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ANNOUNCING: PARALLEL UNIVERSE First solo retrospective exhibit for an internationally acclaimed Turkish art studio Ouchhh.

On view January 18 through March 4, 2018 at ARTECHOUSE WASHINGTON, D.C. – ARTEDCHOUSE, DC’s innovative art space dedicated to arts and technology, launches its 2018 program with a new exhibition - Parallel Universe. Blurring the boundaries between visual, acoustic and tactile experiences, ARTECHOUSE presents another unique artistic experience that encourages a multi-sensory approach to art appreciation. Parallel Universe, on view January 18-March 4, 2018, is the first solo retrospective showcase for an internationally acclaimed Turkish art studio Ouchhh.

"From an endless vortex of corkscrew-shaped fractals one minute to a net-like membrane to noodle-like coils the next, the seamless transformations exercise a hypnotic hold—glance away momentarily and you’ll miss one." - The Architect's Newspaper

Drawing inspiration from science, mathematics and even astrology, these enthralling installations explore representations of nature and the reconstruction of space through new digital media. While the 3D motion mapped projections and light installations in the side galleries immerse the viewer in a psychedelic, eye-of-the-storm experience of whirling fractals

ARTECHOUSE 1238 Maryland Ave SW Washington, DC 20024 press@artechouse.com

1238 Maryland Ave SW Washington, DC 20024 press@artechouse.com

ARTECHOUSE Parallel Universe: Jan – Mar 2018

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and light beams, the mapping of circular, geometric and continuous transformations plays out to the tune of an eerily pulsating soundtrack in the main gallery space.

"Desert topography gets warped into a spiraling audiovisual experience" - Creators Vice

TIMES & HOURS: Parallel Universe is on view January 18 through March 4 with daily Evening (5:30p.m.-10/11p.m.) admission for 21 + and Thursday – Monday Daytime (10a.m. - 5p.m.) admissions. Evening and Weekend Admissions include operating bar with ARTECHOUSE’s Augmented Reality drinks. Due to a sensitive nature the exhibit is encouraged for Ages 12+ and is not recommended for individuals with a family or personal history of epilepsy or photosensitivity. TICKETS: Tickets ranging from $8-15 can be reserved in advance at artechouse.com/tickets LOCATION: ARTECHOUSE is located between Smithsonian and L’Enfant Plaza metro stations at 1238 Maryland Ave. SW, Washington DC just next door to the Mandarin Oriental hotel. INSTALLATIONS OVERVIEW:

MAIN GALLERY: iOTA _ Live Data Sculpture Installation

In mathematics, the inclusion map of one space into another is denoted by the lowercase iota. Light is the single element which can be perceived by the eye. iOTA is a LED installation inspired by light physics and research to find the origin of geometry. Corresponding to the focus of the observer, the nature of light and its different phenomena can be seen beyond the perceptivity of the human mind. iOTA attempts to translate them into a unified, non-spatial form.

GALLERY 1: H OM E OMOR PH ISM A/V Performance

Ouchhh abstracts the dusty and mountainous topology of the American Southwest into a hypnotic and immersive experience.

Also called a continuous transformation, homeomorphism is an equivalence relation and one-to- one correspondence between points in two geometric figures or topological spaces that is continuous in both directions. Many forms observed in nature can be related to geometry. In accordance with classical geometry, the shapes found in nature consist of lines and planes, circles and spheres, triangles and cones. These shapes actually are a powerful abstraction of reality, primitive objects used to give a form and to help understand the complex structure that exists in nature. In H OM E OMOR PH ISM, the starting point is the pertinent points of overlap between topography and primitive object. The inspiration comes from the extreme diversity of New Mexico’s landforms (which is divided into four regions: Great Plains, Rocky Mountains, Colorado Plateau, Basin and Range Province), general changes of topography and homeomorphism.

Installations Places: IAIA | Institute of American Indian Arts in New Mexico, USA; CERN, The European Organization for Nuclear Research, Geneva, Switzerland; SAT, Société des arts technologiques [SAT], Montreal, Canada; National Space Center UK

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GALLERY 2: PORTAL

If there were a portal linking us to a parallel universe or some other region of space, how would we spot it? The Portal is an interactive inter-cosmic gateway opening to a parallel universe. Ouchhh designed and produced a responsive digital artwork that reacts to visitors movements with real-time data visualization between earth and space.

MEDIA LAB: Orion_ Code Base Light Installation

The constellation of Orion is one of the most prominent and recognizable constellations in the sky, as its location on the celestial equator allows it to be seen all over the planet. It was of central importance to many ancient cultures, and its alignment with the position of the stars matches up precisely to various ancient structures, from the pyramids at Giza to those found at Teotihuacán in Central Mexico. The three pyramids at Giza are some of the most mysterious, perplexing, and magnificent ancient structures in the world. Together they demonstrate the concept of sacred alignment, as they form a precise three-dimensional map of the stars in the belt of Orion onto the ground. The pyramids' size and placement also take into account both the visible brightness and location of the stars within Inspiration for comes from Orion correlation theory and the relative distances from Earth to the stars.

### ABOUT ARTECHOUSE ARTECHOUSE, based in Washington, DC, is a first of a kind innovative art space dedicated to showcasing experiential and technology driven works by artists who are forerunners of the new age in the arts and technology. With a mission to inspire, educate, and empower the creation of new, experiental and exploratory art form, ARTECHOUSE connects audience to the arts, and stimulates interest in the limitless possibilities of technology, science and creativity. Since it’s opening in June 2017 ARTECHOUSE has welcomed over 95,000 visitors and was featured on BBC, USA Today, National Geographic, CNN, Washington Post and numerous other national and international media outlets as the premier art space for the #FutureofArts. ARTECHOUSE also houses first in the U.S. Augmented Reality bar serving drinks activated with its free AR mobile app available on app store and google play. Visit artechouse.com \\ @artechouse \\ #artechouse ABOUT OUCHHH Ouchhh is an award winning independent creative new media studio with with cross-discipline expertise in animation, motion graphics, sound design and public art. They integrate art, science, and technology in every work they create. A multi-disciplinary creative hub their work focuses on interactive new media platforms, kinetic sculptures, immersive experiences, offering direction, art direction and producing video mapping projections. Over the past few years their works have received multiple accolades and awards in the international arena such as Reddot design awards (Germany), German Design Award,10th Annual IDA Awards (The International Design Awards Los Angeles) and ADC Awards ( The Art Directors Club New York). Ouchhh is based in Istanbul and Los Angeles, with partnerships in Vienna, Barcelona, Berlin and now Washington, DC. Visit http://www.ouchhh.tv/ \\ @ouchhh \\ #ouchhh