Annual Conference June 18-20, 2014 SeAttle

2014Conference Brochure

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• Network with peers from across the country• Learn best practices• Develop tools to improve communication with your physician audience to better understand the challenges they face • Participate in discussion forums with colleagues working in similar-sized and type facilities

• Gain new knowledge that helps you become more effective in your position • Evaluate tools that can help expand your current program and reach• Participate in sessions specifically tailored to your role - novice or experienced liaison manager • Learn about current healthcare trends

27%

11%25%

7%

30%

Southeast

Midwest

West

Southwest

Northwest

14%

26%

4%

36%

12%

8%

PhysicianLiaison

Director

Manager

Other

BusinessDevelopment

Marketing

24%

3%

8%

9%9%

40%

7%

AcademicMedical Center

Not for Profit

For Profit

GeneralAcute Care

SpecialtyHospital

OtherTeaching Hospital

mEmbErshiP by job TiTLE

mEmbErshiP by iNsTiTuTioN TyPE

mEmbErshiP by rEGioN

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The American Association of Physician Liaisons, Inc. is a not-for-profit professional society of members who serve in a physician liaison capacity in many different types of institutions and hospital settings. The annual AAPL conference highlights topics and educational sessions based on the needs identified by our members, but one of the main benefits of attending is networking! Attendees have the opportunity to interact with others in similar sized organizations, discuss best practices, evaluate which activities have good return on investment, and the ability to learn what’s new in the field.

AAPL 2014 CoNfErENCE objECTivEs:

ThE GEoGrAPhiC mAkEuP of our AAPL mEmbErshiP is showN bELow:

AAPl 2014 ANNUAl CONFeReNCe AND MeMBeRSHIP MeetING JUNe 18-20, 2014

Please join the American Association of Physician Liaisons (AAPL) as we convene in seattle, washington for our 2014 annual conference. It is the first time AAPL is heading to this vibrant Pacific Northwest city.

This conference promises to deliver another first class program of educational and networking opportunities with an impressive list of speakers. The format of the conference includes two and a half days of education with an opening keynote from Dr. robert wah, President, board of Trustees, American medical Association. Dr. wah will be addressing the “Current state of healthcare”. Dynamic presentations, diverse concurrent sessions and networking occasions are offered throughout the program. This conference is a unique program for physician liaisons to learn and brainstorm with other professionals throughout the country.

seattle will be an excellent venue for our conference and it will provide a new learning experience for physician liaisons. be a part of AAPL and join us in seattle, june 18-20, 2014, we look forward to seeing you there.

ACCOMMODATIONS/DETAILS The Westin Hotel Seattle, WashingtonThe westin seattle hotel is a AAA four Diamond award-winning, downtown seattle hotel featuring panoramic views of the Puget sound, space Needle, Cascade mountains, and seattle’s cityscape.

Centrally located in seattle’s bustling financial and shopping district and within walking distance of the Pike Place market, CenturyLink and safeco fields, the monorail, and the seattle Center.

The westin seattle hotel offers the perfect Northwest escape. The hotel’s twin cylindrical tower design is a signature landmark in the Emerald City’s skyline and offers a retreat from the rigors of travel combined with a sensory experience.

one of the most popular attractions in the city is the space Needle which offers spectacular panoramic views. The observation deck, the shopping and award winning restaurant all located over 500 feet above the ground; the space Needle is the perfect place for a fabulous view of seattle.

wine lovers of all backgrounds and experience levels can enjoy local vineyard tours or enjoy unique wine tasting opportunities in the city. seattle was voted one of the “Top 10 Cities to visit” by Travel & Leisure and Conde Nast Traveler.

CONfErENCE ACCOMMODATIONSThe westin seattle hotel1900 fifth Avenueseattle, wA 98101Phone: 206-728-1000

AAPL Group room rate: $239.00, plus taxes single/Doubleoccupancy

All reservations must be received by friday, May 16, 2014to ensure you get the discounted rate. The special conference rate and room availability cannot be guaranteed after the cut-off date. for your convenience, the conference rate is available 3 days prior and 3 days after the conference.

• Check-in time is 3:00 pm • Check-out time is 12:00 pm• Guaranteed reservations must be cancelled before 6:00 pm on the day of arrival

Direct link for AAPL Conference hotel reservations

TAXI SErVICETaxi service is readily available at sea-Tac Airport on the third floor of the parking garage and the estimated cost is approximately $45.00 each way. Taxis are available at the hotel 24 hours a day.

