tylenol Verizon Virgin Airlines Walgreens...

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