DOWNTOWN AIrPOrTEr BY SHUTTLE EXPrESS The Downtown Airporter departs from Level 3 of the parking garage, island 2. follow the signs to ground transportation, taxis, limos, hotel shuttles on the third floor of the parking garage. One way tickets for adults is $18 usD and roundtrip is $31 usD; children 17 and under ride free.

Departures from seaTac Airport and downtown seattle are available 24-hours day every day. The shuttle leaves the seaTac Airport approximately every 30 minutes. reservations are recommended during off peak times. for more information or to make a reservation please call 855-566-3300.

PArKING AT THE WESTIN The westin seattle offers both valet and self-parking. valet parking is provided at the main entrance of the hotel. self-parking may be accessed from 6th Avenue between stewart/westlake and virginia street. The westin seattle offers both hourly and daily parking rates. in and out privileges for valet and self-parking are included with daily rates. Rates do include the 22% tax.

Self-Parking Rates: ½ Day (4-5 hours) $30.00 / 5-24 hours- $41.00

Valet Rates: ½ Day (4-5 hours) $33.00 / 5-24 hours- $46.00

JUNe 18-20, 2014

TrANSPOrTATION OPTIONS TO AND frOM THE WESTIN SEATTLECentrally located in downtown seattle, getting to the hotel is easy with frequent airport shuttle service, taxi service, car rental options, or seattle’s local transit system. The hotel is located approximately 15 miles from seattle/Tacoma (sEA) international Airport.

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CONfErENCE fEE SCHEDULE AND rEGISTrATIONAAPL member Early registration Discount - $365.00(Payment must be made by friday, April 18, 2014)AAPL member registration (After April 18, 2014) - $395.00Non-member - $495.00Direct Link to register for the AAPL Conference

The AAPL 2014 Conference registration is also available by visiting our website at www.physicianliaison.com

AAPl CONFeReNCe AGeNDA

Wednesday, June 18, 2014

BREAKOUT A Community/Private How to Win in a Competitive MarketplaceJames Finnen, MBA, BS, AAPhysician LiaisonScott & White Healthcare Temple, Texas

BREAKOUT B Academic

academic Medical Centers: Where We are now and What Might the Future Look Like? Christine Perry, RNSenior MD LiaisonDuke University Health System Durham, North Carolina

Catherine MikelsonSenior Physician LiaisonPenn Medicine, University of Pennsylvania Health System Philadelphia, Pennsylvania

BREAKOUT C Children’s Hospitals navigating the new World of Healthcare in Children’s Hospitals Laurel HopkinsPhysician Relations Manager

Megan ModunLead Physician Liaison

Emily RicePhysician LiaisonSeattle Children’s Hospital Seattle, Washington

11:00 am – 12:30 pm Conference Registration

12:30 pm – 12:45 pm

Welcome to the aaPL 2014 Conference Eric E. Franke

AAPL PresidentManager, Physician Relations

Barnes-Jewish Hospital, St. Louis, Missouri

12:45 pm – 1:45 pm

Just Listening…For the Common Good Sharon Browning

Esquire, Educator, and ConsultantFounder and Animator

Just Listening, Philadelphia, Pennsylvania

1:45 pm – 2:30 pm

View from the C-suite: Key Measures for a successful Liaison Program Lisa Brandenburg

President, Hospital AdministrationSeattle Children’s Hospital, Seattle, Washington

2:30 pm – 3:15 pm Refreshment Break with exhibitors

3:15 pm – 4:15 pm

Center-Type Concurrent sessions

4:15 pm – 5:00 pm

Integrating social and digital Media into Physician Relations Dan Dunlop, MAPresident & CEO

Jennings Health, Chapel Hill, North Carolina

5:00 pm – 6:00 pm Cocktail Reception

7:00 pm small Group networking dinners (Optional)

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AAPl CONFeReNCe AGeNDA

BREAKOUT A

Referral Retention: Our Journey to address Referral Leakage from employed PhysiciansBrian P. Borchardt, MBA Director, Physician RelationsScott & White Healthcare, Temple, Texas

BREAKOUT B

Cultural Considerations in the Medical FieldAmanda ChayPractice Development ManagerWhitecoat Designs, Raleigh, North Carolina

7:00 am – 8:00 am Breakfast Buffet / exhibits Open

8:00 am – 8:15 amWelcome and Conference updates

Eric E. FrankeAAPL President

8:15 am – 9:15 am

Opening Keynote - Current state of Healthcare Dr. Robert M. Wah, MD

President, Board of Trustees American Medical Association, Chicago, Illinois

9:15 am – 10:15 am

Concurrent Breakout sessions

11:00 am – 12 Noon

Physician’s Perspective on Liaison ProgramsJoseph E. Bavaria, MD

Vice Chief, Division of Cardiothoracic SurgeryBrooks Roberts – William M. Measey Professor of Surgery

Penn Medicine, Philadelphia, Pennsylvania

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THuRsday, June 19, 2014

10:15 am – 11:00 am Refreshment Break with exhibitors

12 Noon – 2:15 pm Luncheon / Case study exercise

2:15 pm – 3:15 pm

The Secret Agent Decoder Ring to Connecting with and Influencing PhysiciansDike Drummond, MD

CEO TheHappyMD.com, Mount Vernon, Washington

3:15 pm – 4:00 pm Refreshment Break with exhibitors

4:00 pm – 4:45 pm

Corporate sponsor educational Presentations

6:00 pm after Hours networking event (Optional)

sessIOn aMarketware Health Solutions

sessIOn BThe Advisory Board Company

sessIOn CTea Leaves Health

Corporate Partner Presentations

AAPl CONFeReNCe AGeNDA

FRIday, June 20, 2014

BREAKOUT A

Manager TractLorraine DeLuca PlacidoSystem Director, Physician Relations & RecruitmentMain Line Health SystemRadnor, Pennsylvania

BREAKOUT B

new Liaison TractCatherine MikelsonSenior Physician Liaison Penn Medicine, University of Pennsylvania Health System Philadelphia, Pennsylvania

Tracie L. KingPhysician LiaisonNationwide Children’s Hospital Columbus, Ohio

BREAKOUT C

experienced Liaison Tract Presenter to be announced

7:00 am - 8:00 am Continental Breakfast / exhibits Open

8:00 am – 8:05 am announcements

Eric E. FrankeAAPL President

8:05 am – 9:05 am

Breakout Tract sessions

9:05 am – 9:45 am Refreshment Break with exhibitors

9:45 am – 10:45 am

Fierce Physician advocates: Why Liaison Field Teams Matter More Than everJeff Cowart

PrincipalBarlow McCarthy, San Antonio, Texas

10:45 am – 10:55 am

aaPL Closing Remarks / Introduction of 2014-15 Incoming President Eric E. Franke, AAPL President

andCatherine Mikelson, AAPL President-Elect

Conference Concludes

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Teresa L. Jackson, BSRT-R, CT Lead Physician Liaison Cape Fear Valley Health System Fayetteville, North Carolina

Christine Perry, RN Senior MD Liaison Duke University Health System Durham, North Carolina

anne Quinn-dietzler Board Member At-Large Physician Relations Manager Princeton HealthCare System Princeton, New Jersey

Brian P. Borchardt, MBA Past President (Ex-Officio) Director, Physician Relations Scott & White Healthcare Temple, Texas Carla a. alexander Manager, Physician Relations University of Arkansas for Medical Sciences Little Rock, Arkansas Carrie L. sota Business DevelopmentSpectrum Health Grand Rapids, Michigan

Conference Planning Chairperson Catherine Mikelson President-Elect Senior Physician Liaison Penn Medicine/University of Pennsylvania Health System Philadelphia, Pennsylvania

aaPL Headquarters staff Beth a. Kassalen, MBABarbara HamschinKassalen Meetings and Events, LLCkassalenassociationmanagement.com

AAPl 2014 ANNUAl CONFeReNCe AND MeMBeRSHIP MeetING JUNe 18-20, 2014

The purpose of the American Association of Physician Liaisons, Inc. is to bring together professionals who are actively engaged in physician liaison activities in their daily jobs through educational and networking opportunities. AAPL consists of a geographically diverse group of healthcare professionals who are interested in establishing peer relationships with other physician liaisons across the country. AAPL designs its Annual Conference to offer exciting, expert speakers who deliver presentations on relevant topics of interest. These lectures focus on improving the knowledge, skills and capabilities of physician liaisons.

2013-2014 aaPL Board of directorseric e. Franke President Manager, Physician RelationsBarnes-Jewish Hospital St. Louis, Missouri

Catherine Mikelson President-Elect Senior Physician Liaison Penn Medicine/University of Pennsylvania Health System Philadelphia, Pennsylvania

Jill Buck Treasurer Director Mayo ClinicRochester, Minnesota

Tracie L. King Secretary Physician Liaison Nationwide Children’s Hospital Columbus, Ohio

Lynette Reed Historian Physician Liaison Community Health Network Indianapolis, Indiana

Board Members at Large

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We Gratefully Acknowledge the Generosity and Support from our 2014 Corporate Sponsors

The AAPL 2015 Conference will be hosted in the beautiful city of Charlotte, North Carolina at The Omni Hotel, June 17-19, 2015.

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